Tag Archive for: surcharge

Does Cash App Charge ATM Fees?

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With over 50 million users, Cash App is one of the most popular mobile payment apps. It allows users to send money, make payments, and invest. It’s especially popular with lower-income adults and young people, making ATM fees an important consideration for users on a tight budget. 

You can use a Cash App Cash Card at an ATM. But since it’s not tied to a bank account, you might be interested to know how this affects ATM fees: does Cash App charge ATM fees? Keep reading to find out more about how to use Cash App with ATMs.

ATM Fees Explained

Generally, when you use your debit card at an ATM, you will be charged two fees: one by your bank and one by the ATM owner. If you use an in-network ATM, you are only charged one fee since your bank owns that ATM. 

Some banks offer different fee structures and waive certain fees as a benefit of purchasing certain accounts. Check with your bank for more information on ATM fees for your account.

Cash App isn’t a bank, though. So does Cash App charge ATM fees?

Does Cash App Charge ATM Fees?

According to Cash App support, you can use your Cash Card at any ATM for a $2.50 fee. You will also pay any out-of-network fees charged by the ATM operator. This is similar to how your bank might charge for debit ATM withdrawals from out-of-network ATMs. Cash App is the “bank”, and you will still pay the surcharge fee imposed by the ATM itself. 

However, Cash App offers ATM benefits if you set up direct deposit. Customers who get $300 (or more) in paychecks directly deposited into their Cash App in a given calendar month qualify for unlimited free withdrawals at in-network ATMs. One out-of-network withdrawal per 31 days will also be instantly reimbursed. Each time you receive another $300 (or more) in paycheck direct deposits in a given month, free withdrawals will be extended for an additional 31 days.

But what ATMs are considered in-network for Cash App? 

Cash App primarily uses the AllPoint ATM Network. ATMs within this network are referred to as its in-network ATMs. AllPoint ATMs are commonly found at gas stations, convenience stores, and retail stores like Target, CVS, and Walgreens. Cash App has also partnered with 7-Eleven to provide free ATM withdrawals at select locations.

While not officially confirmed, experts believe that Cash App has partnered with several ATM networks to offer free withdrawals at select locations. And most commercial banks in the US (banks that have consolidated assets of at least $300 million), including major institutions like Chase, Bank of America, Wells Fargo, and US Bank, allow Cash App users to withdraw funds for free. 

How to Find In-Network Cash Card ATMs

ATMs with fee-free Cash Card withdrawals will be branded with the Cash App or MoneyPass logo. But there are a few ways you can search for in-network Cash Card ATMs, too.

First, you can search by network. For example, if you know ATMs that connect to the AllPoint ATM network offer free withdrawals, you can search for AllPoint ATMs near you. Or, if you know that Cash Card withdrawals are free at certain commercial banks, you can search by bank name for ATMs near you. 

But the easiest way is to simply check within the Cash App itself. By using the “Find an ATM” option within the Cash App, you can quickly identify in-network ATMs and avoid unnecessary fees. Just open the app, select the Cash Card icon, and click “Find an ATM”. 

Before getting started, you will be informed that you can withdraw from any ATM in the world and pay lower fees at the ATMs listed on their map. It also explains that all in-network withdrawal fees and 1 out-of-network withdrawal fee each month you direct deposit $300+ will be instantly reimbursed.

Once you allow Cash App to use your location, icons will appear on your map indicating locations with in-network ATM machines. Clicking an icon will provide you with the associated fees for using that ATM. Keep in mind that you will still be charged $2.50 unless you receive direct deposits to your Cash App. 

Why Does Cash App Charge ATM Fees?

Cash App isn’t a bank, so why does Cash App charge ATM fees? Well just like a bank, Cash App incurs costs to process transactions, which are passed on to users in the form of fees. Cash App has to pay fees to connect your card to the processing networks. This is how communication takes place to let the ATM machine “know” that you have funds available to withdraw. In most cases, this fee is passed on to the card user.

How Does a Cash App Card Compare to a Debit Card?

A Cash App Card is similar to a debit card in that it is linked to an account balance and you can use it for purchases, ATM withdrawals, and direct deposit. 

Cash App does not require a traditional bank account which makes it particularly convenient for low-income individuals and young adults. Plus, there are no overdraft fees; with a Cash App account, you can only spend what’s available. However, debit cards from banks typically offer stronger fraud protections and customer service than Cash App.

