7 Reasons to Start an ATM Side Gig

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Side gig, side hustle, side business—whatever you call it, many people are looking for flexible ways to make extra money in addition to their regular jobs. As the cost of living continues to raise and salaries struggle to keep up, extra income streams are increasingly sought out and pursued.

But what side gigs are best? And how do you get started? Here, we’ll explain the best qualities to look for in a side gig and why an ATM side gig might be right for you.

What is a Side Gig?

A side gig is really anything you do to generate income in addition to your main source of income. Technological advancements, changes in consumer behavior, and economic factors have contributed greatly in recent years to what is now known as the “gig economy”. 

Technological advancements and a changing work environment spawned by the Covid-19 work-from-home movement have created more freelance, part-time, or short-term job opportunities facilitated by digital platforms. Side gig opportunities have diversified to include not only ridesharing, food delivery, and freelancing, but also virtual assistance, online teaching, and remote project-based work.

One of the key attractions of the gig economy is flexibility. People seek out side gigs that provide them with the ability to choose when and where they work, providing greater autonomy over their schedules. However, side gigs often lack the job security and benefits associated with traditional employment. This leads to financial stability and long-term sustainability concerns for those who come to rely on the income. 

But what if there was a flexible, financially stable, sustainable, and even scalable side gig opportunity? Would you be interested? If so, then an ATM side gig might be right for you!

7 Reasons to Start an ATM Side Gig

1. Flexibility

Like we said before, flexibility is probably the most important quality to look for in a side gig. It has to work around your schedule which might include a full-time job, family responsibilities, hobbies, etc. Rather than leave your full-time 9-5 to head to a part-time job from 6-10, a side gig should be something you do because you can not because you have to.

Flexibility means you aren’t devoted to a set schedule. You can set your own hours and work when you’re available. Not only does an ATM business provide you with this flexibility, it goes a step further by offering passive income.

2. Passive Income

Passive income is money that you generate even when you aren’t working. An ATM business can earn money while you work your regular job, travel, or even sleep! Once you set up your machine, it works for you. Aside from vaulting and periodic maintenance, there is really only a little time you need to devote to an ATM side gig compared to other hustles. There aren’t many side gigs that offer this kind of freedom.

3. Freedom

Freedom doesn’t just refer to the ability to set your own schedule or make money while you go out with your friends. It also means being your own boss. A part-time job comes with a set schedule, a boss, a dress code, etc. Freelance projects and gigs come with clients and deadlines constantly looming. And while there are many side gigs that allow you to work from the comfort of your home, an ATM business doesn’t restrict you to a computer screen for hours a day.

Operating an ATM machine isn’t just a side-gig; it’s a small business, and you are the owner. This puts a lot of power in your hands. You make all of the decisions. 

4. Low Overhead

Now, since your ATM side gig is really a small business, that does mean it will require some initial investment. The biggest costs will be the ATM equipment and vault cash, but other side gigs have their costs as well. Rideshare and delivery services come with fuel costs as well as general wear, tear, and mileage on your vehicle. Online teaching and other internet-based gigs might require extra computer equipment, software, or training.

Not only are ATM startup costs low, they also pay for themselves quickly and provide stability and sustainability. Again, these qualities are hard to find in a side gig.

5. Steady Demand

Have you ever heard the phrase, “Cash is king?” Well it is, and that’s good news for ATM owners. Despite the rise of digital currency and payment options, cash still has its place in society. It isn’t going anywhere anytime soon. 

There are still many situations where cash is necessary and/or preferred. And there are a number of benefits of using cash rather than card. This means that there is regular, predictable income to be made with an ATM machine as opposed to other side gigs that might require you to bid for jobs, sell yourself short to keep up with competition, or rely on seasonal opportunities. What could be better than steady demand? How about scalability.

6. Scalability

An ATM business is different from other side gigs because it is scalable. Want a raise? Increase your surcharge fee. Want to save up for a trip or new vehicle? Invest in another machine! Once you have one ATM machine up and running, there is nothing stopping you from owning more. 

In this way, you have full control over how much money you make. What’s more is your ATM business could even end up replacing your main source of income. You could quit your regular job to focus solely on making passive income with ATM machines!

The possibilities are endless, and you have the power to make your ATM side gig look however you want.

7. Diversification

There are lots of ways to make money in the ATM industry. Keep in mind that you don’t have to own and operate your own machine to make money in the ATM industry. You could negotiate locations for other ATM owners. You could just be the cash vaulter for someone else’s machine. Or, you could be an ATM salesperson and sell machines to businesses that want to operate one themselves.

Even if you do own your own ATM machine, you can still pick and choose which tasks you handle and which you outsource. Your ATM business is completely customizable.

