Why Every Retail Store Should Consider a Free ATM Placement

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Every retail store should consider a free ATM placement. As a business owner, you are probably always searching for ways to attract more customers and increase revenue, especially in today’s competitive retail environment. One powerful strategy is free ATM placement. 

By partnering with a provider who installs and manages an ATM at no cost, retailers can transform a small corner of their store into a profit-generating convenience for customers. In this article, we’ll highlight all the ways your store can benefit from an on-site ATM machine and how you can get one installed for free.

What Is Free ATM Placement?

Does a free ATM placement sound too good to be true? Here’s how it works:

Free ATM placement means a third party provides your business with an ATM. This third party typically handles installation, maintenance, and cash loading all at no charge to you. In some cases, however, you can agree to take on one or more of these responsibilities for a share of the surcharge revenue (more on that later).

Essentially, a free ATM placement is a hands-off way to add a valuable service for your customers. But there are a number of other ways your store can benefit as well.

Benefits of Free ATM Placement for Retail Stores

Increased Foot Traffic

Increased foot traffic means more potential business and revenue. Shoppers in need of cash will naturally be drawn to your store if they know an ATM is available. 

Recently, public opinion company Creative Consumer Research surveyed retail customers across the US on store premises at locations where ATMs were available in an effort to gain insight into the impact of in-store ATMs on consumer traffic and purchase behaviors. 

Of the 395 customers surveyed, 70% reported visiting the store primarily to use the ATM! This extra traffic translates into more opportunities for new customers and higher overall sales.

Higher Sales and Impulse Purchases

Customers who withdraw money from an in-store ATM often spend it immediately, many times in your store. According to the Creative Consumer Research survey, 33% of ATM users made a purchase while in the store, about 52% of whom paid for their purchases with cash they had just withdrawn from the in-store ATM. Convenience stores, gas stations, and small retailers especially benefit from this spending pattern.

Enhanced Customer Convenience

A retail ATM placement also ensures that customers don’t have to leave your business to find cash. The Creative Consumer Research survey found that 59% of respondents came to the in-store ATM because it was convenient. Furthermore, 54% said they would shop at the store less often if the ATM was removed. Convenience keeps sales in your store and positions you as a customer-first location. 

Passive Income Through Surcharge Revenue

With free ATM placement, store owners have the potential to receive a share of each transaction fee. Even with moderate use, these small payments can add up to a steady passive income stream. 

However, this is dependent on the agreement you make with the third party ATM owner. Even if you opt for a free placement without a share of the surcharge revenue, you are still going to experience a number of lucrative benefits simply based on the added convenience it offers your customers.

Zero Cost, Zero Responsibility

Alternatively to receiving passive income through surcharge revenue, you could be experiencing other lucrative benefits with zero cost and zero responsibility on your part. In a typical free ATM placement arrangement, the provider, or ATM owner, covers the equipment, service, and ongoing support. 

Your only responsibility is offering the floor space. That is, unless the provider shirks their responsibilities. Hosting an ATM machine that is frequently out of service or out of order negates all of these benefits. 

When questioned in the Creative Consumer Research survey about the most valued attributes in an ATM, 27% cited reliability. And remember that 59% cited convenience. Your ATM is neither reliable nor convenient if it isn’t consistently functional or properly stocked with cash. 

So, if you find yourself in a situation where your provider is not holding up their end of the bargain, it then becomes your responsibility to terminate your contract and find another, more reliable provider to partner with. 

Competitive Edge

By offering on-site cash access, your business gains an advantage over nearby competitors. Shoppers are more likely—59% more likely—to choose your location if they know they can access both cash and their essentials in one stop.

Reduced Credit Card Processing Fees

Every time a customer pays with a card, retailers lose a portion of the sale to processing fees. Processing fees typically account for between 1.5% and 3.5% of the sale which adds up quickly, especially for businesses that operate on thin margins or process many small-ticket transactions.

By offering an on-site ATM, you make it easier for customers to pay with cash instead of cards. Cash purchases mean no swipe fees, no interchange costs, and no deductions from your profits. 

