Free ATM vs. Buying an ATM: Which Is Better for Small Businesses?

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As a small business, the choice between a free ATM vs. buying an ATM has a big impact on how much extra revenue you can generate. For small business owners, offering an on-site ATM can be a smart way to increase foot traffic, boost revenue, and create a more convenient customer experience. When you start researching ATM programs, you’ll discover two main options: getting a “free ATM” placed in your business or buying an ATM outright.

So which option is better? The truth is, it depends on your goals, your cash flow, and how hands-on you want to be. Here, we break down what you get with each option so that you can make the best decision for your business.

What Does a “Free ATM” Actually Mean?

A “free ATM” typically refers to an ATM placement program. An ATM service provider can install an ATM in your business at no cost to you. They own the machine, maintain it, and often handle cash loading.

Your role, then, is mostly to provide a secure location and electricity. You experience a number of benefits from a program like this. 

First of all, this route requires no upfront investment. This is a good option for businesses with limited capital. Maintenance is also very hands-off as the provider would be responsible for handling repairs, tech support, and compliance. You may not even need to load the cash. This allows you to focus more on the parts of your business that are really important to you.

In exchange for providing a secure location and electricity, you have the opportunity to earn predictable monthly earnings as many providers share a portion of surcharge revenue with the businesses they partner with.

Drawbacks of choosing a free ATM vs. buying an ATM include lower profit share, minimal control, and contract commitments. Because the provider owns the ATM, they get a bigger cut of the surcharge revenue. The provider also has control over machine customizations and surcharge fee amounts, and free programs often require agreements or volume expectations. 

However, it is important to know that details of contract agreements are often negotiable. ATM owners need locations to operate from, so you do have some leverage. Fair contract clauses allow each party to be successful and are therefore mutually beneficial.

Furthermore, you know your business and customers best. So although the provider ultimately has control over certain customizations and specifications, good providers will include you in decision making to offer the best service to your customers and optimize machine performance.

What You Get When Buying an ATM

When you buy an ATM outright, you own the machine. That means you also own most (or all) of the surcharge revenue. Ownership comes with responsibility, so you’ll handle loading cash, routine maintenance, compliance, and sometimes repairs. 

However, you can also contract out any responsibilities you prefer not to handle. Outsourcing cuts into your profits, but it allows you to retain control over all decisions and machine operations while applying your time and energy elsewhere.

You have the highest earning potential when buying an ATM. You need $2,000-$3,500 in upfront costs, though, plus the vault cash if you handle this yourself. But ROI is quick. Many owners make up their initial investment in 6-12 months.

Full control means you choose the surcharge amounts, bill denominations, placement, branding, and hardware. The ATM also becomes a revenue-generating business asset for you. But again, this comes with more responsibility like cash loading, basic troubleshooting, and maintenance expenses.

This option is best for business owners who want maximum long-term profits and don’t mind being more hands-on.

Free ATM vs. Buying an ATM: Which Makes More Money?

The decision between free ATM vs. buying an ATM depends on your goals. If you are driven by an extra revenue stream, buying an ATM generally generates significantly higher long-term income. If your business has steady foot traffic (especially cash-driven customers), owning an ATM can be a highly profitable choice.

But an on-site ATM offers other business benefits aside from surcharge revenue, too. Even if you never earned a single dollar in surcharge fees, having an ATM inside your business can still be a powerful asset. For many small businesses, the indirect benefits are actually more valuable than the surcharge revenue itself.

On-Site ATM Benefits

More Foot Traffic and New Customers

An on-site ATM can generate more foot traffic and new customers. People seeking cash often choose locations with an ATM over those without one. Once they’re inside, many end up making a purchase. And cash-dependent customers (vending, laundromats, bars, small retailers) rely heavily on convenient access. An ATM effectively acts as a small but consistent customer magnet.

Higher In-Store Sales

An on-site ATM can also generate higher in-store sales. Customers who withdraw cash on-site are more likely to spend some of it immediately.

Studies reveal certain patterns in customer spending habits. Customers spend impulse cash withdrawals on snacks, drinks, or small items. Bars and nightlife venues see more cash tabs and tips, and service businesses like salons benefit from cash-preferred tipping. More cash on hand often translates into more revenue for you and, depending on your business, even your employees.