ATM fees and withdrawal limits differ as well. While ATM fees vary by bank, Cash App charges $2.50. Traditional debit card withdrawal limits generally range from $300 to $1,500 per day, depending on the bank and account type. Cash App withdrawal limits include $1,000 per transaction, $1,000 per 24 hours, and $1,000 per 7-day period.

Use a debit card if you need full banking services, direct deposits, bill pay, and higher security. Use a Cash App Card if you mainly use Cash App, want a simple spending option, and don’t need a full bank account. A traditional debit card is better if your bank offers free in-network ATMs or fee reimbursements. A Cash App Card might be preferred if you receive $300+ in direct deposits monthly to get ATM fees reimbursed.

How Does Cash App Charge ATM Fees Affect Independent ATM Owners?

Are you an independent ATM owner? Don’t worry. Fee reimbursement from Cash App (or any bank) does not directly impact independent ATM owners.

ATM operators still charge their fees. Independent ATM owners make money by charging users a surcharge fee (usually $2–$5 per transaction). Even if Cash App reimburses the user, the ATM owner still receives their fee as usual.

Cash App covers the cost for the user. When Cash App reimburses ATM fees, they credit the user’s Cash App balance after the transaction. The user still pays the fee upfront, but Cash App later refunds them, meaning the ATM owner gets paid regardless.

There is no loss to ATM owners. Unlike some bank networks that negotiate lower fees for their customers, Cash App’s reimbursement doesn’t affect what ATM owners receive. The reimbursement comes from Cash App’s funds, not the ATM operator’s earnings.

So, independent ATM owners still profit from fees, regardless of whether a user’s bank or app reimburses them later. 

Conclusion

So, does Cash App charge ATM fees? Yes. Are there ways to minimize them? Also yes.

If you have a traditional bank account and convenient access to in-network ATM machines, take advantage of fee free withdrawals with your debit card. But if you find yourself far from an ATM that is within your bank’s network, it might be easier and cheaper to find an ATM within Cash App’s network. If you don’t have a traditional bank account at all, take steps to minimize Cash App ATM withdrawal fees by using in-network ATMs and setting up direct deposit.

Interested in making money with ATM machines? Get your free ATM start-up kit today!

Setting Your Surcharge: Highest and Lowest ATM Fees

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Like everything else, ATM fees are increasing every year. So, if you are just getting started in the ATM business, you might be wondering what a fair, competitive surcharge fee is. If you’ve already been in business for a while, you might want to know if your rates are still optimal. 

Here, we offer a number of tips and considerations when it comes to setting ATM fees for your ATM machines. You might also be interested in which cities have the highest and lowest ATM fees. If you live in or near these cities, it could help you determine the right surcharge for your specific area. Keep reading to find out how to set the right surcharge for your machines.

General Tips for Setting ATM Fees

Setting an appropriate surcharge fee for an independently owned ATM involves a mix of market research, customer psychology, and profitability analysis. Here are some best practices:

Understand the Market

The first step is understanding your market. The right surcharge fee might depend on where your machine is located. For example, high-traffic areas like airports, bars, clubs, or tourist attractions might allow for higher surcharge fees as customers prioritize convenience over cost.

You also want to analyze nearby competition. If your fee is significantly higher than other ATMs nearby, customers might avoid using your machine in favor of a cheaper one. 

Consider Customer Psychology

Psychology plays a role, too. A standard, familiar, round rate can keep customers from scrutinizing the cost. Most customers are willing to pay between $2.50 and $3.50 in areas where there are many ATM/bank options. 

The condition of your machine also adds to perceived value. Clean, well-maintained, safe machines can justify slightly higher fees. New equipment (shiny), extra features (lighted keyboard), and added benefits (coupons) add to this perceived value as well. If your machine fits one or more of these categories, it could justify a higher surcharge fee.

Conduct Profit Analysis

Third, you want to weigh profit and usage. For example, lower ATM fees might attract more users therefore increasing your overall revenue despite the lower surcharge. On the other hand, higher fees can work if there is little competition. The less ATM options users have, the more convenient your machine becomes and customers have no choice but to pay the ATM fees you set.

Be Transparent

Another ATM surcharge fee best practice is to be transparent. Display your surcharge fee clearly on the screen before customers complete their transaction. A clear, upfront disclosure can prevent negative reactions and encourage repeat customers.

