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ATM Placement: Top 13 Cash-Only Businesses

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Cash-only businesses are prime locations for ATM placements. Why? Well because of the demand for cash of course! With the prevalence of debit and credit cards and other digital payment methods like ApplePay and GooglePay and even Bitcoin, it might seem like cash is dying out. We’re here to tell you that it’s not.

Cash will always have its place in society because it is tangible, it is traditional, and it is immediate. When goods and services are paid for in cash, the transaction is over. Done. There’s no hassle, no technology, no extra fees, no paper trail, no wait time, and no reversals.

So, if you find a business that is cash only, try to get an ATM placement there. Because many people no longer carry cash unless they plan ahead. And when customers visit cash-only businesses and they don’t have any, your ATM machine then gets that business. Want to know where to find cash-only businesses? Keep reading. 

Why Are There Still Cash-Only Businesses?

It might seem shocking (and maybe even a little inconvenient at times) that there are still cash-only businesses in this age of digital payments. However, don’t underestimate the power of the dollar bill. There are many reasons why some businesses in particular benefit from cash-only payments.

First of all, cash payment is immediate. There are no declined payments, invalid PIN issues, card swipe errors, etc. to deal with. There are also no fraud claims or chargebacks to handle (and pay for whether in time, fees, or lost product). 

Second of all, electronic payments require special equipment from the card reader to the network connection. Cash transactions can be processed rain or shine, with or without electricity or internet connection. This simplifies the transaction for many small businesses and minimizes extra equipment costs. It also ensures that transactions are processed smoothly without having to worry about technical issues.

Maybe most importantly, cash payments don’t cost the business anything to process. Every time a business processes a debit or credit card payment, it has to pay a processing fee. This is why you might see some businesses charge extra for debit and credit payments; it’s to help them cover these processing fees. 

So, not only are cash payments simpler for businesses, but they are then able to pass savings onto their customers by minimizing their operational costs. If you haven’t guessed already, small, local, “mom-and-pop” businesses benefit the most from cash-only payments. Many examples of these made our list of top 13 cash-only businesses.

Top 13 Cash-Only Businesses (In No Particular Order)

Food Truck Parks

Food truck parks make the list for a few reasons. They are trendy and popping up everywhere. If you can get an ATM placement in the vicinity of food trucks (where people gather to hang out, have fun, and spend money…), you are sure to see a reward. 

Food truck parks draw large crowds, especially on the weekends. This kind of regular, predictable business can make it easier for you to manage your own ATM business. 

Because each food truck vendor is its own small business, it’s common for some to accept cash only to simplify their business model and keep operational costs to a minimum. However, even if all food trucks aren’t cash-only, access to an ATM is still beneficial as cash can speed up transactions and reduce long lines and wait times. 

Small Local Gift Shops

Two keywords here: “small” and “local”. Again, small businesses benefit the most from cash payments because credit card processing fees cut too deep into their profits. Local shops and businesses are typically inherently small because their target audience is localized and limited. 

Furthermore, gift shop inventory is usually made up of tchotchke-like items. Cash-only payments make more sense for low-ticket sales because customers aren’t as concerned about paying off purchases over time.

Farmers Markets

Farmers markets are outdoor venues. This means that many booths don’t have access to power or strong, reliable internet connection for electronic payment processing. And while there are nifty workarounds like Square, farmers and other market vendors might not be tech savvy enough to bother. Add to this the simple, back-to-basics atmosphere of a farmer’s market, and you’ve got an increased demand for cash.

Laundromats

Not only are most laundromats still cash-only, it’s also a fairly reliable industry. Just like society won’t phase out cash any time soon, we also aren’t likely to phase out laundromats. There is more and more demand for laundromats as the population increases. 

There are also no large laundromat chains. This makes it easier to get an ATM placement since a small, local business isn’t likely to have the resources to partner with a bank for ATM service like a chain would. There are card-operated machines and even reloadable laundromat cards, but these often malfunction and are out of order. You want your ATM to be available when that happens.