Reduced Credit Card Fees

More cash payments also means less credit card fees. When more customers choose cash, you have fewer card transactions, lower processing fees, and reduced chargeback risk. For high-volume, low-margin businesses, this can make a measurable difference.

Improved Customer Convenience and Satisfaction

Customers appreciate businesses that make their lives easier. On-site ATMs provide quick access to cash, a reason to return, and a sense that your business is modern, prepared, and customer-focused. This convenience can enhance loyalty and encourage repeat visits.

Better In-Store Safety and Cash Management

An ATM machine doubles as a cash vault. Cash access within your business can reduce the need for employees to leave the premises to get cash. And customers avoid trips to external ATMs, keeping them close instead of sending them elsewhere. This creates a perception of safety, especially if your business is open late.

Competitive Advantage Over Nearby Businesses

If nearby businesses don’t offer an ATM, yours can become the default cash-access point in the area. More visibility and more walk-ins equal more opportunities for you to convert ATM users into paying customers.

High Reward for Little Accommodation

ATMs require very little square footage, often just a few feet of wall space. Despite their small footprint, they create meaningful benefits without major operational demands or the need for extra staffing. Plus, an ATM machine allows you to offer continuous service even when you might be busy with other business responsibilities. 

Key Questions to Ask Before Deciding on a Free ATM vs. Buying an ATM

Before making a decision, there are a few questions you can ask yourself to assess your goals:

  1. Do I want control over pricing and earnings?
  2. Do I have (or want) the capital to invest upfront?
  3. Do I want to manage cash loading and simple maintenance?
  4. Does my business get enough foot traffic to justify buying?
  5. Would I prefer convenience over maximum profit?

Your answers will naturally point you toward one option or the other.

Free ATM vs. Buying an ATM: Which Is Best for You?

Free ATM placement programs are best for high-traffic businesses without upfront capital. It is also a good option for any business owners who want to offer ATM service to their customers but simply don’t want any responsibility—set-and-forget, so to speak.

Choose a free ATM if you want zero upfront cost, minimal responsibility, and some steady monthly revenue. Choose to buy an ATM if your goal is maximum profit, full control, and long-term financial return in exchange for some operational responsibility.

Both options can be smart for small businesses. The “best” one depends on your financial goals and how much involvement you want.

No matter what you choose, ATMDepot can help. 

If you’re interested in buying an ATM for your location, we have everything you need to get started. Shop our premium ATM equipment without processing commitments, hidden fees, or bait-and-switch tactics. 

If you’d like a professional to place and operate a free ATM at your location (retail store, event, or venue), submit an ATM placement request and we’ll put you in contact with an operator in your area.

For more information on free ATM vs. buying an ATM, check out what ATMDepot has to offer or contact us today!

ATM Security Facts: Debunking the “Montana Moose Heist”

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Knowing ATM security facts is important. Not only should ATM owners feel confident that their assets and customers are safe from thefts and attacks, but the public should know just how dumb it is to try to breach an ATM.

Earlier this month, a story about a moose breaking open an ATM machine and a bystander making it rich went viral. As funny as it sounds, it never actually happened. 

This post has everything it needs to attain viral status. In a world plagued by AI deepfakes and disinformation, it’s important to recognize the signs of fake news so that you can stay informed. Knowing some basic ATM security facts can help debunk this story, too. We understand the general public doesn’t know all of the ins and outs of ATM equipment. We wrote this article to help!

The Formula for a Viral Post

On November 2, 2025, StoryTime posted a fictional story titled “Moose Millionaire Made Overnight” accompanied by a likely fake image made to look like security footage. According to the post, a moose charged into an outdoor ATM, cash flew everywhere, and an opportunistic passerby made off with thousands in loose bills. Montanans joked that it was “the most Montana heist ever”—and people actually believed it. 

How can the authenticity of a story like this be verified? When researching the story, the lack of specific details, reports, and authority is telling. There are no police reports, no local news coverage, and no verified footage from any security camera. 