How to Start an ATM Side Gig

Yet another benefit of starting an ATM side gig is that anyone can do it. It doesn’t require any specific certification, training, or education. Of course, training and education resources are available and valuable, but they are far from required. You can start an ATM side gig in just a few simple steps.

First, you will need to select and purchase your equipment. Then, you need to find a processing company to work with. This is how you will get your machine to communicate with the credit card networks. Many ATM processing companies like ATMDepot are also vendors, so you can take care of both of these tasks in one place.

Next, you need to find a bank that can supply you with regular vault cash. When opening an account, let the banker know about your ATM business and cash needs. This can help them prepare and let you know whether or not they are in a position to maintain an account for your ATM business.

You also need to find a place to operate your machine from. You want to find a place with a lot of foot traffic that’s not too close in proximity to a competing ATM machine. But basically, you just need to find a business that is interested in reaping the many benefits of an on-site ATM machine so that you can install your ATM there and generate surcharge revenue.

Once you find a location and order the equipment, the next step is installation and programming. After that, just advertise that your ATM machine exists and start making money.

Start an ATM Side Gig Today!

Convinced? ATMDepot.com offers a wealth of resources, both paid and free, to help you get started in the ATM industry. You can also expect continued support throughout the course of your business with ATMDepot as your ATM processing company. 

Whether you want to supplement your main source of income, own a business already and want to add another revenue stream, or are interested in replacing your regular job with ATMs, ATMDepot.com has everything you need. We have startup kits available for everyone from ATM entrepreneurs to store owners. 

For more information, join our ATM Entrepreneurs Facebook group, or contact us! If you are really serious about starting an ATM business, check out our Member’s Area where you’ll have access to negotiation scripts, videos, contract templates, and more.

If you’re looking for a simple way to make some extra money, start your ATM side gig today!

ATM Placement: Top 13 Cash-Only Businesses

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Cash-only businesses are prime locations for ATM placements. Why? Well because of the demand for cash of course! With the prevalence of debit and credit cards and other digital payment methods like ApplePay and GooglePay and even Bitcoin, it might seem like cash is dying out. We’re here to tell you that it’s not.

Cash will always have its place in society because it is tangible, it is traditional, and it is immediate. When goods and services are paid for in cash, the transaction is over. Done. There’s no hassle, no technology, no extra fees, no paper trail, no wait time, and no reversals.

So, if you find a business that is cash only, try to get an ATM placement there. Because many people no longer carry cash unless they plan ahead. And when customers visit cash-only businesses and they don’t have any, your ATM machine then gets that business. Want to know where to find cash-only businesses? Keep reading. 

Why Are There Still Cash-Only Businesses?

It might seem shocking (and maybe even a little inconvenient at times) that there are still cash-only businesses in this age of digital payments. However, don’t underestimate the power of the dollar bill. There are many reasons why some businesses in particular benefit from cash-only payments.

First of all, cash payment is immediate. There are no declined payments, invalid PIN issues, card swipe errors, etc. to deal with. There are also no fraud claims or chargebacks to handle (and pay for whether in time, fees, or lost product). 

Second of all, electronic payments require special equipment from the card reader to the network connection. Cash transactions can be processed rain or shine, with or without electricity or internet connection. This simplifies the transaction for many small businesses and minimizes extra equipment costs. It also ensures that transactions are processed smoothly without having to worry about technical issues.

Maybe most importantly, cash payments don’t cost the business anything to process. Every time a business processes a debit or credit card payment, it has to pay a processing fee. This is why you might see some businesses charge extra for debit and credit payments; it’s to help them cover these processing fees. 

So, not only are cash payments simpler for businesses, but they are then able to pass savings onto their customers by minimizing their operational costs. If you haven’t guessed already, small, local, “mom-and-pop” businesses benefit the most from cash-only payments. Many examples of these made our list of top 13 cash-only businesses.

Top 13 Cash-Only Businesses (In No Particular Order)

Food Truck Parks

Food truck parks make the list for a few reasons. They are trendy and popping up everywhere. If you can get an ATM placement in the vicinity of food trucks (where people gather to hang out, have fun, and spend money…), you are sure to see a reward. 

Food truck parks draw large crowds, especially on the weekends. This kind of regular, predictable business can make it easier for you to manage your own ATM business. 

Because each food truck vendor is its own small business, it’s common for some to accept cash only to simplify their business model and keep operational costs to a minimum. However, even if all food trucks aren’t cash-only, access to an ATM is still beneficial as cash can speed up transactions and reduce long lines and wait times. 

