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ATM Security Facts: Debunking the “Montana Moose Heist”

Knowing ATM security facts is important. Not only should ATM owners feel confident that their assets and customers are safe from thefts and attacks, but the public should know just how dumb it is to try to breach an ATM.

Earlier this month, a story about a moose breaking open an ATM machine and a bystander making it rich went viral. As funny as it sounds, it never actually happened.

This post has everything it needs to attain viral status. In a world plagued by AI deepfakes and disinformation, it’s important to recognize the signs of fake news so that you can stay informed. Knowing some basic ATM security facts can help debunk this story, too. We understand the general public doesn’t know all of the ins and outs of ATM equipment. We wrote this article to help!

The Formula for a Viral Post

On November 2, 2025, StoryTime posted a fictional story titled “Moose Millionaire Made Overnight” accompanied by a likely fake image made to look like security footage. According to the post, a moose charged into an outdoor ATM, cash flew everywhere, and an opportunistic passerby made off with thousands in loose bills. Montanans joked that it was “the most Montana heist ever”—and people actually believed it.

How can the authenticity of a story like this be verified? When researching the story, the lack of specific details, reports, and authority is telling. There are no police reports, no local news coverage, and no verified footage from any security camera.

These days, it’s easy to create a “news clip” using AI-generated imagery and a fake article template. Add a heartwarming animal, a sensational dollar amount, and you’ve got a perfect storm of viral humor and misinformation.

People love the absurd, and a moose robbing an ATM hits all the right notes: wild, funny, and just plausible enough for a quick share. But the “Montana Moose Heist” also highlights a real issue for the ATM industry—public misunderstanding about ATM security.

5 ATM Security Facts

Fact #1: Modern ATMs Are Fortresses

The idea that an animal, or even a human without specialized tools, could physically breach an ATM is wildly unrealistic. Most ATMs are built from reinforced steel, feature vault doors with time-delay locks, and are bolted into concrete foundations. Even if a moose did charge, it would hit a wall of metal tougher than most vehicle bumpers.

Fact #2: Cash Cassettes Are Mini Vaults

Cash inside an ATM isn’t loose or easily accessible. Bills are stored in locked, removable cassettes, and every transaction or access attempt is digitally logged. In other words, you can’t just knock an ATM around and expect free money to fly out. Leave that to Hollywood and viral videos.

Fact #3: Every Access Point Is Monitored

Nearly all modern ATMs feature 24/7 video surveillance, both internal and external. Many are also equipped with GPS-tracked sensors, tamper alerts, and remote shutdown capabilities. If anything suspicious occurs, operators are alerted instantly, often before anyone on-site even notices a problem. So if the viral faked security image were real, there would be verifiable video evidence, too.

Fact #4: Real Threats Do Not Create Spectacle

While the “moose heist” makes for a great laugh, the real risks to ATMs come from skimming devices and malware. These threats aren’t funny. They are malicious attempts to create equipment malfunctions and steal customer data.

While steel walls and high-tech locks secure ATMs physically, independent ATM deployers (IADs) and other business owners also take steps to protect the machines internally. They conduct regular inspections for overlays or hidden cameras, install skimmer detection technology, and use remote monitoring software. Although an ATM may look unattended, it certainly isn’t unmonitored. ATM machines are also strategically placed in well-lit, high traffic areas to prevent tampering and other ATM-related crimes.

Fact #5: ATM Machines Are Typically Not Filled to Capacity

The viral claim that someone scooped up $200,000 in loose cash after a moose rammed an ATM is highly implausible. Most retail ATMs (gas stations, convenience stores, small locations) typically hold $10,000 to $20,000 in cash. Bank-owned or high-traffic location ATMs may be loaded with higher amounts. Figures can range from $50,000 to $200,000 for such machines.

However, actual typical loaded cash amounts are well below $200K, especially at retail locations. ATM withdrawal trends are monitored and cash is strategically stocked to meet customer needs while minimizing liability.

So, a claim of someone grabbing $200,000 in loose cash spilling out of an ATM would imply that the machine held at or above the top-end of its theoretical capacity and that all of that cash was suddenly accessible/unsecured—both of which are extremely unlikely. Using a figure like $200,000 to lend plausibility to the “moose heist” narrative is very much at the outer limits (or beyond) of real ATM cash loads, something that should be a red-flag for readers.

