Tag Archive for: atm business owners

Is There a Business Training Program on How to Start an ATM Business?

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If you are looking for a business training program on how to start an ATM business, look no further. Now, you can get ATM business training, mentorship, equipment, and processing all in one place. 

A good ATM business training program doesn’t just provide you with a set of steps and instructions. It also provides a wealth of resources and ongoing support, all from someone who’s been there and seen it all.

That business training program exists, and it’s the ATM Business Road Map. Created by ATMDepot.com founder and CEO Noah Wieder, the ATM Business Road Map allows you to start your ATM business today with tools, resources, and instructions you can reference as you go. 

A road map doesn’t provide one direction at a time. It shows the route from beginning to end with all of the turns along the way. You can see where you’re at, where you’re going, and all of the places you might need to stop (fuel, food, rest, etc.) as you travel. 

Similarly, the ATM Business Road Map provides you with the information you need as you need it. With Noah Wieder as your navigator, you can be confident that you will get from point A to point B without getting lost.

What Does an ATM Business Training Program Include?

There are a few topics you should expect from a good ATM business training program, most of which are based on frequently asked questions. For example:

Market Research and Placement

You will want to know how to gauge the market in your particular area. What should you look for when it comes to scoping out a location for an ATM machine? How can you be sure that a location will be successful for your ATM? How can you negotiate a place to operate your ATM from? Who is your competition and how can you keep up?

Business Setup and Documentation

You will also need to know how to navigate legal and regulatory requirements. How will you establish your business? What’s the best way to set up a business bank account? What documentation will you need? 

Business Model and Goals

There is a lot of room for customization with an ATM business. What do you want yours to look like? What are your goals? Which skills, resources, and assets do you already have and which ones do you need? 

Equipment and Installation

Then you need to choose your equipment. Which machine is best? Which one is best for you? Should you purchase any upgrades? Right away or after you start generating revenue? What does installation and programming look like? Will you install the machine yourself or hire it out?

Maintenance and Monitoring

Once you have your equipment, you need to consider ongoing maintenance. What will this include? What tools and resources will you need? How much cash should you load? Where do you get the cash? Who will be responsible for loading the cash in the machine? How will you monitor the activity on your machine? How will you handle customer service?

Marketing and Customer Acquisition

And, the most important questions might be about getting customers. Who are your customers? How will you attract customers to your ATM machine? What do customers in your area need and want from an ATM service? How can you provide it? 

You’ll be able to answer all of these questions and more, confidently, with the help of the ATM Business Road Map.

ATM Business Road Map Training Program

“I’ve been around the block, and I’ve seen it all,” says Wieder. “But there’s one business model that stands out like a diamond in the rough – the ATM business.” 

The goal of the ATM Business Road Map is to help you generate a steady flow of passive income from one or more ATM machines. If you want to

  • Call the shots
  • Be your own boss
  • Earn passive income
  • Achieve financial security
  • Quit your day job
  • Spend more time with friends, family, and hobbies

then it’s time to get your ATM Business Road Map.  

This program wasn’t designed to be something you take once and never return to. It was created as a resource you can come back to time and again as you progress through different stages in your business. The program includes over 50 video lesson modules and hundreds of pages of resource material. To ensure your success, simply follow the road map.

Meet Your Mentor: Noah Wieder

From Zero…

Noah Wieder has been in the ATM business for 30 over years. Before he got started in the ATM industry, he was hustling. After graduating from college, he moved from upstate New York to San Diego, California with everything he could fit into his van—and with no job lined up.

He worked in the merchant processing industry until he became the first employee of U.S. ATM and one of the first Tidel ATM technicians. He later founded XtraCash ATM for the National Bankcard Association, Inc. and was among the first five people invited to join the very first Triton ATM Advisory Committee. 

Wieder has been training ATM entrepreneurs since the late ‘90s when he held quarterly business opportunity training seminars. 

He installed ATMs in 190 San Diego-area McDonald’s locations, helped coin the term “McMoney,” and installed over 5,000 ATMs nationwide over the span of 5 years.

Wieder worked for 2 years as the V.P. of ATM Sales & Marketing for CIBC before setting off on his own and starting ATMDepot.com in 2002. He grew the business slowly, solely from cash flow, and barely made enough to buy a cup of coffee with his first residual check. 