Small Local Gift Shops

Two keywords here: “small” and “local”. Again, small businesses benefit the most from cash payments because credit card processing fees cut too deep into their profits. Local shops and businesses are typically inherently small because their target audience is localized and limited. 

Furthermore, gift shop inventory is usually made up of tchotchke-like items. Cash-only payments make more sense for low-ticket sales because customers aren’t as concerned about paying off purchases over time.

Farmers Markets

Farmers markets are outdoor venues. This means that many booths don’t have access to power or strong, reliable internet connection for electronic payment processing. And while there are nifty workarounds like Square, farmers and other market vendors might not be tech savvy enough to bother. Add to this the simple, back-to-basics atmosphere of a farmer’s market, and you’ve got an increased demand for cash.

Laundromats

Not only are most laundromats still cash-only, it’s also a fairly reliable industry. Just like society won’t phase out cash any time soon, we also aren’t likely to phase out laundromats. There is more and more demand for laundromats as the population increases. 

There are also no large laundromat chains. This makes it easier to get an ATM placement since a small, local business isn’t likely to have the resources to partner with a bank for ATM service like a chain would. There are card-operated machines and even reloadable laundromat cards, but these often malfunction and are out of order. You want your ATM to be available when that happens.

Coffee Shops

With coffee shops, you’re again looking for small and local. Chains have the overhead and the reliable customer-base to be able to justify the credit card processing fees. Local coffee shops benefit more from cash-only payments and aren’t expected to offer a wide variety of payment options. 

Customers of small, local coffee shops go there for a simple, personalized experience. They know what to expect. And sometimes, that “cash only” sign even adds to the appeal.

Nail Salons

This is another booming industry. Nail technology is advancing, and “self-care” has become a term eagerly adopted by many and often applied to justify beauty services. 

The salon experience is enhanced by receiving services regularly. It isn’t enough to go once; you have to maintain your look. Therefore, regular salon-goers build relationships with salon employees over time. This increases their desire to pay with cash.

Some salons are cash-only because they are small businesses; nail salon chains are rare. But even if there’s a salon near you that does accept electronic payments, those employees are still encouraging their regulars to pay with cash because of the benefits. It’s an immediate payment, there are no payment processing fees, and it isn’t automatically taxed.

Cash payments are more personal, and when a nail technician gets comfortable with a customer, it becomes easier to request cash payments. That’s why nail salons make good ATM placements.

Barber Shops

Although your local barber shop or beauty parlor is probably not a chain, your payment isn’t always going directly to that shop itself. Many barbers and beauticians pay shops to rent a chair, space, equipment, etc. 

So while we might have you convinced that credit card processing fees hurt small business profits, think of what it can do to a freelancer or independent contractor’s already miniscule income. That processing fee is basically coming out of their paycheck. This is why you will find that many barber shops and beauty parlors are cash only. 

Mom-and-Pop Restaurants

Why are mom-and-pop restaurants often cash-only? You guessed it! They are small businesses that can’t always afford to have thousands of dollars of credit card processing fees cut out of their profit. Servers also rely heavily on tips for their income. Cash tips allow restaurant employees to take money home every night rather than waiting for a paycheck.

Additionally, depending on the age and/or location of the restaurant or business, it might not be set up for electronic payment processing. The technology in the location might be outdated, and businesses in rural areas might have troubles with weak, unreliable internet connection.

Or, the owners just might not have the savvy to handle the technical side of electronic payment processing. There is the traditional aspect to consider as well: “It’s the way we’ve always done it.” Sound familiar?  

Fairs/Carnivals

Fairs and carnivals are great opportunities for mobile ATMs. You can operate your ATM business seasonally or when these events are in town. Fairs and carnivals draw large crowds, and statistically, the more people who pass by your machine, the more transactions you’re likely to see. 

People also expect to spend money at fairs and carnivals. There’s food, drink, rides, games, vendors…. And one major convenience of cash for families is that it can easily be shared among members. When your kids want to do different things, just send them each off with a few bills to spend how they please. Would you be so giving of your card?

Flea Markets

Flea markets are good places to find a demand for cash because cash makes a good bargaining token. The price of most items at flea markets is negotiable, and the thought of an immediate cash payment is tempting to sellers. If a buyer can offer a cash payment, he or she can typically get a better deal. 

Craft/Art Shows

Vendors at craft and art shows don’t have the business resources to dedicate to payment processing equipment. Artists also make freelance-style, low income, so payment processing fees become an unfair burden. 

Marijuana Dispensaries

These opportunities are becoming harder to find because of the degree of necessity of cash at these locations. Because marijuana is still illegal at a federal level, marijuana dispensaries find it difficult to get payment processing companies (which are federal institutions) to work with them. Similarly, dispensaries are unable to operate their own ATM machines. 

