How Does an ATM Business Work: Top 15 Questions New ATM Business Owners Ask

So you want to be an ATM owner. But how does an ATM business work? You will want to know what to expect before you get started. And, if you’ve already gotten started, you might have some specific questions about what to do next.

You’re not alone. Here, we’ve compiled the top 15 questions new ATM business owners ask. 

Setup and Startup

1. Do I need any licenses or permits to operate an ATM?

You do not need a specific license to operate an ATM business, but you will need some sort of business name to complete the agreement with the ATM processor as your ATM vendor and to open a business bank account. 

You can establish a limited liability company (LLC) to separate your personal assets from your business liabilities. Or, the simplest and most common route among new IADs is to create a sole proprietorship and operate under a fictitious business name, or a DBA—doing business as. 

2. How do I choose a good location for an ATM?

High foot traffic areas like convenience stores, bars, malls, or near public transportation hubs are ideal. If you want your machine to make money, it’s got to be in a place where the most people see and use it. However, you will also want a location where there is the largest need for ATM service. This might be shopping centers, cash-only venues, or anywhere that is currently lacking ATM access. People will pay more for convenience.

You might want to start where you have already built a relationship. Any businesses you frequently visit will be easier to negotiate than colder leads. Regardless, the process is the same. Get in touch with the business owner, introduce yourself, pitch your offer, list the benefits, and provide your contact information. 

Offer a share of surcharge profits or other incentives to secure prime locations. You can also simply request a referral. If one business owner isn’t interested but knows someone who might be, locations that are seeking ATM service or want to change providers are easy ins! 

For more ideas, check out our list of some of the best ATM locations.

3. How much cash do I need to stock an ATM?

This depends on location demand, but typically $2,000 is a starting point. You might be able to get away with $1,000 if you have a tight budget, but keep in mind that the less money you load, the more frequently you might have to visit the bank and the machine to reload cash. This can create more work for you and cut into your profit. Monitor the transaction activity on your machine and stock as necessary depending on the cash needs of your customers.

Tech and Operation

4. Do I need to own the cash I put into the ATM?

Most independent ATM operators use their own cash unless they partner with a vault cash provider. Using your own cash saves you money on a cash vaulting service. Your ATM service provider will settle the ATM funds to your ATM business bank account from which you withdraw those same funds to restock the machine.

5. What software or services are required to run the ATM?

How does an ATM business work without software and credit card network connection? It doesn’t. You can’t simply purchase and place an ATM machine to operate your business. You’ll need ATM processing services to connect your machine to banking networks for transactions.

6. How often do I need to refill the ATM?

This depends on transaction volume and the cash capacity of the machine. High-traffic locations may require daily or weekly refills. Since weekends are typically high transaction days, it might be a good idea to refill the machine on a Thursday or Friday. 

Try to avoid refilling the machine at the same time every day. Keeping an unpredictable schedule will keep you and your vault cash safe from anyone who might be watching.

7. What if the ATM breaks down or has technical issues?

Most maintenance you can easily conduct yourself. For more complex problems, simply contact your ATM provider or other ATM technician for help. Consult the manual for your machine when necessary, and check YouTube for how-to videos to save yourself time and money hiring someone else. 

Know your machine well by monitoring the activity. That way you can identify errors and anomalies more quickly. The faster you resolve an issue, the less time you spend out of business, and the more money you make. This is where 24/7 customer support really comes in handy. But there are some common error codes you can quickly handle yourself.

8. How secure is my ATM from theft or fraud?

Your ATM machine is really no more vulnerable than any cash register anywhere. You simply need to remain vigilant and aware of potential threats. Just like you know where your purse or wallet is at all times or analyze your bank statements, secure your machine and monitor its activity.

Simple barriers can deter vandalism, theft, and tampering. Make sure your machine is firmly bolted to the ground. Keep a straight, clear path to the machine open for customers, but block the sides with furniture or displays to minimize physical and logical attempts to access the hardware and software. 