On-screen disclosure is mandatory under the Electronic Fund Transfer Act (EFTA) & Regulation E. It specifies that ATM operators must provide a clear and conspicuous disclosure of any surcharge fees before the transaction is processed. Users must also be given the option to cancel the transaction if they do not wish to accept the fee.

Before a transaction is finalized, the ATM must display the exact surcharge amount being charged. There should be a message stating that the fee is in addition to any fees from the customer’s bank. Finally, there needs to be a Yes/No prompt to allow users to accept or decline the fee.

Different ATM networks (Visa, Mastercard, Pulse, etc.) may impose additional rules, including. If you connect to a specific network, it’s best to check their fee disclosure policies. Your processing company can help with this.

Act on Insights

Finally, it’s important to remember to monitor your transaction volume regularly. Find out what works and what doesn’t work to get to that sweet spot that balances customer satisfaction with profitability. 

Then, continue to monitor as the market changes. Fees might increase from year to year, or competing machines can crop up forcing you to adjust your surcharge fee again. You can, and should, adjust your ATM fees based on the patterns you observe.

Understanding ATM Fees: Flat Fees vs. Percentage-Based Fees

There are a couple of ATM fee structures you can implement: flat fees and percentage-based fees. The difference between flat fees and percentage-based fees for ATM surcharge fees lies in how the fee is calculated and how it affects customer transactions.

Flat Fees

A flat fee is a fixed amount charged per transaction, regardless of the withdrawal amount. For example, a $3.00 surcharge applies whether the customer withdraws $20 or $500.

The advantages of a flat fee structure are predictability, simplicity, and fairness. Customers know exactly how much they’re paying, it’s easier to set up and manage in the ATM system, and customers aren’t penalized for withdrawing larger amounts. 

Paying a $3.00 surcharge on a $500 withdrawal seems a lot more reasonable than for a $20 withdrawal. So, this can make your machine more appealing for those withdrawing large amounts. However, it can also deter those making smaller withdrawals. Plus, you stand to make less for more work. The more cash that’s dispensed, the more frequently you have to restock the machine. This can create more work while earning less.

You can ask your processing company about setting up tiered flat fees as well. Keep in mind, though, that this is only an option for Genmega machines on only one processing platform.

Percentage-Based Fees

A percentage-based fee is a fee calculated as a percentage of the withdrawal amount. For example, a 2% surcharge means that a $100 withdrawal incurs a $2 fee, while withdrawing $500 incurs a $10 fee.

This structure allows you to make more on higher withdrawals while offering flexibility which some customers will perceive as more reasonable. However, percentage-based fees are more complex and can be harder to explain to customers. The higher fees can discourage those withdrawing large amounts (they’ll seek a flat fee ATM machine). And some jurisdictions may regulate percentage-based fees more strictly than flat fees.

Which to Choose?

So, while a flat fee is generally preferred in the U.S. and most other regions because it’s simpler and more widely accepted by customers, a percentage-based fee might be suitable in high-value or niche markets.

If you’re targeting average customers and aiming for high transaction volume, flat fees are usually the safer choice. However, if your location attracts customers making large withdrawals, a percentage-based fee could maximize your profits.

Combining Flat Fees and Percentage-Based Fees

Now, you can also combine these two fee structures. A hybrid fee structure involves charging a base flat fee plus a percentage of the withdrawal amount and creates a tiered approach to surcharges. What this looks like is if, say, a customer withdraws $100, they would be charged either a fixed, flat fee amount ($2.00) or a percentage of the transaction (e.g., 3%), whichever is greater. In this case, the withdrawal fee for $100 would be $3.00.

This hybrid structure increases your revenue potential by earning more on larger transactions while still making a profit on smaller ones. It is also perceived by customers as fair as the fee scales with the transaction size rather than penalizing low or high withdrawals disproportionately. This also allows you to cater to a wider range of customers, both those seeking low withdrawal amounts and those seeking high withdrawal amounts.

However, customers may find the pricing harder to understand and seek a flat fee ATM for simplicity’s sake. It could also deter those needing large withdrawals. Again, high surcharge amounts for large withdrawals (e.g., $5+ on a $300 transaction) might cause some to seek a cheaper, $3.00 flat fee.

A combined, hybrid fee structure works well in a few specific location types. In premium or niche locations like airports, casinos, or upscale venues, customers are less price-sensitive. And if your ATM is located in a place where large transactions are common, the higher ATM fees are easier to justify.

