7 Digital Marketing Ideas for ATM Business Entrepreneurs

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Looking for some digital marketing ideas to boost your ATM business? Whether you want to draw more users to your current ATM machine(s) or get more placements, there are a few things you can do to get the word out that you are in the ATM business, the business of solving cash needs. 

Today, pretty much everyone is online. So that’s where you should be, too, if you want to advertise your ATM business. Is it the only place to advertise? Absolutely not. This article doesn’t even cover all of the ways you can market your business in person or over the phone. 

But if you are into digital marketing ideas, here are 7 you might want to consider if you haven’t already. And if you haven’t, what are you waiting for?

7 Digital Marketing Ideas for ATM Business Entrepreneurs

An ATM business is not a conventional business. And honestly, that’s part of why we love it so much. What other business can you start with just a few thousand dollars and make money right away while doing other things? 

But just because it’s unconventional doesn’t mean you have to use unconventional marketing methods to get more customers and scale your business. Do what everyone else is doing—because it works. But curate it for your specific industry and target audience. Here’s how:

1. Social Media and Content Marketing

We’ll just start with the most obvious of the digital marketing ideas: you need to be on social media. That’s where everyone else is at, so that’s where you want to meet them. 

Regardless of the platform—Facebook, Instagram, TikTok—share content specific to each location or region you operate in. Highlight unique features of your ATM location(s) such as easy access, well-lit areas, heightened security, or placement near popular stores or restaurants your target audience is already frequenting.

Share stories, customer testimonials, or other reviews from customers who found your ATMs convenient. This can build trust and increase your credibility.

Create educational posts about ATM safety tips, how to avoid fees, and benefits of cash access in certain scenarios, which can position your brand as helpful and trustworthy. Become an authority. Whether your audience uses your machines or not, they’ll associate you with great customer service. 

Develop a website and write blog posts about topics like “Benefits of Using Nearby ATMs” or “How to Find an ATM with Low Fees” and optimize these for search engines. Share these posts on social media and in email newsletters, and consider linking to them on local community websites or forums.

2. Influencer and Community Marketing

Speaking of community websites and forums, these are great places to find collaborators. You can collaborate with local influencers, community groups, or bloggers (especially if you aren’t interested in developing your own) to promote your ATMs. This can be particularly helpful to those new to the neighborhood.

Look for opportunities to participate in community events or sponsor local activities. You might be able to offer ATM service to pop-up events or other outdoor, seasonal, or other temporary events that are also being advertised to online communities.

3. Email and SMS Marketing

Email and SMS marketing can work for gaining more ATM users as well as more placements. 

For example, if you can collect email addresses and/or phone numbers of users who interact with your ATMs, you can send updates, promotions, and other useful information. This not only enhances your level of customer service but also the relationship between you and your ATM users. 

Targeted messages such as these can increase loyalty to your machine(s). What other ATM company is sending personalized communications? Collect emails and phone numbers of users via receipts, loyalty programs, or QR code where users opt in to communications in exchange for location discounts, lower transaction fees, or even the opportunity to leave a review.

Seek and encourage promotional deals. Partner with local businesses and offer discount codes redeemable at those stores if customers use a nearby ATM.

Email and SMS marketing can help you scale your ATM business and get more placements, too. Having trouble arranging a meeting with a location owner where you’d love to provide ATM service? Or maybe you have a list of leads where you think patrons could benefit from cash services and you’d like to place equipment there. Gather the necessary contact data and curate professional, informative messages that encourage location owners to contact you if and when they are ready to negotiate a deal. 

4. QR Code Campaigns

QR codes are fun, quick, and easy! Place QR codes on your ATMs, on custom digital graphics on your ATM screen, or at nearby locations. These QR codes can link to your ATM locator, special deals, rewards, or discounts for nearby shops, all to encourage more usage of your ATMs.

QR codes could also be designed to connect location owners to more information about your business. If an owner happens to come across one of your QR codes, a quick scan could lead them to your contact information and start a deal!

5. Referral Programs

Other digital marketing ideas include the implementation of a referral program. Customers might be able to get discounts on their transactions or small perks for bringing friends or family members to use your ATMs.

Or, maybe one business owner connects you to another business owner in the hopes of negotiating a more favorable deal. Regardless, you can set yourself up for word-of-mouth advertising, more placements, and more business. Advertise your referral program wherever you end up marketing online.

6. Geo-Targeted Ads

You can also use geo-targeted ads on platforms like Google Ads and Facebook to reach people in close proximity to your ATMs. You can promote nearby ATM locations and provide information on any unique services they offer, such as low fees or additional services like cardless withdrawals.