Coffee Shops

With coffee shops, you’re again looking for small and local. Chains have the overhead and the reliable customer-base to be able to justify the credit card processing fees. Local coffee shops benefit more from cash-only payments and aren’t expected to offer a wide variety of payment options. 

Customers of small, local coffee shops go there for a simple, personalized experience. They know what to expect. And sometimes, that “cash only” sign even adds to the appeal.

Nail Salons

This is another booming industry. Nail technology is advancing, and “self-care” has become a term eagerly adopted by many and often applied to justify beauty services. 

The salon experience is enhanced by receiving services regularly. It isn’t enough to go once; you have to maintain your look. Therefore, regular salon-goers build relationships with salon employees over time. This increases their desire to pay with cash.

Some salons are cash-only because they are small businesses; nail salon chains are rare. But even if there’s a salon near you that does accept electronic payments, those employees are still encouraging their regulars to pay with cash because of the benefits. It’s an immediate payment, there are no payment processing fees, and it isn’t automatically taxed.

Cash payments are more personal, and when a nail technician gets comfortable with a customer, it becomes easier to request cash payments. That’s why nail salons make good ATM placements.

Barber Shops

Although your local barber shop or beauty parlor is probably not a chain, your payment isn’t always going directly to that shop itself. Many barbers and beauticians pay shops to rent a chair, space, equipment, etc. 

So while we might have you convinced that credit card processing fees hurt small business profits, think of what it can do to a freelancer or independent contractor’s already miniscule income. That processing fee is basically coming out of their paycheck. This is why you will find that many barber shops and beauty parlors are cash only. 

Mom-and-Pop Restaurants

Why are mom-and-pop restaurants often cash-only? You guessed it! They are small businesses that can’t always afford to have thousands of dollars of credit card processing fees cut out of their profit. Servers also rely heavily on tips for their income. Cash tips allow restaurant employees to take money home every night rather than waiting for a paycheck.

Additionally, depending on the age and/or location of the restaurant or business, it might not be set up for electronic payment processing. The technology in the location might be outdated, and businesses in rural areas might have troubles with weak, unreliable internet connection.

Or, the owners just might not have the savvy to handle the technical side of electronic payment processing. There is the traditional aspect to consider as well: “It’s the way we’ve always done it.” Sound familiar?  

Fairs/Carnivals

Fairs and carnivals are great opportunities for mobile ATMs. You can operate your ATM business seasonally or when these events are in town. Fairs and carnivals draw large crowds, and statistically, the more people who pass by your machine, the more transactions you’re likely to see. 

People also expect to spend money at fairs and carnivals. There’s food, drink, rides, games, vendors…. And one major convenience of cash for families is that it can easily be shared among members. When your kids want to do different things, just send them each off with a few bills to spend how they please. Would you be so giving of your card?

Flea Markets

Flea markets are good places to find a demand for cash because cash makes a good bargaining token. The price of most items at flea markets is negotiable, and the thought of an immediate cash payment is tempting to sellers. If a buyer can offer a cash payment, he or she can typically get a better deal. 

Craft/Art Shows

Vendors at craft and art shows don’t have the business resources to dedicate to payment processing equipment. Artists also make freelance-style, low income, so payment processing fees become an unfair burden. 

Marijuana Dispensaries

These opportunities are becoming harder to find because of the degree of necessity of cash at these locations. Because marijuana is still illegal at a federal level, marijuana dispensaries find it difficult to get payment processing companies (which are federal institutions) to work with them. Similarly, dispensaries are unable to operate their own ATM machines. 

This means that cash is the number one form of payment for marijuana dispensaries, and they are also top locations for independent ATM machines.

Christmas Tree Lots

A Christmas tree lot today, a fireworks stand tomorrow, these locations are great opportunities for mobile outdoor ATM machines. Due to the temporary, outdoor setting, electronic payment processing equipment can be an unnecessary hassle for these business owners. And, of course, Christmas Tree Lot Bob is in business for himself; he doesn’t want to pay credit card processing fees….