Best practices for combined ATM fees are to set a reasonable rate and offer transparent disclosure. Clearly display the surcharge breakdown on the ATM screen before the transaction so customers can make an informed choice.

Fast Cash Psychology

You can maximize profits by using “fast cash” amount psychology, too. Flat rate fast cash amounts ($60, $80, $100) on the left buttons can attract the flat rate, lower withdrawal users. Then, setting greater fast cash amounts ($300, $400, $600) on the right buttons can maximize profits from percentage rate, higher withdrawal users. 

For this to work, you need to make sure you choose the right percentage. If the percentage fee is too high (e.g., 3%), customers making large withdrawals may abandon the ATM. If the percentage is too low (e.g., 0.5%), you miss out on revenue potential.

By applying flat fees to small fast cash amounts, you encourage frequent transactions. Reserving percentage fees for larger amounts maximizes revenue. This allows you to optimize profits without discouraging usage.

Highest and Lowest ATM Fees

When it comes to setting a flat fee, how do you determine the amount? There are a lot of factors to consider. 

National Averages

The average ATM surcharge fee across the U.S. typically falls between $3.00 and $3.50. According to Bankrate’s 2024 checking account and ATM fee study, the average surcharge reached a record high of $3.19. 

Of the 25 metro areas Bankrate surveyed, the three cities with the highest average ATM fees are Atlanta ($5.33), Phoenix ($5.22), and San Diego ($5.22). The lowest fees were reported in Boston ($4.16), Seattle ($4.34), and Philadelphia ($4.42).

However, smaller operators in competitive areas often charge closer to $2.50 to $3.00 to remain competitive. You’ll find higher surcharges in urban areas, often $3.50 or more, due to convenience and limited cash access. Rural areas typically have lower surcharges, ranging from $2.00 to $3.00.

Factors that Influence ATM Fees

Other factors besides competition and geographic location that influence flat fee surcharge rates include transaction volume, customer profile, operating costs, and convenience.

High-traffic locations may support higher fees without reducing usage, while low-traffic locations benefit from a lower fee to encourage transactions. In areas frequented by cost-conscious customers, such as near universities, keeping the fee closer to $2.00–$2.50 may maximize usage. If your ATM’s costs are low (e.g., rent, cash loading, maintenance), a lower fee like $2.50 might still provide a good profit margin.

ATMs in convenient or exclusive locations can justify higher surcharges since customers are willing to pay more for easy access to cash. For example, fees can go as high as $4.00 to $7.00 in locations like airports, casinos, and stadiums due to captive audiences and high convenience factors. And ATMs in bars and nightclubs are often set around $3.00 to $4.00, as people prioritize convenience over cost.

Conclusion

There is a lot to consider when it comes to setting your ATM fees. The decision will really come down to where you are located geographically, what kinds of locations your machines are in, and who your customers are and what they need. 

At the end of the day, you are the expert on determining your surcharge structure. Monitoring activity and trends on your machine as you test ATM fees will provide you with all of the insights you need.

Your ATM processing company can answer any questions you might still have. Contact us at ATMDepot.com and get started today!

ATM Card vs. Debit Card: What’s the Difference?

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You might have to consider ATM card vs. debit card when opening a new bank account. But many people consider these two cards the same and use the names interchangeably. However, they are different types of cards with distinct purposes and functions.

In this article, we’ll discuss the similarities and differences between ATM cards and debit cards as well as the benefits of each. The distinction is important when it comes to making purchases, withdrawals, and sales. 

ATM Card vs. Debit Card: Similarities

Both ATM cards and debit cards are rectangular pieces of plastic issued by your bank and tied to your checking and savings accounts. This means that they can both be used at an ATM with a PIN to check account balances, transfer funds, withdraw cash, and even make deposits. 

ATM Fees

The fee structure for both is also similar. Both ATM cards and debit cards can be used on any ATM machine. But you can incur ATM usage fees on machines outside of your bank’s network. Many times, ATM usage fees are waived at ATMs that are in-network. But banks can charge fees to cover the cost of communication with an out-of-network ATM. And the owner of the out-of-network ATM machine can impose a surcharge fee on top of that.

Overdraft Fees

You can also incur overdraft fees with each card. Usually, overdraft protection is not automatic—it’s a service you opt into. Overdraft protection service allows you to make purchases and withdrawals beyond your account balance. However, there is a fee charged each time the bank covers the difference.