This means that cash is the number one form of payment for marijuana dispensaries, and they are also top locations for independent ATM machines.

Christmas Tree Lots

A Christmas tree lot today, a fireworks stand tomorrow, these locations are great opportunities for mobile outdoor ATM machines. Due to the temporary, outdoor setting, electronic payment processing equipment can be an unnecessary hassle for these business owners. And, of course, Christmas Tree Lot Bob is in business for himself; he doesn’t want to pay credit card processing fees….

How to Find Cash-Only Businesses

Now you know what kinds of businesses are typically cash only, but how do you know which ones are near you without driving all over town?

Of course, you can check a business’s website to find out what forms of payment they accept. But this assumes that you already have an idea of a particular business or you’re just spending a ton of time online researching any business that comes to mind.

You can narrow your search by using online directories like Yelp and Yellow Pages and maybe even apply a “cash only” filter. Google Maps can provide you with business information, too, and can even go a step further by letting you know if there are already ATMs in the vicinity.

Other sources that can provide you with a business’s payment options include social media profiles and pages, personal experiences of family and friends, and review sites and forums like Reddit. But maybe the quickest, most efficient method is to simply conduct a web search: “cash-only businesses near me” or “cash-only businesses in (city) (zip code)”.

The most effective method is to call or visit a business in person. But again, for the sake of efficiency, you might do this in conjunction with another method above so that you only spend this time pursuing previously vetted leads.

How to Negotiate ATM Placement at Cash-Only Businesses

Negotiating ATM placement at cash-only businesses comes down to listing the benefits of cash payments. By placing an ATM at any small business, you encourage cash payments which minimizes credit card processing fees, pass the savings rather than the burden onto the customer, and avoid turning away cashless customers. 

Keep in mind, you don’t always have to look for strictly cash-only businesses for a good placement opportunity. You could find a small business that currently charges a fee for electronic payments. Or a small business that wants to move to cash only. All of these situations are good opportunities for ATM placement because of the demand for and benefits of cash. 

For more ATM machine placement and negotiation tips, check out ATMDepot.com’s Member’s Area where you can gain access to scripts and other helpful resources.

5 Ways to Improve ATM Safety

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ATM safety is just as important as monitoring any other area where financial transactions are made or cash is kept. Where there is money, there will be thieves trying to get to it.

You don’t need to abandon your ATM business because of potential risks. It is no more vulnerable than any cash register anywhere. You simply need to remain aware of threats. Just like you know where your purse or wallet is at all times, or monitor your bank statements for unauthorized transactions, or keep your personal vault barricaded and locked, utilize this same diligence to improve ATM safety.

Make sure you take appropriate precautions and don’t cut any corners when it comes to securing your ATM machine. Follow these 5 ATM safety tips to ensure that your assets as well as your customers’ data remain secure.

Common Threats to ATM Safety

ATM safety threats apply to the ATM cash itself as well as to customer card information and account access. ATM attacks can be logical or physical. 

Physical Attacks

Physical attacks include equipment damages in an attempt to access the cash inside. Thieves can go as far as trying to remove or steal the entire machine from a location or even using explosives to breach the chassis, or front, of the machine.

Equipment attacks typically happen after hours when no one is around and pose little threat to customers. However, physical attacks can threaten customer safety in other ways. For example, customers can be robbed after making a withdrawal, or they can be forced to make withdrawals or give up financial information.

Physical attacks can also threaten customers through ATM tampering. Pinhole cameras, fake fronts, skimmers/shimmers, Lebanese loops, and counterfeit PIN pads are all ways thieves can gain access to customer bank cards and PINs and therefore access their accounts and funds.

Logical Attacks

Logical attacks, on the other hand, refer to software hacking. Some attackers attempt to infect ATMs with malware or hack into the ATM’s operating system to gain control over the machine and steal information or cash. This threatens customer data as well as the cash inside the ATM. Some hackers are content with collecting account numbers and PINs while others can cause the ATM to malfunction resulting in the emptying of the vault through seemingly legitimate transactions.

But don’t worry. Independent ATM breaches aren’t that common, especially if you take the right ATM safety precautions. First of all, the more fortified a machine is, the less likely someone is to try to breach it. The more time and effort a breach requires, the more risk that’s involved. Furthermore, experienced thieves know that independent ATM machines don’t hold enough cash to make the effort worth the risk.

5 Ways to Improve ATM Safety

Here are some ways you can improve ATM safety for both your business and your customers:

Utilize Surveillance

First and foremost is to have eyes on the machine at all times. Whether you place your machine in direct eyesight from the register or install security cameras or both, witnesses are sure to deter thieves. Your location may already have security cameras on the premises, or you can install your own fairly cheaply from retailers like Costco or Amazon (we recommend a two-camera system). If you have an outdoor machine, it might be in view of the cameras of neighboring businesses. 