How to Find Cash-Only Businesses

Now you know what kinds of businesses are typically cash only, but how do you know which ones are near you without driving all over town?

Of course, you can check a business’s website to find out what forms of payment they accept. But this assumes that you already have an idea of a particular business or you’re just spending a ton of time online researching any business that comes to mind.

You can narrow your search by using online directories like Yelp and Yellow Pages and maybe even apply a “cash only” filter. Google Maps can provide you with business information, too, and can even go a step further by letting you know if there are already ATMs in the vicinity.

Other sources that can provide you with a business’s payment options include social media profiles and pages, personal experiences of family and friends, and review sites and forums like Reddit. But maybe the quickest, most efficient method is to simply conduct a web search: “cash-only businesses near me” or “cash-only businesses in (city) (zip code)”.

The most effective method is to call or visit a business in person. But again, for the sake of efficiency, you might do this in conjunction with another method above so that you only spend this time pursuing previously vetted leads.

How to Negotiate ATM Placement at Cash-Only Businesses

Negotiating ATM placement at cash-only businesses comes down to listing the benefits of cash payments. By placing an ATM at any small business, you encourage cash payments which minimizes credit card processing fees, pass the savings rather than the burden onto the customer, and avoid turning away cashless customers. 

Keep in mind, you don’t always have to look for strictly cash-only businesses for a good placement opportunity. You could find a small business that currently charges a fee for electronic payments. Or a small business that wants to move to cash only. All of these situations are good opportunities for ATM placement because of the demand for and benefits of cash. 

For more ATM machine placement and negotiation tips, check out ATMDepot.com’s Member’s Area where you can gain access to scripts and other helpful resources.

ATM Marketing: 5 Ways to Promote Your Business

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There are many ways to promote your business if you are a small business owner. But what if you are an ATM business owner? Well, many strategies will still work for you. And we highly encourage you to try some of these strategies if you want to scale your ATM business. 

The best part is that each of these 5 ways to promote your business costs little to nothing! That’s good news because it means that you can scale your ATM business without cutting into your profit which equals more passive income for you. Here’s how.

Why Promote Your ATM Business?

You will want to promote your ATM business to either get your first placement or to get additional placements after your initial installation. Promoting your business basically means advertising yourself. People need to know that you place ATM machines in order for them to seek you out for ATM service.

Of course, there are a number of steps and strategies you can use to actively get that first placement, and you can continue to use them. But advertising increases the chances of opportunities coming to you. That saves you a lot of time, energy, and other resources making cold calls and site visits that don’t convert to placement agreements.

The more passive opportunities that come your way, the more of your revenue you get to pocket. Next, we’ll show you 5 free and affordable ways to promote your business.

5 Ways to Promote Your Business

Social Media

First and foremost is social media. Why? Because that’s where everyone is! Social media is a great place to let friends and family know that you are in the ATM business. That way, they can refer you to business owners they know who might be interested in ATM service. Or, maybe they identify a gap in the market for you! 

If you have a hundred friends, that’s a hundred hooks you’ve got in the water! Basically, social media is a free and easy way to expand your reach with little to no effort on your part.

How to Optimize Social Media

Now, to improve your social media efforts and rewards, you will want to be active on your ATM business social media account. Here are some ideas of interesting and engaging content you can post to keep your page or channel active:

  • If you resolve an issue, share the experience! This will show your dedication to, knowledge of, and skill in maintaining your machine. 
  • Record short, informational videos. This will also demonstrate your knowledge as well as educate your audience on the ins and outs of how ATMs work. Promoting ATM and cash usage is good for your business, too, aside from getting placement opportunities.
  • Always post a relevant photo or graphic. This is an effective way to make your post stand out in a feed and makes scrollers more likely to stop and check it out! 
  • Memes are always fun. Adjust existing memes to relate to your ATM business experiences, or create your own. An expectation vs. reality meme or video could be a fun way to dispel myths and educate about ATMs, the ATM business, and how it all works.
  • Share interesting, relevant videos and articles related to your business. Sharing informational industry news can be an easy way to stay active on your page without having to create a lot of content.
  • Creating short, educational posts about ATMs and your business can help demonstrate your value. Make it obvious what you do and how you help local businesses.

