Who’s Starting a Side Hustle and Why?
A side hustle is a way to generate extra money in addition to a regular salary. Whether you have a part-time job, a series of gigs, or a full-time job, a side hustle is something you can do to bring in a little more income.
It might seem surprising, though, that so many people are looking to a side hustle even when working full-time. Shouldn’t full-time income be enough? For most people, it seems, a side hustle offers a financial boost. It’s something that can be used for those “nice-to-have” budgets while the full-time income covers the “need-to-have”.
However, the right side hustle isn’t a grind. It shouldn’t be something that drains your battery, that you dread, or that you cut corners on. For many people, a side hustle means making money doing something they genuinely enjoy.
This article draws upon Bankrate’s recent Side Hustle Survey. The results show how some professionals are finding personal and professional gain from their side hustle, not just financial gain. And the beauty of a side hustle is that, if done right, you get to choose how you spend that time, just like other professionals have. Could an ATM business be that side hustle for you?
Why Start a Side Hustle?
The number one reason to start a side hustle is to make extra money. But what is that money for? According to Bankrate’s Side Hustle Survey, 41% of side hustlers use their extra income for discretionary purchases, 35% for regular living expenses, 28% for savings, and 20% for paying down debt.
But the rewards of a side hustle aren’t just financial. One nurse, for example, works as a school nurse in between her regular shifts to get a wider range of patient experience. She gets personal fulfillment from her side hustle. “I work with older adults who are critically sick, so seeing little kids be joyous and jovial and happy all the time is better for my mental health,” Vivian Ezugwu says.
Loan underwriter Martin de Anda started flyer distribution as a side hustle to afford the luxury of going out in his free time. He enjoys the socialization he gets from his side hustle which his desk job doesn’t offer. But after developing a strong client-base, he was able to take this flexible side hustle full time. “I have the flexibility of actually choosing when I want to take a break and just not work because I want to go to the beach or the movies,” he says.
According to Bankrate’s survey, average side hustler monthly income is $885 in 2025. While that might not sound like a lot, a side hustle can also be a way to broaden experiences, give back to your community, or monetize your hobbies. And for some people, when they realize that they can turn their side hustle into a full-time gig, the flexibility often is the biggest incentive.
Who’s Starting a Side Hustle?
Bankrate’s survey found that younger generations are more likely to have a side job. However, no age group is excluded. Of all side hustlers, 34% are GenZ (18-28), 31% are millennials (29-44), 23% are GenX (45-60), and 22% are boomers (61-79).
Young professionals in their 20s and 30s, like Ezugwu and de Anda, might seek extra income to pay off student loans, save for travel, or supplement entry-level wages. Mid-career workers in their 30s, 40s, and 50s might be seeking more financial security, exploring a career change, or testing a business idea before leaving their main job.
Stay-at-home parents seek flexible income that fits around childcare schedules. Retirees use their skills and hobbies to bring in supplemental income or stay active. Creative professionals and hobbyists can turn passions like art, photography, writing, etc. into small revenue streams.
So no matter who you are, a side hustle is not out of reach.
Why an ATM Business Is the Ultimate Side Hustle
An ATM business can also make a good side hustle for any generation. While GenZers can start an ATM business if they have the capital, Bankrate reports that 34% of GenZers don’t even have an emergency savings fund. But, with savings or financing access, an ATM business can generate income while working full time. The extra income can accelerate debt payoff or savings without adding a second demanding job.
The 30- to 50-year-old mid-career workers, on the other hand, are more likely to have the capital necessary ($2,000-$4,000) to start an ATM business. An ATM business is semi-passive once machines are installed and filled, so it can run alongside a full-time job. An ATM business creates a stable second income stream for long-term wealth building or debt payoff.
Stay-at-home parents can benefit from an ATM business because it can be managed during off-peak hours. Once machines are set up, the workload is predictable and not 9–5 dependent. It offers steady, recurring income that doesn’t require constant active selling or being tied to a desk.
An ATM business can be good for retirees due to its light physical demands (mostly cash loading and machine checks) and flexible scheduling. It can be scaled to match their desired activity level and provides supplemental retirement income without requiring daily high-effort work.
An ATM machine business is low effort at first. Most new ATM business owners start with just one or two machine placements. But it is completely possible to scale to 10 or more machines making ATM operation a full-time, flexible, low-effort gig! Just like de Anda, if you find that you enjoy the flexibility of an ATM side hustle, make it your goal to replace your regular 9-5 desk job.
Benefits of an ATM Business
It’s getting harder and harder for many people to make ends meet for many people. Let alone are they able to save money or travel. For those reasons, side hustles are projected to increase. If you’ve been looking for a way to make some extra money without the demands of a second in-person job that takes you away from your family and fills all of your free time, consider operating an ATM.
An ATM machine generates semi-passive income. That means that once it’s all set up, it will make money while you’re away. Simply keep it loaded and operational, and you’re in business. To find out exactly how much you can make with just one machine, check out our article on how much ATM business owners make.
Ready to get started? Get your free ATM start-up kit today!