Whatever the situation, it doesn’t hurt to put up a sign that alerts passersby that the machine is under video surveillance. This not only helps deter thieves, but it also makes customers more comfortable using your machine knowing that they are less likely to be approached. And if anything happens, it can be reassuring to know that there will be video evidence.

Some machines come equipped with a camera system as well. A standard feature of Genmega machines, for example, is the GenCam camera system. This allows customers (and criminals) to see themselves on screen. For criminals, this is a huge deterrent. They definitely don’t want their face captured and can see right away that it will be. For customers, they can better monitor their surroundings and protect themselves from “shoulder surfers”, attackers looking over their shoulder to observe their PIN as it’s entered.

Light ATM Area

Another simple way to improve ATM safety, deter crime, and increase customer comfortability is to make sure the ATM area is well-lit. The more attention your machine receives, the better. You don’t want users or thieves to feel obscured from the public eye. This can deter customers and embolden criminals.

You want the machine to be secured and barricaded, but not hidden. There is a fine line between securing and obscuring your machine. 

Secure Machine

To prevent some physical attacks, it’s important to make sure that your machine is secured. The harder it is to get to or move, the longer an attack will take, and the more risk that’s involved for thieves. Thieves looking for easy targets will likely move on if they see that your machine is properly secured.

This is why it is of the utmost importance that you bolt your machine to the ground. While some location owners might have some initial reservations about this, it only takes a couple of minutes to explain how important it is. Most machines don’t weigh too much more than a full-grown man, so if it isn’t bolted to the floor, it really won’t take much to jostle or remove the machine completely. 

Make sure that the machine is bolted to level ground so that no crowbars or other tools can be wedged between the machine and the floor. And after installing the machine, shove it on all sides to ensure that it doesn’t budge. Place the machine away from doors and windows if possible to prevent easy access to it after business hours.

You can further improve ATM safety by barricading the sides with other furniture that create even more obstacles to accessing the equipment. This is especially important in protecting your machine from logical attacks. You don’t want hackers to be able to access the mainboard and other internal electronics to manipulate the software or hardware. 

Inspect Machine

You want to regularly inspect your machine to identify any signs of tampering. When you vault and/or when cleaning your machine, run your hand over all surfaces feeling for any loose or bulky areas or anything that doesn’t feel normal. Fake fronts, Lebanese loops, and counterfeit PIN pads might not be recognizable to the untrained eye, but if you check your machine regularly, these modifications will become obvious. You might have to look a little harder to spot a pinhole camera, but if you know what you are looking for, it should only take a second each time you visit the machine.

Keep an Irregular Vaulting Schedule

Keeping an irregular vaulting schedule can improve your safety and the safety of your vault cash. You don’t want someone to be able to predict when you and your machine will be vulnerable. Try to vault outside of business hours to minimize the amount of foot traffic around you when vaulting. And invest in an eLock if your machine doesn’t already have one to minimize the time you spend at the machine when cash is vulnerable. 

Monitor Activity

Finally, be diligent with monitoring your ATM’s activity. Remote online monitoring makes this quick and easy. It’s something you can do from an app on your phone. Knowing what “normal” ATM activity looks like allows you to quickly recognize when something isn’t right. 

For example, if you notice an unusual increase in withdrawals or unusually high withdrawal amounts, this could be a sign that someone has hacked into the machine and caused it to malfunction. The sooner you identify the breach, the sooner you can address it and prevent further loss. 

Remote online monitoring can also alert you to any major shifts or blows to the ATM equipment. Getting this alert could be a sign of an attempted breach or removal of the machine. But you’ve got to know your machine(s) well to be able to identify any anomalies. However, you need to know this anyway to properly vault the machine, so just don’t take unusual activity lightly. If something seems off, check on it.

Conclusion

We didn’t write this article to make you nervous. We wrote it to help you think of threats you might not have considered before. Knowing possible vulnerabilities allows you to take the appropriate precautions and prevent disasters.

To identify possible weaknesses in your ATM security, put yourself in the shoes of criminals. Are there any areas that aren’t properly secured? Are there any “invitations” to breaching the machine? Then, put yourself in the shoes of your customers. Do you feel safe using the machine? Are there any witnesses? Is your financial information secure?

All it really takes to improve ATM safety is a little foresight and preparation. If you take your ATM safety seriously, you can consider yourself a challenging target and therefore less likely to experience theft or tampering.