It isn’t a good idea, however, to rely on overdraft protection service as it is offered only at the bank’s discretion. For example, you might only be covered up to a certain dollar amount, a certain number of transactions, or not at all if you are considered high risk. This can happen if you make too many transactions into overdraft or if you maintain a negative balance that is too high or that is negative for too long.

There is another type of overdraft protection that rolls funds over from your savings account. This protection can be extended to both ATM card and debit card usage if you opt in. There is still a fee for the bank making this transfer on your behalf. However, the FDIC assures it is usually lower than a typical overdraft fee. Savings accounts are also limited to 6 withdrawals per month. 

If you reach your balance limit or are denied overdraft coverage for any of the reasons listed above, both an ATM card and debit card transaction will be declined.

ATM usage is where the similarities end. While both ATM cards and debit cards can be used to access your bank accounts at an ATM, only a debit card can be used to make purchases and payments.

ATM Card vs. Debit Card: Differences

Although ATM cards and debit cards can both be used at ATMs, only debit cards can be used to make purchases. That is why you will see a payment processing network logo, like MasterCard or Visa, on a debit card but not on an ATM card. ATM cards are also limited to national use while debit cards can be used internationally.

So, debit cards are much more common than ATM cards. Debit cards have a much wider range of uses. They can be used at ATMs, for point of sales (POS) transactions, and for paying bills. In 2021, over 80% of Americans aged 15 and older had a debit card.

Debit cards are electronic versions of checks. When you make a purchase with your debit card, the funds are immediately taken out of (or debited from) your checking account. So you should always keep a register of your transactions to ensure you don’t spend more than your account balance.

You can also, however, run your debit card transaction as a credit transaction. All this really does is postpones the debit. A debit transaction made using your PIN number will automatically deduct the funds from your account. Bypassing the PIN for a credit transaction, on the other hand, will take it a few days to process. It might even require a signature.

So which is better: an ATM card vs. debit card?

ATM Card vs. Debit Card: Benefits

Since ATM cards and debit cards have distinct purposes, they also have specific benefits. Here, we’ll consider the benefits of each from a few different perspectives.

Consumer

From a consumer perspective, it is risky to carry either an ATM card or a debit card. Since they are both directly linked to your bank accounts, if they are lost or stolen, then more of your funds are at risk. So, it could be safer to use an ATM card a few times a month to withdraw the cash you need temporarily and leave your card in a safe place the rest of the time.

This can also make it easier to budget, and it can prevent overdraft fees or card declines. Using cash can help make it easier to spend only what’s available without the inconvenience of physically having to document each transaction.

You can do the same with a debit card, of course. It just might be tempting to end up using your debit card for transactions as well which can cause money management issues. Withdrawal limits are also typically higher on a debit card than on an ATM card. So if something happens to your debit card, more of your funds are at risk.

However, you will need a debit card to pay certain bills. If you are enrolled for any online bill payments, you will need to provide a debit card number. 

Could you have both cards? Absolutely. Just ask your bank. And make sure you understand the fee structure because each card will have it.

Merchant

As a merchant, you can only accept debit cards, or cards associated with a network like MasterCard or Visa, as a form of payment. However, if you have an ATM machine on-site, ATM cards could bring you more surcharge income if customers have to withdraw cash to make purchases or payments. 

It can be disappointing to turn away a customer who only has an ATM card. But hopefully you can direct them to an ATM machine in your store. This is one of many reasons why it’s a good idea to have an ATM machine on-site—you experience less missed sales.

ATM Owner

As an independent ATM deployer (IAD), you reap nothing but benefits from both ATM and debit cards. When either is used on your ATM to make a withdrawal, you earn the surcharge fee. Of course, the same concept applies: if someone has a debit card, they might not need an ATM if they can simply use the card to make a purchase.

Conclusion

ATM cards and debit cards are both convenient ways to access your bank accounts at any time. You avoid being restricted to bank hours or facing long teller lines. However, if you are looking for a card you can use to make purchases or pay bills online, you are going to need a debit card. Especially if you don’t have a credit card.

ATM cards do not offer as much functionality as a debit card. Therefore, most banks will automatically issue you a debit card when you open a bank account. In the past, you might have received an ATM card initially. 

The preference is up to you. But remember that even though you and others might refer to debit cards as ATM cards, the two do have distinct purposes.