7. Local SEO Optimization

One of the best digital marketing ideas, however, is local SEO optimization. You might create a web page that advertises your business (name, logo, mission statement, etc.), contact information, pictures, testimonials, reviews, and more. But how do you compete with bigger brands with more traffic, better SEO, and higher rankings? 

Your web page might appear in the results list if someone searches for your name or the name of your business. But as a small, local business with little credibility and low search engine optimization (SEO), you are unlikely to appear in other searches. 

Featuring your custom web page on an already high-ranking website in, say, an “ATM providers near me” web directory, can help you be seen and get that traffic you need. This can earn you the visibility, credibility, and lead generation you need to increase revenue and long-term growth. These benefits come from both the SEO boost and the trust that consumers place in reputable directories.

ATMDepot.com can create and fully optimize a custom independent ATM deployer web page, ensuring it’s visible in local searches. Keywords like “ATM near me” or “ATM in [City Name]” should lead to your website to help people find your ATMs online.

You should also ensure your ATMs appear on online maps like Google Maps or Apple Maps so that people can find your nearby ATMs when they need cash.

Why Use Digital Marketing Ideas as an ATM Business Entrepreneur?

There are many ways to promote your business if you are a small business owner. And many of these strategies will still work for you as an ATM business entrepreneur. The best part is that each of these 7 digital marketing ideas costs little to nothing! That means you can scale your ATM business without cutting into your profit which equals more passive income for you. 

Now, you aren’t limited to any one of these digital marketing ideas. Use them all! The more you use, the more visibility your business will have and the easier it will be to bring in users and scale your business. 

For more information about how to get a custom web page created for your ATM business, check out 5 Benefits of a Custom Web Page for Your Local ATM Business. Plus, remember, there are non-digital marketing avenues as well! Check out our article ATM Marketing: 5 Ways to Promote Your Business for even more ideas. Get your ATM business legacy started today!

7 Best ATM Business Start Up Resources

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Are you equipped to handle your own ATM business start up? An ATM business is the ultimate side hustle because of its simplicity. But that doesn’t mean you have to go it alone. In fact, we highly recommend that you don’t. Why not learn from and rely on others with years of experience to get up and running as quickly as possible and with minimal mistakes?

If you are interested in an ATM business start up but don’t know where to begin, there are resources for that. If you don’t know how to fund an ATM business start up, there are resources for that. And if you don’t know how to maximize your profits once you’re in business—you guessed it—there are resources for that, too!

One of the best things about an ATM business start up is that it is so accessible. You don’t have to have any particular education, training, or experience to be successful! All you need to be is resourceful.

Starting an ATM business can be a profitable venture for anyone. Here are some valuable resources and tools that can provide you with the knowledge you need to get off the ground.

1. ATM Industry Resources

The ATM Industry Association (ATMIA) was created in 1997. It is a global nonprofit trade association established to service the ATM industry. It offers resources like guides on starting ATM businesses, compliance, and best practices. They also offer educational webinars and conferences.

The National ATM Council (NAC) is another nonprofit trade association that provides resources, support, and industry updates for ATM operators in the U.S. This council has dedicated itself to ethically and effectively representing the business interests of ATM owners, operators, and suppliers in their efforts to provide safe, secure and convenient delivery of cash to consumers. 

However, for more personal, localized support, seek resources from other organizations and mentors, too.

2. ATM Equipment Suppliers

You can get information on ATM equipment from the major manufacturers themselves: Nautilus Hyosung, Genmega, and Hantle. Reaching out to these suppliers can provide you with information on machine costs, features, and other equipment or technical support.

ATM distributors like ATMDepot can provide you with these resources as well. ATMDepot offers a complete array of ATM equipment (new, used, and certified refurbished). This includes the full line of Hyosung, Genmega, and Triton machines as well as BITCoin sidecars, and Crypto Kiosks.

ATMDepot can quote you on any ATM machine even if it isn’t listed on the website. Simply inquire if you have a specific ATM model in mind. An ATM Machine purchase is not required for our ATM processing services.

Many distributors offer bundled services like machine equipment, transaction processing, installation, maintenance, and more. In addition to receiving equipment support, for example, ATMDepot offers free ATM processing even if you’ve already purchased equipment from somewhere else. Another benefit of purchasing equipment from an ATM distributor rather than from the manufacturer is that you can typically get a discounted price!

3. Training and Educational Resources

Websites like Udemy or Coursera may have online courses on ATM business start up basics including compliance, customer service, and technical maintenance. But to ensure you are getting the best information for your time and money, you want to seek out mentors you know you can trust. 