These days, it’s easy to create a “news clip” using AI-generated imagery and a fake article template. Add a heartwarming animal, a sensational dollar amount, and you’ve got a perfect storm of viral humor and misinformation.

People love the absurd, and a moose robbing an ATM hits all the right notes: wild, funny, and just plausible enough for a quick share. But the “Montana Moose Heist” also highlights a real issue for the ATM industry—public misunderstanding about ATM security.

5 ATM Security Facts

Fact #1: Modern ATMs Are Fortresses

The idea that an animal, or even a human without specialized tools, could physically breach an ATM is wildly unrealistic. Most ATMs are built from reinforced steel, feature vault doors with time-delay locks, and are bolted into concrete foundations. Even if a moose did charge, it would hit a wall of metal tougher than most vehicle bumpers.

Fact #2: Cash Cassettes Are Mini Vaults

Cash inside an ATM isn’t loose or easily accessible. Bills are stored in locked, removable cassettes, and every transaction or access attempt is digitally logged. In other words, you can’t just knock an ATM around and expect free money to fly out. Leave that to Hollywood and viral videos.

Fact #3: Every Access Point Is Monitored

Nearly all modern ATMs feature 24/7 video surveillance, both internal and external. Many are also equipped with GPS-tracked sensors, tamper alerts, and remote shutdown capabilities. If anything suspicious occurs, operators are alerted instantly, often before anyone on-site even notices a problem. So if the viral faked security image were real, there would be verifiable video evidence, too.

Fact #4: Real Threats Do Not Create Spectacle

While the “moose heist” makes for a great laugh, the real risks to ATMs come from skimming devices and malware. These threats aren’t funny. They are malicious attempts to create equipment malfunctions and steal customer data. 

While steel walls and high-tech locks secure ATMs physically, independent ATM deployers (IADs) and other business owners also take steps to protect the machines internally. They conduct regular inspections for overlays or hidden cameras, install skimmer detection technology, and use remote monitoring software. Although an ATM may look unattended, it certainly isn’t unmonitored. ATM machines are also strategically placed in well-lit, high traffic areas to prevent tampering and other ATM-related crimes.

Fact #5: ATM Machines Are Typically Not Filled to Capacity

The viral claim that someone scooped up $200,000 in loose cash after a moose rammed an ATM is highly implausible. Most retail ATMs (gas stations, convenience stores, small locations) typically hold $10,000 to $20,000 in cash. Bank-owned or high-traffic location ATMs may be loaded with higher amounts. Figures can range from $50,000 to $200,000 for such machines. 

However, actual typical loaded cash amounts are well below $200K, especially at retail locations. ATM withdrawal trends are monitored and cash is strategically stocked to meet customer needs while minimizing liability. 

So, a claim of someone grabbing $200,000 in loose cash spilling out of an ATM would imply that the machine held at or above the top-end of its theoretical capacity and that all of that cash was suddenly accessible/unsecured—both of which are extremely unlikely. Using a figure like $200,000 to lend plausibility to the “moose heist” narrative is very much at the outer limits (or beyond) of real ATM cash loads, something that should be a red-flag for readers.

Stories like the “Montana Moose Heist” may seem like harmless fun, but misinformation can sometimes lead customers to question ATM reliability or safety. Furthermore, it can be dangerous for someone to think that they themselves could breach an ATM machine.

That’s why it’s important for ATM operators and IADs to be proactive in educating customers about ATM security facts. View these viral moments as teachable opportunities. 

Outrageous ATM Stories That Actually Happened

Don’t worry—we don’t want to ruin all the fun! While the Montana Moose Heist is 100% fiction, there are plenty of real-life ATM incidents that sound almost as unbelievable.

The ATM That Spat Out $100 Bills Instead of $10s

In 2019, a Bank of America ATM in Houston made local news when a software glitch caused it to dispense $100 bills instead of $10s. Word spread fast, and a crowd formed before police eventually shut it down. Amazingly, the bank allowed customers who benefited from the glitch to keep the extra cash. Talk about winning the lottery!

