Tag Archive for: ATM locations

Where to Put ATM Machines: Installation 101

by

We’ve published a few articles about where to put ATM machines in terms of the best performing locations. But what about once you’ve gotten that far? How do you know where to put ATM machines at that location? 

Here, we’ll summarize locations that have high or consistent transaction volume in case you missed it. But we’ll mostly offer tips for how and where to put ATM machines once you’ve secured a high-traffic location. Use this as a basic guide or a regular checklist as you install machine after machine. Or, if you are the location owner already, here is what you need to know to get started installing your new ATM machine!

Where to Put ATM Machines to Achieve Your Goals

Before choosing where to place an ATM, clarify your goals. Are you installing a machine to boost foot traffic and sales inside your own business? Or are you entering the ATM ownership space for passive income through transaction fees? Your purpose influences the ideal type of location and expected traffic patterns.

Are you a store or business owner increasing in-store purchases by offering convenience? Are you an independent ATM deployer (IAD) generating passive income in high-traffic or cash-heavy areas? Or are you serving a specific community like college students, tourists, or cash-only clientele? Maybe you’re just filling a market gap where banks or ATMs are scarce.

Knowing your objectives will help you prioritize the right kind of location, installation features, and revenue strategy.

If you are still in the location stage of starting an ATM business, you will want to read some of our other articles about the best locations to secure. But this article will cover some best practices for installing ATM machines with the most typical location conditions in mind.

For example, common and profitable locations for ATM placement include gas stations, convenience stores, and retail stores; bars, nightclubs, casinos, and other event spaces; hotels and tourist hubs; cannabis dispensaries and other specialty markets. However, an ATM installed at a prime location can perform poorly if it isn’t positioned strategically. So there are other factors to keep in mind.

General Guidelines for Where to Put ATM Machines

When it comes down to where to put ATM machines, it’s best to position the machine where users can easily see and access it. Typically, this helps everyone reach their goals, consumers and business owners alike. But there are some requirements and strategies that will restrict and influence your options.

First, you’re limited to the electrical set-up: wherever there is power and internet access is where to put ATM machines. Machines need consistent electricity and internet whether it’s via Wi-Fi, ethernet, or wireless modem.

Second, the machine should be visible. The ATM should be in plain sight and near natural traffic flow like checkout lanes or entrances. But the machine also legally has to be accessible. Customers, including those in wheelchairs, should easily be able to approach the ATM without obstruction.

If you have the luxury of doing so, you should consider security as well. For example, look for well-lit areas, camera coverage, and/or direct line of sight of an employee. This is especially important if you want to know where to put ATM machines for after-hours access. This doesn’t just help customers feel more safe and secure during transactions but also allows for safe and discreet cash vaulting and repairs. 

Where to Put ATM Machines Legally

Before installation, you must comply with local laws and accessibility standards. Some municipalities require a business license or permit for ATM placement. Outdoor machines may require additional zoning approvals or signage restrictions. And if you’re placing the machine on someone else’s property, make sure you draft a placement agreement clearly outlining terms, revenue split (if applicable), maintenance duties, duration, etc.

Every ATM placement must be ADA compliant. The Americans with Disabilities Act (ADA) mandates that ATMs be accessible to all users. This means that buttons, touchscreens, and card slots must be within accessible height and depth ranges. And the space around the machine must be clear. Users in wheelchairs must be able to approach and maneuver around the ATM.

Ensure your ATM model is ADA-compliant and that installation allows for sufficient access and use. Noncompliance can lead to lawsuits or fines.

Installation Basics

Once you’ve selected the location and cleared legal requirements, the next phase is installation. Your machine will need power and network connections. The area around the ATM must allow for user access and ADA-compliant clearances. And it is recommended that you bolt down both indoor and outdoor machines to deter theft and vandalism. 

Through-the-wall (TTW) ATMs will require a little more construction. You will either need a space in a wall that faces the outside to offer 24/7 access to passers-by, or you will need a space where the interface is available to users on the wall of a locked, secured, and/or managed area where the chassis is stored. Ensure that this area is protected during cash vaulting.

However, for standalone machines, you can handle the installation yourself with the help of a simple YouTube video, the equipment manual, or a tech call. Or, if you prefer, you can hire a technician to install the machine for you. Check with your ATM company to see what services and resources they offer to help with installation.

After setup, the machine must be loaded with cash and configured to your processor. Then, it’s a good idea to run test transactions to ensure smooth operation.

Mistakes to Avoid

There are some common mistakes you can avoid to save time, money, and stress. 

First, make sure your ATM machine isn’t hidden. Low visibility reduces usage. Customers can’t use your machine if they don’t know it exists.

Customers also can’t use your machine if it’s out of order. Out-of-service machines lose money, so don’t neglect maintenance. Establish a maintenance plan for cash loading, paper replacement, and tech issues.