…To Hero

Today, ATMDepot.com is debt-free, manages over 3,500 ATMs, and has nearly 2,000 independent ATM deployers (IADs) as clients who receive education, training, sales, service, and support.

There’s a reason Wieder has worked in the ATM industry for over 30 years: it’s the ultimate side hustle. He created the ATM Business Road Map to address the growing need for successful local ATM business owners and operators who know what they’re doing and are doing it right. 

Wieder has learned from all of the mistakes so that you don’t have to. He’s put all of that experience into one ATM business training program to help you get from wherever you are to generating a couple grand a month in residual income.

Why Choose the ATM Business Road Map Training System?

The ATM business has one of the fastest ROIs and lowest barriers of entry of any side hustle or semi-passive income stream. Simply invest in a machine, find a location, and set it up. Before you know it, your investment will pay for itself. Get a dozen machines up and running, and you’re easily making $50,000-$60,000 a year—a salary that most people would earn from grueling 40+ hour work weeks—almost passively!

You can find training programs through online courses, industry associations, or specialized consulting firms that focus on ATM business startups. But working with an experienced ATM operator provides the most valuable insights, knowledge, resources, and support.

Satisfaction Guaranteed

Still not sure if this ATM Business Road Map is right for you? Try it for 30 days with no risk! If you’re unhappy with the course for any reason, just email us within 30 days of purchase or before you start Module 4.2 for a full refund.

Plus, in addition to lifetime access to the ATM Business Road Map Training System, you’ll also receive 

  • Lifetime access to the full slide reference guide which includes all module notes, bonus modules, all terms, test your knowledge quizzes for each module, and a task list
  • Lifetime access to the digital version of Wieder’s new book, How to Start and Grow an ATM Business: The Ultimate Side Hustle
  • A full 12 months of access to the ATMDepot.com member area
  • A full 12 Months of access to the private “ATM Business Road Map – Clients Only” Facebook Group moderated by ATMDepot.com staff
  • And a Certificate of Completion (Official IAD)

This is a serious business, and you can earn serious money. But you will need to put in the initial work and avoid quitting prematurely if you aim to grow your wealth and generate a steadily increasing semi-passive income.

If you’re ready to take control of your financial future, check out the ATM Business Road Map today and unlock all the secrets of the ATM business!

7 Top ATM Business Training Programs

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ATM business training isn’t a requirement of starting an ATM business. But it sure can help! One of the many great things about starting an ATM business is that anyone can do it. You don’t need any specific certification, education, or training. However, if you want to save yourself time and money that avoidable mistakes can cost you, it might be worth it to invest in an ATM business training program so that you can start making money fast.

Now, we know you have a lot of options when it comes to ATM business training programs. And that can be overwhelming, especially with so many scam websites out there. 

So, to help, we’ve compiled this list of 7 top ATM business training programs that come up with a basic internet search to help you determine which program is right for you.

Insure ATM – ATM (Online) Training

Insure ATM Global Distribution and Services offers an online training program for ATM technicians. This training material won’t walk you through the ins and outs of starting an ATM business as an independent ATM deployer (IAD). Instead, this training program is designed for ATM business owners who employ a workforce of ATM technicians. They promise a comprehensive training solution customized to fit the needs of your technicians.

Their training classes are all entry-level and concern the use of ATMs and their installation, removal, upgrading, servicing, and repair. Insure ATM is a global supplier of original spare parts of the world’s major ATM brands with significant experience and keen understanding of the industry and a multilingual sales team. 

However, they are based out of the Netherlands which might create a barrier for US-based ATM owners. Furthermore, their training only covers ATM-machines and parts of the latest types of NCR and Diebold Nixdorf which are not the most common independent ATM models in the US. 

ATMMachines.com: Start Your Own ATM Business Empire

National ATM Wholesale offers an ATM business online course that promises to help you build a six-figure income without any capital or credit. Founder Justin Gilmore is proof that you can start an ATM business without a specific background in ATMs or sales, a high school diploma, or even money. 

Their ATM business training course covers everything for starting an ATM business from ATM placement to branding to value-added services. They warn that this is not a “get rich quick” scheme, emphasizing the value of hard work and dedication to the training and the business. What’s more is they offer a full refund after your first placement to help motivate you to see it through to the end!

Udemy

There are a number of different courses available to you on Udemy. The biggest concern here is that basically anyone can publish a course on this site, so it’s hard to tell the quality of the information before you spend your money. 