Don’t Forget to Brand Yourself!

Your social media business account isn’t just for friends and family. Make it public and shareable. This will help you reach more people outside of your immediate circle. You can also be found this way by people actively searching for ATM servicers in their area. 

Then, if your page is kept current, you add branding (logo, theme, business name, etc.), and you display your unique style and personality, all of these factors can help you beat out any competition. Portraying a professional yet personable business identity, or brand, will make businesses want to work with you. Then, you can proudly share your social media with leads who can research you further and reach out when they are ready! 

ATM Business Card

ATM business cards demonstrate preparedness and professionalism. They are very handy when you encounter an unexpected potential opportunity. Keeping business cards on hand ensures that you are always ready to share your brand and contact info with whomever you might encounter day to day. 

However, you can also use business cards when you actively approach businesses with your ATM service offer. A business card is a good way to leave behind your information if the decision-maker isn’t on-site or available at the time of your visit or if the prospect initially declines or wants time to think about it. 

Traditional business cards are effective ways to promote your business because they are tangible. They will hang around, keeping you, your business, and your offer at the front of the location owner’s mind. Having something physical lying around after you leave keeps your prospect from forgetting about you. 

You can create your own business cards or use templates on websites like Shutterfly. You can order 50 cards for around $15. We even have some ATM business card tips you can use to get the right information out there!

While traditional business cards are effective marketing tools because of their tangibility, dot. business cards offer a new way to quickly and easily share your contact info. You only need one, and prospects can simply scan a QR code from their phones to get your digital business card! This way, it can’t get lost or trashed during spring cleaning, so it’s easy for a lead to access when he or she is ready to discuss your offer.

ATM Business Flier

An ATM business flier functions similarly to a business card. It’s something tangible you can leave behind if a prospect isn’t ready to talk at the time of your initial visit or if he or she wants time to think about your offer. The main difference is the type of information a flier includes.

A business flier will be larger than a business card. It will likely be printed on standard document paper. This allows you to be more specific about yourself and your business. You might add a personal bio, testimonials, and, most importantly, your value. 

On an ATM business flier, you will want to list the benefits of ATM service and the pain points you are able to solve. This can sometimes be a more effective reminder of your service than a business card which only shares your contact information.

Topper

A topper is a lighted sign you can purchase for an existing ATM machine. You can use it to display your name, your brand, your phone number, etc. This is a good way to reach strangers, anyone passing by or using your machine who is happy with your service and interested in ATM service him- or herself.

It also doubles as a marketing tool for the location itself. You can advertise specials, promotions, or new products and services for the store or business where your machine is placed. Generating more sales for your location is a good way to get a renewed contract and referral. Then, you can add to your ATM business flier your track record of increasing sales to the list of benefits you offer! 

Referral Program

Finally, you can create a referral program. This program is completely customizable. You can make it look however you want. The point is that you encourage friends, family, and location owners to scout out prospects on your behalf. In exchange for gifting you with a promising location, you can offer a reward. 

The incentive is up to you. You can offer a flat rate or a portion or percentage of the surcharge fee up to a certain amount or for a set period of time. If a friend or family member puts you in contact with a business interested in ATM service, you can gift a set amount to the person who made the referral. If the location owner of your current placement makes a referral, you can adjust the surcharge split in his or her favor.

A referral program is a good way to encourage people to actively try to put you in contact with more prospects. This motivation can help overcome any shyness or reservations someone might have about making a pitch on your behalf.

Conclusion

Not only are these 5 ways to promote your business simple and affordable, but you can use them all in conjunction! The more strategies you employ, the better your chances of reaching more people, getting more opportunities, and signing more placement agreements.

Whether you need to get your first ATM machine up and running or if you are ready to add more machines to your route, you’re going to have to get your name out there. 

