Tag Archive for: atm machine

Finding the Cash

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ATM businessIf you have an ATM business, then you’ve already done your research and found it to be one of the most lucrative businesses you could have chosen to be in. The ATM business is easy to manage and operate, and you’re all but guaranteed a profit from your customers…that is, those that can find your machines.

A lot of the problem that most ATM owners face is finding ideal locations to put their cash machines. It may seem that this is a no-brainer since everybody at one time or another needs to get to an ATM machine. Surprisingly however, there are some business owners who are often surprised by the lack of traffic that their machines often get. Is this lack of traffic due to location, visibility, dependability or availability?

Yes, yes, yes, and yes!

Cash machine owners must understand that customers who frequent ATM machines are those who need convenience and flexibility. If your machines are in the right place, at the right time, and at the right locations, then your profits are all but guaranteed, and a happy customer you will make!

Location

ATM locationAlthough it may not seem or sound like a big enough deal, but location is crucial to the success of your ATM cash business. There are definitely good spots AND bad spots where you can position your ATM machines. Put it in the wrong place (or a not-as-good-as-can-be place), and your profits suffer. Put the machine in the right place (such as, IDEAL), and your profits soar. Where are little known and good spots?

  • Outdoor concerts and venues
  • Traveling fairs and carnivals
  • Schools (colleges, high schools, universities)

Visibility

As if location itself weren’t important enough, the visibility of your ATM machine is the second most important consideration for you to look at once you’ve found the ideal spot.

It doesn’t do your machine any good to be in the ideal spot, but no one can see it or doesn’t even know it’s there. Steer clear of placing the machine behind venues where it’s likely the machine won’t be seen. If it’s permissible with the venue’s owners or managers, ask to have signs pointing to where your machines will be located on the property. This is something that is certainly workable with negotiating, especially if there are multiple ATM’s on the site.

Also, when you’re looking for good visibility, also be aware of security and placing the machine where people won’t be worried about using the machine. Place in a well-lit, approachable place where there’s a fair amount of foot traffic, but not too crowded. You also don’t want customers to feel uneasy if there’s TOO much traffic around him while he’s making a transaction.

Dependability

Now that customers know where the machines are located at the fantastic venue or permanent location, you’ll need to be sure that your machines are operating in good condition and well-stocked. There is nothing as aggravating to an ATM customer as to traipse all over the venue or site to get to your machines….and they don’t work!

Make it a point to perform routine maintenance on the ATM machines to ensure that they’re all working properly. Do this especially, and more importantly, before big events. If there are any problems that arise with the unit, have them serviced as soon as possible. In the case of machines that are inoperable for long periods of time, use an alternative solution. If you own multiple machines in the same venue, direct customers to where they can find your other cash machines on the property.

Also, make sure the cash is in the machines, and in sufficient denominations for the customers. This is a task that you will want to check on more often than a couple of times a week, especially if the machine is in a permanent location.

Availability

Where there’s an ATM machine, there will certainly be customers who will use it. With that, there needs to be machines available for them to use. In other words, be creative about where you choose to put your cash machines. If the places are safe enough and have high foot and/or car traffic, then your machine will certainly get some customers and make a profit. But, if there’s not an option for them to use, no one profits on either side.

Just by taking a little time to ramp up your ATM cash machine marketing efforts can make all the difference in your bottom line. Get creative with your placements, and take all of the above steps into consideration with your business. Provide a way for customers to find the cash machines, and you’ll have a way to make your business a successful one.

 

 

How to Load an ATM Machine

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ATM Models to Consider for Your ATM Business

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For an ATM business to run successfully you need a reliable machine that is up to date and ready to serve all your customers at all times. Selecting any of these ATMs you’ll be up to date on the latest features and also be able to update your machine with the newest software when needed.

Hyosung Halo ATM

Halo Nautilus Hyosung ATM machine for sale -888-959-2269The Halo is set apart by (and named for) the circle of light that surrounds the recessed pin pad and illuminates it with a constantly changing spectrum of colors. This is an attention getting machine and the numbers speak for themselves.

Owners with the new+ Halo are reporting increased usage as the machine is very noticeable as it comes standard with a large 10-inch LCD screen (about the size of an ipad) using Microsoft Windows as the operating system so adding custom graphics to that incredible screen is made simple. The Halo is also available with an optional high gloss white finish. Read more

How Can an ATM Machine Attract Business?

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We have all been in the situation where we have run out of money and need to fill our wallets or purse with cash. Credit and debit cards are almost accepted everywhere but nothing is better than having physical cash. Install an ATM machine to attract business and you can help provide people with easy access to cash.

Did you know that there are a variety of ways to attract business and make more money when you install an ATM machine into your business? Businesses owners are unaware of the benefits of owning an ATM machine.

 What are the Benefits of having an ATM?

How Can an ATM Machine Attract Business?