Be careful not to underestimate foot traffic. Just because a space looks busy doesn’t mean it is. Track actual customer flow and consider peak hours before choosing a location.

Don’t ignore ADA or other compliance regulations. ADA lawsuits and permit violations can be costly. Make compliance a non-negotiable from the beginning.

Finally, make sure you have formal documentation of your agreements with the location owner. Vague or handshake-only deals can lead to disputes. A written placement contract can ensure that each party upholds their responsibilities, is compensated accordingly, and is protected in extenuating circumstances.

Who Knows Best Where to Put ATM Machines?

If you are installing a machine in someone else’s store, the location owner might have their own preferences about where to put it. The ATM machine is your business, and you’re the expert. You want to place the machine where it will get the most usage. But the location owner is the expert of their business as well. They have their customers in mind and won’t want to risk damaging their current business. 

So if you find yourself disagreeing with the location owner about installation, just explain the reasoning behind these best practices. Work together to create the best possible user experience focused on accessibility, convenience, and safety. 

If you partner with ATMDepot.com for transaction processing, you get access to installation resources including 24/7 customer support. ATMDepot can arrange for a certified ATM technician to professionally install your first unit. During installation, technicians often provide training—demonstrating setup steps, running test transactions, and teaching upkeep best practices. And ATMDepot’s online resources include detailed guides covering everything from unpacking and leveling to anchoring and connectivity. 

For more help with DIY installation, check out our 7 ATM Installation Tips or contact us with questions. Now, you’re ready to install your machine. We’re here to help if you need it!

Are ATMs Always Open? How to Operate an ATM 24/7

by

If you are thinking about starting an ATM business, you might be wondering, Are ATMs always open? The short answer is, Yes and no. You see, each ATM business is different. So, some ATMs are always open—others are not. 

If you want to make money with ATM machines, it is possible to operate an ATM 24/7. Here, we’ll provide an overview of what various business models look like. That way, you can decide for yourself how to proceed with your ATM business.

Are ATMs Always Open?—Not Always

Not all ATMs are always open. For instance, if you’ve ever passed by a store with an illuminated “ATM” sign whose doors were locked, you’ve experienced an ATM that was not open. 

Independent ATM deployers (IADs) have about three options when it comes to installing their ATM machine. They can install it in a business or store front they already own. They can rent space in a mall or plaza to operate their ATM from. Or, they can work in collaboration with an existing store or business that agrees to the installation in exchange for boosted customer service and sales.

So in that respect, an ATM’s availability depends on the location itself. If an ATM machine is installed behind the locked doors of another store or business, that ATM machine is not open 24/7—because customers can’t get to it to use it.

Then there are outdoor ATM machines. For example, ATM machines operated out of parking lots/garages, food truck parks, outlet malls and plazas, and the fronts of convenience stores can offer passers-by 24/7 access to cash and their accounts. However, just because an ATM is accessible doesn’t mean it is functional. An outdoor ATM machine still has to be connected to the networks, has to be stocked with cash, and has to not be out of order to be considered open 24/7.

Are ATMs Always Open?—They Can Be

If you want to operate ATMs 24/7, it’s totally possible. There are simply certain conditions that must be met.

24/7 Location

Although ATMs are technically designed to operate 24/7, the question of are ATMs always open depends on a number of other factors. Namely, it’s up to the owner/operator. If you want to operate your ATM 24/7, you have to find a location that facilitates that.

You can operate an ATM machine 24/7 if it is always physically accessible to customers. For example, you might install your machine in an outdoor location, through the wall of a store facing the street, or just inside the doors of a store that is also open 24/7.

ATMs are designed to operate without human supervision. They include secure cash dispensing and deposit mechanisms, card readers, PIN pads, and network connections to banks and processors. Modern ATMs have features like anti-skimming, surveillance cameras, and internal safes to operate securely 24/7. Basically, you don’t have to sit on site with your ATM to operate your ATM business.

Instead, you can use remote online monitoring to manage your machine. This management system allows you to track cash levels, detect malfunctions or tampering, and receive real-time alerts for any error codes.

Reliable Internet Connection

To operate your ATM 24/7, it needs to be reliably connected to the banking networks (Visa/Plus, Mastercard/Cirrus). This enables ATMs to validate transactions at any time, regardless of location or banking hours. So 24/7 operation requires secure internet connection. If your machine loses internet connection, it will be inoperable until it is reconnected. Until then, you’re out of business.

Little to No Downtime 

In order for your machine to always be open, it has to always be working. This means that if you want to operate your machine 24/7, there has to be no downtime. Your machine will require regular servicing like cash replenishment, error codes, and other preventative maintenance like cleaning and software updates.