ATM Marketing: 5 Ways to Promote Your Business

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There are many ways to promote your business if you are a small business owner. But what if you are an ATM business owner? Well, many strategies will still work for you. And we highly encourage you to try some of these strategies if you want to scale your ATM business. 

The best part is that each of these 5 ways to promote your business costs little to nothing! That’s good news because it means that you can scale your ATM business without cutting into your profit which equals more passive income for you. Here’s how.

Why Promote Your ATM Business?

You will want to promote your ATM business to either get your first placement or to get additional placements after your initial installation. Promoting your business basically means advertising yourself. People need to know that you place ATM machines in order for them to seek you out for ATM service.

Of course, there are a number of steps and strategies you can use to actively get that first placement, and you can continue to use them. But advertising increases the chances of opportunities coming to you. That saves you a lot of time, energy, and other resources making cold calls and site visits that don’t convert to placement agreements.

The more passive opportunities that come your way, the more of your revenue you get to pocket. Next, we’ll show you 5 free and affordable ways to promote your business.

5 Ways to Promote Your Business

Social Media

First and foremost is social media. Why? Because that’s where everyone is! Social media is a great place to let friends and family know that you are in the ATM business. That way, they can refer you to business owners they know who might be interested in ATM service. Or, maybe they identify a gap in the market for you! 

If you have a hundred friends, that’s a hundred hooks you’ve got in the water! Basically, social media is a free and easy way to expand your reach with little to no effort on your part.

How to Optimize Social Media

Now, to improve your social media efforts and rewards, you will want to be active on your ATM business social media account. Here are some ideas of interesting and engaging content you can post to keep your page or channel active:

  • If you resolve an issue, share the experience! This will show your dedication to, knowledge of, and skill in maintaining your machine. 
  • Record short, informational videos. This will also demonstrate your knowledge as well as educate your audience on the ins and outs of how ATMs work. Promoting ATM and cash usage is good for your business, too, aside from getting placement opportunities.
  • Always post a relevant photo or graphic. This is an effective way to make your post stand out in a feed and makes scrollers more likely to stop and check it out! 
  • Memes are always fun. Adjust existing memes to relate to your ATM business experiences, or create your own. An expectation vs. reality meme or video could be a fun way to dispel myths and educate about ATMs, the ATM business, and how it all works.
  • Share interesting, relevant videos and articles related to your business. Sharing informational industry news can be an easy way to stay active on your page without having to create a lot of content.
  • Creating short, educational posts about ATMs and your business can help demonstrate your value. Make it obvious what you do and how you help local businesses.

Don’t Forget to Brand Yourself!

Your social media business account isn’t just for friends and family. Make it public and shareable. This will help you reach more people outside of your immediate circle. You can also be found this way by people actively searching for ATM servicers in their area. 

Then, if your page is kept current, you add branding (logo, theme, business name, etc.), and you display your unique style and personality, all of these factors can help you beat out any competition. Portraying a professional yet personable business identity, or brand, will make businesses want to work with you. Then, you can proudly share your social media with leads who can research you further and reach out when they are ready! 

ATM Business Card

ATM business cards demonstrate preparedness and professionalism. They are very handy when you encounter an unexpected potential opportunity. Keeping business cards on hand ensures that you are always ready to share your brand and contact info with whomever you might encounter day to day. 

However, you can also use business cards when you actively approach businesses with your ATM service offer. A business card is a good way to leave behind your information if the decision-maker isn’t on-site or available at the time of your visit or if the prospect initially declines or wants time to think about it. 

Traditional business cards are effective ways to promote your business because they are tangible. They will hang around, keeping you, your business, and your offer at the front of the location owner’s mind. Having something physical lying around after you leave keeps your prospect from forgetting about you. 

You can create your own business cards or use templates on websites like Shutterfly. You can order 50 cards for around $15. We even have some ATM business card tips you can use to get the right information out there!

While traditional business cards are effective marketing tools because of their tangibility, dot. business cards offer a new way to quickly and easily share your contact info. You only need one, and prospects can simply scan a QR code from their phones to get your digital business card! This way, it can’t get lost or trashed during spring cleaning, so it’s easy for a lead to access when he or she is ready to discuss your offer.

ATM Business Flier

An ATM business flier functions similarly to a business card. It’s something tangible you can leave behind if a prospect isn’t ready to talk at the time of your initial visit or if he or she wants time to think about your offer. The main difference is the type of information a flier includes.

A business flier will be larger than a business card. It will likely be printed on standard document paper. This allows you to be more specific about yourself and your business. You might add a personal bio, testimonials, and, most importantly, your value. 

On an ATM business flier, you will want to list the benefits of ATM service and the pain points you are able to solve. This can sometimes be a more effective reminder of your service than a business card which only shares your contact information.