Remember that the best part of these strategies is that they help create opportunities for leads to come to you. This saves you time and energy because you are meeting leads that are already interested in what you have to offer. Otherwise, they wouldn’t have contacted you! 

So what are you waiting for? Start experimenting with ways to promote your business today!

7 ATM Installation Tips

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ATM installation can be an overwhelming process for some independent ATM deployers (IADs). However, it should be the most exciting part of starting an ATM business! ATM installation means you’re just steps away from entering into business and making passive income. 

Although overwhelming, the process is quite simple, especially when you know ahead of time what to expect. Here, we provide 7 ATM installation tips so that you can rest assured knowing that you are checking all of the boxes. And don’t forget, you always have access to professional help should and when you need it.

1. Choose the Right Spot

The most important ATM installation task is choosing the right spot. To do so, there are many factors to consider. 

Convenient Yet Secure

You want to choose a spot that is easy for customers to get to but difficult for criminals to get to. So, this means a clear path in a high-traffic area away from doors and windows. Customers should be able to see the machine right away and be able to get to it easily. However, the machine should be protected from break-ins, enough so that it’s more risk than it’s worth to try to get to it for theft or vandalism.

High-traffic areas are great for increasing usage, but they are also simple security measures. The more eyes on the machine at any time the better. The machine should be in eyesight of cashiers or employees or at least within the view of security cameras.

For the same reasons, the ATM area should be well-lit. This helps customers see the machine and feel safe and comfortable using it which increases usage. But it also deters criminals.

Close to a Power Source

Your machine will also need to be powered. So you will need to install your ATM machine within a few feet of a power source. It is recommended that you use 110/115v 15a outlets that aren’t dedicated to other major appliances (freezers, refrigerators, etc.). It’s a good idea to use a surge protector, too, and maybe even an uninterruptible power supply (UPS) so that your machine remains operable during any outages.

Connect your machine to a dedicated standard phone line. If you try to connect the ATM to a fax line, a shared line or a PBX phone system you risk transaction issues like delays, non-dispensing, incomplete transactions, etc. Save yourself the headache and just install a separate phone line.

Adherence to ADA Guidelines

ATM placements have to be in compliance with the rules and regulations outlined by the Americans with Disabilities Act (ADA). This gives people with disabilities equal access to public services.

All ATMs need to be accessible to people with disabilities, so certain accommodations are mandated. ATM manufacturers are aware of ADA guidelines, so new machines should already be equipped with Braille, earphone jacks, and compliant keypads. 

However, it is up to you—the ATM owner—and the location owner to make sure that the area around the machine is clear and wheelchair accessible. This is the responsibility of the property manager or merchant, regardless of the arrangement made with the ATM owner or other ATM provider. 

Include a clause in your site location agreement (SLA) to ensure the location understands that they can’t permanently block access to the ATM with inventory or other barriers. The minimum clear floor or ground space required for accommodating a single, stationary wheelchair and occupant is 30 x 48 inches (10 sq. ft.), so that is the space needed in front of the ATM to comply with the ADA wheelchair access guidelines.

Furthermore, an ATM’s reach, the height of the uppermost function key on the machine, should be no higher than 48” from the ground. This ensures that all customers can easily access all input controls. It’s especially important to keep this in mind when installing wall mount ATM machines.

2. Secure the Machine

Choosing a strategic location for ATM installation is important to maintaining its security. But there are additional measures you can take during installation to make sure the machine is protected, especially if the only space available at your location isn’t ideal.

Without blocking access to the front of the machine, limit physical access to the case. If the machine is against a wall and closed off on either side by other walls or furniture, this limits the areas of the machine vulnerable to tampering. 

This especially helps prevent logical attacks which involve accessing the mainboard and other internal electronics to breach the software or hardware. Blocking the back and sides of the machine makes it difficult for scammers to access points of ingress.

As far as preventing physical attacks, you want to make sure the machine is bolted to the floor. The ground should be level. First, so that you avoid warping, bending, or otherwise damaging the ATM cabinet. Second, so that someone can’t pry the machine up with a crowbar or other tools. Once bolted, try to budge it. The machine should not give, shift, or wobble.

