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Top 9 Businesses that Benefit from ATM Placement Contracts

Do you own a business in one of the 9 categories that benefit from ATM placement contracts? Or are you an independent ATM deployer looking for the most lucrative locations to partner with?

For many business owners, adding an ATM isn’t just a convenience for customers—it’s a reliable source of passive revenue, increased foot traffic, and a competitive advantage. ATM placement contracts allow businesses to host an ATM with little to no upfront cost while earning a portion of the surcharge fees. They are especially valuable in high-traffic locations.

There are many business models that ATM placement contracts can support. But there are some that, based on certain factors, should definitely consider an on-site ATM. Here, we list the top industries and locations where ATM placement delivers consistent value.

1. Convenience Stores and Gas Stations

ATMs work well at convenience stores because they thrive on quick, unplanned purchases. ATMs drive additional foot traffic and encourage customers to spend more once inside. Many customers prefer paying with cash for small purchases, especially in areas where card minimums apply.

Benefits include increased impulse buys and higher in-store sales. ATMs in convenience stores and gas stations are essential for customers needing fast access to cash.

2. Bars, Nightclubs and Music Venues

ATMs work well in bars, nightclubs, and music venues because many nightlife establishments prefer cash transactions for tips, cover charges, pool tables, jukeboxes, and small tabs. Customers running low on cash are more likely to withdraw on the spot rather than leave the venue.

An on-site ATM can create higher bar tabs and tips. Since customers don’t have to leave to find cash, they stay longer which gives them more opportunity to spend money in your business. 

Plus, access to cash can make it easier to collect cover charges and facilitate entertainment fees.

3. Restaurants—Especially Fast-Casual or Late-Night Spots

Restaurants that particularly benefit from ATM placement contracts include quick-service restaurants, pizza shops, taco stands, and late-night eateries. These customers often prefer to split bills or pay with cash. ATMs also serve tourists who may not want to use credit cards in unfamiliar places.

If you own a restaurant, especially in a tourist area, you could benefit also from faster checkouts with cash, additional revenue during high-volume hours, and supported tipping culture.

4. Hotels, Motels and Hospitality Venues

Speaking of tourism, ATMs support hotel, motel, and other hospitality venue clientele. Travelers frequently need cash for transportation, vending machines, valet parking, tips, or nearby attractions. Locations that offer this convenience reduce the need for guests to leave the property which translates to more services ordered on site.

Hotel ATMs improve guest satisfaction, encourage guests to stay on site, and increase revenue from surcharge fees.

5. Retail Stores and Shopping Centers

Retail stores and shopping centers offer opportunities to shop and spend money! From small boutiques to large malls, shoppers often want to pay in cash or withdraw money for food courts, kiosks, or specialty vendors. Some vendors may also be cash-only which restricts business without convenient cash access.

ATMs support small-ticket purchases, help cash-only businesses, and increase overall shopping time spent on site.

6. Laundromats and Laundry Service Centers

Because many laundromats still operate on quarters or cash-based machines, ATMs are essential. Some laundromats have switched to digital payment service. However, many have opted for hybrid systems that meet the needs of a wider range of customers. 

Some customers prefer digital payments, but others may be less tech-savvy, don’t have access to credit cards, or may feel uncomfortable using digital payment systems. So even locations that use digital cards still find customers paying for supplies or services with cash. On-site access to cash improves customer service and encourages repeat business.

7. Cannabis Dispensaries

Many cannabis dispensaries operate as cash-heavy businesses due to banking restrictions. While cannabis dispensaries can have an ATM on their premises, they are generally prohibited by federal banking laws from owning or operating the ATM themselves. Therefore, ATM placement contracts are often essential. 

ATMs in cannabis dispensaries streamline cash-only transactions and eliminate the need for customers to leave mid-purchase. Customers expect on-site cash access, so surcharge fees are typically high. High transaction volume equals high surcharge revenue.

8. Festivals, Flea Markets and Pop-Up Events

Temporary venues like festivals, flea markets, and pop-up events often include many small vendors who prefer cash. Portable ATMs or seasonal ATM placement contracts help event organizers offer convenience while boosting revenue.