Stories like the “Montana Moose Heist” may seem like harmless fun, but misinformation can sometimes lead customers to question ATM reliability or safety. Furthermore, it can be dangerous for someone to think that they themselves could breach an ATM machine.

That’s why it’s important for ATM operators and IADs to be proactive in educating customers about ATM security facts. View these viral moments as teachable opportunities.

Outrageous ATM Stories That Actually Happened

Don’t worry—we don’t want to ruin all the fun! While the Montana Moose Heist is 100% fiction, there are plenty of real-life ATM incidents that sound almost as unbelievable.

The ATM That Spat Out $100 Bills Instead of $10s

In 2019, a Bank of America ATM in Houston made local news when a software glitch caused it to dispense $100 bills instead of $10s. Word spread fast, and a crowd formed before police eventually shut it down. Amazingly, the bank allowed customers who benefited from the glitch to keep the extra cash. Talk about winning the lottery!

ATM…Robbed?…with a Backhoe

How fortified are ATM machines? In Chicago in 2022, thieves stole a backhoe from a construction site then drove it 20 miles to a Chase Bank ATM where they used it to pry the ATM from its foundation and load it onto a truck. Workers later came to remove money out of the ATM. After all of that, it wasn’t obvious whether any money was actually stolen from the ATM. Does that answer your question?

It’s Raining Cash

In November 2021, the door of an armored truck reportedly unexpectedly opened in California on the Interstate 5 freeway near San Diego. Drivers stopped their cars to pick up the cash that fell out. California Highway Patrol Officer Jim Bettencourt said there were “free-floating bills all over the freeway.”

More recently, in April 2025 in Niagara Falls, a Brinks guard was opening a Bank of America ATM when gusty winds caught the bills and scattered the money. The guard gathered as much as he could, but others in the vicinity grabbed some of the bills and ran. A similar event occurred during a delivery in February in Abilene, Texas.

Unfortunately, this is not a “finders keepers” situation. Unlike the Houston customers who got to keep their extra cash, those who collected stray bills from ATM deliveries are expected to return the cash to the proper authorities or face criminal charges if identified.

Offline Loopholes

In 2011, Sydney cash machines experienced a glitch caused by the machines going offline. The problem affected more than 40 Commonwealth Bank cash machines. Operating in stand-by mode, the machines could not identify the account balances of customers. So, in some cases, customers who had little or no money were able to withdraw large sums of cash.

In the approximate five and a half hours the glitch lasted, word got out and as many as 50 people stood in line at one particular machine. Unfortunately, those who withdrew more funds than they had in their account overdrew their account. Every transaction was recorded, and bank customers were contacted to pay back the overdrawn funds.

However, an Australian bartender noticed a glitch that was not overdrawing his account. He withdrew and spent $1.6 million in 5 months. Dan Saunders noticed a delay in the early hours of the morning when the ATM machine went offline and disconnected from the bank. Transferring money between accounts during the offline hours, he could withdraw large sums of cash without the accounts appearing overdrawn. Saunders spent one year in prison and returned to work in the hospitality industry after 18-months on a community corrections order.

These stories prove that while moose may not be cracking ATMs open anytime soon, the real world of cash machines is never boring. From software hiccups to heist attempts, every incident underscores why vigilance, maintenance, and security tech are so essential for ATM operators and IADs.

The Importance of ATM Security Facts

It turns out, even in the age of digital security and advanced surveillance, the internet is still easier to fool than an ATM vault. No, a moose didn’t rob an ATM in Montana. But the buzz is a reminder that ATM security facts should always be top of mind.

Whether it’s a wildlife rumor or a real-world attack, your ATM’s best defense is a combination of strong hardware, vigilant monitoring, and informed operators. Because while viral videos may come and go, ATM security is no joke.

Bookkeeping and Taxes for ATM Entrepreneurs: Why Zoho Books Is the Smart Start

by NoahW

Disclaimer: This is not tax advice. I’m not a CPA. Always check with a qualified tax professional before making financial decisions. What follows is based on real-world experience in the ATM business, plus what works for many independent ATM deployers (IADs) just getting started.