For convenience stores, gas stations, and other retailers where small-ticket transactions are common, encouraging cash transactions can preserve a meaningful share of revenue. In this way, free ATM placement not only increases sales but also helps you keep more of what you earn.

Is Free ATM Placement Right for Your Store?

If you operate a retail store, gas station, convenience store, or other high-traffic business, a free ATM could significantly enhance your bottom line. The best part is it requires no investment, no maintenance, and little to no effort on your part.

When it comes to determining whether you want to buy an ATM for your location or have a professional place and operate a free ATM at your location, you first have to figure out how much time you’re willing to put into an ATM machine. Are you willing to fill it with cash? Willing to take time out of running your business to fix an ATM error if one does occur? Are you willing to take time to keep the machine cleaned? Willing to keep it up-to-date with the latest software? Are you prepared to foot the cost of an ATM machine for your business by yourself?

If your answer is yes, you can own and operate your own ATM machine from your own store. Our free ATM Start-Up Kit will walk you through each step you need to get started. Simply review the kit, fill out the paperwork, send it back to us, and you’ll be ready to place your order!

If you answered no to any of the questions above, then a free ATM placement could be right for your store! 

How to Secure Your Own Free ATM Placement

Free ATM placement is a simple, no-cost way to boost foot traffic, sales, and customer satisfaction while potentially earning passive income. In an industry where every advantage matters, offering on-site ATM access can set your store apart. Partnering with an ATM provider allows you to grow your business. ATMDepot can help.

Send in an ATM Placement Request, and ATMDepot will search our repertoire of well-established and certified Independent ATM Deployers (IADs) for a representative of ours in your area. Once we find one, we’ll get you in touch. The IAD will be able to place an ATM in your store for free in addition to assisting you with whatever ATM services you’d like provided like filling the machine with cash and/or maintaining updates and cleanliness. Contact us to take the first step today!

Web Page Benefits: 7 Reasons to Design a Custom ATM Web Page

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Web page benefits are numerous when it comes to scaling your ATM business. If you’ve been wishing that leads would just come to you, we’ve got the solution: a custom-designed web page. 

In today’s digital marketplace, even cash-focused industries like ATM operations can’t afford to overlook the power of an online presence. You as an ATM business owner rely heavily on visibility, trust, and accessibility to attract new partners and retain customers. A custom-built website offers ATM businesses more than just a digital storefront. It serves as a tool to showcase services, build credibility, and connect with merchants and customers in real time. 

From highlighting machine locations to offering partnership opportunities, a tailored web page can turn an ATM company into a professional, trustworthy brand that stands out in a competitive market. Keep reading to see how a custom web page can benefit you and how to get access to a done-for-you custom ATM business web page.

7 Web Page Benefits

1. Professional Branding and Credibility

A custom web page allows you to fully align the design with your brand identity. This might include colors, logos, tone, style, etc. specific to who you are and what your business represents. These brand indicators can be applied to other marketing tools, too, like social media pages, business cards, machine wraps, or even your clothing. Branding allows your specific business to be recognized on sight—you become who people think of when they need ATM service.

Strong branding also builds trust. It creates an image of professionalism and dedication. Especially when it comes to a web page, customers often view businesses with their own site as more legitimate than those relying only on social media or third-party platforms.

2. Full Control and Flexibility

Unlike template-based sites, you’re not limited in layout or functionality with a custom web page. You can add features tailored to your business. For example, consider adding one or more of the following:

  • ATM Locator Map (integrated with Google Maps)
  • Service Offerings (installation, operation, cash loading, monitoring, maintenance)
  • Partnership Opportunities (for retailers who want to host an ATM)
  • Testimonials and Case Studies (to build credibility with merchants)
  • Support/Contact Page (quick help for machine issues or merchant questions)

A custom web page also offers integration opportunities. Analytics can track which locations customers search for most. Interested retailers can use lead capture forms to request a machine. And customer support tools like live chat and FAQs can improve the customer experience.

3. Better User Experience (UX)

A custom web page can be designed around your customers’ needs, making navigation intuitive and improving engagement. You can streamline the journey so visitors quickly find what they’re looking for whether it’s services, products, or contact info. 