Keep your machine under surveillance. Whether it is always in view of a location employee or in the line of security cameras, advertising this kind of monitoring can deter criminals as well as reassure customers of their safety. 

Know your machine well. You don’t want someone to install a pinhole camera or fake front to your machine that would compromise customer account data. Regularly inspect your machine to ensure that it hasn’t been tampered with. The most important thing you can do is be vigilant. 

Finance and Profit

9. How do ATM owners make money?

For independent ATM deployers, most revenue comes from surcharge fees charged per transaction and, in some cases, a portion of interchange fees. Surcharge fees vary by location but typically range from $2 to $4 per transaction. 

How does an ATM business work if you don’t own and operate your own machines? Site locators who negotiate with location owners on behalf of ATM owners can request a flat rate or negotiate for a share of the surcharge. ATM vendors can mark up the price of ATM equipment to earn an upfront commission and/or keep a share of the surcharge for servicing the machine. And ATM vaulters can create a fee schedule that calculates rates based on distance and frequency.

10. How profitable is an ATM business?

Profitability depends on location, transaction volume, and operational costs. Some ATMs earn $300–$1,000+ per month. But remember that your profit is surcharge revenue less operating costs.

Most IADs expect to make an annualized return of 35%-70% or more. With just one machine, you can make a few hundred dollars a month. If you want to make thousands of dollars, plan to scale your business by adding more machines to your route.

Check out these formulas and calculators to help set the right surcharge fee and estimate your revenue.

11. What are the ongoing fees or costs?

Ongoing costs will include internet service, insurance, maintenance, and travel. 

While you can simply connect to and use the location’s internet service provider (ISP), you have much more control over your ATM operation if you purchase your own wireless device. The minimal cost is worth the benefits. If the location loses service for any reason, you are at their mercy and might not have control over communication with the ISP. In the meantime, your machine will be out of service and you’ll miss out on those transactions.

It is a good idea to purchase at least limited liability insurance. And some locations might require this as part of your agreement. It is relatively cheap and typically covers bodily injury, property damage, medical payments, and legal defense.

Maintenance costs might include service calls or replacement parts. You should also make sure you regularly clean the machine. Purchase a gentle cleaner to wipe down the machine. Replace any worn decals, and address any signs of vandalism as applicable.

Finally, depending on the number of locations you service and their distance from your home, you might consider fuel or other travel costs. 

Growth and Expansion

Yes, many operators expand their business by managing multiple machines in different locations. After you get comfortable with your first one, start scouting out other locations!

12. Can I operate multiple ATMs? 

The more machines you operate, the more money you stand to make. However, don’t create more work than you can manage. You always want to be able to provide good service to your locations to maintain a positive professional reputation.

13. What trends should I watch in the ATM industry?

Trends include mobile wallet compatibility, cryptocurrency transactions, and enhanced security features. Monitoring trends in the ATM industry is crucial for staying competitive, maximizing profitability, and ensuring the longevity of your business.

14. How do I monitor my ATM transactions and performance?

Your ATM processing company should set you up with online monitoring tools. This gives you access to a dashboard where you can, and should, track transactions, identify trends, meet cash needs, and watch out for unusual activity. 

15. Can I integrate additional services like bill pay or mobile recharges?

How does an ATM business work as people use cash less than digital payments? Well, some ATMs support additional financial services to increase usage and profits. Services might include utility bill payments, mobile phone recharges, money transfers, and gift card purchases.

First, determine if there’s a need for these services in your ATM’s location. Then, ensure your ATM model supports software updates or has the hardware capabilities for additional features. 

Find a processing partner that offers these services. Consider integration compatibility with your current ATM setup, service fees or revenue-sharing models, and customer support and troubleshooting assistance.

How Does an ATM Business Work: Now You Know

ATMDepot is a one-stop shop for your ATM business needs. You can purchase equipment, set up processing, and receive ongoing support and 24/7 customer service.

So how does an ATM business work? We hope we’ve answered your questions. If we missed anything, don’t hesitate to contact us!