This keeps money circulating within the event, vendors make more sales, and a high density of customers in a short period yields profitable ATM performance.

9. Student Housing, Campuses, and College Bars

Students frequently need small amounts of cash for food, vending machines, laundry rooms, and social events. ATMs in these areas see reliable, consistent foot traffic, and ATM access supports cash-friendly student services.

Should Your Business Consider an ATM Placement Contract?

You might be skeptical about entering into an ATM placement contract. You may know other business owners who have had negative experiences. Hidden fees, complicated revenue-sharing models, unclear service agreements or unreliable service can make the decision feel riskier than it should. 

While those are good reasons not to work with the wrong partner, partnering with a reputable ATM provider can result in a huge asset for your business.

ATMDepot simplifies the entire placement process with transparent terms and full-service support. We’ve been helping retailers, event coordinators, and venue operators acquire ATMs for over two decades—with no obligations. ATM placement is free, and there are no confusing long-term agreements. Our free ATM placement program is ideal for business owners who want passive revenue, increased sales, or just added convenience for customers, without the operational burden.

With ATMDepot managing the heavy lifting, business owners can enjoy the benefits of ATM revenue with significantly reduced risk and responsibility.

If your location has steady foot traffic and customers who frequently make small, quick purchases—or if you’re in a cash-preferred industry—an ATM can benefit you in more ways than one!

Earn passive income through surcharge revenue. Offer convenience to your customers. Encourage more in-store spending. And, gain a competitive advantage.

The best part is, with a free ATM placement, there is no upfront cost to you. A provider in your area can typically handle installation, maintenance, cash loading, compliance, and repairs. This also translates into little extra work for you, the business owner. Ready to get started? Send in an ATM placement request today!

ATM Placement Services—Right for Your Business?

ATM placement services can be a good way to attract more customers, enhance convenience, and boost profits. You could purchase a machine yourself and experience the same benefits, but do you have the time and energy for that? Free ATM placement services handle the hard work for you so that you can sit back and watch your customers take advantage of your new service offering.

If your business sees regular foot traffic—whether you run a convenience store, gas station, bar, salon, or small grocery—hosting an ATM could bring you consistent benefits with virtually no downside. Here’s how to know if an ATM placement is right for your business.

Do You Want to Increase Foot Traffic and Impulse Purchases?

When customers see an ATM on-site, they’re more likely to step inside. Even if they initially come just to withdraw cash, many end up making an unplanned purchase. According to a recent intercept survey by the public opinion company Creative Consumer Research, consumers go out of their way to use in-store ATMs. Seventy percent of respondents said they visited the store primarily to use the ATM, and 33% of ATM users made a purchase with nearly half using money they got from the ATM.

For example, a customer stopping for $40 might decide to grab a drink or snack on their way out. Over time, this can translate to meaningful increases in daily sales—especially for convenience-driven businesses.

Do You Want to Earn Passive Income Without Lifting a Finger?

Most ATM placement providers offer free installation, maintenance, and cash loading, meaning there’s no cost to you, the business owner. You simply provide the space and electricity.

In return, you can earn a commission on every transaction, creating a steady stream of passive income. The more your customers use the ATM, the more you earn, all without managing the machine yourself.

Do You Want to Enhance Customer Convenience?

Even in an increasingly digital world, many customers still prefer cash—especially for small purchases, tips, or cover charges. Having an ATM on-site saves customers a trip to the bank and keeps them spending in your location instead of leaving to find cash elsewhere. This small convenience can set you apart from competitors who don’t offer the same service.

Do You Want to Avoid Hassle and Risk?

Quality ATM placement services handle everything. They deliver, install, and set up the machine. They regularly stock the machine with cash. Maintenance and repairs are handled by the placement service, too. You also have the benefit of 24/7 customer support if you work with the right company.

That means you get all the benefits of having an ATM without the headaches of managing one yourself. It’s a truly hands-off partnership that adds value to your business.

Are You an Ideal Location for ATM Placement?

There are a few factors that can be used to determine whether a store or business is a strong candidate for an ATM. A strong candidate basically means that an ATM would do well, seeing at least a few transactions a day. 

The first criteria is consistent daily foot traffic. There needs to be enough people passing by the store or machine to increase the rate of users. The more people with access to and knowledge of the machine, the more successful it will be.