Publishing information like location finders and surcharge rates can make your ATMs more convenient than your competitors’. You also have the opportunity for mobile optimization. Many ATM customers are on-the-go, so a mobile-friendly design ensures users can quickly find ATM locations or services.

4. Search Engine Optimization (SEO)

A custom web page can be optimized from the ground up for search engines, giving you a better chance of ranking higher on Google. More organic traffic means less reliance on paid ads. 

SEO and visibility are the biggest web page benefits. It helps your business web page show up when people search “ATM near me” or “ATM services”. Featuring your custom web page on an already high-ranking website, like an “ATM providers near me” web directory, helps you be seen and get the traffic you need. 

Businesses that create custom web pages on high-ranking directories or websites improve visibility, credibility, and lead generation. This increases revenue and offers long-term growth. These benefits come from both the SEO boost and the trust that consumers place in reputable directories.

Enhancing your online presence and appearing in an “ATM providers near me” targeted directory listings significantly increases the likelihood of being discovered by local businesses actively seeking your services. It allows you to stand out in the digital landscape.

5. Scalability and Long-Term Savings

As your business grows, a custom web page can grow with you. New features, sections, or tools can be added without rebuilding from scratch.

When considering the upfront cost, remember that a custom web page can save money over time compared to paying for multiple plugins, subscriptions, or redesigns. And the value a custom web page provides in increased visibility and lead generation for merchant partnerships more than justifies the cost.

6. Improved Security

Custom web pages can be built with stronger security measures than other, ready-made platforms, reducing risks of hacking or data breaches. ATM businesses handle financial transactions, so websites need to reflect security and professionalism. On a custom web page, you can highlight SSL certificates, compliance messaging, and trust signals.

7. Competitive Advantage

A unique, well-designed web page sets you apart from competitors who may be using the same cookie-cutter templates. In this way, you communicate what makes your business distinct. Not to mention the advantage this visibility gives you over competitors with no online presence.

How to Reap Your Web Page Benefits

Lack the technical know-how, time, and resources to sit down and design your own web page? Skip the DIY. ATMDepot.com now offers a done-for-you custom ATM business web page service. Unlock the full potential of your ATM business with Pro+ Membership and a custom-designed web page. 

A custom web page isn’t just “nice to have”. It’s a business growth tool. If you are just starting out in the ATM business, it’s a good idea to make your ROI and start making consistent profit before budgeting for marketing. But once you get more established and start to figure out what your brand is and the direction you want to take your business, a custom web page is a MUST when it comes to scaling.

Our done-for-you web page isn’t just a listing—it’s your local digital storefront built for search engines, trust, and lead generation. Designed exclusively for Pro+ Members, this page turns you into the go-to ATM provider to build your business and become known as the “ATM Provider Near Me” so you can get exclusive online leads! Gain instant online credibility to become the local ATM expert and the go-to guy/gal in your area.

Build local authority. Attract leads. Boost your ATM business. Invest in your digital presence and visit ATMDepot.com today to reap those web page benefits and own your local market!

Who’s Starting a Side Hustle and Why?

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A side hustle is a way to generate extra money in addition to a regular salary. Whether you have a part-time job, a series of gigs, or a full-time job, a side hustle is something you can do to bring in a little more income. 

It might seem surprising, though, that so many people are looking to a side hustle even when working full-time. Shouldn’t full-time income be enough? For most people, it seems, a side hustle offers a financial boost. It’s something that can be used for those “nice-to-have” budgets while the full-time income covers the “need-to-have”. 

However, the right side hustle isn’t a grind. It shouldn’t be something that drains your battery, that you dread, or that you cut corners on. For many people, a side hustle means making money doing something they genuinely enjoy.

This article draws upon Bankrate’s recent Side Hustle Survey. The results show how some professionals are finding personal and professional gain from their side hustle, not just financial gain. And the beauty of a side hustle is that, if done right, you get to choose how you spend that time, just like other professionals have. Could an ATM business be that side hustle for you?

Why Start a Side Hustle?

The number one reason to start a side hustle is to make extra money. But what is that money for? According to Bankrate’s Side Hustle Survey, 41% of side hustlers use their extra income for discretionary purchases, 35% for regular living expenses, 28% for savings, and 20% for paying down debt.