Where Are ATMs Always Open? The Best 24/7 Locations

We’ve said a few times that 24/7 ATM operation depends on the location of the installation. But what are your options? If you are looking for a location that facilitates 24/7 ATM operation, you’ll need to find a location like one of the following:

Convenience Stores, Truck Stops, Gas Stations

Convenience stores, truck stops, and gas stations are at the top of the list. They’re often open 24/7, ensuring around-the-clock ATM access. They experience steady customer traffic, especially during off-hours.

Furthermore, these customers have a need for cash. Customers in these locations often make cash-based purchases and therefore have a high tendency of withdrawing cash to shop. 

Finally, indoor placement offers weather protection and enhanced security. It’s better to operate a 24/7 ATM indoors when possible for these reasons.

Hotels and Motels

Guests of hotels and motels (especially budget chains) often need quick access to cash for tips, transport, or nearby restaurants. Lobby ATMs benefit from indoor, secure placement, and front desk staff can monitor the machine and inform guests about the ATM, increasing usage.

Transportation Hubs

Transportation hubs like airports and bus or train stations are also good places to target travelers in need of cash. These locations often experience round-the-clock foot traffic, and the presence of security can deter theft and vandalism.

Liquor Stores and Smoke Shops

Liquor stores and smoke shops are businesses that prefer cash transactions. Customers who want their bad habits to go unnoticed tend to prefer spending cash in these locations, too. This increases the need for cash in these 24/7 locations making ATM service a lucrative opportunity on top of the added benefits of indoor operation.

Laundromats

Laundromats can make good locations, too, due to the need for cash to operate the machines. It is also easier to find gaps in the market—in a laundromat, there’s usually low competition for ATM services nearby.

Bars and Nightclubs

There is high cash usage for drinks, tips, and cover charges at bars and nightclubs. Plus, late-night crowds rely on ATM access when banks are closed. Even if the bar isn’t open 24/7, late-night operation equals strong transaction volume despite being open fewer hours than other locations.

Remember, the best 24/7 locations for ATM installation have high, consistent foot traffic, security, accessibility, and low downtime risk.

Are ATMs Always Open—Yes and No

When it comes to the question of are ATMs always open, the answer really depends on the owner and the location. An ATM cannot operate 24/7 if the owner does not want it to. It also cannot operate 24/7 if it is locked up in a store after hours and therefore inaccessible to customers. 

So, the bottom line is: if you don’t want to be on-call 24/7, don’t make your ATM machine operable after hours. However, if you want to maximize your revenue potential, think about investing in a 24/7 ATM machine that is always open for transactions. 

At the end of the day, the more time your machine is available, the more customers have an opportunity to use it, and the more potential you have to make money. If you’d like to know more about how to own ATMs that are always open, contact us today!

13 FAQs About How to Get Into the ATM Business

by

If you want to know how to get into the ATM business, there are a lot of factors to consider. First, you might want to be sure that getting into the ATM business is something you really want to do. Therefore, you will want to be able to weigh the rewards against the costs before you get invested.

Then, once you are sure you want to start an ATM business, you will likely have a lot of questions about what to expect and how to handle certain situations. We’ve found that many new independent ATM deployers (IADs) have some of the same curiosities and concerns when it comes to getting started. 

Our hope is that by answering these frequently asked questions all in one place, IADs will understand how to get into the ATM business and become confident about getting started. 

What Is an ATM Business?

Before understanding the ins and outs of how to get into the ATM business, you should know what “ATM business” means. Did you know that not all ATM machines are owned and operated by financial institutions? That means that there are other companies and individuals who purchase ATM machine equipment, place it in locations where there is a lot of foot traffic and demand, and make money from each transaction. 

Individuals who purchase, place, and operate ATM machines are known as independent ATM deployers, or IADs. However, there are a lot of other ways to get involved and make money in the ATM industry. There are ATM vendors who sell ATM equipment to businesses who want to operate their own machines. There are vaulters who work with ATM operators to handle the cash stocking. And there are site locators who match businesses and operators so that both parties benefit from the placement.

Regardless of your role, the following FAQs and answers can help you better understand how to get into the ATM business and start making money. 

1. How much does it cost to start an ATM business?

Of course, the question that is on the forefront of everyone’s mind is financial investment versus reward. One reason an ATM business is the ultimate side hustle is because it has a low overhead compared to many other businesses. The biggest cost is the ATM machine itself. This can be about $2,000-$3,000. The next cost is the cash you use to stock the machine if you will vault your machine yourself. This is still your money at the end of the day, but it will be tied up in your business as an investment.

There are other costs that vary from operator to operator. For example, you might pay for installation and programming, equipment upgrades and add-ons, and/or advertising. These are all optional.

So while it’s hard to provide an exact number, you can expect to start an ATM business with just a few thousand dollars. The vault cash is the only expense you need in full up front. You can handle installation yourself if you are comfortable, purchase ATM equipment on credit and pay over time, and you can add custom graphics, cameras, and other features over time and as needed once you start making money.