This might be someone you know personally who has experience in the industry. Or it might be someone with an established reputation for expertise and success. Join networking groups or seek out mentors with experience in the ATM business who can provide guidance and insider tips.

Be wary of anyone promising to make you rich, though. Those ATM business “gurus” have established entire fleets of ATM machines in order to generate the thousands of dollars they advertise. That kind of profit isn’t the norm for the average ATM business operator.

Instead, seek out an ATM business mentor who can really walk you through the process from start to finish of owning and operating your first ATM machine. Then, once you start generating revenue, you can look into scaling your business. 

ATMDepot.com’s own founder and CEO, Noah Weider, created the ATM Business Road Map specifically for this purpose. With decades of experience behind him, Weider is motivated by the growing need for successful local ATM business owners and a desire to help them generate residual income. 

4. Support and Community Resources

You can also find support online and in your own community. Reddit has an ATM business subreddit where you can connect with other operators for advice, support, and troubleshooting. There are a number of ATM business Facebook groups like ATMDepot’s ATM Business Entrepreneurs. Even general entrepreneurial groups can be helpful.

5. Financial and Accounting Resources

ATM Business Start Up Funding Resources

You might be wondering where you’re going to get the money for your ATM business start up. Well you might not have to look very far. There are a number of ways you can start an ATM business with no money saved up. Your resources might include major credit cards; loans from friends, family, and/or a potential business partner; a line of credit with your bank; ATM leasing; or even an ATM business equipment financing program. 

ATM Business Start Up Bank Account Resources

You will also need to open an ATM business bank account. Unfortunately, not all banks accommodate this. Your number one resource here is your own, current bank. Let them know what you need and find out what they can do for you. It’s a good idea to start where you already have a good, established relationship (and multiple accounts). This is imperative to a healthy ATM business banking relationship. 

If your bank does not accommodate ATM business bank accounts, maybe they know of one that does. If all else fails, check out these best banks for ATM business. You can even search for the most accommodating branches in your state!

Accounting and Bookkeeping Resources

Once you start generating revenue, you’ll need to keep track of your finances. This is how you will measure your return on investment (ROI) and in turn your profit. Accounting software tools like QuickBooks, Wave, or Xero can help manage your business’s finances, track profits, and keep tabs on expenses. 

But your number one resource will be your remote monitoring dashboard. This is set up by your ATM processor and keeps a digital record of all ATM activity. Use this to monitor your machine’s activity frequently so that you can make the most informed decisions about cash vaulting, address anomalies, and keep track of what goes into and what comes out of your machine and when.

6. Location Resources

You can visit your local chamber of commerce for help identifying locations that might be in need of ATM service. These could be areas that frequently experience heavy foot traffic during select events, businesses that are cash only, or new businesses that might not have been approached or sought out ATM service yet.

Google Maps is another popular resource for scoping out locations. Google Maps allows you to see where ATM service is already offered and where you might be able to fill a gap in the market. You can also use Google Maps to get street views and read reviews of businesses you might be considering approaching. 

You want your ATM to get a lot of business, so locations that are popular are going to be the best ATM locations. Google, Yelp, and other reviews can let you know whether a business is one you are interested in working with. A location’s reputation could affect your own business.

Some of your best results, though, are going to come from local networking. Connect with local business owners and managers who may need an ATM in their establishment. Bars, restaurants, gas stations, and convenience stores are common ATM locations, especially ones that you frequent and have already built relationships with!

7. Marketing Resources

Once you have your equipment and you’ve found a location in which to install it, you want to draw attention to it and maybe even consider placing more machines! You can use some of the revenue generated by your first machine to do some light marketing.

It’s a good idea to have business cards and flyers printed out and ready, even before you get your first placement. ATM business cards are useful if you find yourself in an unexpected conversation. Who knows? Offer a business card, and maybe you’ll get a lead! Referrals are much easier when you have business cards at the ready.

ATM business flyers are better for leaving information behind when you are unable to speak with the location owner in person or when the location owner is hesitant. Flyers provide more information than business cards which allows location owners to think about your service and offer without the pressure of making a decision on the spot.

Services like Vistaprint or Canva allow you to create business cards, brochures, and other marketing materials to attract potential clients (businesses that may want your ATM installed). For the environmentally conscious, dot. is a new business card technology that allows you to share your details digitally from smartphone to smartphone!

And, of course, you can build your brand through any number of social media platforms. Add a link to your very own custom independent ATM deployer web page. ATMDepot’s team of professional web designers can create an affordable web design for your local ATM business and add you to the ATM Providers Near Me Directory, giving your ATM business instant credibility.

Your ATM Business Start Up Is Ready!