The publishers of courses like “The ATM Machine Business Crash Course,” “How to Start A Successful ATM Machine Business,” and “How To Get Started In The ATM Business- Complete Blueprint” are individuals rather than full-fledged companies. That means that they will not offer ongoing support, equipment, contracts and documentation, or online monitoring. You will have to get all of that from a separate ATM processing company and/or vendor.

Now, because of this, these ATM business training courses will be among the cheapest you’ll find, ranging from about $29.99-$64.99. This price corresponds to the amount of information you’ll receive: 30 minutes – 2.5 hours of videos, 1 article, and a few downloadable documents. And honestly, you can find a lot of basic information online for free whether in blog articles or by joining a Facebook group for ATM entrepreneurs and just asking questions.

ATMIA

The ATM Industry Association (ATMIA), a leading non-profit trade association that represents the entire global ATM industry, is the authority on ATM machines and operations. ATMIA serves more than 9,000 members from around 500 companies located in 70 countries spanning the entire ATM ecosphere, including financial institutions, independent ATM deployers, equipment manufacturers, processors and a variety of ATM service and value-added solution providers.

Naturally, they offer training courses and support to their members. However, rather than focus on helping IADs start an ATM business from the ground up, their business training courses are more specific. For example, they offer separate training for vault managers, first line maintenance (FLM) technicians, operations supervisors, and customer service representatives. There is also a security training course. 

ATMGurus

ATMGurus offer hands-on, in-field repair ATM training. Again, their training is specific to servicing most retail ATMs rather than becoming an IAD. Furthermore, their training is on-site, not online. While their training facility is located in Long Beach, Mississippi, they do offer to travel to you. So if you are in the area looking for hands-on FLM training, this could be beneficial for you.

If you want to become an ATM technician, you can check out their comprehensive retail ATM training program. Or, if you’d like to become well-versed in servicing your own Hyosung, Genmega, or other model, you can check out those specifically curated classes. They also encourage you to request any particular training you might be looking for and are struggling to find.

ATM Freedom University

ATM Freedom University promises to unlock a reliable stream of passive income every year with their ATM Business Partnership Program. They will build out your entire ATM business from the locations to the ATMs to full certification. And they guarantee your first placement in 90 days or your money back. 

Their exclusive training will show you how to build out a profitable ATM business from scratch…if you’re an investor or business owner with at least $10,000 in investment capital…. This training is not for the average Joe looking to start learning the ATM business one machine at a time. Instead, it’s for someone with enough money to invest in a number of machines right away. So if you don’t have a lot of start-up cash, this ATM business training is not for you.

ATMDepot.com: ATM Business Roadmap 

ATMDepot.com offers a complete roadmap to financial success by showing you how to start an ATM business. This ATM business training will help you start your business as an IAD with live support available every step of the way. ATMDepot.com is an ATM processing company, so you can purchase equipment, process transactions, use their online monitoring system, and receive ongoing support throughout the course of your training and beyond. 

While other training programs claim to be comprehensive, ATMDepot.com’s ATM Business Roadmap takes you through the start-up process taking complete beginners with no knowledge of the ATM industry to purchasing and placing their first machine. But the ATM business training doesn’t stop there. 

You can continue to grow your business by adding more machines to your business, revisiting the roadmap as necessary. ATMDepot.com will provide you with all of the tools and resources you need, answering all of your questions along the way. You’ll have lifetime access to a community of ATM business moguls who have your back.

The ATM Business Roadmap Training System is given by ATMDepot.com founder himself, Noah Wieder, who has been in the business for 30 years. He’s seen it all and therefore can help you avoid costly mistakes so that your ATM business venture goes as smoothly as possible. 

The ATM Business Roadmap is suited for both those looking to get started with one machine and earn a little extra spending money and those looking to scale up to 12 – 24 machines and make a couple grand each month. This makes this business training program not only comprehensive but also universal.

Not sure? Try it out and get a full refund within 30 days of purchase or after the first three modules (a dozen lessons!) if it isn’t right for you.

Give Yourself the Gift of Financial Freedom

Whichever route you decide to take, the new year is right around the corner. There is no better time to start looking into ways to get out of your dead-end job and just finding your next stream of income.

As you reflect on the past year, think about whether or not what you’ve been doing is working for you. If it isn’t, it might be time for a change. Ask yourself: Am I a talker, a dreamer, or a doer? This year, be a doer. Go into business for yourself where you call the shots and make money while you sleep, travel, and pursue other hobbies. 