But the rewards of a side hustle aren’t just financial. One nurse, for example, works as a school nurse in between her regular shifts to get a wider range of patient experience. She gets personal fulfillment from her side hustle. “I work with older adults who are critically sick, so seeing little kids be joyous and jovial and happy all the time is better for my mental health,” Vivian Ezugwu says.

Loan underwriter Martin de Anda started flyer distribution as a side hustle to afford the luxury of going out in his free time. He enjoys the socialization he gets from his side hustle which his desk job doesn’t offer. But after developing a strong client-base, he was able to take this flexible side hustle full time. “I have the flexibility of actually choosing when I want to take a break and just not work because I want to go to the beach or the movies,” he says.

According to Bankrate’s survey, average side hustler monthly income is $885 in 2025. While that might not sound like a lot, a side hustle can also be a way to broaden experiences, give back to your community, or monetize your hobbies. And for some people, when they realize that they can turn their side hustle into a full-time gig, the flexibility often is the biggest incentive. 

Who’s Starting a Side Hustle?

Bankrate’s survey found that younger generations are more likely to have a side job. However, no age group is excluded. Of all side hustlers, 34% are GenZ (18-28), 31% are millennials (29-44), 23% are GenX (45-60), and 22% are boomers (61-79). 

Young professionals in their 20s and 30s, like Ezugwu and de Anda, might seek extra income to pay off student loans, save for travel, or supplement entry-level wages. Mid-career workers in their 30s, 40s, and 50s might be seeking more financial security, exploring a career change, or testing a business idea before leaving their main job. 

Stay-at-home parents seek flexible income that fits around childcare schedules. Retirees use their skills and hobbies to bring in supplemental income or stay active. Creative professionals and hobbyists can turn passions like art, photography, writing, etc. into small revenue streams.

So no matter who you are, a side hustle is not out of reach. 

Why an ATM Business Is the Ultimate Side Hustle

An ATM business can also make a good side hustle for any generation. While GenZers can start an ATM business if they have the capital, Bankrate reports that 34% of GenZers don’t even have an emergency savings fund. But, with savings or financing access, an ATM business can generate income while working full time. The extra income can accelerate debt payoff or savings without adding a second demanding job.

The 30- to 50-year-old mid-career workers, on the other hand, are more likely to have the capital necessary ($2,000-$4,000) to start an ATM business. An ATM business is semi-passive once machines are installed and filled, so it can run alongside a full-time job. An ATM business creates a stable second income stream for long-term wealth building or debt payoff.

Stay-at-home parents can benefit from an ATM business because it can be managed during off-peak hours. Once machines are set up, the workload is predictable and not 9–5 dependent. It offers steady, recurring income that doesn’t require constant active selling or being tied to a desk.

An ATM business can be good for retirees due to its light physical demands (mostly cash loading and machine checks) and flexible scheduling. It can be scaled to match their desired activity level and provides supplemental retirement income without requiring daily high-effort work.

An ATM machine business is low effort at first. Most new ATM business owners start with just one or two machine placements. But it is completely possible to scale to 10 or more machines making ATM operation a full-time, flexible, low-effort gig! Just like de Anda, if you find that you enjoy the flexibility of an ATM side hustle, make it your goal to replace your regular 9-5 desk job.

Benefits of an ATM Business

It’s getting harder and harder for many people to make ends meet for many people. Let alone are they able to save money or travel. For those reasons, side hustles are projected to increase. If you’ve been looking for a way to make some extra money without the demands of a second in-person job that takes you away from your family and fills all of your free time, consider operating an ATM. 

An ATM machine generates semi-passive income. That means that once it’s all set up, it will make money while you’re away. Simply keep it loaded and operational, and you’re in business. To find out exactly how much you can make with just one machine, check out our article on how much ATM business owners make.

Ready to get started? Get your free ATM start-up kit today!

First Steps to Creating a Business—ATM-Style

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A quick Google search or AI prompt will provide you with a list of some general first steps to creating a business. These steps might vary slightly based on the type of business you want to start. However, you’ll find that even an ATM business fits the mold when it comes to basic business startup.