If uncertainty and lack of information was holding you back from getting your ATM business start up off the ground, now you have a host of resources that say otherwise. There is no shortage of information, advice, and resources available to you. 

There are no secrets when it comes to starting an ATM business. At the end of the day, all you really need is a clear goal and tenacity. Thousands of people have been where you are and are eager to share their knowledge and advice. Contact ATMDepot with any questions you might have, and get started today!

Scripts That Work: How to Close Deals with Location Owners When Starting an ATM Machine Business

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We’ve heard you! Several of our new ATM business entrepreneurs say that one of the most difficult parts of starting an ATM machine business is finding locations and closing deals with location owners (proprietors). If you want to avoid spending hundreds of dollars a month renting space for your ATM, you’ll want to find business owners who can benefit from having an ATM on-site. This creates a win-win-win scenario for you, the location owner, and the customers!

Once you locate a gap in the market—areas that might be in need of ATM service—you will need to find and then approach the owner of that location. This is the person you’ll need to strike a deal with. Here’s how to find and close deals with location owners (merchant proprietors) when starting an ATM business.

Finding Location Owners

There are many factors to consider when it comes to finding successful locations for ATM service. So after you have a list of leads—say, businesses with cash needs that are not too close to competing ATMs and are close enough to your home or work—you’ll need to get in touch with the owner or another “decision-maker.”

Whether you call ahead or stop by in person, speaking with an employee or even, sometimes, a manager isn’t enough. They can, however, help get you in contact with the owner/proprietor or decision-maker. This is the only person who really has the final say regarding adding an ATM to the location. So don’t waste your time pitching to anyone else, and don’t stop until you’ve spoken to the person in charge.

But how do you reach him or her, and what do you say when you do? ATMDepot sees so much value in cold calling as a strategy to close ATM placement deals with business owners that we’ve created a five-step process. Use these steps to guide you from researching your prospects to making the calls.

Our “ATM Cold Calling PDF Guide: How to Close Deals with Cold Calls in 5 Steps” in the Member’s Area of ATMDepot.com explains each step in detail, providing tips and advice along the way. It also includes complete scripts you can swipe so that you know exactly what to say on your calls and how to answer typical responses. 

These scripts also strategically help you transition to further correspondence and eventually seal the deal. We want you to be successful in starting an ATM business. To give you an idea, here are some lines to get you started:

Scripts To Start

Introductory Pitch (Cold Approach)

This script is useful when you’re approaching a business owner for the first time when starting an ATM machine business.

Script:

“Hi [Owner’s Name], my name is [Your Name], and I run an ATM placement business. I noticed that your business has a lot of foot traffic. I wanted to offer you a way to increase revenue and customer satisfaction with no upfront costs or responsibilities. Would you be open to discussing how placing an ATM in your location could benefit your business?”

Follow-Up (If Interested):

“Great! Our ATMs can help increase foot traffic by giving customers easy access to cash, which typically encourages them to spend more money in your store. We handle everything—installation, maintenance, cash loading, and security. Plus, you can earn a portion of the fee from every transaction, so it’s an additional income stream for your business without any hassle.”

Benefits-Focused Script

Here, you emphasize how the ATM will directly benefit the business owner.

Script:

“Did you know that businesses with ATMs often see a 10–20% increase in sales? Customers with easy access to cash are more likely to spend it on high-margin items like snacks, drinks, and impulse buys. Plus, with an ATM, you’re offering an additional service that can set your business apart from competitors. We’ll take care of everything—installation, maintenance, and cash management—so you can focus on running your business. You will also experience a 10-20% decrease in credit card transaction fees since customers that prefer to pay in cash don’t like going into debt by paying with credit cards.”

Overcoming Objections

If the business owner hesitates or brings up common objections, here’s how you can respond.

Objection 1: “I don’t think I have the space for an ATM.”

“I completely understand. ATMs don’t take up much room, and we have different models that are compact and can fit into small spaces like a corner or next to the entrance. We even have wall-mounted units that don’t take up any floor space. I’d be happy to visit your store to assess the best placement so it doesn’t interfere with your current layout.”

Objection 2: “I’m concerned about security.”

“Security is our top priority. Our ATMs are equipped with advanced security features like tamper-proof locks, cameras, and alarms. Additionally, we monitor the machine remotely 24/7 and handle all cash replenishment and servicing, so there’s minimal risk to you.”

Objection 3: “What’s in it for me?”

“Great question. First, you’ll notice a reduction in credit card fees. If you’re getting $40 or $50 thousand in monthly credit card payments and paying 2 or 3 percent, you can potentially save a few hundred dollars a month. And, depending on the ATM usage, you can receive a portion of the surcharge fee from every transaction. An ATM can also increase foot traffic as customers become used to getting cash in a nearby secure environment versus an outdoor ATM.  Customers with cash typically spend more, too, which means more revenue for your business. It’s a win-win situation.”