Why Bookkeeping Matters in the ATM Business

When you’re new to the ATM business, it’s easy to think:

“I’ll track deposits in my bank account.”
“I’ll remember what I spent on paper and modems.”
“Taxes? I’ll deal with them when April rolls around.”

That approach works for about three months… until:

You forget which deposits are surcharge revenue vs. vault cash cycling back.
You scramble to find receipts for ATM supplies.
You miss deductions that could have saved you thousands.

Good bookkeeping isn’t busywork. It’s the foundation of:

Clear financial reporting
Stress-free tax preparation
Understanding which ATMs make money and which need to be relocated

And here’s the truth: your ATM business may be small at first, but the IRS doesn’t care. If you earn $1 or $1 million, they expect clean, accurate reporting.

How the ATM Business Works with Bookkeeping

Before diving into software, let’s clear up what you actually need to track:

Surcharge Income: This is your revenue. Every transaction generates a fee, and your processor pays it out to you.
Vault Cash: This refers to your money circulating in and out of the machine. It’s not income, but you need to track it so you know how much is tied up in ATMs.
Expenses: Wireless modems, receipt paper, ATM parts, travel costs, insurance, marketing, etc.
ATM Assets: The machines themselves. You’ll depreciate these for tax purposes (typically 5 years under MACRS).

If you try to track all this with just a bank statement, good luck. You’ll constantly mix up deposits, and when tax time comes, you’ll wish you had started earlier.

Why Zoho Books Free Plan Is a Great Starting Point

Here’s the deal:

Zoho Books is 100% free if your annual revenue is under $50,000.
When you’re starting, $50k revenue is usually half a dozen ATMs doing around $700–$800 each per month.
It could take 6 months to a year to hit that, unless you’re an absolute hustler placing machines nonstop.

That means you can run your books professionally, at no cost, during your startup phase. By the time you outgrow the free plan, your business should be making enough to cover paid software.

Pros and Cons of Zoho Books

Pros:

Free under $50k revenue
Cloud-based (log in anywhere)
Easy to use—much friendlier than spreadsheets
Automates recurring entries (like surcharge payouts)
Can connect to bank accounts for automatic imports
Generates basic tax-ready reports

Cons:

Not as widely recognized as QuickBooks (some CPAs prefer QuickBooks files)
Limited integrations compared to larger tools
If you outgrow the free plan, pricing jumps (though still cheaper than QuickBooks)
Payroll features are limited in the U.S.

For most new IADs, the pros heavily outweigh the cons.

Zoho Books vs QuickBooks vs Spreadsheets

Here’s the side-by-side:

Feature	Zoho Books Free	QuickBooks Online	Spreadsheets
Cost	Free under $50k	$30–$90/month	Free (time cost)
Ease of Use	Beginner-friendly	Steeper learning curve	Depends on your skills
ATM Specific Setup	Easy to customize categories	Doable, more complex	Manual formulas
Reports	Good basics (P&L, balance sheet)	Excellent, advanced	Only what you build
Scalability	Upgrade when you grow	Scales easily	Doesn’t scale well
CPA Friendly	Some CPAs less familiar	Industry standard	CPAs hate it
Automation	Bank feeds, recurring entries	Best-in-class automation	Zero

Verdict:

Spreadsheets are fine if you like pain, broken formulas, and staying up until 2 AM in April.
QuickBooks is powerful, but it can be pricey for beginners.
Zoho Books free plan is the sweet spot for new IADs.

Setting Up Zoho Books

Here’s how to get started. I’m not going to show actual screenshots of my setup and blur things, so show you with a simulated screenshot.

Step 1: Create Your Account

Welcome to Zoho Books

[Get Started for Free]
Track income, expenses, invoices and more—all in one place.

Go to Zoho Books and sign up for the free plan.
Use your business email (not personal Gmail) to keep things professional.

Step 2: Add Your Bank Account

Banking

[Link Bank Account]
No accounts linked yet

Click Link Bank Account.
Connect the account where your processor deposits surcharge or where you receive any other revenue (this is NOT your vault account).
This will let you automatically import transactions.