Topper

A topper is a lighted sign you can purchase for an existing ATM machine. You can use it to display your name, your brand, your phone number, etc. This is a good way to reach strangers, anyone passing by or using your machine who is happy with your service and interested in ATM service him- or herself.

It also doubles as a marketing tool for the location itself. You can advertise specials, promotions, or new products and services for the store or business where your machine is placed. Generating more sales for your location is a good way to get a renewed contract and referral. Then, you can add to your ATM business flier your track record of increasing sales to the list of benefits you offer! 

Referral Program

Finally, you can create a referral program. This program is completely customizable. You can make it look however you want. The point is that you encourage friends, family, and location owners to scout out prospects on your behalf. In exchange for gifting you with a promising location, you can offer a reward. 

The incentive is up to you. You can offer a flat rate or a portion or percentage of the surcharge fee up to a certain amount or for a set period of time. If a friend or family member puts you in contact with a business interested in ATM service, you can gift a set amount to the person who made the referral. If the location owner of your current placement makes a referral, you can adjust the surcharge split in his or her favor.

A referral program is a good way to encourage people to actively try to put you in contact with more prospects. This motivation can help overcome any shyness or reservations someone might have about making a pitch on your behalf.

Conclusion

Not only are these 5 ways to promote your business simple and affordable, but you can use them all in conjunction! The more strategies you employ, the better your chances of reaching more people, getting more opportunities, and signing more placement agreements.

Whether you need to get your first ATM machine up and running or if you are ready to add more machines to your route, you’re going to have to get your name out there. 

Remember that the best part of these strategies is that they help create opportunities for leads to come to you. This saves you time and energy because you are meeting leads that are already interested in what you have to offer. Otherwise, they wouldn’t have contacted you! 

So what are you waiting for? Start experimenting with ways to promote your business today!

7 ATM Installation Tips

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ATM installation can be an overwhelming process for some independent ATM deployers (IADs). However, it should be the most exciting part of starting an ATM business! ATM installation means you’re just steps away from entering into business and making passive income. 

Although overwhelming, the process is quite simple, especially when you know ahead of time what to expect. Here, we provide 7 ATM installation tips so that you can rest assured knowing that you are checking all of the boxes. And don’t forget, you always have access to professional help should and when you need it.

1. Choose the Right Spot

The most important ATM installation task is choosing the right spot. To do so, there are many factors to consider. 

Convenient Yet Secure

You want to choose a spot that is easy for customers to get to but difficult for criminals to get to. So, this means a clear path in a high-traffic area away from doors and windows. Customers should be able to see the machine right away and be able to get to it easily. However, the machine should be protected from break-ins, enough so that it’s more risk than it’s worth to try to get to it for theft or vandalism.

High-traffic areas are great for increasing usage, but they are also simple security measures. The more eyes on the machine at any time the better. The machine should be in eyesight of cashiers or employees or at least within the view of security cameras.

For the same reasons, the ATM area should be well-lit. This helps customers see the machine and feel safe and comfortable using it which increases usage. But it also deters criminals.

Close to a Power Source

Your machine will also need to be powered. So you will need to install your ATM machine within a few feet of a power source. It is recommended that you use 110/115v 15a outlets that aren’t dedicated to other major appliances (freezers, refrigerators, etc.). It’s a good idea to use a surge protector, too, and maybe even an uninterruptible power supply (UPS) so that your machine remains operable during any outages.

Connect your machine to a dedicated standard phone line. If you try to connect the ATM to a fax line, a shared line or a PBX phone system you risk transaction issues like delays, non-dispensing, incomplete transactions, etc. Save yourself the headache and just install a separate phone line.

Adherence to ADA Guidelines

ATM placements have to be in compliance with the rules and regulations outlined by the Americans with Disabilities Act (ADA). This gives people with disabilities equal access to public services.

All ATMs need to be accessible to people with disabilities, so certain accommodations are mandated. ATM manufacturers are aware of ADA guidelines, so new machines should already be equipped with Braille, earphone jacks, and compliant keypads. 

However, it is up to you—the ATM owner—and the location owner to make sure that the area around the machine is clear and wheelchair accessible. This is the responsibility of the property manager or merchant, regardless of the arrangement made with the ATM owner or other ATM provider. 

Include a clause in your site location agreement (SLA) to ensure the location understands that they can’t permanently block access to the ATM with inventory or other barriers. The minimum clear floor or ground space required for accommodating a single, stationary wheelchair and occupant is 30 x 48 inches (10 sq. ft.), so that is the space needed in front of the ATM to comply with the ADA wheelchair access guidelines.