ATM…Robbed?…with a Backhoe

How fortified are ATM machines? In Chicago in 2022, thieves stole a backhoe from a construction site then drove it 20 miles to a Chase Bank ATM where they used it to pry the ATM from its foundation and load it onto a truck. Workers later came to remove money out of the ATM. After all of that, it wasn’t obvious whether any money was actually stolen from the ATM. Does that answer your question?

It’s Raining Cash

In November 2021, the door of an armored truck reportedly unexpectedly opened in California on the Interstate 5 freeway near San Diego. Drivers stopped their cars to pick up the cash that fell out. California Highway Patrol Officer Jim Bettencourt said there were “free-floating bills all over the freeway.”

More recently, in April 2025 in Niagara Falls, a Brinks guard was opening a Bank of America ATM when gusty winds caught the bills and scattered the money. The guard gathered as much as he could, but others in the vicinity grabbed some of the bills and ran. A similar event occurred during a delivery in February in Abilene, Texas. 

Unfortunately, this is not a “finders keepers” situation. Unlike the Houston customers who got to keep their extra cash, those who collected stray bills from ATM deliveries are expected to return the cash to the proper authorities or face criminal charges if identified. 

Offline Loopholes

In 2011, Sydney cash machines experienced a glitch caused by the machines going offline. The problem affected more than 40 Commonwealth Bank cash machines. Operating in stand-by mode, the machines could not identify the account balances of customers. So, in some cases, customers who had little or no money were able to withdraw large sums of cash.

In the approximate five and a half hours the glitch lasted, word got out and as many as 50 people stood in line at one particular machine. Unfortunately, those who withdrew more funds than they had in their account overdrew their account. Every transaction was recorded, and bank customers were contacted to pay back the overdrawn funds. 

However, an Australian bartender noticed a glitch that was not overdrawing his account. He withdrew and spent $1.6 million in 5 months. Dan Saunders noticed a delay in the early hours of the morning when the ATM machine went offline and disconnected from the bank. Transferring money between accounts during the offline hours, he could withdraw large sums of cash without the accounts appearing overdrawn. Saunders spent one year in prison and returned to work in the hospitality industry after 18-months on a community corrections order.

These stories prove that while moose may not be cracking ATMs open anytime soon, the real world of cash machines is never boring. From software hiccups to heist attempts, every incident underscores why vigilance, maintenance, and security tech are so essential for ATM operators and IADs.

The Importance of ATM Security Facts

It turns out, even in the age of digital security and advanced surveillance, the internet is still easier to fool than an ATM vault. No, a moose didn’t rob an ATM in Montana. But the buzz is a reminder that ATM security facts should always be top of mind.

Whether it’s a wildlife rumor or a real-world attack, your ATM’s best defense is a combination of strong hardware, vigilant monitoring, and informed operators. Because while viral videos may come and go, ATM security is no joke.

How Do You Pay Yourself as a Business Owner?

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If you are thinking about starting an ATM business, or any business for that matter, you might be wondering how do you pay yourself as a business owner. When you start your own business, it’s easy to focus on customers, products, and growth and forget one big question: how do you actually pay yourself?

Whether you’re running a one-person freelance operation or managing a small company with employees, paying yourself the right way is crucial for both your finances and your business’s long-term health. Especially in the ATM industry, how do you keep your revenue separate from your business expenses? And how do you calculate your profit? 

In this article, we’ll break down your options and how to do it correctly.

How Do You Pay Yourself as a Business Owner: By Business Structure

How you pay yourself depends first and foremost on how your business is legally set up. The IRS treats each structure differently when it comes to income, taxes, and distributions. 

Sole Proprietorship

If you’re a sole proprietor, your business and personal finances are legally the same. You don’t get a “paycheck”. Instead, you simply draw money from your profits. This is called an owner’s draw and is the most common route for independent ATM deployers (IADs).

With this structure, you’ll pay self-employment taxes (Social Security and Medicare) on your net income so it’s smart to set aside about 25–30% of your profits for taxes.

Partnership

Partners usually take owner’s draws as well based on their share of the partnership’s profits. Therefore, you’ll also pay self-employment taxes on your share. If you are entering into a partnership, make sure your partnership agreement clearly outlines how and when draws are made.