If many of your customers make cash purchases, you could be a strong candidate for ATM placement services. If someone is shopping at your location, wants to make a cash purchase, and sees an ATM, there is a greater chance they will use it. This makes cash-only businesses some of the strongest candidates. 

Businesses in locations with limited nearby access to bank ATMs have a greater need for ATM service. The farther customers have to travel for access to their accounts, the less convenient it becomes. So if your business is located where there is a gap in the market, you stand to enhance convenience as well as avoid sharing customers with other nearby competing locations.

Some of the most common examples of strong locations for ATM placement services include convenience stores, liquor stores, gas stations, bars, barber shops, nail salons, laundromats, and local restaurants. However, that doesn’t mean that you aren’t a candidate or can’t still place an ATM. It really boils down to the needs of your customers and passers by in your area.

Where Do You Start?

Are you willing to regularly fill the ATM with cash? 

Can you afford to take time out of running your business to fix an ATM error if one does occur? 

Do you want to spend time keeping the machine cleaned? 

Can you make sure it is always up-to-date with the latest software?

Do you have a few thousand dollars to spend on your own ATM equipment?

If you answer no to any of those questions above, we recommend ATM placement services. If you’re looking for an easy way to attract more customers, increase revenue, and improve service—all at no cost—ATM placement could be the perfect fit.

Partnering with a trusted ATM provider allows you to turn unused floor space into a profit-generating asset while making your business more convenient for your customers. ATMDepot makes it easy:

Simply send in your ATM Placement Request, and ATMDepot will search our repertoire of well-established and certified Independent ATM Deployers (IADs) for a representative of ours in your area. Then, once we find one, we’ll put you in touch. This IAD will be able to place an ATM in your store for free. In addition, they will assist you with the other ATM services you’d like provided, like filling the machine with cash and/or maintaining updates and cleanliness.

ATMDepot specializes in free ATM placement for high-traffic businesses. We handle everything—installation, service, and maintenance—so you can start earning more without doing more. Contact us today to see if your business qualifies for a no-cost ATM placement program.

How Does Owning an ATM Work?

Owning an ATM is one of the best side hustles. But how does owning an ATM work? If you want to know what to expect from ATM ownership before getting started, keep reading.

Anyone can own an ATM. Literally all you have to do is purchase equipment. However, to actually operate an ATM and generate semi-passive income with it, there are some things you need to know to be successful. 

Whether you’re an entrepreneur or a store owner, this article offers an overview of what responsibilities and benefits come with owning an ATM. Then, you can confidently purchase ATM equipment without the fear of any surprises. 

How Does Owning an ATM Work for Entrepreneurs?

ATM entrepreneurs, or solopreneurs, are individuals who work for themselves in the ATM industry. Independent ATM deployers (IADs) typically operate by purchasing ATM equipment and installing it in a store, business, or other location owned by someone else. The knowledge you have over another ATM owner may be key. It could be the reason a location owner chooses you over other ATM deployers. 

Acquisition and Location

ATM owners need two major things to operate a machine: the machine itself and a location to install it in. 

You have a few options when it comes to purchasing ATM equipment. You can find ATM machines sold by ATM manufacturers and distributors, independent sales organizations (ISOs) and processing companies, and online marketplaces. 

There are also a couple of options in securing a location. If you want to operate your machine from a shopping plaza or mall, you can rent a space similar to how each individual business within the mall does. But the most common route is to find a store or location owner who is willing to work with you to install your machine within their walls. Be prepared to negotiate, possibly offering a percentage of the surcharge revenue as an incentive.

When searching for a location, ideal spots are businesses or areas where there is a high need for cash as well as heavy foot traffic. The more people who pass by the machine and also need its services, the more money you stand to make.

Operation and Management

Owning an ATM is a great way to generate semi-passive income. What this means is that the machine makes money without you having to be there. However, it is only semi-passive because there are some responsibilities required to ensure the machine is operational. After all, you can’t make money if the machine doesn’t work.

One of the most important responsibilities is cash loading. You can stock the machine with cash yourself, delegate this to the location owner, or hire a third party vaulting service. When you stock the machine yourself, you use your own money. So calculate a couple thousand dollars of vault cash as part of your startup costs.