If there are not security cameras at your location already, or at nearby locations if you place your machine outdoors, install your own. Security cameras and alarm systems help monitor the ATM’s surroundings both increasing customer comfortability and deterring crime. You can even advertise that your machine is under surveillance.

3. Opt for a Wireless Device

The machine has to be connected to a communications device such as an internet connection or a wireless communication device. We recommend investing in your own wireless device so that you aren’t at the mercy of the location’s internet service provider (ISP). 

If communication is interrupted, you’re out of business. Having your own communications device allows you to troubleshoot quicker and ensure that you always have a reliable connection. The alternative is waiting for the location owner to handle any reboots or dealing with their ISP which can be time-consuming and frustrating. It’s best to have this ready at the time of your ATM installation, just in case, but it can always be added later.

4. Load Enough Cash

You can’t start operating your ATM business without vault cash. Load your machine with about $2,000-$3,000 in cash at first. Then monitor the activity via remote online monitoring system to see if you need more or less to facilitate withdrawals in between vaulting. If you use your own money to vault the machine, you can use less than $2,000 if that’s all you have. This just means you might have to load cash more often. 

The most important part of loading cash is ensuring that your machine doesn’t run out. Cash vending is your business; so you’ve got to make sure your machine is equipped to provide this service. Try to load extra at first as a safeguard until you get a good idea of how much traffic your machine sees in a week.

5. Advertise

Once ATM installation is complete and you’re up and running, you will want to make sure that customers and passersby know. Add signage advertising ATM service. Work with the merchant or location owner to run promotions or offer coupons with ATM transactions. These are great ways to jumpstart your ATM business and start earning revenue.

6. Seek Professional Help and Training

It is more than possible for you to handle installation on your own. However, it might be a good idea to seek professional assistance for your first machine. This will help save you time and prevent avoidable mistakes. Then, once you’ve experienced the installation process once, you can do it easily and for free for all machines you install afterward.

Work with your ATM provider to see what kind of installation support they offer. They might have manuals or guides they can provide you with, or they might have a number of technicians already working for them and their clients. See if they offer phone support and when. If you want to handle the ATM installation yourself, you might want to make sure you do so during business hours in case you need to call with questions.

You can always hire a local third-party professional ATM technician to help you with the ATM installation. Costs will vary based on the distance a technician is from your location, but plan to budget around $350 for this service. It’s well-worth it to ensure that the ATM installation goes smoothly, and you can get training simultaneously.

Watch and learn. Ask questions. Take notes. A lot of technicians will also let you film part or all of the process. Then you can just refer back to it later.

7. Test the ATM Installation

Finally, test your machine once it’s installed. You want to identify any mistakes, error codes, or other problems before a customer does. All it takes is making a test transaction on your machine. 

You should actually do this every time you vault your machine. Dispensing the wrong bills can be a very costly mistake. Your machine might give a customer too much, and you won’t notice unless an honest person alerts someone to the issue. Or, you could short a customer and have to deal with complaints, chargebacks, and journal requests. This can have long-term consequences if customers lose trust in your machine and your service.

It takes seconds to make a test transaction, and you can often get ATM fee reimbursement from your bank. 

Ready for ATM Installation?

Hopefully this list of ATM installation tips helps you feel more comfortable with the process. If you follow these guidelines, you shouldn’t have any problems. Remember that professional help is always available. 

If you purchase an ATM from ATMDepot.com, we can arrange for the ATM to be professionally installed for you by a certified ATM technician. We recommend a professional installation for your first machine. We can also arrange training during the installation for no additional charge if you’d like to learn how to operate your ATM.

Questions or inquiries? Contact us today!

ATM Routes for Sale: Pros and Cons

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Purchasing ATM routes for sale is one of a few ways to make money with an ATM business. Whether you are thinking about starting an ATM business or you’ve already started with one or more machines of your own, you might wonder if purchasing an ATM route is a viable option for you.