In this article, we’ll introduce some of the most basic, general first steps to creating a business and adapt them for the ATM industry. That way, you can see how similar starting an ATM business is to any other business. Then, we’ll cover some specifics that are unique to an ATM business. When it’s all said and done, you’ll know the first steps to take to get into business in the ATM industry.

First Steps to Creating a Business—Adapted for ATMs

Creating a business involves several critical steps to move from an idea to a functioning operation. Here’s a practical breakdown of the first steps for most businesses:

1. Define Your Idea

What’s your product or service? Clearly describe what you’re offering and the problem it solves. 

As an independent ATM deployer (IAD), you’re buying or leasing ATMs, placing them in high-traffic locations, and earning revenue from surcharges users pay per transaction. You offer customers access to their bank accounts. For stores and businesses, you enhance their customer service, increase foot traffic and impulse purchases, save them money on credit card processing fees, and possibly offer an extra revenue stream.

Who is your target customer? Identify your ideal market or audience. 

As an IAD, you’re looking for locations that have a need for ATM service. Small businesses, convenience stores, bars, salons, gas stations, or events without existing ATMs are good places to start.

What is your revenue model? 

As the owner and operator of an ATM machine, your revenue comes from the surcharge fee. This is the transaction fee for using your machine and is typically $2.50–$3.50 per use. You might also possibly profit-share with business owners hosting the machine

2. Conduct Market Research

Who are your competitors? Look at businesses doing similar work and see how yours can stand out. 

For an ATM business, you want to find gaps in the market. Installing an ATM machine in a location that already has convenient access nearby is going to affect your earning potential. If there are other ATMs nearby, you want to offer a competitive surcharge rate to pull more customers from other machines with higher fees. 

When searching for a location to operate your ATM from, you might find that a store or business is already working with an ATM service provider. This can be a good opportunity to discover whether or not they are happy with the service they are receiving. If they aren’t, explain how you can solve that pain point. 

Is there demand?

Find out the potential of a location by scoping out locations in person, having conversations with location owners, and conducting online research. Visiting locations can give you a sense of how busy a location is—the busier the better. Conversations with location owners can reveal their motivations or objections which can tell you a lot about a location’s potential. And online research can provide you with a map of potential competing locations and customer reviews. 

3. Create a Business Plan

A basic business plan should include a summary of what your business is and what it will do. It might also include market analysis, a marketing and sales strategy, organization and management structure, and financial projections like basic budget and expected revenue/costs. 

A simple business plan for an ATM business might look something like this:

  • Start-up costs (ATM purchase/lease, cash to stock the machine, installation, etc.)
  • Monthly operating expenses (maintenance, communication line, armored cash refill if outsourced)
  • Expected transactions per month and projected income
  • Growth strategy (e.g., 3 machines in Year 1, 5+ in Year 2)

4. Choose a Business Structure

There are three common types of business structures: sole proprietorship, limited liability company (LLC), and corporation (C-Corp or S-Corp). All can work for an ATM business, but the most common route is sole proprietorship. 

While a sole proprietorship is simple, there is no legal separation from you and your business. An LLC, on the other hand, protects personal assets. Choose LLC for liability protection, tax flexibility, and to separate your personal and business finances. Finally, corporations are more complex and are more appropriate for large businesses or raising capital.

5. Register Your Business

Choose a business name after checking its availability in your state. Register it with your state government. Apply for an Employer Identification Number (EIN) with the IRS for tax and payroll purposes. 

With a sole proprietorship, you can operate under your own name or a fictitious business name, a DBA—doing business as. You may not need an EIN under a sole proprietorship, but you will if you establish an LLC. Check out Forbes’s side-by-side comparison of the best LLC filing services.

Get required licenses or permits (varies by industry and location). Set up a business bank account. Consider business insurance (especially liability or workers’ comp if hiring). 

For an ATM business, you will need a business bank account. This is where ATM surcharge profits will be deposited and where your vault cash will be settled for you to withdraw to refill the machine. You may have two business bank accounts: one for your surcharge revenue and one for vault cash.

You will also need an ATM processor agreement. This is documentation of your partnership with an ATM processing company that will handle the communication between networks and transactions.