2. What are the ongoing costs of operating an ATM?

Now, those are the costs to consider when it comes to getting up and running. Ongoing costs will include internet service, insurance, maintenance, and travel.

Purchasing your own wireless device to provide your ATM machine with an internet connection separate from the location’s ISP is essential to maintaining consistent service. If anything happens to the location’s internet and your machine loses connection, you will lose more business than it would have cost to provide your own connection. 

Insurance is optional, but the location may require you to obtain at least general liability insurance as a condition of your placement agreement. General liability insurance typically covers bodily injury, property damage, medical payments, and legal defense. 

Maintenance costs will include cleaning supplies, receipt paper, and any technician calls. These costs can be unpredictable, so it’s a good idea to set aside some money or budget for these things.

Finally, you might want to consider the travel to and from your machine. This is why it is important to try to place your machine close to where you live or work or already go regularly. The farther out of the way your machine is, the more you will spend on travel costs.

3. How do I make money from an ATM?

There are a lot of different ways to make money from an ATM. As an ATM site locator who negotiates with location owners on behalf of ATM owners, you can request a flat rate or negotiate for a share of the surcharge. As an ATM vendor, you can mark up the price of ATM equipment to earn an upfront commission and/or keep a share of the surcharge for servicing the machine.

But most commonly, individuals will purchase and operate their own machines, generating revenue from surcharge fees imposed on transactions. Surcharge fees can range anywhere from $1-$10 depending on the location. Setting the right surcharge fee depends on the location. How much demand is there for cash in the area? How much competition is there? What is the average withdrawal amount? 

When setting a fair surcharge fee, you want it to be high enough to make your return on investment as soon as possible but not too high that customers opt for service elsewhere. Typically, the best surcharge fee is the one that brings in the most users. But you will monitor your data when you start and make adjustments as necessary.

4. What is the typical profit margin for an ATM business?

As an IAD, you can expect to make an annualized return of 35%-70% or more. With just one machine, you can make a few hundred dollars a month. One machine can generate some extra passive income to help supplement your regular salary or fund a savings account or large purchase. But if you want to rely on your ATM business for your salary and make thousands of dollars, plan to scale your business.

To calculate your ATM business profit, multiply your surcharge by the number of transactions you expect to see in a day or month. Then subtract any business costs, and that will be your profit for any given month or year. There are some formulas and calculators you can use to help set the right surcharge fee and estimate your revenue.

Remember that you can always adjust your surcharge fee or even move your machine to a more successful location if you don’t see the numbers you want. And of course, the more machines you operate, the more revenue you will generate.

5. How do I choose a location for my ATM?

Choosing a location for your ATM requires you to consider a number of factors. First, you either need to find a business that wants to offer ATM service to its customers or a gap in the market. Areas that experience high foot traffic and also provide opportunities to spend cash are the best locations for ATM machines.

Remember that you make money from each transaction made on your machine. So you want to see as many transactions as possible. This should really influence where you place your ATM. Will a lot of people pass by your machine? Will those people need cash? Are there clear benefits of an on-site ATM machine for the location owner? 

It is best to start looking near where you live, work, or already travel to frequently. The more you have to travel to and from your machine, the less profit you will make because more of your revenue will be spent on travel costs. 

We’ve created a list of the best ATM locations and how many transactions each typically sees. But each IAD’s situation is unique, so the right location will really depend on the need in your area.

6. Do I need any special license or permits?

You do not need a specific license to operate an ATM business, but you will need some sort of business name to complete the agreement with the ATM processor as your ATM vendor and to open a business bank account. There are a few options.

You can establish a limited liability company (LLC) to separate your personal assets from your business liabilities. This can be a good idea depending on the scale of your operations, your risk tolerance, and your specific business goals. 

The simplest and most common route among new IADs is to create a sole proprietorship and operate under a fictitious business name, or a DBA—doing business as. There are also partnerships and corporations that can be created depending on your business model and goals.

7. What kind of insurance do I need?

You don’t necessarily need any kind of insurance. However, the owner of your location might require that you at least purchase a general liability policy. General liability insurance covers bodily injury, property damage, medical payments, and legal defense. You can expect to spend about $400-$700 a year for $1 million in general liability coverage.

ATM insurance is an inexpensive way to protect yourself against expensive accidents. Since your ATM machine is not owned by a bank, you are not subject to FDIC protection. While you can get ATM business-specific insurance, you don’t have to. A general liability policy might be enough, depending on your needs.

8. How do I choose an ATM provider?

There are a few qualities to look for in an ATM provider or processing company. First, it’s a good idea to look for a company that also sells ATM machines. This way, you can get equipment and service all in one place. And you know the machines you get from your ATM processor can process using their service.

You might also want to look for flexibility in payment options. Automated payments make your income even more passive and your paydays quicker. You might also want the option to split payments between multiple people or accounts. 

Of course, you want to work with a company that offers free processing. The least amount of hidden and unclear fees, the better. Make sure your ATM provider is transparent about any fees and processes.