For these reasons and more, an ATM business is the ultimate side hustle. What are you waiting for?

7 Common Small Business Mistakes

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There are some common small business mistakes that apply to independent ATM deployers (IADs) as well. Fortunately, you have an opportunity to learn from those mistakes others have made. Being aware ahead of time of what can go wrong can not only provide you with peace of mind but also save you time and money in the long run. 

Knowing where things can go wrong can help you avoid headaches and early failure. Use this list of 7 common small business mistakes to make the most out of starting your ATM business. 

7 Common Small Business Mistakes

1. Trying to Do Everything Yourself

Don’t try to do everything yourself. Especially at the beginning. Use your resources. Ask for help when you need it. This will help you avoid a number of other, industry-specific mistakes.

Talk to other IADs for advice. There are a number of Facebook groups you can join to learn from other people’s questions and ask your own. And don’t hesitate to ask your ATM company for help. You never know what resources are available until you ask. Your ATM processing company wants you to succeed because if you make money, they make money.

Finally, it’s absolutely okay to delegate any ATM business operations you don’t enjoy handling. If you don’t want to clean your machine or load cash, pay someone else to do it for you. The point of an ATM business is to generate passive income. So if you find that you are doing more work than you feel is worth it, share the load!

The point is to avoid making mistakes by not being afraid to ask for help. Plus, you want to make sure you don’t get burned out. Operating a business that you don’t enjoy isn’t going to see as much success as one you do enjoy.  

2. Overspending or Underspending

This one is tricky. You want to make sure you find a happy medium when it comes to overspending and underspending. You will need to weigh pros and cons to determine which costs are necessary and which are extra. 

For example, a refurbished ATM machine will save you money upfront compared to a brand new machine. However, if you aren’t great with tech, a new machine might be worth it in the long run if it saves you time and money having to figure out a less user-friendly machine or constantly calling technicians for help.

You also want to be mindful of your cash flow. Make sure that your list of expenses is very detailed and that you have a budget for your business. Although it’s exciting to start seeing that passive income hit your account, be careful not to spend it right away. You will want to account for any costs related to maintenance, repairs, insurance, or other emergencies, so make sure you set some money aside for these things. 

And don’t forget about financing. You can always look into leasing a machine or getting a loan from your bank, a friend, or a family member to get your business up and running. Don’t let that stop you from starting your business.

Just remember that some costs are absolutely necessary while others can wait. You might want to go ahead and pay for your own wireless router but wait until your business starts making money to spring for video surveillance. You want your business to be reliably operational before looking for ways to improve the customer experience.

3. Launching without a Plan

One of the most harmful common small business mistakes in the ATM industry is starting without a plan. Planning includes everything from negotiating a good placement location to drafting contracts to preparing for emergencies.

Before you can operate your ATM machine, you need to have a site to operate it from. Before you can get a site, you have to approach multiple location owners to gauge interest. And before you can get a location owner’s interest, you have to know what you are going to say and how you are going to handle their objections.

If you don’t have these plans ahead of time, you could get overwhelmed or feel pressured and stressed. The longer you have a machine without a place to operate it from, the longer it will take you to make your return on investment (ROI) and profit. So the better your plan, the quicker and easier getting started will be.

And don’t skip the contracts. Any time you enter into an agreement with a location owner, vendor, or other third party, make sure you read their contracts very carefully or develop your own. This is an important step in ensuring that all responsibilities and compensation are clearly outlined and that no one backs out unexpectedly leaving other parties in a tight spot.

4. Neglecting to Set SMART Goals

Goal setting is paramount to success. How else will you know whether your business is working for you or not? How else will you be able to scale your business? Specifically, we recommend setting SMART goals. SMART goals are specific, measurable, actionable, relevant, and timely. 

So any goal you set for yourself should be specific. Rather than just say, I want to make passive income, think of a number (this will also help you determine the perfect surcharge fee). 

Numbers are also measurable. If you say you want to make $100/day, you can definitively say yes you’ve accomplished that or no you haven’t by looking at the transaction history. 

Once you have that specific, measurable goal, you can then act on it. If you say you want to make $100/day, then you know that by setting a $5 surcharge, you can reach that goal with 20 transactions. If you are shy of your goal, act again. Do you need to reposition the machine? Add a sign to draw attention? Lower the surcharge fee to get more transactions?