Step 3: Set Up Categories

ATM Revenue

Record Income

Amount: $1,000
Category: [ +Add New Category ]

Notes: Processor payouts or Surcharge Income

Add new category: ATM Surcharge Revenue
Use this every time your processor deposits your surcharge share.

Vault Cash

Transfer Funds

From: Business Bank Account
To: Vault Cash Clearing
Amount: $5,000

Create a category called Vault Cash Clearing.
This helps you track how much of your money is sitting inside ATMs.
Set aside a fixed amount that you will use for vault cash. You will always balance back to this amount, as vault cash funds are either in the ATM, in the vault cash account, or in transit after being withdrawn. This will be set up in a vault cash account at your bank (other than your income account).

Step 4: Generate Reports

Reports

Profit & Loss
Balance Sheet
Cash Flow Statement
Expense by Category

Profit & Loss shows surcharge revenue minus expenses.
The Balance Sheet shows ATM machines as assets, and vault cash as clearing.
Expense by Category shows where your money goes.

Pro tip: Run these monthly. Don’t wait until tax season.

Basic Tax Strategies for ATM IADs (Not Tax Advice)

Here are the basics you’ll want to remember (and run by a CPA):

Separate accounts: Never mix personal and business.
Track mileage: Every trip to load or service an ATM can be deducted.
Depreciate machines: ATMs are 5-year assets. Depreciation saves you money.
Keep receipts: For supplies, wireless, repairs, and insurance.
Know your 1099-Ks: Your processor may issue them, but confirm income matches your books.
Quarterly taxes: If you’re profitable, set aside money and pay quarterly to avoid penalties.

Will you Outgrow Zoho Books?

The question is really whether you’ll want to upgrade or change when:

Your revenue is consistently over $50k (the Zoho Free version is limited to $50K)
You add employees or need payroll
You want more integrations with other apps
Your CPA insists on QuickBooks or other software for easier collaboration if you hire one

Options:

Upgrade Zoho to a paid plan (still cheaper than QuickBooks)
Switch to QuickBooks or Xero and import data
Export from Zoho before hitting limits

Final Thoughts

If you’re just starting your ATM business:

Don’t waste time with messy spreadsheets.
Don’t pay for QuickBooks before you need it.
Use Zoho Books Free Plan to track revenue, vault cash, and expenses.

You’ll learn good bookkeeping habits without spending a dime. And when you reach $50k revenue, congratulations — you’ll have other opportunities, such as deciding how to scale, rather than whether you can afford accounting software.

Why Every Retail Store Should Consider a Free ATM Placement

by Amber Iven

Every retail store should consider a free ATM placement. As a business owner, you are probably always searching for ways to attract more customers and increase revenue, especially in today’s competitive retail environment. One powerful strategy is free ATM placement.

By partnering with a provider who installs and manages an ATM at no cost, retailers can transform a small corner of their store into a profit-generating convenience for customers. In this article, we’ll highlight all the ways your store can benefit from an on-site ATM machine and how you can get one installed for free.

What Is Free ATM Placement?

Does a free ATM placement sound too good to be true? Here’s how it works:

Free ATM placement means a third party provides your business with an ATM. This third party typically handles installation, maintenance, and cash loading all at no charge to you. In some cases, however, you can agree to take on one or more of these responsibilities for a share of the surcharge revenue (more on that later).

Essentially, a free ATM placement is a hands-off way to add a valuable service for your customers. But there are a number of other ways your store can benefit as well.

Benefits of Free ATM Placement for Retail Stores

Increased Foot Traffic

Increased foot traffic means more potential business and revenue. Shoppers in need of cash will naturally be drawn to your store if they know an ATM is available.

Recently, public opinion company Creative Consumer Research surveyed retail customers across the US on store premises at locations where ATMs were available in an effort to gain insight into the impact of in-store ATMs on consumer traffic and purchase behaviors.

Of the 395 customers surveyed, 70% reported visiting the store primarily to use the ATM! This extra traffic translates into more opportunities for new customers and higher overall sales.

Higher Sales and Impulse Purchases

Customers who withdraw money from an in-store ATM often spend it immediately, many times in your store. According to the Creative Consumer Research survey, 33% of ATM users made a purchase while in the store, about 52% of whom paid for their purchases with cash they had just withdrawn from the in-store ATM. Convenience stores, gas stations, and small retailers especially benefit from this spending pattern.