You also need to set up transaction processing. An ATM processing company like ATMDepot facilitates the communication between the credit card networks and your ATM machine. This is how your machine “knows” how to process transactions and transfer funds. This processing company also keeps track of the funds that are withdrawn from your machine so that they can be deposited back to your bank account. Then you withdraw those same funds again and again to restock the ATM.

Finally, you’ll need to handle maintenance, repairs, and security. Maintenance might include stocking printer paper for receipts, cleaning the equipment, and addressing any error codes that might arise. Repairs will be necessary if parts fail or become damaged. And you can use remote online monitoring to ensure your machine is secure from fraud or theft. 

Revenue and Expenses

ATM owners/operators earn their money from surcharge fees. This is the cost users pay for the convenience of accessing the funds in their accounts without having to travel to their bank. You as the ATM owner/operator get to set the surcharge rate. On average, this might be between 2 and 4 dollars, but you can check out our guide here for more specific, location-based advice.

Now, revenue is the money you generate, but profit is the amount you make after expenses are deducted. The overhead expenses for an ATM business includes the equipment itself and the vault cash. Ongoing expenses you should expect to budget for are internet service (to facilitate transaction processing), maintenance like cleaning supplies and technician calls or repairs if necessary, and insurance if you choose.

How Does Owning an ATM Work for Store Owners?

While owning an ATM can be a business on its own, store owners can also purchase their own machines to operate. There are many benefits stores and other businesses can experience from an on-site ATM.

Adding an ATM to your store increases foot traffic, attracting customers who might make impulse purchases. An ATM gives you an additional revenue stream, earning surcharge fees on each withdrawal. ATMs also promote cash transactions which can save you money on credit card transaction fees and are a particularly wise investment if you are a cash-only business.

So, if you want to add an ATM to your store or business there are two main ways: you can purchase a machine outright or find an IAD in your area. ATM companies like ATMDepot offer placement programs that match businesses and IADs. That way, you don’t have to hunt for one yourself. 

Keep in mind, though, that while you do not have to purchase the ATM equipment outright in a placement program, you therefore do not own it. IADs typically front the equipment cost in exchange for a location. You do have the leverage, though, to negotiate a portion of the surcharge revenue.

So, buying and operating an ATM yourself earns you a higher profit from the surcharge fee, but you are then also responsible for all of the associated responsibilities: cash loading, maintenance, and security monitoring. On the other hand, if you partner with an ATM processing company (which you need anyway for card network communications), the IAD helps you handle the operation while you earn commission on top of the other benefits an ATM offers your business.

How Does Owning an ATM Work for You?

Owning an ATM—whether as an entrepreneur or as a supplement to your existing business—can be a smart way to generate passive income, boost sales, and provide a valuable service to customers. The key is understanding your goals, weighing your responsibilities, and choosing the right setup to match your time, budget, and business model. 

With the right planning and partnerships, adding an ATM can be a low-maintenance investment with steady returns. ATMDepot can help. For more information about the ATM business, check out our free start-up kits designed specifically for entrepreneurs and store owners.

How Much Are Credit Card Processing Fees Costing You?

Have you noticed signs on the counters of local restaurants offering a discounted price for cash payments? On the counters of local retail shops? What about at the pump? And maybe you’ve seen the opposite: notices that credit transactions will incur an extra fee. Maybe in the drive-thru windows of your favorite fast food joints? Why is this?

Merchants are charged credit card processing fees every time someone swipes their card. Basically, it costs money for the credit card processing company to communicate with the network and complete the transaction. To help cut costs, many companies are attempting to minimize these charges by encouraging more cash transactions. Or, they just pass the cost onto the customers.

So, cash is not becoming obsolete as some might have previously thought. This is good news for the ATM industry. It’s good news for you, too, if you are in or looking to enter the ATM machine business. 

But if you are a store owner, how much are credit card processing fees costing you? How much are they costing you as a consumer? Keep reading to learn more about credit card processing fees and how to avoid them.

What Are Credit Card Processing Fees and How Do They Work?