Insurance is optional unless the location owner requires it as part of the placement deal. However, it is a good idea to invest in general liability insurance to protect your equipment and liability.

7. Set Up Operations

Location: Decide whether you’ll operate online, from home, or at a physical location.

Website: Create a basic site or landing page.

Systems: Pick tools for accounting, invoicing, communication, etc. 

With an ATM, you will probably operate out of someone else’s store, business, or other location. However, you can also rent a space in a shopping center or similar area. 

There are many ways to establish an online presence as an ATM business owner. This can be a good way to get location owners coming to you to set up placements which saves you the time spent approaching them. You can create a website if you want, but sometimes a simple social media page can be effective. 

You can also get a custom web page designed and featured on an already high-ranking website in, say, an “ATM providers near me” web directory. Borrow their search engine optimization to increase your own visibility, credibility, and lead generation.

And tools and resources you can use to help manage your finances, track profits, and record expenses include accounting software tools like QuickBooks, Wave, or Xero. You will also have access to remote online monitoring that offers reporting tools you can use to monitor transaction reports for performance insights.

Unique First Steps to Creating a Business in the ATM Industry

There are some general first steps to creating a business. These apply to almost any business, ATMs not excluded. We’ve adapted them for your convenience so that you know exactly how to apply each step to starting an ATM business. Now, it’s time to get into some specifics those basic first steps to creating a business didn’t cover:

1. Purchase Your ATM(s)

To operate an ATM business, you need to purchase the equipment. You can buy new or refurbished machines (costs range $2,000–$4,000 each). Make sure you choose EMV-compliant and ADA-compliant models that support remote monitoring and cash alerts.

2. Secure Locations and Contracts

Most IADs secure locations and contracts with existing businesses. Approach business owners and offer free machine installation and maintenance for a monthly rent (flat fee) or revenue-sharing (e.g., 30% of fees). Be sure to draft, agree on, and sign a placement agreement with each location that outlines the responsibilities of each party.

3. Stock and Monitor Your Machines

You can load cash yourself to save on armored truck service. While this adds another $2,000 or so to your startup budget, it is typically more cost effective in the long run. Install remote monitoring software to track cash levels, errors, and transactions. That way, you can manage your business off-site.

3. Market and Scale

Create a simple web page to establish credibility, generate leads, and open lines of communication. Create business cards and/or flyers to leave with  more locations and leads. Consider adding more ATMs to your route as your revenue grows.

Now You Know the First Steps to Creating a Business ATM-Style

Now that you know the first steps to creating a business in the ATM industry, you can decide for yourself whether or not it’s really for you. If you’re still on the fence, remember that an ATM business offers benefits most other businesses do not: low overhead, little to no real estate costs, no employees, flexibility, and simplicity. What other job can you think of that makes you money while you’re doing something else altogether?

If you have questions or want to know more about the first steps to creating a business in the ATM industry, contact us today! With decades of experience, ATMDepot has worked with thousands of IADs just like you. It’s our mission to help anyone earn semi-passive income from operating ATM machines.

How Does Owning an ATM Work?

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Owning an ATM is one of the best side hustles. But how does owning an ATM work? If you want to know what to expect from ATM ownership before getting started, keep reading.

Anyone can own an ATM. Literally all you have to do is purchase equipment. However, to actually operate an ATM and generate semi-passive income with it, there are some things you need to know to be successful. 

Whether you’re an entrepreneur or a store owner, this article offers an overview of what responsibilities and benefits come with owning an ATM. Then, you can confidently purchase ATM equipment without the fear of any surprises. 

How Does Owning an ATM Work for Entrepreneurs?

ATM entrepreneurs, or solopreneurs, are individuals who work for themselves in the ATM industry. Independent ATM deployers (IADs) typically operate by purchasing ATM equipment and installing it in a store, business, or other location owned by someone else. The knowledge you have over another ATM owner may be key. It could be the reason a location owner chooses you over other ATM deployers. 

Acquisition and Location

ATM owners need two major things to operate a machine: the machine itself and a location to install it in. 