A financial goal is also relevant. It is an important reason for why you are in this business in the first place. It’s an important step toward other goals you might have such as purchasing a vehicle, taking a vacation, quitting your day job. A goal that is important to you is more likely to be accomplished.

Finally, you want to set a timeframe. Maybe expecting to make $100/day is a lofty expectation to have the day you install and program your machine. Maybe, at the very latest, you want to start making $100/day within the first 6 months of being up and running. THAT is a specific, measurable, actionable, relevant, and timely goal.

5. Failing to Market or Advertise

This is one of the common small business mistakes to avoid when you are looking for more placements. If one of your goals is to scale your business, you need to let people know what it is that you do. So once you’ve been in business with at least one machine for a while, it’s a good idea to start marketing yourself once you have enough revenue to do so. 

You can create a business name and logo to display on your machine screen or ATM wrap. You can create ATM business cards to have on hand when meeting new people. And you can even advertise your service on social media. There are lots of ways to market yourself, so don’t skip out on this if you want to own a fleet of machines!

6. Being Disorganized

As you’ve probably gathered from the five common small business mistakes above, it’s extremely important to be organized. But don’t worry. There are a lot of tools and resources at your disposal. And if you don’t consider yourself to be a very organized person, maybe this is one of the tasks you end up delegating!

First, of course, don’t start without a plan. Second, make sure you are prepared to start your business by gathering all of the necessary paperwork and documentation. Third, don’t forget about contracts, particularly the site location agreement (SLA). 

Additionally, keep your finances organized so that you don’t find yourself out of money in the event of an emergency. Finally, make sure your machine never runs out of cash!

If your machine runs out of cash, you won’t be able to operate your business. You will lose out on income during this downtime, and you risk losing face with the location owner and customers. Running out of vault cash over the weekend or a holiday is even worse since you won’t be able to withdraw large sums of cash when your bank is closed.

Fortunately, with remote online monitoring, you can get low cash alerts. This is the number one tool you will want to use to stay organized. You can view all activity on your machine in real time, and you will want to use this data to inform all of your business decisions. Knowing the busiest days and times can help you create a convenient vault loading schedule to ensure your machine is always stocked.

Being organized shows that you are serious, professional, and reliable. That is the kind of IAD people want to work with.

7. Fearing Failure

The most important of all of the common small business mistakes you can make is fearing failure. This is what can keep you from trying at all. You can’t start a business or make money if you don’t even try. You have to take the ATM business one step at a time knowing that if you fail, you will learn from it and do even better going forward.

But fearing failure is a mistake you can make even after you’ve been in business for a while. This can cause you to refuse to pivot which can be a costly mistake. You have to be able to recognize when something isn’t working or when something could be done better—and then change it. 

Don’t just do something because it’s what you’ve always done or because it’s what everyone else is doing. Every small business is different. Each ATM business is curated to fit the IAD’s lifestyle and goals. So if your business model stops aligning with your lifestyle and goals, your business model needs to be adjusted.

This might mean leaving a toxic partnership with a particular location owner or delegating some of the ATM operations. Try not to worry about revenue risks. It will be worth it to get back to enjoying your business. Your business should not hurt other areas of your life. If it does, it might be time to pivot.

Finally, don’t be afraid of new technology. Technology is constantly improving to make your life and your customers’ lives easier. So don’t be afraid to try something new and improved, and don’t choose traditional routes just because they are familiar. 

You can’t win if you don’t play. You can’t succeed if you don’t try. So don’t be afraid to pivot, and don’t be afraid to fail. 

Conclusion

Don’t plan to make no mistakes in your ATM business. If you set out with that expectation, you risk disappointment and discouragement. Instead, treat them as learning experiences and move forward stronger. Sometimes, it can help to document these mistakes. Jot down what went wrong, what you did to fix it, and how you can prevent or avoid repeating the mistake. 

Use this list of 7 common small business mistakes as a map for how to proceed in your ATM business smoothly, and rest assured knowing that there are very few mistakes you could make that you wouldn’t be able to recover from. And remember: ask for help. ATMDepot.com has a host of resources for new IADs including training videos, SLA templates, and 24/7 live support. So don’t hesitate to contact us today!