Credit card processing fees are the costs businesses pay to accept credit card payments. These fees cover the services of processing transactions, ensuring security, and transferring funds from the customer’s account to the merchant’s account.

When a customer makes a purchase using a credit card, the payment information is sent through a payment processor to verify the transaction. The card network (Visa, Mastercard, etc.) and the issuing bank approve or decline the transaction based on available funds and fraud checks. Once approved, the funds are transferred from the customer’s bank to the merchant’s account, minus processing fees.

Merchants are typically responsible for paying credit card processing fees. But while they absorb the initial cost, many try to recoup the expense by passing some or all of it onto the customer. 

How Much Are Credit Card Processing Fees Costing You?

Businesses

Credit card processing fees are generally 1.5% to 3.5% of the transaction ($1.50-$3.50 for a $100 sale). There are a number of factors that determine the cost including payment processor, card type, and transaction type.

Payment Processor

There are many different payment processors businesses can use to accept digital payments. Each processing company, such as PayPal, Stripe, Square, etc. sets its own rates and fee structures.

Card Type

Credit card companies like Visa, Mastercard, American Express, Discover, etc. are independent companies responsible for setting their own credit card processing fee amounts. Amex, for example, is notorious for charging slightly more than the other three major card brands.

Transaction Type

Furthermore, fees vary according to transaction type: card-present (in-person) or card-not-present (online, phone, or manually entered). This is due to differences in security, fraud risk, and processing costs.

For example, swipe, chip, and tapped transactions will be charged a lower credit card processing fee because they are more secure—the card is present. EMV chip technology and PIN verification also reduce fraud, minimizing the risk.

Online, phone, or manually entered transactions will experience higher credit card processing fees due to higher fraud and chargeback potential (disputes where the customer claims fraud or purchase errors). The higher cost also helps cover extra security measures like CVV verification and fraud detection tools.

For these same reasons, debit card transactions will experience lower credit card processing fees than credit card transactions. They are lower risk and cost less to process. 

First of all, debit transactions are lower risk for banks. There is no borrowing involved. Debit transactions pull funds directly from the customer’s bank account, so there’s no risk of non-payment or defaults like there is with credit cards. And since debit purchases use the customer’s actual funds, chargebacks are less common compared to credit cards.

And debit transactions cost less to process. Because they often use a PIN-based network, they are more direct and secure which reduces fraud risks and the need for extensive fraud prevention measures. Plus, when a debit card is used, the money moves directly from the customer’s bank to the merchant’s bank, eliminating the need for a credit extension or underwriting, which adds costs to credit card transactions.

You can use this calculator provided by NerdWallet to calculate your monthly credit card processing fee cost estimate.

Consumers

Now, while there are charts and calculators to help businesses estimate how much they’ll pay in credit card processing fees each month, it isn’t so easy for consumers. The biggest reason is because there are less transparent ways that businesses can pass the cost onto the consumer such as increasing product and service prices or reducing discounts. 

However, according to the National Association of Convenience Stores (NACS), swipe fees cost the average family $700 a year. Paying with cash can minimize or eliminate this extra cost.

How Can You Avoid Credit Card Processing Fees?

Businesses

If you feel like you are spending too much money on credit card processing fees, you can strategically choose a processor with lower markups or negotiate rates with a current processor. Sidestep avoidable fees by looking for a processor that doesn’t charge statement fees, minimum monthly processing fees, etc. And try to keep your chargeback rate to a minimum to reduce your perceived risk. High rates of chargebacks can cause providers to increase your transaction fees.

But obviously, the less credit card transactions you process, the less credit card processing fees eat into your revenue. Debit card transactions charge lower fees than credit card transactions. But you can’t really control the card type a customer uses where cards are accepted. So offer discounts for cash payments to promote cash over credit transactions.

You can also pass fees on to customers. However, there are some states (like Connecticut and Massachusetts) that have laws against credit card surcharges. In these states, it is unlawful for a retailer to add a fee to a credit card purchase to cover the processing fee. But every state allows for cash discounts. Cash discounts are protected by U.S. Code, so retailers can encourage customers to use cash over card.

Consumers

It goes without saying that if you don’t pay with a card, you, in many instances, pay less. It is not uncommon to see a discount for paying with cash or an extra charge for paying with a card. 