Maybe most importantly, choose an ATM provider that offers reliable support. Especially when you are just learning how to get into the ATM business, you want to be confident that you will succeed. The best ATM providers will view your success as their success, offer resources, and be available when you need them.

9. How do I manage cash for my ATMs?

There are a few ways to handle cash vaulting. The most profitable way is to do it yourself. You will need a bank account with a balance that you will withdraw regularly for the sole purpose of stocking your machine. You might need $2,000 or so depending on how busy your machine is and how often you will stock it. Withdrawal amounts from your machine get redeposited to that account by your ATM provider. 

Another option is to have the location owner or other location employee handle the vaulting. This is sometimes a good option for IADs who don’t have enough cash available to tie up in the machine; businesses usually do. However, this extra task might cost you more in a revenue share, meaning you might have to pay a portion of the surcharge revenue to the location owner for taking care of this work.

And of course there are independent vaulters and vaulting companies. Your ATM provider might also offer this service. This is the most expensive option, but it alleviates the burden for you.

10. What kind of maintenance do ATMs require?

Fortunately, ATM maintenance is very simple. Just make sure it is clean, attractive, and functional. Keep it stocked with cash and receipt paper, address any errors immediately, and wipe the machine down regularly. If any decals start to peel, replace them. If someone vandalizes it, clean and repair it. 

Most maintenance you can easily conduct yourself. For more complex problems, simply contact your ATM provider or other ATM technician for help. Consult the manual for your machine when necessary, and check YouTube for how-to videos to save yourself time and money working with someone else. 

Know your machine well by monitoring the activity. That way you can identify errors and anomalies more quickly. The faster you resolve an issue, the less time you spend out of business, and the more money you make.

11. How do I handle security concerns?

There are a number of ways criminals can tamper with an ATM machine to try to access cash or customer account details. However, the simplest barriers can easily deter this activity. The most important thing you can do is be vigilant.

It is a good idea to keep your machine under surveillance. Whether it is always in eyeshot of a location employee or in the line of security cameras, advertising this kind of monitoring can deter criminals as well as reassure customers of their safety. 

Make sure the machine is bolted firmly and evenly to the ground to prevent the machine being moved. Test your machine’s security by trying to nudge or shift it. If it doesn’t give, you are good to go! The more time it will take someone to get access to the machine, the less likely they are to pursue it.

Therefore, you want to try to barricade the machine as well. Keep a straight path to it open, of course, but blocking the sides with furniture or displays can make getting to the machine more difficult. 

And again, know your machine well. You don’t want someone to install a pinhole camera or fake front to your machine that would compromise customer account data. Regularly inspect your machine to ensure that it hasn’t been tampered with. 

12. How do I attract business to my ATM?

There are a lot of free and inexpensive ways to bring more traffic to your ATM machine. A little bit of promotion can go a long way; you need to let people know your ATM exists! 

You can purchase an ATM sign and coordinate with the location owner about displaying it, but if you want to save some money at the start, just consider strategic placement. Put your machine close to a payment counter or somewhere else where all or most customers will pass by and see it.

You can also coordinate with the location owner to offer coupons printed on receipts and even advertise deals and discounts for cash payments. Cash payments save businesses on credit card processing fees, so discounts for cash payments is a win-win-win scenario that can encourage more ATM transactions. 

And take advantage of your ATM screen. Create custom graphics that appeal to users and also brand yourself at the same time. You can do this yourself or hire out for it, but some ATM providers will add custom screens as a perk!

13. What is the best ATM equipment?

You have a lot of options when it comes to choosing ATM equipment. To keep it simple, the leading brands are Hyosung and Genmega. But this doesn’t mean you have to purchase one of these brands. What you do want to look for is reliability and ease of use. 

Be wary of used machines. They might come with complicated issues, be noncompliant, or simply no longer work with ATM networks. Purchase new or certified refurbished. This ensures that the machine will function properly. Newer machines also tend to be more user-friendly because any issues with older models are typically improved with newer ones.

You also have a lot of options when it comes to features. The screens, cassettes, locks, etc. will vary from model to model. So shop around and make a list of features that are “nice to have” and features that are “need to have”. This will help you narrow down your options based on your budget. 

How to Get Into the ATM Business

There is a lot of information for you to consider when starting an ATM business. However, we hope that this list of frequently asked questions helps to simplify some of that information and put you at ease knowing what to expect at every stage of the process. 

Working with a knowledgeable, supportive ATM provider can make or break your business. ATMDepot.com specializes in helping people go from zero to ATM business owner. If you want to get into the ATM business as soon as possible, request an ATM Start-up Kit or check out the ATM Business Road Map risk-free to get a detailed guide for starting an ATM business from the ground up. 

An ATM business is the ultimate side hustle. It is simple, inexpensive, and rewarding. With decades of experience and a wealth of resources available to you, we can show you how to get into the ATM business today!