Enhanced Customer Convenience

A retail ATM placement also ensures that customers don’t have to leave your business to find cash. The Creative Consumer Research survey found that 59% of respondents came to the in-store ATM because it was convenient. Furthermore, 54% said they would shop at the store less often if the ATM was removed. Convenience keeps sales in your store and positions you as a customer-first location.

Passive Income Through Surcharge Revenue

With free ATM placement, store owners have the potential to receive a share of each transaction fee. Even with moderate use, these small payments can add up to a steady passive income stream.

However, this is dependent on the agreement you make with the third party ATM owner. Even if you opt for a free placement without a share of the surcharge revenue, you are still going to experience a number of lucrative benefits simply based on the added convenience it offers your customers.

Zero Cost, Zero Responsibility

Alternatively to receiving passive income through surcharge revenue, you could be experiencing other lucrative benefits with zero cost and zero responsibility on your part. In a typical free ATM placement arrangement, the provider, or ATM owner, covers the equipment, service, and ongoing support.

Your only responsibility is offering the floor space. That is, unless the provider shirks their responsibilities. Hosting an ATM machine that is frequently out of service or out of order negates all of these benefits.

When questioned in the Creative Consumer Research survey about the most valued attributes in an ATM, 27% cited reliability. And remember that 59% cited convenience. Your ATM is neither reliable nor convenient if it isn’t consistently functional or properly stocked with cash.

So, if you find yourself in a situation where your provider is not holding up their end of the bargain, it then becomes your responsibility to terminate your contract and find another, more reliable provider to partner with.

Competitive Edge

By offering on-site cash access, your business gains an advantage over nearby competitors. Shoppers are more likely—59% more likely—to choose your location if they know they can access both cash and their essentials in one stop.

Reduced Credit Card Processing Fees

Every time a customer pays with a card, retailers lose a portion of the sale to processing fees. Processing fees typically account for between 1.5% and 3.5% of the sale which adds up quickly, especially for businesses that operate on thin margins or process many small-ticket transactions.

By offering an on-site ATM, you make it easier for customers to pay with cash instead of cards. Cash purchases mean no swipe fees, no interchange costs, and no deductions from your profits.

For convenience stores, gas stations, and other retailers where small-ticket transactions are common, encouraging cash transactions can preserve a meaningful share of revenue. In this way, free ATM placement not only increases sales but also helps you keep more of what you earn.

Is Free ATM Placement Right for Your Store?

If you operate a retail store, gas station, convenience store, or other high-traffic business, a free ATM could significantly enhance your bottom line. The best part is it requires no investment, no maintenance, and little to no effort on your part.

When it comes to determining whether you want to buy an ATM for your location or have a professional place and operate a free ATM at your location, you first have to figure out how much time you’re willing to put into an ATM machine. Are you willing to fill it with cash? Willing to take time out of running your business to fix an ATM error if one does occur? Are you willing to take time to keep the machine cleaned? Willing to keep it up-to-date with the latest software? Are you prepared to foot the cost of an ATM machine for your business by yourself?

If your answer is yes, you can own and operate your own ATM machine from your own store. Our free ATM Start-Up Kit will walk you through each step you need to get started. Simply review the kit, fill out the paperwork, send it back to us, and you’ll be ready to place your order!

If you answered no to any of the questions above, then a free ATM placement could be right for your store!

How to Secure Your Own Free ATM Placement

Free ATM placement is a simple, no-cost way to boost foot traffic, sales, and customer satisfaction while potentially earning passive income. In an industry where every advantage matters, offering on-site ATM access can set your store apart. Partnering with an ATM provider allows you to grow your business. ATMDepot can help.

Send in an ATM Placement Request, and ATMDepot will search our repertoire of well-established and certified Independent ATM Deployers (IADs) for a representative of ours in your area. Once we find one, we’ll get you in touch. The IAD will be able to place an ATM in your store for free in addition to assisting you with whatever ATM services you’d like provided like filling the machine with cash and/or maintaining updates and cleanliness. Contact us to take the first step today!