ATM Keypad Encryption PCI Compliance Updates – Upgrades Due by January 1, 2025

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PCI Compliance: Best Practices for Enhanced Security

Digital transactions have undoubtedly transformed how we interact with our finances. ATMs play a vital role in facilitating these transactions, offering convenience and accessibility to users worldwide. However, with the increasing prevalence of cyber threats, ATM providers and financial institutions must prioritize security measures.

This article will explore the upcoming mandatory ATM keyboard PCI compliance that will take effect on January 1, 2025.

Understanding PCI Compliance:

The Payment Card Industry Security Standards Council (PCI) is the unified governing body of ATM networks. They are a self-policing group that comes up with the rules that ATMs, credit card terminals, and processors must abide by in the United States.

What is the ATM Keyboard PCI Compliance?

Intending to keep ATM processors and users safe, the PCI Security Standards Council (PCI SSC) has released new mandates for ATM PIN pads and data encryption. The latest update states that by December 31, 2024, all terminals that have the potential to be upgraded to the latest version of encrypting pin pad (EPP) must undergo the necessary upgrades. Any and all terminals that are not eligible for upgrades will need to be replaced entirely.

Starting January 1, 2025, operational ATMs must have up-to-date firmware and software utilizing the TR31 Phase 3 key blocks. These key block encryption measures have been implemented to enhance the security of PINs and data transmitted through ATMs and payment network infrastructure. The strengthened security measures aim to safeguard the cryptographic integrity of payment data, making it significantly more challenging for hackers to exploit vulnerabilities.

After the specified deadline, machines not equipped with the latest pin pads and key blocks will no longer receive support from host processors. Consequently, the networks will not accept any attempted transactions on these ATMs, rendering the machines non-operational. In other words, your ATM will be turned off if you do not have the updated firmware or keypads to support this new compliance standard.

What does this mean for current and future IADs (Independent ATM Deployers)?

For current IADs, we strongly advise upgrading your ATMs as soon as possible in the upcoming months and not waiting until the end of 2024.  We see this happen anytime there are mandatory updates and parts become scarce and more expensive, field technicians get busier, and you may miss the deadline and have your ATM shut off until you complete the update. If you have a Hyosung, Genmega, Hantle, or Triton ATM and want to can if your ATM model has an upgrade available, you can download this compliance and upgrade paths pdf.

If you are just starting in the ATM business and considering a used machine, be mindful of this new requirement. For example, if you see a good deal on a used Hyosung 1800CE, looking at the above compliance PDF, you can see the Hyosung 1800CE ATM will need to be replaced by 2025 ss the ATM core is WinCE5.0 and is not PCI  compliant and can’t be upgraded. 

If you wait too long to upgrade, there will be price increases and delays in equipment after October 2024. Schedule your updates by the summer of 2024 so you can be sure of availability. All the PDF ATMs showing “Replace ATM” are boat anchors in 2025. 

All the Hyosung ATMs in this compliant Hyosung ATMs PDF show which ATMs will need to be replaced, so don’t buy any used or refurbished Hyosung ATMs listed in this document where it says “Replace ATM?” = Yes!

So, this is a huge warning to all retailers and IADs, be careful who you buy ATMs from and what they did to refurbish them if anything. Used machines have to be cleaned, and tested, have parts replaced, have software reset to factory defaults, include keys and passwords, and be PCI compliant so they can be properly programmed for installation and use after 2025.

Although January 1, 2025 feels like it’s way out in the future, please do not delay updating your ATM. Our CEO has been in the ATM business for over 30 years and our parent company Intelligent e-Commerce, Inc. has been around for almost as long.

We have seen our fair share of ATM security updates including Triple Des & EMV as well as other changes including new ADA guidelines and software sunsets like Windows XP and so on.

We know from decades of experience that updating ATMs early can save you money, time, and headaches as people wait, parts and services become scares and wait times grow longer.  If you wait until the middle or end of 2024 or you hope that an extension will be forthcoming, our experience has proven the upgrade kits will be more expensive. It will also mean technicians will be swamped and you may not get your ATM upgraded before the deadline and it would be turned off.

We can not stress how important this update is. Please check the links above and see if your ATM requires an update. If it does, we urge you to call us soon. 

If you want to make sure the machine you are buying is PCI compliant, please check out our line of brand-new future-proof ATM Machines.

How to Get Your First ATM Placement (Without Any References)

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Your first ATM placement is always going to be the most challenging.