Closing Script (When the Owner Is Interested but Hesitant)

If they seem interested but aren’t ready to commit, you can use this script to close the deal.

Script:

“I understand you may want to take your time, but I’d like to reassure you that we make this process as easy and risk-free as possible. We don’t charge any installation fees, and you’ll save money on credit card fees and experience more cash sales as soon as the ATM is up and running. There’s no long-term commitment—if you ever feel it’s not working out, we can always remove the machine. Why not give it a try for a few months and see how it benefits your business?”

Revenue-Focused Script

If the owner is focused on financials, highlight how the ATM can create a passive revenue stream.

Script:

“With each ATM transaction, you can earn a portion of the surcharge. Even with moderate foot traffic, that income can really add up over time. For example, if just 5 people use the ATM a day, that’s 150 potential cash paying customers a month, and I’ll share a portion of the fee they pay with you. Over a year, that can add up to some nice additional income without any work on your part. Studies show that customers who withdraw cash often spend 25% of it on-site, so that’s more sales and less credit card transaction fees you’re paying.”

Trial Period Offer

If the business owner is reluctant to make a long-term commitment, offer a trial period.

Script:

“I totally understand if you’re hesitant to commit long-term without knowing the impact. How about we do a trial run for a few months? We’ll handle the setup, maintenance, and servicing, and you can see firsthand how having an ATM impacts your business. If you feel it’s not the right fit, we can always part ways with no strings attached.”

Offering to Solve Pain Points

Some businesses may have had bad experiences with ATMs or may feel that it’s unnecessary or may have had one in the past.

Script:

“I understand you may have concerns about ATMs (or you had a bad experience with your vendor), but I assure you, I pride myself on being the local ATM operator in our area and want to earn your business as well as others’. We provide top-of-the-line machines with low maintenance and handle all the management aspects like cash replenishment and security. If you’ve had issues with unreliable ATMs in the past, I guarantee I’m local, available, and won’t let you down.”

Urgency Close

If they’re interested but need a push to act quickly, create a sense of urgency.

Script:

“We currently have a few machines available that can be installed quickly. If you’re interested, I’d recommend acting soon since spots in high-traffic areas are limited. I’d hate for you to miss out on the opportunity to start earning extra revenue and benefiting from increased customer spending.”

Now, it’s important to tailor these scripts to your specific situation. For example, don’t offer to remove the machine at any time for any reason and then include a breach of contract clause in your site location agreement. Keep in mind that if you have to suddenly move your machine, you will be out of business until you find and negotiate a new location. Don’t offer it in your script if you aren’t equipped or prepared to do that! On the other hand, if you are open to it, it could make a great negotiation point.

Furthermore, you need to know precisely what ATM features and security measures you have in place. Then, refine your script to give an accurate picture of how you are prepared to handle security.

And you don’t even have to offer a share of the surcharge upfront if you don’t want to. Sometimes, the benefits of increased foot traffic, more sales, and reduced credit card fees are enough incentives.

Essentially, when starting your ATM business, you can effectively build trust and close deals with location owners by using a friendly, consultative, problem-solving approach. 

Other Tips and Strategies for Starting an ATM Machine Business

A good script is great for combating any nervousness you might feel about approaching location owners. But you want to make sure you are prepared for however that conversation goes. There are a few things you can do. 

First, it’s important to practice active listening when negotiating a deal. Location owners won’t want to work with you if you seem pushy or give them the impression that you’re not listening to their rejection or concerns. Don’t stick so much to a script that you fail to respond meaningfully to the lead.

Second, it’s a good idea to have business cards or fliers ready to leave behind with owners who are hesitant or want more time to think. This can help remind them of your offer so that when they are ready, they know how to contact you. A business flier or pamphlet can also contain an overview of your offer, the process, and the benefits to supplement what you deliver in your script. This way, the owner has both heard and read what you have to say.

Finally, ask for referrals! This is a simple way to turn a “no” into a “yes.” There’s another benefit to leaving something like a business card or flier behind: tell the owner to refer you to anyone who might be looking for ATM service. This can alleviate some of the pressure, too, and give the owner another way to help you out if they aren’t personally interested at the time.

Use Scripts When Starting an ATM Machine Business

If you are starting an ATM machine business and are dreading the negotiation of a location, take our advice:

Use scripts that are proven to work. You can find ATMDepot’s “ATM Cold Calling PDF Guide: How to Close Deals with Cold Calls in 5 Steps” in the Member’s Area of ATMDepot.com. This guide lets you know what to do and how to do it. Don’t let nervousness or not knowing what to say stop you from starting an ATM machine business right now.