Limited Liability Company (LLC)

How you pay yourself as an LLC depends on whether you’re a single-member or multi-member LLC and whether you elect to be taxed as an S corporation.

In a single-member LLC, you take an owner’s draw, similar to a sole proprietor. In a multi-member LLC, each member takes draws according to ownership percentage.

LLCs can also be taxed as an S corporation. In this scenario, you can pay yourself a reasonable salary through payroll and take dividends/distributions from profits often with potential tax savings.

Corporation (C Corp or S Corp)

If you’ve incorporated, you’re both an owner and an employee. In a C Corporation, you receive a salary as an employee; dividends may be taxed separately. In an S Corporation, you must pay yourself a “reasonable salary” and can also take dividends.

When determining which structure to use when you legally set up your business, consider these distinctions and IRS guidelines. For more information about how to structure an ATM business, check out our article Do You Need an LLC for ATM Business?

Salary vs. Owner’s Draw

There are two terms for business owners paying themselves: salary and owner’s draw. If you’re taking a salary (S Corps, C Corps, LLCs taxed as S Corps), you’ll set up payroll and withhold taxes just like you would for an employee. An owner’s draw is when you take money out of your company’s account for personal use. 

As an IAD (sole proprietors, partners, LLCs), you will probably take a draw—it’s a simple way to pay yourself. However, the funds are considered taxable income and are therefore subject to self-employment taxes. So, it’s more flexible than a salary, but it requires discipline to budget for taxes and business expenses. 

How Much Should You Pay Yourself as a Business Owner?

There is no set number, percentage, formula or one-size-fits all answer to the question of how much you should pay yourself as a business owner. However, there are some guidelines you can use to help you gauge this:

First, make sure your personal needs are covered. Consider your minimum monthly take-home number for rent, bills, and other essentials. 

Then, reinvest in your business. Avoid draining your profits early on. Leave enough cash to fund operations, market, or set aside for emergencies or upgrades.

It’s also a good idea to base your pay on business performance. If profits fluctuate, consider a lower base pay and quarterly bonuses when income is strong. (For S Corp owners, the IRS requires that your salary be “reasonable”—in line with what someone doing your job would earn.)

Since many IADs at least start their ATM businesses as side hustles, these guidelines may not necessarily apply. A regular or full-time job may be covering rent and regular bills. In that case, your profit from your ATM business simply goes into your pocket less the amount you want to reinvest in your business.

How Do You Pay Yourself as a Business Owner: Best Practices

Even if you’re the only person in your business, it’s important to separate your finances to keep things organized, clean, and compliant. Therefore, you should open a dedicated business bank account, use accounting software, automate transfers, and save for taxes.

A dedicated business bank account helps ensure that you don’t use business funds to pay for personal expenses and vice versa. As an IAD, you’ll want two business bank accounts: one from which to withdraw and settle the vault cash for the ATM and a second one into which surcharge revenue is deposited. 

Accounting software like QuickBooks or Wave can help you to track payments and expenses. Don’t forget to allocate a percentage each quarter to taxes, maybe in a separate tax account.

These best practices simplify bookkeeping and make your business more professional.

How to Pay Yourself as an ATM Business Owner (IADs)

If you operate an ATM business—especially as an IAD—the same principles of paying yourself apply, but the cash flow and accounting setup look a little different.

Your income doesn’t come from invoices or client checks; it comes from surcharge fees. Because of that, how you pay yourself depends on how your business is structured and how you manage those cash flows.

Here is what paying yourself might look like as an IAD:

Separate Business and Personal Cash

Keeping business and personal cash separate is especially critical in an ATM business where literal cash is constantly moving. Maintain a dedicated business bank account for surcharge deposits and vault cash management. 

Never take cash directly from the ATM for personal use because it complicates tracking and may raise red flags with processors or regulators. Instead, transfer your profits electronically into your personal account as your “pay.”

Determine What “Profit” Really Means

In the ATM world, “gross surcharge revenue” isn’t the same as profit. Before paying yourself, you must account for a few deductions. These might include processing/network fees, vault cash replenishment, split commissions with location owners, maintenance costs, insurance, internet/telecommunications, repairs, etc. 