3 Tips for Determining Your ATM Surcharge Fee

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Your ATM surcharge fee is how you make money as an ATM owner. The service you provide is convenient access to bank accounts and cash. For users to take advantage of that convenience, they pay you a small surcharge fee per ATM withdrawal transaction. 

One of the most important steps involved in starting your ATM business is determining the surcharge fee you want to impose. You need to have this number at the time of completing the necessary paperwork with your ATM processor. But how do you know how much to charge before you’ve even been in business?

In this article, we’ll provide you with three tips you can use to help determine the right ATM surcharge fee.

Surcharge Fee Guidelines

Range

It will be helpful to look at a range of ATM surcharge fees to start. Typically, surcharge fees range from about $1-$8. There are even surcharge-free ATMs, but these are usually operated by store owners themselves where the extra traffic the machine brings into the store makes enough revenue to support the machine and then some.

Low End

At the ATMs you visit day to day near restaurants, convenience stores, and retailers, you’re likely to see ATM surcharge fees range from about $2-$3. This is the average surcharge fee you can expect. It’s also on the low end. 

The more ATM machines there are in an area, the lower the surcharge will be in order to be competitive. The lower surcharge also corresponds to the average withdrawal amount. Patrons of restaurants, convenience stores, and retailers typically withdraw $60-$100 ($60 being the average withdrawal amount) where a surcharge over $3 starts to become an inconvenient, illogical, and unfair percentage of the actual transaction.

High End

Therefore, ATMs in and near establishments where patrons stay longer and spend more can charge a higher surcharge fee with success. Patrons of casinos, bars, and clubs need cash where they are; it isn’t convenient for them to travel off of the premises to search for an ATM with a lower surcharge.

Additionally, the withdrawal amounts are typically higher at these locations. It makes more sense to pay $5 to withdraw $300 than it does to withdraw $60. For these reasons, surcharge fees upwards of $5 are still convenient and not seen as outrageous at these locations.

Any location with a liquor license can get away with charging higher surcharge fees. When customers drink or are having a good time, the extra cost is worth it to continue the fun, not to mention the fact that our inhibitions are lowered when we are filled with dopamine.

These are the typical surcharge fees you can expect from various locations. To set your own surcharge fee, keep reading for more factors that will affect your success.

Tip #1: Set the Surcharge Fee with the Customer in Mind

You don’t make any money if customers don’t use your ATM machine. So you want to make sure that your surcharge fee is convenient for them while still compensating for your time and effort. 

Therefore, you need to know who your customers are and what they need. This will depend heavily on the location of your ATM machine. 

If your machine is in a low-income neighborhood where account balances might be low, withdrawal amounts will also be low, and users will expect to pay less per transaction. If money is tight, it might be worth it for users to plan a trip to the bank rather than use an ATM with a high surcharge.

Alternatively, ATM users in high-income areas and higher account balances will be able to conduct higher withdrawal transactions and aren’t likely to flinch at a surcharge of $3+.

You also want to consider the price of convenience for your customers. If there are a number of other ATM machines in the vicinity, you might be forced to charge a more competitive surcharge fee. On the other hand, of course, if yours is the only ATM machine around, customers will understand paying more for the convenience of using your particular machine.

Above all, be wary of setting too high of a surcharge fee. If customers don’t want to pay it, they won’t use your machine and you will lose out on revenue. You make more money charging $2 per 10 customers than $3 per 5.

Tip#2: Discuss the Surcharge Fee with the Location Owner

If you place your ATM in someone else’s store or business, you need to consider the location owner’s needs and wants as well. The location owner knows the clientele best, so consult with him or her to determine a fair surcharge that brings in more business rather than driving it away. 

The location owner wants to bring traffic to the location, and therefore might propose a lower surcharge than you. However, if you are sharing some of the ATM revenue with the location owner, you want to make sure that your share is enough to make a profit after expenses. Collaborate with the location owner to strike a fair deal when determining the surcharge fee for your ATM.

Tip #3: Use the Surcharge Fee to Speed Up ROI

When first setting your surcharge fee with your ATM processor, you might want to err on the high end. You can’t make a profit until you meet your return on investment (ROI), and you’re going to make that amount back quicker with a higher surcharge.