5 Benefits of a Custom Web Page for Your Local ATM Business

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Have you thought about creating a custom web page for your local ATM business? If not, you are missing out on a golden opportunity to revolutionize your business. Today, having a solid online presence is non-negotiable for any thriving business. Whether you place ATM machines, offer cash vending services, or sell equipment, leads can’t come to you if they don’t know you exist. 

Save yourself time and energy spent on cold calling, door-to-door soliciting, and distributing flyers. Create a custom web page so that you can quickly be matched with someone looking for the exact service you offer.

Already know you want a custom web page but don’t know where to start? We’ve got the answer to that, too. Find out how a custom web page can benefit your local ATM business and how to get started. 

What Is a Custom Web Page and How Does It Work?

A custom web page is where you advertise your business (name, logo, mission statement, etc.), contact information, pictures, testimonials, reviews, and more. Your web page might appear in the results list if someone searches for your name or the name of your business.

Chances are, though, that your info won’t appear in a general search for ATM services. Why? Because you are a small, local business with little credibility and low search engine optimization (SEO). 

It’s a catch-22: bigger brands with more traffic will have better SEO and rank higher than you. But you can’t improve your SEO unless you get more traffic. However, featuring your custom web page on an already high-ranking website in, say, an “ATM providers near me” web directory, can help you be seen and get that traffic you need. 

Businesses that create custom web pages on high-ranking directories or websites can see substantial improvements in visibility, credibility, and lead generation. This translates into increased revenue and long-term growth. These benefits come from both the SEO boost and the trust that consumers place in reputable directories.

Benefits of Local Directory Optimization

Online directories are like modern-day phone books. They are databases that categorize and list businesses and websites based on industry or location. They allow consumers to find services specific to their needs and conveniently located. By enhancing your online presence and appearing in an “ATM Providers Near Me” targeted directory listings, you significantly increase the likelihood of being discovered by local businesses actively seeking your services. 

Appearing in a local directory provides you with the following benefits:

  • Improved search engine rankings
  • Trust and credibility
  • Enhanced online reputation
  • Targeted marketing

Take control of your online presence and stand out in the digital landscape.

5 Benefits of a Custom Web Page for Your ATM Business

Having a custom web page on a high-ranking website or within a reputable web directory can benefit businesses in several ways. Here are 5 general benefits of having a custom web page for your ATM business:

Stand Out from the Competition

One of the biggest benefits a custom web page provides is your ability to be sought out over the competition. Standing out can be manifested in a few ways.

First of all, with a custom web page, you are able to associate yourself with a unique, personal brand. A custom web design presents individuality. With custom graphics and a design that no other individual or business has, your brand stands out from the crowd and makes you more memorable.

Secondly, SEO optimization helps you stand out by making it easier for clients in your area to seek you out. Take, for example, a local taxi company in a highly competitive market. In a location with a population of 200,000, 60 million tourists, and 2 international airports in a 30-mile radius, they had decent organic rankings in location-based searches.

However, they still did not appear in the local pack for actual city searches. With certain applied local SEO strategies, they were able to increase their visibility locally. 

In short, SEO matters. And without the traffic, you just won’t get leads organically.

Enhance Your Reputation

Displaying a custom web page on an already high-ranking website also allows you to borrow authority and automatically enhance your reputation. Being hosted by a popular, recognizable brand provides you with the credibility you might never be able to establish on your own as a small, local—maybe even new—business. 

Reviews play a big part in this. According to BrightLocal, 50% of consumers trust reviews as much as personal recommendations from friends and family. 

And, according to Helen Rosner, staff writer at the New Yorker, you have more control over a web page than you do any old review page. In critique of Yelp’s early website model, she says, “There’s this platform where, if somebody were to search the name of your [business], the first thing that comes up is something that you have no control over. Where a lot of people are weighing in with opinions about what they’ve experienced, that might be factually wrong, or that is totally right but you don’t have an avenue to correct it.”

Instead, host a custom web page where you can feature positive testimonials that speak to your performance and professionalism. Additionally, borrow the success and testimonials of an already established, branded, high-ranking website. 

Develop Specific Functionality

With a custom web page, you can create a functionality that is specific to your unique business needs and customers. Avoid worthless functionality and streamline your process. You can also ensure a seamless user experience across all devices, from desktops to mobile phones.