What’s left is your true net business income, and that’s where your pay comes from. Check out our article “Is an ATM Business Profitable: How Much ATM Business Owners Make” for more information about how to calculate ATM business profit.

Build a Predictable Payout System

ATM income can fluctuate with transaction volume, so consistency is key.

You can transfer a fixed amount to yourself each month as base pay, then add quarterly bonuses if profits exceed expectations. Use accounting software to track each ATM’s performance and your total net cash flow. And always leave enough in the business account to replenish vault cash and cover service costs.

Keep Tax and Regulatory Compliance in Mind

Because ATM businesses deal with cash and financial networks, your business draws more scrutiny from banks and regulators. To protect yourself, keep accurate digital records of every transaction and payout. You can do this through remote online monitoring of your machine activity. This service should be offered by the processing company you work with. 

Pay self-employment or payroll taxes on your compensation depending on your structure. If your business has partners or investors, clearly document how profits and distributions are divided. If necessary, consult an accountant experienced with ATM operators. They’ll understand the nuances of reporting surcharge revenue and managing cash float.

How Do You Pay Yourself as a Business Owner: The Bottom Line

Treat your paycheck like any other business expense. The more intentional you are about how and when you pay yourself, the stronger and more sustainable your business will be.

For ATM owners, your business might run on quick access to cash, but your pay shouldn’t. Treat your ATM income like any other small business revenue—run it through your books, pay yourself strategically, and always keep tax and vault funds separate. The result is smoother operations, cleaner records, and sustainable profit for the long run.

Still have questions about how do you pay yourself as a business owner in the ATM industry? Don’t hesitate to contact us at ATMDepot before starting your own ATM business. There’s money to be made—we can help!

ATM Placement Services—Right for Your Business?

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ATM placement services can be a good way to attract more customers, enhance convenience, and boost profits. You could purchase a machine yourself and experience the same benefits, but do you have the time and energy for that? Free ATM placement services handle the hard work for you so that you can sit back and watch your customers take advantage of your new service offering.

If your business sees regular foot traffic—whether you run a convenience store, gas station, bar, salon, or small grocery—hosting an ATM could bring you consistent benefits with virtually no downside. Here’s how to know if an ATM placement is right for your business.

Do You Want to Increase Foot Traffic and Impulse Purchases?

When customers see an ATM on-site, they’re more likely to step inside. Even if they initially come just to withdraw cash, many end up making an unplanned purchase. According to a recent intercept survey by the public opinion company Creative Consumer Research, consumers go out of their way to use in-store ATMs. Seventy percent of respondents said they visited the store primarily to use the ATM, and 33% of ATM users made a purchase with nearly half using money they got from the ATM.

For example, a customer stopping for $40 might decide to grab a drink or snack on their way out. Over time, this can translate to meaningful increases in daily sales—especially for convenience-driven businesses.

Do You Want to Earn Passive Income Without Lifting a Finger?

Most ATM placement providers offer free installation, maintenance, and cash loading, meaning there’s no cost to you, the business owner. You simply provide the space and electricity.

In return, you can earn a commission on every transaction, creating a steady stream of passive income. The more your customers use the ATM, the more you earn, all without managing the machine yourself.

Do You Want to Enhance Customer Convenience?

Even in an increasingly digital world, many customers still prefer cash—especially for small purchases, tips, or cover charges. Having an ATM on-site saves customers a trip to the bank and keeps them spending in your location instead of leaving to find cash elsewhere. This small convenience can set you apart from competitors who don’t offer the same service.

Do You Want to Avoid Hassle and Risk?

Quality ATM placement services handle everything. They deliver, install, and set up the machine. They regularly stock the machine with cash. Maintenance and repairs are handled by the placement service, too. You also have the benefit of 24/7 customer support if you work with the right company.

That means you get all the benefits of having an ATM without the headaches of managing one yourself. It’s a truly hands-off partnership that adds value to your business.

Are You an Ideal Location for ATM Placement?