ATM Marketing: 5 Ways to Promote Your Business

by

There are many ways to promote your business if you are a small business owner. But what if you are an ATM business owner? Well, many strategies will still work for you. And we highly encourage you to try some of these strategies if you want to scale your ATM business. 

The best part is that each of these 5 ways to promote your business costs little to nothing! That’s good news because it means that you can scale your ATM business without cutting into your profit which equals more passive income for you. Here’s how.

Why Promote Your ATM Business?

You will want to promote your ATM business to either get your first placement or to get additional placements after your initial installation. Promoting your business basically means advertising yourself. People need to know that you place ATM machines in order for them to seek you out for ATM service.

Of course, there are a number of steps and strategies you can use to actively get that first placement, and you can continue to use them. But advertising increases the chances of opportunities coming to you. That saves you a lot of time, energy, and other resources making cold calls and site visits that don’t convert to placement agreements.

The more passive opportunities that come your way, the more of your revenue you get to pocket. Next, we’ll show you 5 free and affordable ways to promote your business.

5 Ways to Promote Your Business

Social Media

First and foremost is social media. Why? Because that’s where everyone is! Social media is a great place to let friends and family know that you are in the ATM business. That way, they can refer you to business owners they know who might be interested in ATM service. Or, maybe they identify a gap in the market for you! 

If you have a hundred friends, that’s a hundred hooks you’ve got in the water! Basically, social media is a free and easy way to expand your reach with little to no effort on your part.

How to Optimize Social Media

Now, to improve your social media efforts and rewards, you will want to be active on your ATM business social media account. Here are some ideas of interesting and engaging content you can post to keep your page or channel active:

  • If you resolve an issue, share the experience! This will show your dedication to, knowledge of, and skill in maintaining your machine. 
  • Record short, informational videos. This will also demonstrate your knowledge as well as educate your audience on the ins and outs of how ATMs work. Promoting ATM and cash usage is good for your business, too, aside from getting placement opportunities.
  • Always post a relevant photo or graphic. This is an effective way to make your post stand out in a feed and makes scrollers more likely to stop and check it out! 
  • Memes are always fun. Adjust existing memes to relate to your ATM business experiences, or create your own. An expectation vs. reality meme or video could be a fun way to dispel myths and educate about ATMs, the ATM business, and how it all works.
  • Share interesting, relevant videos and articles related to your business. Sharing informational industry news can be an easy way to stay active on your page without having to create a lot of content.
  • Creating short, educational posts about ATMs and your business can help demonstrate your value. Make it obvious what you do and how you help local businesses.

Don’t Forget to Brand Yourself!

Your social media business account isn’t just for friends and family. Make it public and shareable. This will help you reach more people outside of your immediate circle. You can also be found this way by people actively searching for ATM servicers in their area. 

Then, if your page is kept current, you add branding (logo, theme, business name, etc.), and you display your unique style and personality, all of these factors can help you beat out any competition. Portraying a professional yet personable business identity, or brand, will make businesses want to work with you. Then, you can proudly share your social media with leads who can research you further and reach out when they are ready! 

ATM Business Card

ATM business cards demonstrate preparedness and professionalism. They are very handy when you encounter an unexpected potential opportunity. Keeping business cards on hand ensures that you are always ready to share your brand and contact info with whomever you might encounter day to day. 

However, you can also use business cards when you actively approach businesses with your ATM service offer. A business card is a good way to leave behind your information if the decision-maker isn’t on-site or available at the time of your visit or if the prospect initially declines or wants time to think about it. 

Traditional business cards are effective ways to promote your business because they are tangible. They will hang around, keeping you, your business, and your offer at the front of the location owner’s mind. Having something physical lying around after you leave keeps your prospect from forgetting about you. 

You can create your own business cards or use templates on websites like Shutterfly. You can order 50 cards for around $15. We even have some ATM business card tips you can use to get the right information out there!

While traditional business cards are effective marketing tools because of their tangibility, dot. business cards offer a new way to quickly and easily share your contact info. You only need one, and prospects can simply scan a QR code from their phones to get your digital business card! This way, it can’t get lost or trashed during spring cleaning, so it’s easy for a lead to access when he or she is ready to discuss your offer.

ATM Business Flier

An ATM business flier functions similarly to a business card. It’s something tangible you can leave behind if a prospect isn’t ready to talk at the time of your initial visit or if he or she wants time to think about your offer. The main difference is the type of information a flier includes.

A business flier will be larger than a business card. It will likely be printed on standard document paper. This allows you to be more specific about yourself and your business. You might add a personal bio, testimonials, and, most importantly, your value. 

On an ATM business flier, you will want to list the benefits of ATM service and the pain points you are able to solve. This can sometimes be a more effective reminder of your service than a business card which only shares your contact information.

