Tag Archive for: atm business

Finding the Cash

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ATM businessIf you have an ATM business, then you’ve already done your research and found it to be one of the most lucrative businesses you could have chosen to be in. The ATM business is easy to manage and operate, and you’re all but guaranteed a profit from your customers…that is, those that can find your machines.

A lot of the problem that most ATM owners face is finding ideal locations to put their cash machines. It may seem that this is a no-brainer since everybody at one time or another needs to get to an ATM machine. Surprisingly however, there are some business owners who are often surprised by the lack of traffic that their machines often get. Is this lack of traffic due to location, visibility, dependability or availability?

Yes, yes, yes, and yes!

Cash machine owners must understand that customers who frequent ATM machines are those who need convenience and flexibility. If your machines are in the right place, at the right time, and at the right locations, then your profits are all but guaranteed, and a happy customer you will make!

Location
ATM locationAlthough it may not seem or sound like a big enough deal, but location is crucial to the success of your ATM cash business. There are definitely good spots AND bad spots where you can position your ATM machines. Put it in the wrong place (or a not-as-good-as-can-be place), and your profits suffer. Put the machine in the right place (such as, IDEAL), and your profits soar. Where are little known and good spots?

  • Outdoor concerts and venues
  • Traveling fairs and carnivals
  • Schools (colleges, high schools, universities)

Visibility

As if location itself weren’t important enough, the visibility of your ATM machine is the second most important consideration for you to look at once you’ve found the ideal spot.

It doesn’t do your machine any good to be in the ideal spot, but no one can see it or doesn’t even know it’s there. Steer clear of placing the machine behind venues where it’s likely the machine won’t be seen. If it’s permissible with the venue’s owners or managers, ask to have signs pointing to where your machines will be located on the property. This is something that is certainly workable with negotiating, especially if there are multiple ATM’s on the site.

Also, when you’re looking for good visibility, also be aware of security and placing the machine where people won’t be worried about using the machine. Place in a well-lit, approachable place where there’s a fair amount of foot traffic, but not too crowded. You also don’t want customers to feel uneasy if there’s TOO much traffic around him while he’s making a transaction.

Dependability

Now that customers know where the machines are located at the fantastic venue or permanent location, you’ll need to be sure that your machines are operating in good condition and well-stocked. There is nothing as aggravating to an ATM customer as to traipse all over the venue or site to get to your machines….and they don’t work!

Make it a point to perform routine maintenance on the ATM machines to ensure that they’re all working properly. Do this especially, and more importantly, before big events. If there are any problems that arise with the unit, have them serviced as soon as possible. In the case of machines that are inoperable for long periods of time, use an alternative solution. If you own multiple machines in the same venue, direct customers to where they can find your other cash machines on the property.

Also, make sure the cash is in the machines, and in sufficient denominations for the customers. This is a task that you will want to check on more often than a couple of times a week, especially if the machine is in a permanent location.

Availability

Where there’s an ATM machine, there will certainly be customers who will use it. With that, there needs to be machines available for them to use. In other words, be creative about where you choose to put your cash machines. If the places are safe enough and have high foot and/or car traffic, then your machine will certainly get some customers and make a profit. But, if there’s not an option for them to use, no one profits on either side.

Just by taking a little time to ramp up your ATM cash machine marketing efforts can make all the difference in your bottom line. Get creative with your placements, and take all of the above steps into consideration with your business. Provide a way for customers to find the cash machines, and you’ll have a way to make your business a successful one.

How to Plan for an ATM Business Boom During the Holidays

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Passive Income from ATM Businesses Boom During the HolidaysLike any business, ATM businesses go through highs and lows throughout the year. Depending on your ATM’s location you could see significant increases to the passive income you earn from your ATM business during the holidays.

The average shopper spends just under $1,000 on holiday gifts. Naturally, ATMs in shopping malls verses gas stations are going to see more action due to the foot traffic. Stores draw an average of 150 or more people a day on a regular basis. This number will represent a slow day when the Holiday’s roll around.

If you’ve been earning passive income from ATM business for a little while now, hopefully you have an idea of the cash needs and volume of your ATM machines. This information is going to help you determine your work load during the busy holiday months. Obviously, you know that if your machine isn’t loaded with cash it is not going to make you money. It’s also not going to make you money if it’s out of order. Since it’s going to be processing a lot of transactions, it needs to be in tip top shape so that it can do its job.

Location, location, location; you’ve heard it a million times. Location cannot be stressed enough. Location is everything. It is part of the equation of your ATM business and it’s a very big part, at that. Your location determines your ATM business success and how much passive income you’ll earn. No matter where you are, you will see the benefits of the holiday season; whether you’re in the shopping mall or in the gas station. People will be buzzing all over the place. With that said, you want to be where the shoppers are. You want to be right in the middle of all of the activity. This also holds true after the holidays when shoppers are out to hit the post-holiday clearance sales.

Setting Up an ATM Business

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Network Transaction Fees + Customer Service

Setting Up an ATM BusinessWith the rising cost of bank fees for various services, bank customers welcome any opportunity they can find to save a few dollars. Whether those savings are with their monthly service fees or through ATM transaction fees, any cost savings they can readily see and reap do add up quickly.