You have a few options when it comes to purchasing ATM equipment. You can find ATM machines sold by ATM manufacturers and distributors, independent sales organizations (ISOs) and processing companies, and online marketplaces. 

There are also a couple of options in securing a location. If you want to operate your machine from a shopping plaza or mall, you can rent a space similar to how each individual business within the mall does. But the most common route is to find a store or location owner who is willing to work with you to install your machine within their walls. Be prepared to negotiate, possibly offering a percentage of the surcharge revenue as an incentive.

When searching for a location, ideal spots are businesses or areas where there is a high need for cash as well as heavy foot traffic. The more people who pass by the machine and also need its services, the more money you stand to make.

Operation and Management

Owning an ATM is a great way to generate semi-passive income. What this means is that the machine makes money without you having to be there. However, it is only semi-passive because there are some responsibilities required to ensure the machine is operational. After all, you can’t make money if the machine doesn’t work.

One of the most important responsibilities is cash loading. You can stock the machine with cash yourself, delegate this to the location owner, or hire a third party vaulting service. When you stock the machine yourself, you use your own money. So calculate a couple thousand dollars of vault cash as part of your startup costs.

You also need to set up transaction processing. An ATM processing company like ATMDepot facilitates the communication between the credit card networks and your ATM machine. This is how your machine “knows” how to process transactions and transfer funds. This processing company also keeps track of the funds that are withdrawn from your machine so that they can be deposited back to your bank account. Then you withdraw those same funds again and again to restock the ATM.

Finally, you’ll need to handle maintenance, repairs, and security. Maintenance might include stocking printer paper for receipts, cleaning the equipment, and addressing any error codes that might arise. Repairs will be necessary if parts fail or become damaged. And you can use remote online monitoring to ensure your machine is secure from fraud or theft. 

Revenue and Expenses

ATM owners/operators earn their money from surcharge fees. This is the cost users pay for the convenience of accessing the funds in their accounts without having to travel to their bank. You as the ATM owner/operator get to set the surcharge rate. On average, this might be between 2 and 4 dollars, but you can check out our guide here for more specific, location-based advice.

Now, revenue is the money you generate, but profit is the amount you make after expenses are deducted. The overhead expenses for an ATM business includes the equipment itself and the vault cash. Ongoing expenses you should expect to budget for are internet service (to facilitate transaction processing), maintenance like cleaning supplies and technician calls or repairs if necessary, and insurance if you choose.

How Does Owning an ATM Work for Store Owners?

While owning an ATM can be a business on its own, store owners can also purchase their own machines to operate. There are many benefits stores and other businesses can experience from an on-site ATM.

Adding an ATM to your store increases foot traffic, attracting customers who might make impulse purchases. An ATM gives you an additional revenue stream, earning surcharge fees on each withdrawal. ATMs also promote cash transactions which can save you money on credit card transaction fees and are a particularly wise investment if you are a cash-only business.

So, if you want to add an ATM to your store or business there are two main ways: you can purchase a machine outright or find an IAD in your area. ATM companies like ATMDepot offer placement programs that match businesses and IADs. That way, you don’t have to hunt for one yourself. 

Keep in mind, though, that while you do not have to purchase the ATM equipment outright in a placement program, you therefore do not own it. IADs typically front the equipment cost in exchange for a location. You do have the leverage, though, to negotiate a portion of the surcharge revenue.

So, buying and operating an ATM yourself earns you a higher profit from the surcharge fee, but you are then also responsible for all of the associated responsibilities: cash loading, maintenance, and security monitoring. On the other hand, if you partner with an ATM processing company (which you need anyway for card network communications), the IAD helps you handle the operation while you earn commission on top of the other benefits an ATM offers your business.

How Does Owning an ATM Work for You?

Owning an ATM—whether as an entrepreneur or as a supplement to your existing business—can be a smart way to generate passive income, boost sales, and provide a valuable service to customers. The key is understanding your goals, weighing your responsibilities, and choosing the right setup to match your time, budget, and business model. 

With the right planning and partnerships, adding an ATM can be a low-maintenance investment with steady returns. ATMDepot can help. For more information about the ATM business, check out our free start-up kits designed specifically for entrepreneurs and store owners.