Topper

A topper is a lighted sign you can purchase for an existing ATM machine. You can use it to display your name, your brand, your phone number, etc. This is a good way to reach strangers, anyone passing by or using your machine who is happy with your service and interested in ATM service him- or herself.

It also doubles as a marketing tool for the location itself. You can advertise specials, promotions, or new products and services for the store or business where your machine is placed. Generating more sales for your location is a good way to get a renewed contract and referral. Then, you can add to your ATM business flier your track record of increasing sales to the list of benefits you offer! 

Referral Program

Finally, you can create a referral program. This program is completely customizable. You can make it look however you want. The point is that you encourage friends, family, and location owners to scout out prospects on your behalf. In exchange for gifting you with a promising location, you can offer a reward. 

The incentive is up to you. You can offer a flat rate or a portion or percentage of the surcharge fee up to a certain amount or for a set period of time. If a friend or family member puts you in contact with a business interested in ATM service, you can gift a set amount to the person who made the referral. If the location owner of your current placement makes a referral, you can adjust the surcharge split in his or her favor.

A referral program is a good way to encourage people to actively try to put you in contact with more prospects. This motivation can help overcome any shyness or reservations someone might have about making a pitch on your behalf.

Conclusion

Not only are these 5 ways to promote your business simple and affordable, but you can use them all in conjunction! The more strategies you employ, the better your chances of reaching more people, getting more opportunities, and signing more placement agreements.

Whether you need to get your first ATM machine up and running or if you are ready to add more machines to your route, you’re going to have to get your name out there. 

Remember that the best part of these strategies is that they help create opportunities for leads to come to you. This saves you time and energy because you are meeting leads that are already interested in what you have to offer. Otherwise, they wouldn’t have contacted you! 

So what are you waiting for? Start experimenting with ways to promote your business today!

Cannabis Crypto: An Alternative Business Model for IADs

by

What do cannabis, crypto, and ATM businesses have in common? They are high-risk industries unsupported by the federal government. All three of these industries are prone to unlawful business practices. 

Not fully supported by the federal government, these businesses find it difficult to bank safely and affordably. Often, business owners have to find a work-around, pay ridiculous fees and taxes, and/or face extreme scrutiny and audits. 

Could cannabis crypto be an alternative business model for IADs that serves as a solution? Find out how the three industries overlap and can work together.

ATM Businesses as High-Risk Accounts

It’s no secret that many banks are hesitant to take on ATM business accounts. The cash-heavy nature of ATM businesses make them high-risk due to the potential for money laundering activity. Banks have to be especially wary of such liabilities. They are held responsible for servicing companies that conduct unlawful business practices. 

In 2021, the Office of the Comptroller of the Currency (OCC) finalized its rule to ensure fair access to banking services by various financial institutions. This means that banks cannot make blanket decisions for whole categories of customers when provisioning certain services. Instead, they must conduct individual risk assessments for each customer.

However, many ATM owners still report difficulty finding ATM business-friendly banks. That’s probably because of the difficulty in making a good impression during the risk assessment….

Not only are ATM business accounts risky for banks to service, they are also expensive. The potential for audits, compliance reviews, investigations, and regulation changes are heightened for banks that do take on ATM business accounts. 

They also face federal penalties for servicing a company that engages in money-laundering activity or fraud. Banks that service ATM businesses have to meet their cash needs as well. It can be costly to order the cash necessary and make drop-off arrangements. 

These costs might be manageable for larger banks, but they are notoriously less likely to take on ATM business accounts due to the scrutiny they already face. And smaller banks are less likely to take on the extra costs. Therefore, there are few banks that IADs consider ATM-business friendly. And the ones that are can still close accounts at any time with little to no warning.

This uncertainty is a costly threat to ATM business owners. They cannot consistently provide their service if their access to cash is disrupted abruptly.

Cannabis Illegal Under Federal Law

Similar to ATM businesses, legal cannabis businesses also struggle to find access to safe, affordable banking. Although legal in many states, whether medicinal or recreational, cannabis is still illegal under federal law. This means that banks, federal institutions, are bound by certain regulations when it comes to providing services to businesses in the cannabis industry. 

Dispensaries cannot accept debit and credit transactions for cannabis-related goods and services. Since cannabis is illegal at the federal level, banks and credit card companies won’t allow these transactions to take place over their networks. And banks have to tread lightly to avoid breaking money laundering laws or servicing businesses that engage in illegal business practices.

That leaves dispensaries no option but to accept cash exclusively. You can imagine the risks this poses to these businesses. Not to mention the costs. 

Barred from the traditional banking system, dispensaries are forced to pay excessive fees to bank at state-chartered institutions or hoard cash on-site. And keeping cash on-site is not a cheap alternative. This makes dispensaries targets for robberies and increases the level of internal theft.