For example, according to a 2022 study conducted by NACS, 29% of participating convenience stores said they were offering consumers discounts for paying in cash. Convenience stores have noticed the impact the overall rising costs of goods and services have had on consumer buying behavior. “While sales and traffic have slowed as gas prices climbed, retailers continue to seek out innovative ways to provide value at the pump and inside the store to help their customers extend their paychecks and weather this period of inflated costs,” said Jeff Lenard, NACS vice president of strategic industry initiatives. 

Add to that the fierce gas price competition, and it’s no wonder we’ve started seeing two different prices at the pump: one for cash and one for card. KVUE reported that “NACS has repeatedly surveyed customers about their price sensitivity at the pump and has found that nearly half of all consumers would change their behavior to save 5 cents per gallon.”

According to convenience retailers surveyed by NACS, credit card processing fees average more than 10 cents per gallon. Therefore, not all businesses are passing the entire cost of credit card processing fees onto the customer but might, in some cases, simply be sharing it.

ATMs Can Help!

Want to encourage more cash transactions in your store? Want to transition to cash only? Both are possible by installing an ATM in your store or business. We make it easy to get started. 

You can purchase a machine for your location and earn the surcharge fee on withdrawals on top of avoiding credit card processing fees. Or, we can match you with a professional who will place and operate an ATM in your location hassle-free—for free! If you’re ready to save money on credit card processing fees, click here to get started today.

How to Increase Security for an ATM Machine

ATMSecurity - Thieves in Action

Source: https://www.youtube.com/watch?v=np_qmLtZKhQ

How Can You Increase Security for an ATM and Safeguard Against Theft?

We all know ATM’s are like candy to would-be thieves. However, that doesn’t mean your ATM has to be a target. People target these machines because they are small and they think they store a lot of money.

In reality, most merchant-owned free-standing ATM’s (the ones in stores) don’t contain much cash. Many store owners remove the cash each evening like a cash register.

As a store owner or ATM operator, there are certain precautions you can take to limit the chance that an ATM is stolen or broken into and increase security for an ATM.

It’s easy to add a camera monitor for your ATM machine to ensure that it puts a person at risk if they try and steal money from it. The more measures you take to secure your machine the less likely someone will attempt to steal money out of it.

5 Tips for Increasing Security

  • ATMSecurity - Surveillance Camera

    Install surveillance cameras around your ATM Machine
    • No one wants to be spotted on camera. Put one directly on top of the machine and another in a location that has a good view of the ATM. These camera systems are inexpensive and work great.
  • Hang a sign up in the area to let people know that it is under constant surveillance.
    • Thieves will think twice before making an attempt to steal from the ATM when cameras are around. Several higher-end machines come with cameras installed inside to help lower the chance of theft.  Some of the new Genmega series ATMs have surveillance deterrents pre-installed at the factory.
  • Put your ATM Machine near a brightly lit area.
    • The more lit the area where the ATM is located, the less chance someone is going to try and break into it. Make sure that the area directly above the machine and the surrounding area has the proper lighting. This will also help customers feel more at ease when completing a transaction. No one wants to withdraw cash from an ATM in an area that is dark. Added security to a machine can help protect the money inside and help draw in customers.
  • Place the machine inside your store.
    • Properly secure windows and doors to prevent people from trying to break in and remove cash each evening like a cash register.
  • Install an alarm in your store so if someone tries to get inside they will trigger it.
    • Your machine should be more secure if it is inside your business. An alarm usually makes criminals move to the next target where they don’t have alarms. Alarms are inexpensive these days and go a long way to make would-be criminals think twice about breaking into your business to steal your ATM or any other valuables inside for that matter.

ATMSecurity - Lock Your SafeProtecting your investment is just good business. You do not need someone stealing from your ATM. Make sure your installer properly secures your machine to the floor or wall. Make sure the area surrounding your establishment is well-lit, and if you own and operate your ATM machines, simply remove the cash when you close and leave the safe door open is the best security measure. If the ATM in your store is operated by someone else, most of the suggestions above deter criminal activity. A few small protective measures are all it takes to increase security for an ATM and protect your valuables.