There are a few factors that can be used to determine whether a store or business is a strong candidate for an ATM. A strong candidate basically means that an ATM would do well, seeing at least a few transactions a day. 

The first criteria is consistent daily foot traffic. There needs to be enough people passing by the store or machine to increase the rate of users. The more people with access to and knowledge of the machine, the more successful it will be.

If many of your customers make cash purchases, you could be a strong candidate for ATM placement services. If someone is shopping at your location, wants to make a cash purchase, and sees an ATM, there is a greater chance they will use it. This makes cash-only businesses some of the strongest candidates. 

Businesses in locations with limited nearby access to bank ATMs have a greater need for ATM service. The farther customers have to travel for access to their accounts, the less convenient it becomes. So if your business is located where there is a gap in the market, you stand to enhance convenience as well as avoid sharing customers with other nearby competing locations.

Some of the most common examples of strong locations for ATM placement services include convenience stores, liquor stores, gas stations, bars, barber shops, nail salons, laundromats, and local restaurants. However, that doesn’t mean that you aren’t a candidate or can’t still place an ATM. It really boils down to the needs of your customers and passers by in your area.

Where Do You Start?

Are you willing to regularly fill the ATM with cash? 

Can you afford to take time out of running your business to fix an ATM error if one does occur? 

Do you want to spend time keeping the machine cleaned? 

Can you make sure it is always up-to-date with the latest software?

Do you have a few thousand dollars to spend on your own ATM equipment?

If you answer no to any of those questions above, we recommend ATM placement services. If you’re looking for an easy way to attract more customers, increase revenue, and improve service—all at no cost—ATM placement could be the perfect fit.

Partnering with a trusted ATM provider allows you to turn unused floor space into a profit-generating asset while making your business more convenient for your customers. ATMDepot makes it easy:

Simply send in your ATM Placement Request, and ATMDepot will search our repertoire of well-established and certified Independent ATM Deployers (IADs) for a representative of ours in your area. Then, once we find one, we’ll put you in touch. This IAD will be able to place an ATM in your store for free. In addition, they will assist you with the other ATM services you’d like provided, like filling the machine with cash and/or maintaining updates and cleanliness.

ATMDepot specializes in free ATM placement for high-traffic businesses. We handle everything—installation, service, and maintenance—so you can start earning more without doing more. Contact us today to see if your business qualifies for a no-cost ATM placement program.

Why Every Retail Store Should Consider a Free ATM Placement

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Every retail store should consider a free ATM placement. As a business owner, you are probably always searching for ways to attract more customers and increase revenue, especially in today’s competitive retail environment. One powerful strategy is free ATM placement. 

By partnering with a provider who installs and manages an ATM at no cost, retailers can transform a small corner of their store into a profit-generating convenience for customers. In this article, we’ll highlight all the ways your store can benefit from an on-site ATM machine and how you can get one installed for free.

What Is Free ATM Placement?

Does a free ATM placement sound too good to be true? Here’s how it works:

Free ATM placement means a third party provides your business with an ATM. This third party typically handles installation, maintenance, and cash loading all at no charge to you. In some cases, however, you can agree to take on one or more of these responsibilities for a share of the surcharge revenue (more on that later).

Essentially, a free ATM placement is a hands-off way to add a valuable service for your customers. But there are a number of other ways your store can benefit as well.

Benefits of Free ATM Placement for Retail Stores

Increased Foot Traffic

Increased foot traffic means more potential business and revenue. Shoppers in need of cash will naturally be drawn to your store if they know an ATM is available. 

Recently, public opinion company Creative Consumer Research surveyed retail customers across the US on store premises at locations where ATMs were available in an effort to gain insight into the impact of in-store ATMs on consumer traffic and purchase behaviors. 

Of the 395 customers surveyed, 70% reported visiting the store primarily to use the ATM! This extra traffic translates into more opportunities for new customers and higher overall sales.

Higher Sales and Impulse Purchases

Customers who withdraw money from an in-store ATM often spend it immediately, many times in your store. According to the Creative Consumer Research survey, 33% of ATM users made a purchase while in the store, about 52% of whom paid for their purchases with cash they had just withdrawn from the in-store ATM. Convenience stores, gas stations, and small retailers especially benefit from this spending pattern.