Add to that the costs of increased security such as safes, cash-counting equipment, cameras, weapon detectors, and other physical reinforcements. And to combat internal theft, there are the costs of background checks and training.

Nor is cash a hassle-free alternative. Cash transactions in the cannabis industry are especially subject to meticulously scrutinized payment and tax speculation. This causes dispensary owners to fear federal-level accusations of illegal or suspicious business practices.

The stigma surrounding the cannabis industry for the potential of criminal activity hurts dispensaries’ ability to provide legal goods and services to their customers.

Crypto Not Accepted as Legal Tender

Although a popular payment solution for many reasons, cryptocurrency is not accepted as a legal tender. It is a high-risk investment because of its volatility. Furthermore, since it’s a decentralized currency, it is difficult to regulate and, more importantly, to tax. 

“[Crypto-savvy retailers] will accept cryptocurrency payments and be exposed to either capital-gains risk or the risk that these currencies will lose their value suddenly and without warning when tax payments and rent are due,” says Khurshid Khoja. The unpredictable nature of crypto makes it impossible to rely on 100%. This means that businesses still must depend on banks for operations such as payroll, taxes, and other expenses like utilities.

Anyone can use cryptocurrency to purchase goods and services. But because it lacks the qualities of traditional currency, it isn’t considered a legal tender. Therefore, although it may be a convenient form of exchange for consumers, merchants run into complications when accepting it. Add this to the number of complications cannabis businesses that want to accept crypto payments already face.

SAFE Banking Act

The Secure and Fair Enforcement (SAFE) Banking Act is intended to give companies access to banking services that are currently unavailable. The SAFE Act would eliminate penalties for financial institutions that provide services to cannabis businesses. Therefore, it would prevent cannabis businesses from experiencing unexpected account closures.

It has passed multiple times in the House but has yet to be approved by the Senate. Without it, the cannabis industry lacks access to loans, capital, and basic bank accounts. 

The SAFE Banking Act would also allow dispensaries to minimize the amount of cash they store on-site. This would in turn minimize the amount of robberies they experience. This contributes to the overall safety of dispensary workers and the surrounding communities.

Cannabis Crypto: A Possible Solution

The Problem

Cannabis locations are already prime locations for ATM placement due to their reliance on cash transactions. Additionally, because of the nature of the business, cannabis dispensaries are not authorized to own or operate ATM machines. 

They’ve even run into problems with cashless ATM machines. Visa prohibits their use because oftentimes point-of-sale (POS) purchases get miscoded as ATM cash disbursements but do not actually disburse cash which affects the interchange.

So dispensaries cannot accept debit or credit transactions, and cash transactions are a liability. But what about crypto payments? According to Cheyenne Ligon and Sage D. Young, crypto isn’t a fool proof solution, but it’s a start. 

Benefits for Dispensaries

First of all, the blockchain associated with cryptocurrency allows dispensaries to process payments affordably and prevents them having to go through third-party processors. Furthermore, crypto wallets offer a level of security not provided by the traditional banking system. 

While the federal government is concerned about the use of crypto in illegal activities such as money laundering and tax evasion, the crypto wallets actually ensure accurate reporting by using the blockchain as an audit trail. It can indicate how businesses receive payment and from which wallets.

Cannabis crypto also benefits customers by offering them a safe and convenient alternative to cash or card payments. “Crypto transactions make paying for cannabis goods and services more accessible, as anyone with a smartphone can make a low-cost transaction,” says Casia Lanier.

Although the number of crypto users is relatively low, it is increasing steadily. The more businesses that accept and promote crypto payments, the more public perception crypto will receive, and the more widely accepted it will become.

For those in the business of cannabis, crypto-to-cash payment platforms have encouraged the crypto-curious to take the leap. Benefits include less volatility and guaranteed compliance.

More and more dispensaries will be moving to cannabis crypto payments, if for no other reason, for an alternative to traditional banking services that aren’t available for them today.

The rise of instant crypto-to-cash payment platforms has helped some crypto-curious cannabis companies feel more comfortable about accepting crypto payments, both in terms of avoiding volatility and ensuring compliance with regulations. 

According to Lanier, “the potential for crypto transactions becoming accepted forms of payment is high, and the barriers to entry are almost non-existent for businesses across every industry…For businesses thinking of integrating crypto payment solutions, there is no better time to do it than now.”

Cannabis Crypto an Alternative Business Model for IADs

This is good news for IADs. Cannabis crypto provides ATM owners with a new and relatively untapped market for machine placements and uses. 

Bitcoin ATM machines (BTMs) function very much in the same way as regular ATM machines. This makes them approachable and user-friendly for business owners, consumers, and IADs. 

By offering BTM services to cannabis businesses, IADs can bring cannabis, crypto, and ATM industries together to bypass traditional federal banking regulations that so often shut these businesses out.

Want to convert your ATM machine into a BTM? Interested in getting into the cryptocurrency game? Contact us today to discuss your options!