Your initial investment might include the cost of the machine, additional features like a topper or security camera, and upgrades like a removable cassette or e-lock. Everything that you spent in order to get your ATM business started you need to make back first. Then, whatever you make after that earns you profit.

Remember, too, that the revenue generated by your ATM machine needs to cover regular expenses as well. This includes receipt paper, insurance if you have it, and whatever costs are associated with cleaning, maintenance, and repairs. So keep these costs in mind when setting your surcharge.

Determining Your Surcharge Fee

Pick a dollar amount. Multiply that by about 5 transactions a day. Multiply that by 30 days. That should give you a rough estimate of how much revenue to expect in a month. Now, subtract the location owner’s share and any monthly expenses associated with operating the machine.

Once you have that number, you can determine two things: 

  1. How long it will take to meet your ROI
  2. How much profit you will make

If the answer to #1 is too long for your comfort, raise the surcharge. If the answer to #2 is too small, raise the surcharge. 

In our article, How Much Can My ATM Machine Make, we provide some formulas and calculators you can use to get more accurate estimates. Play around until you get a number you are satisfied with.

Remember that you can always adjust the surcharge fee to find a good balance of convenience and revenue. You aren’t stuck with the surcharge fee you set when filling out your paperwork. Start with a higher surcharge to meet your ROI quicker, then lower it. Experiment to find out which surcharge amount brings in the most users and results in the most revenue. It’s okay to use trial and error to find a surcharge fee that works for you, the location owner, and your customers. If you’d like more guidance or want to know more about what to expect from a particular location, contact us today!

How to Complete Your ATM Business Basic Checklist

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This ATM business basic checklist is for you to use as you go through the process of operating an ATM machine. If you’re looking for more of a step-by-step guide, check out our article How to Start an ATM Business in 5 Steps. 

However, if you are looking for a list of what needs to be done, this is it. Once you have completed each item in this ATM business basic checklist, you will officially be in business. You can’t neglect any of these items if you want to start operating your own ATM machines!

1. How to Find a Processor

What is ATM Processing?

You need to work with an ATM processing company so that your ATM machine can communicate with your customers’ banks. An ATM processor identifies the network of each card inserted into your ATM machine, routes the information to the user’s bank, verifies the funds, then receives approval from the bank to dispense the withdrawal amount up to what’s available in the account. Check out our video here for more information.

Factors to Consider

Although ATM processing is pretty basic, there are a number of factors to consider when choosing an ATM processing company. It is in your best interest to research a variety of companies to find the one that is going to best suit your business needs and transaction volume.

Now, if you’re just getting started, you might not know your transaction volume yet. But your processor might. Find an experienced company that will be able to assist you throughout your entire career as an ATM owner. 

Experience

An experienced company will be able to give you advice regarding the location you choose (keep reading this ATM business basic checklist for more information on choosing a location) as well as how much you can expect to make from that location or from alternative locations.

Support

You also want to work with an ATM processing company that wants you to make money. A company that acts as a business partner will offer you support throughout your entire career, not just during the initial setup. The company should offer training, ongoing support, and dependable support (meaning they answer the phone when you call…).

Other Services

Finally, you want to know what additional services the company provides. Not all ATM machines work with all processing companies, so if you choose a processor before your equipment, you might want to know if they also sell equipment. Because they will only sell machines that they can support.

If you purchase your equipment before choosing a processing company, you will have to make sure the company can support it. (More on deciding machine type next.) And you can switch processors after you are already in operation. Your needs might change, or you might not get the service you expect from your current processing company. In these cases, you will need to switch to a company that can support the machines you already have. 

Other services you might want to consider are vaulting, remote monitoring, and automated payments. This business is all about building passive income. So you want to minimize your workload as much as possible.

You can load your ATM machine (vaulting) yourself to make as much profit as you can. But if this isn’t convenient for you, your ATM processing company might offer this service. 

Remote monitoring allows you to track your machine’s activity and cash availability which makes it easier for you to keep it stocked and minimize downtime. And automated payments prevent you from having to spend time making transfers yourself and constantly online banking. The less time you spend managing your ATM, the more passive income you make.

When looking for an ATM processor, look for a business partner. Find out more about how to choose an ATM processor here.

2. How to Decide on Your Machine Type

You have lots of options when it comes to choosing ATM equipment. If you’ve already chosen an ATM processing company to work with, you will have to narrow your search to machines the company can support. If the company sells machines, this might be the simplest item on this ATM business basic checklist!