Who’s Starting a Side Hustle and Why?

by Amber Iven

A side hustle is a way to generate extra money in addition to a regular salary. Whether you have a part-time job, a series of gigs, or a full-time job, a side hustle is something you can do to bring in a little more income.

It might seem surprising, though, that so many people are looking to a side hustle even when working full-time. Shouldn’t full-time income be enough? For most people, it seems, a side hustle offers a financial boost. It’s something that can be used for those “nice-to-have” budgets while the full-time income covers the “need-to-have”.

However, the right side hustle isn’t a grind. It shouldn’t be something that drains your battery, that you dread, or that you cut corners on. For many people, a side hustle means making money doing something they genuinely enjoy.

This article draws upon Bankrate’s recent Side Hustle Survey. The results show how some professionals are finding personal and professional gain from their side hustle, not just financial gain. And the beauty of a side hustle is that, if done right, you get to choose how you spend that time, just like other professionals have. Could an ATM business be that side hustle for you?

Why Start a Side Hustle?

The number one reason to start a side hustle is to make extra money. But what is that money for? According to Bankrate’s Side Hustle Survey, 41% of side hustlers use their extra income for discretionary purchases, 35% for regular living expenses, 28% for savings, and 20% for paying down debt.

But the rewards of a side hustle aren’t just financial. One nurse, for example, works as a school nurse in between her regular shifts to get a wider range of patient experience. She gets personal fulfillment from her side hustle. “I work with older adults who are critically sick, so seeing little kids be joyous and jovial and happy all the time is better for my mental health,” Vivian Ezugwu says.

Loan underwriter Martin de Anda started flyer distribution as a side hustle to afford the luxury of going out in his free time. He enjoys the socialization he gets from his side hustle which his desk job doesn’t offer. But after developing a strong client-base, he was able to take this flexible side hustle full time. “I have the flexibility of actually choosing when I want to take a break and just not work because I want to go to the beach or the movies,” he says.

According to Bankrate’s survey, average side hustler monthly income is $885 in 2025. While that might not sound like a lot, a side hustle can also be a way to broaden experiences, give back to your community, or monetize your hobbies. And for some people, when they realize that they can turn their side hustle into a full-time gig, the flexibility often is the biggest incentive.

Who’s Starting a Side Hustle?

Bankrate’s survey found that younger generations are more likely to have a side job. However, no age group is excluded. Of all side hustlers, 34% are GenZ (18-28), 31% are millennials (29-44), 23% are GenX (45-60), and 22% are boomers (61-79).

Young professionals in their 20s and 30s, like Ezugwu and de Anda, might seek extra income to pay off student loans, save for travel, or supplement entry-level wages. Mid-career workers in their 30s, 40s, and 50s might be seeking more financial security, exploring a career change, or testing a business idea before leaving their main job.

Stay-at-home parents seek flexible income that fits around childcare schedules. Retirees use their skills and hobbies to bring in supplemental income or stay active. Creative professionals and hobbyists can turn passions like art, photography, writing, etc. into small revenue streams.

So no matter who you are, a side hustle is not out of reach.

Why an ATM Business Is the Ultimate Side Hustle

An ATM business can also make a good side hustle for any generation. While GenZers can start an ATM business if they have the capital, Bankrate reports that 34% of GenZers don’t even have an emergency savings fund. But, with savings or financing access, an ATM business can generate income while working full time. The extra income can accelerate debt payoff or savings without adding a second demanding job.

The 30- to 50-year-old mid-career workers, on the other hand, are more likely to have the capital necessary ($2,000-$4,000) to start an ATM business. An ATM business is semi-passive once machines are installed and filled, so it can run alongside a full-time job. An ATM business creates a stable second income stream for long-term wealth building or debt payoff.

Stay-at-home parents can benefit from an ATM business because it can be managed during off-peak hours. Once machines are set up, the workload is predictable and not 9–5 dependent. It offers steady, recurring income that doesn’t require constant active selling or being tied to a desk.

An ATM business can be good for retirees due to its light physical demands (mostly cash loading and machine checks) and flexible scheduling. It can be scaled to match their desired activity level and provides supplemental retirement income without requiring daily high-effort work.