“User behaviour has shifted so much in the last few years. Consumers can now access information anywhere and on anything. It’s important to ensure your business is ready to show up when a user searches. This includes the huge increase in mobile activity, something essential for local intent based searches,” says Kyle Goodchild from Walmart Canada.

Provide Quality User Experience

Website design is the first impression for a user. Visual graphics, navigation, color scheme, overall personality and layout of the website therefore have a significant effect on the user experience. Specific, streamlined functionality adds to the speed and ease of the customer experience as well. 

A custom web page also allows you to offer enhanced customer support. You can provide valuable information and resources through FAQs and other support tools, helping your customers find answers and contact you quickly and efficiently. 

Additionally, a custom web page offers 24/7 access to information about your business, products, and services. And by adding a personalized branded custom short URL to your business cards and flyers, you can easily redirect visitors to your custom ATM Providers Near Me web page. 

Finally, boost customer interaction with interactive features like video, contact forms, and CTAs. Personalized content and strategic calls to action will turn visitors into leads and, ultimately, signed SLAs for placements.

Increase Conversions and Profits

Most importantly, the reason why we invest money into our businesses in the first place, is to increase conversions and profits. With a custom web page, you can incorporate the content that best represents your business, ensuring it resonates with your target audience. 

Local directory optimization offers you the potential for increased website traffic and a steady stream of potential customers. Your custom web page provides accurate links, up-to-date business info, and engaging graphics and functions. This encourages users to explore your service offerings and potentially convert into clients.

According to Andrew Cock-Starkey from Optimisey, “Google is the dominant search engine in most markets I work in. For local businesses, being visible when a customer searches for [that thing you sell] in [that city you sell it in] is vital to their success. And in a lot of cases, visible = Google.”

A custom web page on ATMDepot.com will elevate your visibility in the local market, making you stand out from the competition. Harness the visibility and power of the traffic and visitors that find ATMDepot.com when they land on your own local ATM business branded page.

How to Get a Custom Web Page for Your ATM Business

Now, you can get your own custom independent ATM deployer web page on ATMDepot.com. This allows you to gain instant credibility in your local market and have local store owners contact you!

The ATMDepot team of professional web designers will create an affordable web design for your local ATM business and add you to the ATM Providers Near Me Directory. With a custom IAD sales landing page on ATMDepot.com, you can benefit from

  • SEO optimization
  • Tailored content
  • Instant brand identity
  • Enhanced customer support
  • Increased engagement, leads, and placements
  • Accessibility and convenience

Our team will create an eye-catching design combined with compelling content. Your local landing page will leave a lasting impression on potential clients, encouraging them to choose you as their preferred ATM provider. 

Your custom ATM web page will be optimized to attract your target audience in your exclusive area. Rather than spend time and resources on generic marketing tactics that yield uncertain results, experience a significant boost in your conversion rates from persuasive language, compelling CTAs, and strategic lead capture forms. Increase revenue and expand your business.

Stay ahead of the curve. Get your custom ATM web page now!

Cost to Start ATM Business: Is It Worth It?

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How much does it cost to start ATM business? Well, it depends on your goals. You might be looking for the ultimate side hustle that helps you generate a little extra spending cash or supplement your regular job. Or, you might be looking for a semi-passive income stream to replace your 9-5 grind. 

Regardless of your goals, ATM business startup costs will fall into three categories: equipment, vault cash, and various operational costs. All of these costs vary from owner to owner. 

Are the startup costs worth it? Can you generate enough revenue to turn a profit? Well, yes. Otherwise no one would do it! Owning ATM machines won’t get you rich. But an ATM business requires relatively little overhead compared to other small business models. And it’s difficult to lose money with an ATM business. It isn’t a matter of if you will make money, it’s a matter of when.

The sooner you reach your return on investment (ROI), the sooner you can start to turn a profit, making all of your time and effort worth it. This article will give you an idea of how much to budget to start an ATM business and the return you can expect.

Cost to Start ATM Business

Equipment

The main cost to start ATM business is the machine itself. ATM machines can range in cost from $1,000 to $8,000. But realistically, $2,000-$3,000 is the range for the most common free standing ATM machines. 

There are various factors that can affect the cost of an ATM machine. For example, you can purchase new or certified refurbished equipment (this is really the only kind of used equipment we recommend). There are different sizes of machines, too. Smaller, wall-mount machines will be chapter than the bulky through-the-wall (TTW) machines. 

But free standing is the most common. It holds more bills than a wall- or counter-mount which saves you time on vaulting and therefore makes more money because it can service more customers and accommodate higher withdrawal amounts. TTW machines are great for garnering 24/7 access to your ATM machine, but creating a space for this type requires construction.