Enhanced Customer Convenience

A retail ATM placement also ensures that customers don’t have to leave your business to find cash. The Creative Consumer Research survey found that 59% of respondents came to the in-store ATM because it was convenient. Furthermore, 54% said they would shop at the store less often if the ATM was removed. Convenience keeps sales in your store and positions you as a customer-first location. 

Passive Income Through Surcharge Revenue

With free ATM placement, store owners have the potential to receive a share of each transaction fee. Even with moderate use, these small payments can add up to a steady passive income stream. 

However, this is dependent on the agreement you make with the third party ATM owner. Even if you opt for a free placement without a share of the surcharge revenue, you are still going to experience a number of lucrative benefits simply based on the added convenience it offers your customers.

Zero Cost, Zero Responsibility

Alternatively to receiving passive income through surcharge revenue, you could be experiencing other lucrative benefits with zero cost and zero responsibility on your part. In a typical free ATM placement arrangement, the provider, or ATM owner, covers the equipment, service, and ongoing support. 

Your only responsibility is offering the floor space. That is, unless the provider shirks their responsibilities. Hosting an ATM machine that is frequently out of service or out of order negates all of these benefits. 

When questioned in the Creative Consumer Research survey about the most valued attributes in an ATM, 27% cited reliability. And remember that 59% cited convenience. Your ATM is neither reliable nor convenient if it isn’t consistently functional or properly stocked with cash. 

So, if you find yourself in a situation where your provider is not holding up their end of the bargain, it then becomes your responsibility to terminate your contract and find another, more reliable provider to partner with. 

Competitive Edge

By offering on-site cash access, your business gains an advantage over nearby competitors. Shoppers are more likely—59% more likely—to choose your location if they know they can access both cash and their essentials in one stop.

Reduced Credit Card Processing Fees

Every time a customer pays with a card, retailers lose a portion of the sale to processing fees. Processing fees typically account for between 1.5% and 3.5% of the sale which adds up quickly, especially for businesses that operate on thin margins or process many small-ticket transactions.

By offering an on-site ATM, you make it easier for customers to pay with cash instead of cards. Cash purchases mean no swipe fees, no interchange costs, and no deductions from your profits. 

For convenience stores, gas stations, and other retailers where small-ticket transactions are common, encouraging cash transactions can preserve a meaningful share of revenue. In this way, free ATM placement not only increases sales but also helps you keep more of what you earn.

Is Free ATM Placement Right for Your Store?

If you operate a retail store, gas station, convenience store, or other high-traffic business, a free ATM could significantly enhance your bottom line. The best part is it requires no investment, no maintenance, and little to no effort on your part.

When it comes to determining whether you want to buy an ATM for your location or have a professional place and operate a free ATM at your location, you first have to figure out how much time you’re willing to put into an ATM machine. Are you willing to fill it with cash? Willing to take time out of running your business to fix an ATM error if one does occur? Are you willing to take time to keep the machine cleaned? Willing to keep it up-to-date with the latest software? Are you prepared to foot the cost of an ATM machine for your business by yourself?

If your answer is yes, you can own and operate your own ATM machine from your own store. Our free ATM Start-Up Kit will walk you through each step you need to get started. Simply review the kit, fill out the paperwork, send it back to us, and you’ll be ready to place your order!

If you answered no to any of the questions above, then a free ATM placement could be right for your store! 

How to Secure Your Own Free ATM Placement

Free ATM placement is a simple, no-cost way to boost foot traffic, sales, and customer satisfaction while potentially earning passive income. In an industry where every advantage matters, offering on-site ATM access can set your store apart. Partnering with an ATM provider allows you to grow your business. ATMDepot can help.

Send in an ATM Placement Request, and ATMDepot will search our repertoire of well-established and certified Independent ATM Deployers (IADs) for a representative of ours in your area. Once we find one, we’ll get you in touch. The IAD will be able to place an ATM in your store for free in addition to assisting you with whatever ATM services you’d like provided like filling the machine with cash and/or maintaining updates and cleanliness. Contact us to take the first step today!