An ATM machine business is low effort at first. Most new ATM business owners start with just one or two machine placements. But it is completely possible to scale to 10 or more machines making ATM operation a full-time, flexible, low-effort gig! Just like de Anda, if you find that you enjoy the flexibility of an ATM side hustle, make it your goal to replace your regular 9-5 desk job.

Benefits of an ATM Business

It’s getting harder and harder for many people to make ends meet for many people. Let alone are they able to save money or travel. For those reasons, side hustles are projected to increase. If you’ve been looking for a way to make some extra money without the demands of a second in-person job that takes you away from your family and fills all of your free time, consider operating an ATM.

An ATM machine generates semi-passive income. That means that once it’s all set up, it will make money while you’re away. Simply keep it loaded and operational, and you’re in business. To find out exactly how much you can make with just one machine, check out our article on how much ATM business owners make.

Ready to get started? Get your free ATM start-up kit today!

First Steps to Creating a Business—ATM-Style

by Amber Iven

A quick Google search or AI prompt will provide you with a list of some general first steps to creating a business. These steps might vary slightly based on the type of business you want to start. However, you’ll find that even an ATM business fits the mold when it comes to basic business startup.

In this article, we’ll introduce some of the most basic, general first steps to creating a business and adapt them for the ATM industry. That way, you can see how similar starting an ATM business is to any other business. Then, we’ll cover some specifics that are unique to an ATM business. When it’s all said and done, you’ll know the first steps to take to get into business in the ATM industry.

First Steps to Creating a Business—Adapted for ATMs

Creating a business involves several critical steps to move from an idea to a functioning operation. Here’s a practical breakdown of the first steps for most businesses:

1. Define Your Idea

What’s your product or service? Clearly describe what you’re offering and the problem it solves.

As an independent ATM deployer (IAD), you’re buying or leasing ATMs, placing them in high-traffic locations, and earning revenue from surcharges users pay per transaction. You offer customers access to their bank accounts. For stores and businesses, you enhance their customer service, increase foot traffic and impulse purchases, save them money on credit card processing fees, and possibly offer an extra revenue stream.

Who is your target customer? Identify your ideal market or audience.

As an IAD, you’re looking for locations that have a need for ATM service. Small businesses, convenience stores, bars, salons, gas stations, or events without existing ATMs are good places to start.

What is your revenue model?

As the owner and operator of an ATM machine, your revenue comes from the surcharge fee. This is the transaction fee for using your machine and is typically $2.50–$3.50 per use. You might also possibly profit-share with business owners hosting the machine

2. Conduct Market Research

Who are your competitors? Look at businesses doing similar work and see how yours can stand out.

For an ATM business, you want to find gaps in the market. Installing an ATM machine in a location that already has convenient access nearby is going to affect your earning potential. If there are other ATMs nearby, you want to offer a competitive surcharge rate to pull more customers from other machines with higher fees.

When searching for a location to operate your ATM from, you might find that a store or business is already working with an ATM service provider. This can be a good opportunity to discover whether or not they are happy with the service they are receiving. If they aren’t, explain how you can solve that pain point.

Is there demand?

Find out the potential of a location by scoping out locations in person, having conversations with location owners, and conducting online research. Visiting locations can give you a sense of how busy a location is—the busier the better. Conversations with location owners can reveal their motivations or objections which can tell you a lot about a location’s potential. And online research can provide you with a map of potential competing locations and customer reviews.

3. Create a Business Plan

A basic business plan should include a summary of what your business is and what it will do. It might also include market analysis, a marketing and sales strategy, organization and management structure, and financial projections like basic budget and expected revenue/costs.

A simple business plan for an ATM business might look something like this:

Start-up costs (ATM purchase/lease, cash to stock the machine, installation, etc.)
Monthly operating expenses (maintenance, communication line, armored cash refill if outsourced)
Expected transactions per month and projected income
Growth strategy (e.g., 3 machines in Year 1, 5+ in Year 2)

4. Choose a Business Structure

There are three common types of business structures: sole proprietorship, limited liability company (LLC), and corporation (C-Corp or S-Corp). All can work for an ATM business, but the most common route is sole proprietorship.