Like we say all of the time, no two ATM businesses look the same. Your business should be curated to fit your specific budget and goals. There is more than one way to be successful in the ATM industry. ATM routes for sale might be one way for you, or it might not. How will you know? Keep reading to find out some pros and cons of purchasing an ATM route. We’ll explain what the process typically looks like and share our personal recommendation.

Pros of ATM Routes for Sale

Make Passive Income

One of the biggest benefits of an ATM business is the potential to make relatively passive income, regardless of how you start. Passive income means that your ATM machines make money while you sleep, travel, work another job, etc. So you are making money on each transaction made on your machines without having to be there.

But, the more time and effort you spend maintaining your machines, the less passive that income becomes. So when we say “relatively passive,” we mean that it depends on your level of experience, the number of machines on your route, and the number of operational tasks you outsource.

The more machines you have, the more work you will need to invest in your ATM business. However, you will still probably work the same if not less hours than a typical 9-5. Plus, you get to be your own boss, and you have the opportunity to replace or exceed your current 9-5 salary.

Low Overhead/Low Expenses

Purchasing an ATM route for sale will require a large initial investment (more on this later). But this cost and others associated with the business are much less than other business models. For example, you don’t need to purchase, lease, or rent real estate for a storefront. You don’t have to spend time and money on online ads and other marketing. And you don’t have to pay many (if any) employees. 

Once you make the initial investment in an ATM route and vault cash, costs after that are limited. The most essential are travel, maintenance (cleaning supplies, receipt paper, tech support if applicable, and revenue share with the location owner and any other third-party services you might use. 

Your biggest expense will be the one-time initial investment. After that, any costs associated with improving your machines and your business are fairly low, can be added at any time, and can be budgeted as your revenue steadies or increases. 

Simple Process

Buying an ATM route is the easiest way to start an ATM business. All you have to do is search for an ATM route for sale, pay the seller, and take over the operation of all of the machines on the route. 

These machines are already installed, have contracts in place, and some even include training. This removes a lot of the work associated with finding your own locations, purchasing equipment, and installing the machines.

Avoid Negotiating Locations

Negotiating locations is one of the biggest hurdles among independent ATM deployers (IADs). Although there are many strategies for simplifying and perfecting this process, purchasing an ATM route eliminates this task. Rather than spend your time approaching businesses to negotiate a placement, you can purchase a route of ATMs that are already established.

This can translate into more passive revenue and profit because you don’t have to pay yourself for the time it takes to travel to various locations, make and attend meetings, and negotiate with location owners. With that work already done, you can start making money sooner by purchasing an established ATM route.

Cons of ATM Routes for Sale

Expectation vs. Reality

It’s important to realistically manage your expectations when it comes to purchasing an ATM route. There are professionals and sellers who will make big promises (hundreds of thousands of dollars a year!) that might not be realistic for everyone. 

Yes, some investors make hundreds of thousands of dollars a year with a large fleet of ATM machines (100+). But this requires a large initial investment, a lot of time and effort, and experience. You might consider purchasing an ATM route that makes $40k/year, but unless you have the experience necessary to keep those machines operational and maintain those merchant relationships, you risk making a lot less.

Dishonest Sellers

Most ATM routes for sale will provide an estimated yearly earning amount. This way you can weigh your investment against the potential return. However, this number is contingent upon the seller’s honesty. One of the downfalls of purchasing an established ATM route is that you don’t get the chance to vet the locations or choose merchants you want to work with. 

Sellers will omit any negative details about the locations. Sure, most sellers want to make a bigger profit off of their established route, but others are struggling to make a profit and need out. Maybe they are just inexperienced. Or maybe the locations don’t perform well, the contracts weren’t fairly drafted, or the merchants are difficult to work with. All of these factors will be out of your control when you purchase an established route. 

You also want to inquire about the contract lengths. There is little sense in buying an ATM location with only one year left on the agreement because if the merchant decides not to renew the contract, that one year might not be enough to earn back your initial investment. So make sure the seller is honest about how long the locations are guaranteed for.