Furthermore, an ATM’s reach, the height of the uppermost function key on the machine, should be no higher than 48” from the ground. This ensures that all customers can easily access all input controls. It’s especially important to keep this in mind when installing wall mount ATM machines.

2. Secure the Machine

Choosing a strategic location for ATM installation is important to maintaining its security. But there are additional measures you can take during installation to make sure the machine is protected, especially if the only space available at your location isn’t ideal.

Without blocking access to the front of the machine, limit physical access to the case. If the machine is against a wall and closed off on either side by other walls or furniture, this limits the areas of the machine vulnerable to tampering. 

This especially helps prevent logical attacks which involve accessing the mainboard and other internal electronics to breach the software or hardware. Blocking the back and sides of the machine makes it difficult for scammers to access points of ingress.

As far as preventing physical attacks, you want to make sure the machine is bolted to the floor. The ground should be level. First, so that you avoid warping, bending, or otherwise damaging the ATM cabinet. Second, so that someone can’t pry the machine up with a crowbar or other tools. Once bolted, try to budge it. The machine should not give, shift, or wobble.

If there are not security cameras at your location already, or at nearby locations if you place your machine outdoors, install your own. Security cameras and alarm systems help monitor the ATM’s surroundings both increasing customer comfortability and deterring crime. You can even advertise that your machine is under surveillance.

3. Opt for a Wireless Device

The machine has to be connected to a communications device such as an internet connection or a wireless communication device. We recommend investing in your own wireless device so that you aren’t at the mercy of the location’s internet service provider (ISP). 

If communication is interrupted, you’re out of business. Having your own communications device allows you to troubleshoot quicker and ensure that you always have a reliable connection. The alternative is waiting for the location owner to handle any reboots or dealing with their ISP which can be time-consuming and frustrating. It’s best to have this ready at the time of your ATM installation, just in case, but it can always be added later.

4. Load Enough Cash

You can’t start operating your ATM business without vault cash. Load your machine with about $2,000-$3,000 in cash at first. Then monitor the activity via remote online monitoring system to see if you need more or less to facilitate withdrawals in between vaulting. If you use your own money to vault the machine, you can use less than $2,000 if that’s all you have. This just means you might have to load cash more often. 

The most important part of loading cash is ensuring that your machine doesn’t run out. Cash vending is your business; so you’ve got to make sure your machine is equipped to provide this service. Try to load extra at first as a safeguard until you get a good idea of how much traffic your machine sees in a week.

5. Advertise

Once ATM installation is complete and you’re up and running, you will want to make sure that customers and passersby know. Add signage advertising ATM service. Work with the merchant or location owner to run promotions or offer coupons with ATM transactions. These are great ways to jumpstart your ATM business and start earning revenue.

6. Seek Professional Help and Training

It is more than possible for you to handle installation on your own. However, it might be a good idea to seek professional assistance for your first machine. This will help save you time and prevent avoidable mistakes. Then, once you’ve experienced the installation process once, you can do it easily and for free for all machines you install afterward.

Work with your ATM provider to see what kind of installation support they offer. They might have manuals or guides they can provide you with, or they might have a number of technicians already working for them and their clients. See if they offer phone support and when. If you want to handle the ATM installation yourself, you might want to make sure you do so during business hours in case you need to call with questions.

You can always hire a local third-party professional ATM technician to help you with the ATM installation. Costs will vary based on the distance a technician is from your location, but plan to budget around $350 for this service. It’s well-worth it to ensure that the ATM installation goes smoothly, and you can get training simultaneously.

Watch and learn. Ask questions. Take notes. A lot of technicians will also let you film part or all of the process. Then you can just refer back to it later.

7. Test the ATM Installation

Finally, test your machine once it’s installed. You want to identify any mistakes, error codes, or other problems before a customer does. All it takes is making a test transaction on your machine. 

You should actually do this every time you vault your machine. Dispensing the wrong bills can be a very costly mistake. Your machine might give a customer too much, and you won’t notice unless an honest person alerts someone to the issue. Or, you could short a customer and have to deal with complaints, chargebacks, and journal requests. This can have long-term consequences if customers lose trust in your machine and your service.

It takes seconds to make a test transaction, and you can often get ATM fee reimbursement from your bank. 

Ready for ATM Installation?

Hopefully this list of ATM installation tips helps you feel more comfortable with the process. If you follow these guidelines, you shouldn’t have any problems. Remember that professional help is always available. 

If you purchase an ATM from ATMDepot.com, we can arrange for the ATM to be professionally installed for you by a certified ATM technician. We recommend a professional installation for your first machine. We can also arrange training during the installation for no additional charge if you’d like to learn how to operate your ATM.

Questions or inquiries? Contact us today!