Even with the best ATM business resources, the best guidance, and an incredibly supportive ATM processor, you’re still working from limited experience.

But, you’re also working without any references. You don’t have any other placements, yet. So, you have no track record to showcase. That often makes people nervous about signing contracts.

However, there’s a solution to this problem. And, you can absolutely get your first ATM placement without any references.

Here’s how to do it (and exactly what to say).

How to get credibility without references

People ask for references because they want to check your credibility. It’s normal human behavior to assume that if other people trust you, you must be trustworthy.

But, here’s the thing: you can borrow credibility.

In the ATM business, the easiest way to do this is to borrow credibility from your business partners. The easiest partner to borrow credibility from is your ATM processor.

If you think about it, as an ATM operator, you’re essentially selling the ATM processor’s service. The ATM machine is just the computer. But, it’s the connection to the bank that makes the money transfer possible. And, that’s what your ATM processor provides.

So, you can position yourself as a local representative for your ATM processor. That way you can borrow your ATM processor’s reputation to build credibility for yourself.

Obviously, this only works if your ATM processor has a reputation. For example: ATMDepot operates thousands of ATM machines nationwide. We’ve been in business since 2003. And, our CEO, Noah Wieder, wrote a book about the ATM business. He’s been helping ATM businesses since 1996.

That’s a solid track record. If you work with ATMDepot, you can position yourself as a local representative for ATMDepot to borrow some of the ATMDepot street cred.

Showcase the advantages of being your first ATM placement

Which employees always work the hardest? That’s right. The brand new ones. The new employees are always eager to prove themselves and show that it was a good idea to hire them.

Your first ATM placement is like a new job. And, you’re like that new employee. You’ve got the most to lose. So, you’re going to work the hardest.

Also, since you only have one ATM, that one ATM machine literally gets 100% of your attention. That’s a benefit. So, point that out to the client.

Restate the benefits of working with an ATM operator

Even if you’ve already told them why working with an ATM operator is good for their business, reiterating these benefits will help you close the deal.

Remind the client that your ATM machine will:

  • Reduce their credit card transaction fees.
  • Encourage customers to spend money in your client’s business.
  • Generate ATM transaction fee income (if you give a portion of your transaction fee to the business owner, which is a good idea).
  • Take the ATM maintenance responsibilities off the business owner’s plate.
  • Add potential ad space to the client’s business.

This is a classic sales formula: tell them, tell them what you told them, then tell them again. When you restate these benefits, you’re doing the “tell them again” step.

It strengthens your position when you remind the business owner that working with you is an investment, not an expense.

And, depending on how your ATM deployment service is structured, they may not even have to invest much money. The investment might be just the floor space for your ATM and the (very slight) increase in their power bill.

What to say to your first ATM business client

So, we’ve covered the principles that you need to apply. But, we’re going to make it easy to apply them with a script.

Our script covers all these fundamental principles, and applies them in the best order to close the deal.

You can modify this script based on your business and your ATM deployment service. But, if you follow it, you’ll have your first ATM placement in no time.

Here it is:

Where else do I have machines?

That’s a great question. And, I understand why you’d be interested in knowing that.

Well, I work with ATMDepot. And, they run thousands of ATMs nationwide.

They’ve been in business for over 15 years. And, the CEO wrote a book about the ATM business. He’s been helping companies like mine since 1996.

I’d be your local operator. So, I’ll be servicing you personally.

This would be my first ATM in the area. So, you know I’ll be diligent.

Rest assured, it’s an investment for me. And, since you’ll be my first location in the area, you’ll get my undivided attention.

I hope to be able to use you as a referral for my next location. And, the only way I know to make sure you give me a good reference is to provide top notch service.

If you give me a shot to run your ATM, I’m positive you won’t regret it one bit.

Within a few months you’ll be telling your friends how you made one of the best vendor decisions of your business life!

I’d like to help you start saving on credit card fees and give your customers more cash to spend in your store as soon as possible.

Now, how about we sit down for 10 minutes. I’ll go over the program, and we can do some paperwork.

That’s it. Very straightforward. Feel free to tailor it to your needs. But, print it out and practice it. That way you never stumble when it comes time to overcome this classic objection.

What to do now

Want to read Noah Wieder’s book about the ATM business? Get your copy.

Need an ATM processor with a reputation that you can use to get your first ATM placement? Get ATM processing through ATMDepot.