Then you want to consider features. There are different brands of ATM machines and different models. Some offer features that others don’t. So which ones are the most important to you and fit in your budget? 

For example, lighted keypads draw customers in at night. Signs can be added to the top of your machine to help catch the eye of passers-by. And cameras can add an extra layer of security to your business.

You’ll have to weigh the decisions of your ATM equipment purchase. Do you want to spend a little bit more for a brand new ATM machine that comes fully loaded or is it a bargain to purchase a used or refurbished machine that might need upgrades or supplemental features to draw customers?

Vault Cash

Vault cash is about $2,000 of your own money that is tied up in your business. This is the money that you withdraw from your bank and fill the machine with. This is the money that is dispensed to your customers, the ATM users.

Don’t worry: your processing company will settle these funds back to your account. But you can’t use this money for anything else because you’re out of business if you don’t have cash for your customers!

You can also hire an independent vaulter or vaulting service to take care of this for you. If you don’t have the $2,000 startup cash to vault the machine yourself, you can consider hiring this out, but over time you will end up paying more than $2,000 for this service, and it’s going to cut into your profit.

Operational Costs

What is the ongoing, operational cost to start ATM business? Again, this depends on what you decide is the most important to operating your ATM. For example, you don’t have to get insurance, but it’s a good idea to! You can typically get $1 million in general liability coverage for $400-$700 a year. 

Then there’s internet service. Your ATM machine will need to connect to the internet in order to communicate with the networks and, essentially, function. The location or business where you install your machine will probably have an internet service provider (ISP) already. But what happens if they forget to pay the bill or service goes out? You’re out of business, and time is money. It is better for you to invest in your own wireless device so that you have complete control over your machine’s operation and you don’t have to wait on anyone else to solve the problem.

You will want to purchase some simple cleaning supplies to make sure your machine is always presentable and attractive to customers. And some IADs lease a space to operate their ATM from, but it typically makes more financial sense to negotiate a split of the revenue between you and the location owner so that everyone wins and is motivated to drum up business.

Mileage and gas are also considerations when it comes to regular travel to and from your machine. So you’ll want to assess the opportunities for ATM service in your area to determine whether or not it’s worth it to start an ATM business. The point of an ATM business is to generate semi-passive income. Therefore, you want your business to be as convenient and easy as possible.

Is It Worth the Cost to Start ATM Business?

One of the beautiful things about starting an ATM business is being your own boss. An ATM business is flexible, customizable, and little work (you can be making money while you sleep). For a lot of people, that’s enough motivation right there. 

But it also makes it difficult to put an exact number on startup costs. We can say, though, that you’re looking at a lot less overhead than most other businesses. And if you don’t make a lot of money with your machine, you can move it to a better location! If you find a great spot where there is a demand for cash and little competition, you will make money. But how much?

Well, let’s do some more math:

Formula #1

Approximately 2-3% of people that actually see an ATM machine in an establishment will likely use the ATM. So say, for example, that your location has an average of 200 customers visiting each day. You could estimate that approximately 5 of those 200 people would use that ATM daily.

You can then take that number of people and multiply it by the amount of your surcharge ($3-$4). If you take that number and multiply it by how many days the location is open during the year, you’ll be able to estimate how much money your machine might make in a year. You can also get a monthly revenue estimate. 

(5 x Surcharge Amount) x Days Open Per Year = ATM Revenue Per Year

Use the calculator here to help do the math more quickly.

Formula #2

Or, you can operate under the assumption that the number of adult patrons an establishment has in a given day—plus or minus 10%—will use the ATM on a monthly basis.

This rule of thumb is more commonly followed if the establishment accepts credit cards or gives cash back at the point of sale (POS). However, alternate payment methods will affect ATM usage but will also convert some users to cash. This also helps lower credit card fees the establishment pays. Usage could be affected by as much as 20%-40%.

# of Adult Patrons Per Day +/- 10% = # of ATM Uses Per Month

Use the calculator here to help do the math more quickly.

Basically, once you purchase an ATM machine and set it up with processing, it could pay for itself in less than a year if it’s in a good location. It could pay for itself in as little as a few months in a great location. After that, you begin to profit!

Is the Cost to Start ATM Business Worth It to You?

So what do you think? Does the profit potential outweigh your startup costs? Most importantly, have you spotted a gap in the market where a machine could perform really well? If so, jump on it before someone else does! There is still plenty of money to be made from an ATM business because people are still using cash. It just might depend on where you’re located and the opportunities in your area. 

If you’re interested in learning more about how to start an ATM business, check out the ATM business road map which will walk you through the entire process from start to finish. Simply have questions? Contact us today to see if an ATM business might be right for you!