ATM machines are great additions to a business because they can naturally attract customers inside. When a sign is posted outside indicating that an establishment has an ATM machine you draw in more people to visit your store.

People will casually walk in just to get some cash and often will make a small purchase. This can help increase business since a lot of people will visit in a given day just to withdraw some cash.

Psychologically, immediately after someone withdraws funds and has cash in their pocket, they are more likely to spend it right away. Spontaneous shopping happens more often after a person adds more money to their wallet.

It is very common that once people get out cash using your ATM they feel the urge to spend some of the money they just withdrew, this often leads to impulse buying which would be spent in your store..

One cleaver trick that works well is to place the ATM machine in an area of the store where you often display specials or bargains you’re promoting, this encourages spontaneous shopping.  Small businesses find that after an ATM machine is installed they make hundreds of dollars in profits every week as a result.

Large businesses and certain types of businesses notice profits often increase dramatically from having an ATM machine available. Most of the time when people withdraw cash they like to break it down into smaller bills. When receiving a few twenties that an ATM typically dispenses customers like to have smaller increments and are likely to make a purchase to facilitate making change.  Customer that withdraw money are therefor more likely to buy something from your store if they need to break down a large bill.

Convenience stores, small markets, and similar businesses can profit considerably from many small transactions a day. A customer is more likely to purchase additional items when they need to break down larger bills so the potential to earn increases.

As the owner or operator of an ATM you also profit from the commission you receive on every ATM transaction that takes place on your machine. So even if people do not spend any money inside your business you are still generating a profit from the small space an ATM uses.

Customers opt for an ATM machine as opposed to using credit cards more often to avoid credit card charges and interest payments. Between 40% – 70% of credit card charges performed are done with a bank debit card and merchants are paying a high percentage to accept this type of payment. Offsetting Credit Card Fees alone is another way to convert fees paid into money made.

An ATM machine is a profitable investment for a business in many ways. If a community or shopping area lacks ATM machines and you install one, other businesses will send people into your store when their customers ask where the closest ATM machine is. You’ll be the business that has the solution to everyone’s need for cash.

Consider installing an ATM machine to help your business attract more customers and produce more profits daily, weekly, and monthly. You’ll be surprised at the amount of additional income once you add a new machine to your business, just remember to make people aware of its presence.

How to Increase Security for an ATM Machine

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ATMSecurity - Thieves in Action

Source: https://www.youtube.com/watch?v=np_qmLtZKhQ

How Can You Increase Security for an ATM and Safeguard Against Theft?

We all know ATM’s are like candy to would-be thieves. However, that doesn’t mean your ATM has to be a target. People target these machines because they are small and they think they store a lot of money.

In reality, most merchant-owned free-standing ATM’s (the ones in stores) don’t contain much cash. Many store owners remove the cash each evening like a cash register.

As a store owner or ATM operator, there are certain precautions you can take to limit the chance that an ATM is stolen or broken into and increase security for an ATM.

It’s easy to add a camera monitor for your ATM machine to ensure that it puts a person at risk if they try and steal money from it. The more measures you take to secure your machine the less likely someone will attempt to steal money out of it.

5 Tips for Increasing Security

  • ATMSecurity - Surveillance Camera

    Install surveillance cameras around your ATM Machine
    • No one wants to be spotted on camera. Put one directly on top of the machine and another in a location that has a good view of the ATM. These camera systems are inexpensive and work great.
  • Hang a sign up in the area to let people know that it is under constant surveillance.
    • Thieves will think twice before making an attempt to steal from the ATM when cameras are around. Several higher-end machines come with cameras installed inside to help lower the chance of theft.  Some of the new Genmega series ATMs have surveillance deterrents pre-installed at the factory.
  • Put your ATM Machine near a brightly lit area.
    • The more lit the area where the ATM is located, the less chance someone is going to try and break into it. Make sure that the area directly above the machine and the surrounding area has the proper lighting. This will also help customers feel more at ease when completing a transaction. No one wants to withdraw cash from an ATM in an area that is dark. Added security to a machine can help protect the money inside and help draw in customers.
  • Place the machine inside your store.
    • Properly secure windows and doors to prevent people from trying to break in and remove cash each evening like a cash register.
  • Install an alarm in your store so if someone tries to get inside they will trigger it.
    • Your machine should be more secure if it is inside your business. An alarm usually makes criminals move to the next target where they don’t have alarms. Alarms are inexpensive these days and go a long way to make would-be criminals think twice about breaking into your business to steal your ATM or any other valuables inside for that matter.

ATMSecurity - Lock Your SafeProtecting your investment is just good business. You do not need someone stealing from your ATM. Make sure your installer properly secures your machine to the floor or wall. Make sure the area surrounding your establishment is well-lit, and if you own and operate your ATM machines, simply remove the cash when you close and leave the safe door open is the best security measure. If the ATM in your store is operated by someone else, most of the suggestions above deter criminal activity. A few small protective measures are all it takes to increase security for an ATM and protect your valuables.