While a sole proprietorship is simple, there is no legal separation from you and your business. An LLC, on the other hand, protects personal assets. Choose LLC for liability protection, tax flexibility, and to separate your personal and business finances. Finally, corporations are more complex and are more appropriate for large businesses or raising capital.

5. Register Your Business

Choose a business name after checking its availability in your state. Register it with your state government. Apply for an Employer Identification Number (EIN) with the IRS for tax and payroll purposes.

With a sole proprietorship, you can operate under your own name or a fictitious business name, a DBA—doing business as. You may not need an EIN under a sole proprietorship, but you will if you establish an LLC. Check out Forbes’s side-by-side comparison of the best LLC filing services.

6. Take Care of Legal and Tax Requirements

Get required licenses or permits (varies by industry and location). Set up a business bank account. Consider business insurance (especially liability or workers’ comp if hiring).

For an ATM business, you will need a business bank account. This is where ATM surcharge profits will be deposited and where your vault cash will be settled for you to withdraw to refill the machine. You may have two business bank accounts: one for your surcharge revenue and one for vault cash.

You will also need an ATM processor agreement. This is documentation of your partnership with an ATM processing company that will handle the communication between networks and transactions.

Insurance is optional unless the location owner requires it as part of the placement deal. However, it is a good idea to invest in general liability insurance to protect your equipment and liability.

7. Set Up Operations

Location: Decide whether you’ll operate online, from home, or at a physical location.

Website: Create a basic site or landing page.

Systems: Pick tools for accounting, invoicing, communication, etc.

With an ATM, you will probably operate out of someone else’s store, business, or other location. However, you can also rent a space in a shopping center or similar area.

There are many ways to establish an online presence as an ATM business owner. This can be a good way to get location owners coming to you to set up placements which saves you the time spent approaching them. You can create a website if you want, but sometimes a simple social media page can be effective.

You can also get a custom web page designed and featured on an already high-ranking website in, say, an “ATM providers near me” web directory. Borrow their search engine optimization to increase your own visibility, credibility, and lead generation.

And tools and resources you can use to help manage your finances, track profits, and record expenses include accounting software tools like QuickBooks, Wave, or Xero. You will also have access to remote online monitoring that offers reporting tools you can use to monitor transaction reports for performance insights.

Unique First Steps to Creating a Business in the ATM Industry

There are some general first steps to creating a business. These apply to almost any business, ATMs not excluded. We’ve adapted them for your convenience so that you know exactly how to apply each step to starting an ATM business. Now, it’s time to get into some specifics those basic first steps to creating a business didn’t cover:

1. Purchase Your ATM(s)

To operate an ATM business, you need to purchase the equipment. You can buy new or refurbished machines (costs range $2,000–$4,000 each). Make sure you choose EMV-compliant and ADA-compliant models that support remote monitoring and cash alerts.

2. Secure Locations and Contracts

Most IADs secure locations and contracts with existing businesses. Approach business owners and offer free machine installation and maintenance for a monthly rent (flat fee) or revenue-sharing (e.g., 30% of fees). Be sure to draft, agree on, and sign a placement agreement with each location that outlines the responsibilities of each party.

3. Stock and Monitor Your Machines

You can load cash yourself to save on armored truck service. While this adds another $2,000 or so to your startup budget, it is typically more cost effective in the long run. Install remote monitoring software to track cash levels, errors, and transactions. That way, you can manage your business off-site.

3. Market and Scale

Create a simple web page to establish credibility, generate leads, and open lines of communication. Create business cards and/or flyers to leave with more locations and leads. Consider adding more ATMs to your route as your revenue grows.

Now You Know the First Steps to Creating a Business ATM-Style

Now that you know the first steps to creating a business in the ATM industry, you can decide for yourself whether or not it’s really for you. If you’re still on the fence, remember that an ATM business offers benefits most other businesses do not: low overhead, little to no real estate costs, no employees, flexibility, and simplicity. What other job can you think of that makes you money while you’re doing something else altogether?

If you have questions or want to know more about the first steps to creating a business in the ATM industry, contact us today! With decades of experience, ATMDepot has worked with thousands of IADs just like you. It’s our mission to help anyone earn semi-passive income from operating ATM machines.