Machine Type

First, you need to decide if you want a freestanding machine, a through-the-wall (TTW) machine, or a wall mount machine. The three most important factors to consider when it comes to machine type are cost, space, and security.

TTW machines are the largest of the three types and therefore cost a little more. However, they are more secure because the vault extends into another room that can be secured during regular operation and vaulting. Unfortunately, they require a lot of space and some construction work to allow the machine to fit into the wall if the space doesn’t already exist.

Freestanding machines are smaller than TTW and are therefore a little cheaper. You also have more flexibility with the placement of a freestanding machine. Likely, a majority of the ATM machines you see day to day are freestanding.

Wall mount machines are the smallest of the three types. They are also the cheapest, but they don’t hold as much cash. Wall mount machines are a good option for slower locations. Despite the name, this type can be mounted to a countertop as well which makes them easy and convenient to place; they don’t take up a lot of space.

Manufacturers

Some of the biggest names in ATM equipment are Hyosung, Genmega, Hantle, and Triton. All are reputable companies that have been in the business for a long time and are known for producing quality equipment. 

Check out our ATM Buyers Guide for more guidance on choosing the ATM equipment that’s best for your business. We also compare Hyosung and Genmega, the two top of the line ATM manufacturers.

New vs. Refurbished

Finally, you have to weigh the pros and cons of a new vs. refurbished machine. It really comes down to your budget, your experience, and machine availability. 

We recommend starting with a new ATM machine at least for your first one. Newer models come with improved features and advanced technology making them easier to operate.

However, refurbished ATMs are also good options. It just depends on what is available and the quality of the refurbishment. If you have your heart set on a specific manufacturer or model, you might not be able to easily find what you’re looking for; you will more likely have to choose from what’s available. 

Most importantly, make sure you purchase certified refurbished if you choose to go this route. This guarantees that the machine has had standards checks, detailing, and upgrades applied.

3. How to Place Your ATM

If you own your own store, you can go ahead and mark this off of your ATM business basic checklist! If you plan to place your machine in someone else’s business or store, consider these factors:

  • Foot traffic
  • Proximity to other ATMs
  • Proximity to you
  • Liquor license

The busier the location is, the better the location’s reviews are, the more people that pass by it every day, the better your ATM is going to perform. People can’t use your machine if they don’t pass by it or see it, so you want to get as many eyes on your machine as possible.

You also want to corner the market. You will get more users the farther away your machine is from other machines. This way, you aren’t sharing customers; yours is the most convenient!

Remember that the goal is to build passive income. So the less time you spend managing your machine, the more you make! This is why it’s important to choose a location that’s convenient for you, too. If it’s close to the route you take often, either to and from home or work, you make more with less time and work (and gas!).

Finally, keep in mind that locations that have a liquor license are able to charge more for transactions. In our article 9 Best Locations for ATM Machines we share our experiences with ATMs in various locations. If you need help approaching location owners, check out our tips for cold calling or join ATM Depot’s Members Area for access to scripts you can use to negotiate a deal.

4. How to Decide Your Surcharge

Setting your surcharge is all about strategy. You want to strike a balance between a transaction fee that’s convenient for your users and profitable for you. If you’re just getting started, you need to make your return on investment (ROI) before you can start making a profit, so you want to do this quickly. There are two ways you can do this:

First, you can set a surcharge that is lower than the competition to increase the number of transactions your machine receives. Second, you can match the competition or set a higher surcharge to try to make more per transaction. 

However, it isn’t as simple as that. It all depends on your location, the amount of foot traffic, the demand for your service, and your proximity to other machines.

Fortunately, we have a comprehensive guide for How to Set Your ATM Surcharge. Furthermore, you can always adjust your surcharge, so don’t stress out about it too much. Trial and error will play a big role in making sure you get it just right!

Completing Your ATM Business Basic Checklist

You know what you need to do, but how do you do it? This ATM business basic checklist is just the start. That’s why choosing the right ATM processing company is so important. Because you want support from beginning to end. Whether it’s asking questions, strategizing, or filling your pockets, your ATM processor should be there every step of the way making sure that you are successful. If you have questions about choosing a processor, purchasing ATM equipment, placing your ATM, or setting your surcharge, contact us today!

ATM Business Basic Checklist via ATMDepot.com
Want to start your own ATM Business? Make sure you check off all of the items on this checklist before you get started so that you’re prepared.