Lose Money

While an ATM route does have the potential to earn you A LOT of money, there is also the risk of losing money. This is especially true if you are new to the ATM business and are inexperienced. Unless you know how to keep the machines operational, monitor trends by analyzing the journal, and work with merchants and other vendors, you could lose money. 

ATM machines don’t make money while they aren’t functional. Machines lose out on transactions and revenue if the surcharge fee isn’t competitive and strategically set. Merchants can void or fail to renew contracts if you don’t show them the benefit of working with you.

So an ATM route of 10 machines making $50k a year could end up being a lot less if you aren’t able to keep the machines operational and the merchants satisfied.

Lots of Work

The bigger the ATM route, the more money you can make. However, the more machines you operate, the more work you will have to do. Maintaining a route of 50-100 or more machines can turn into a full-time job. So unless you want to replace your current full-time job with an ATM route, you might be better off making supplemental income with up to 10 machines for just a few hours a week.

You also want to consider distance. How far will you have to travel to the farthest machine on the route? Or, how far apart are the locations on the route? A route in a concentrated area or zip code will be much easier to manage than a route spread out across the state. So think about travel time and costs when checking out routes, too.

There are a few things you need to do to keep your machines up and running. You have to monitor and analyze the activity on each machine to make sure it never runs out of cash. You have to travel to each machine to stock it with cash (unless you outsource the vaulting). And you have to address any bugs, outages, error codes, or damages. 

Multiply this work by the number of machines in the route you want to buy. Weigh your potential earnings against the time you will spend on the business to see if it will be worth it for you.  

How to Find ATM Routes for Sale

All it takes is a simple internet search to find listings in your area. You can search “ATM routes for sale + zip code” or expand your search to include a whole city. It just depends on how far you are willing to travel.

You can also sometimes find sellers in ATM Facebook groups and communities. You might have seen some already and wondered what a route entails and why someone would sell. Usually the poster will explain, but again, you have to rely on their honesty or do your own research to verify the details.

How Much Do ATM Routes Cost?

This is a difficult question to answer definitively since numbers and factors vary widely. However, here are a few examples based on recent listings on BizQuest:

There is a listing in Kansas City, Missouri asking $50,000 for 18 locations making around $30,000 a year. In Texas, there is a route of 11 high-end locations making $30,000 a year in Austin and a larger route of 110 ATMs making $477,000 a year for $1.5 million. And in Los Angeles, California, you could purchase a route of 5 ATMs for $90,000 with an estimated cash flow of $35,000 a year.

Add to these numbers, though, the amount of cash needed to vault the machines. If you vault with your own money, you will need to factor the amount of vault cash into your investment total. The exact amount will depend on the transaction volume of each machine. The seller should be able to provide you with a specific number. 

Should You Buy an ATM Route?

When it comes to the question of should you buy an ATM route, it can only be answered by you. Only you know your budget, your time, and your goals when it comes to operating an ATM business. 

However, based on the risks involved with purchasing an ATM route, we recommend doing this as a way to scale your business rather than starting out this way. It is better to find your own locations, purchase your own equipment, and learn the business inside and out before venturing into existing ATM routes.

The less you know about the ATM machines and the business, the more mistakes you are prone to make. It’s better to make your mistakes on a small scale with a few machines than on a large route. Yes, there are smaller routes available; there is a route of 5 currently available in Los Angeles. But you still need enough experience to be able to confidently maintain those machines and those contracts. There are so many more unknowns when buying an existing route than there are when you find your own locations.

Once you get comfortable with your own machine(s), then you can look into purchasing an ATM route to scale your business. But we’ll let you in on a little secret: It is more profitable for you to build your own route and then sell it than it is to purchase someone else’s!

If you can get a good deal on a route and good locations, there is definitely money to be made. But buying an ATM route as a beginner will end up costing you more than just starting from scratch. If you’d like to learn more about starting your own ATM business, find out more at ATMDepot.com and get your ATM Start-Up Kit today!