It’s no secret to customers that they think their ATM fees are outrageous, and it seems to them that the fees increase almost every time they make an ATM withdrawal. While that may seem a bit of an exaggeration, what is real is the cost of doing business and how that cost is sometimes passed on to the customer.

Frequent ATM Users

Customers who frequently travel for business or leisure may find that they’re always on the lookout for an ATM machine, especially if they’re not in the habit of carrying large amounts of cash on them at once. These individuals want and need to find ATM machines that they have easy access to, can withdraw the amount of money they need, and those machines that don’t have such exorbitant fees charged to customers. After all, it is their money, and while they don’t mind paying for the ATM convenience, they just want the amount charged to at least be reasonable.

ATM owners also know that these customers need their services from time to time. Some may need it more often than others, but ATM owners also know that there may be another ATM machine further down the road where the customer can take their business if they don’t like the service that’s offered. This can be anything from broken machines, to insufficient cash in the machines or machines that don’t give them their bank balances after the transaction.

The ATM business is a very lucrative and competitive type of business overall. Owners and operators of the lucrative ATM business can often expect almost 100% of their ROI within months or an average annual return of 50% or more when the ATM business is properly Run. The investment far outweighs just keeping your cash in a money market account.  To the owners, that’s the best part of being in this type of business. But, to the customers, those fees and surcharges are very much their frustrations.

Flexibility and Convenience

ATM owners provide a convenient and flexible service to users who need to access the money in their bank accounts, but may not be at or near the bank where their accounts are held. So, instead of that customer searching and looking for “their” bank, the ATM machine provides instant service that saves them time and frustration.

Convenience does come with a cost.

Individuals often have to pay usage fees or transaction fees to withdraw money from their accounts, if they’re not making the transaction at their branded ATM machine. So that means if John Doe wants to withdraw $100 from ABC Bank, but he banks with XYZ bank, he may have to pay a surcharge anywhere from ~ $1.00 to $3.00 for the convenient service.

For the ATM owner, it’s a win-win situation, and they can also make it easier for the customer too.

Keep It Profitable

keep it profitableATM owners determine their own surcharge “convenience” fees when they setup the machines, therefore they can set the limit accordingly, based on their desired profits, cost of doing business, location of the ATM, traffic, visibility, etc. Here are some things to implement with the ATM business that can keep it profitable for the owner and hassle-free for the customers:

  • Clearly display on the machine what the withdrawal fees are per transaction (this is a network regulation and all ATM Owners must display this). If your ATM is missing the fee notice contact your ATM provider, if they don’t offer this decal, shop for another ATM provider. Not only does this decal cut down on misunderstandings or disputes and possible charge-backs, it keeps your ATM and your ATM business compliant.
  • Maintain the ATM machines in proper working order. If the machines are inoperable, that ATM business traffic will go elsewhere and the place of business will find another ATM Provider.
  • Keep the ATM machine visible and in the open. Sometimes, people are leery about transacting with an ATM machine that is “away” from heavy foot traffic or is in a secluded or hidden spot. Think safety. Don’t put the ATM in a dark hallway or other “inconspicuous area”.
  • Ensure that the ATM machine is always stocked with cash. Running out of funds is frustrating, both for customers and the owner. Make a habit to check and stock the machines frequently. Your ATM provider should offer online access so you can check your ATM machines in real time for cash balances to ensure they have enough funds.
  • While compliance requires the ATM have the processors phone number prominently displayed, be sure to place your contact information in a visible area on the ATM machine, just in case your customers need to contact you with problems. There shouldn’t really be any problems with ATM machines because they require very little support, but customers often feel more secure knowing that there is a way to contact someone in case there is a problem.

Just a few simple things in the beginning of setting up an ATM business can help it run smoothly and efficiently at all times. Customers always have other options, and they will use those options if they don’t have a choice. By setting up the business to be as self-automated as possible and with minimal maintenance, makes both customers and ATM owners satisfied all around.

If you need helping setting up your ATM business to be successful, be sure to contact us.

ATM Models to Consider for Your ATM Business

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For an ATM business to run successfully you need a reliable machine that is up to date and ready to serve all your customers at all times. Selecting any of these ATMs you’ll be up to date on the latest features and also be able to update your machine with the newest software when needed.

Hyosung Halo ATM

Halo Nautilus Hyosung ATM machine for sale -888-959-2269The Halo is set apart by (and named for) the circle of light that surrounds the recessed pin pad and illuminates it with a constantly changing spectrum of colors. This is an attention getting machine and the numbers speak for themselves.

Owners with the new+ Halo are reporting increased usage as the machine is very noticeable as it comes standard with a large 10-inch LCD screen (about the size of an ipad) using Microsoft Windows as the operating system so adding custom graphics to that incredible screen is made simple. The Halo is also available with an optional high gloss white finish.

Where Should I Place My ATM?

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Where Should I Place My ATM?

Where Should I Place My ATM

To really maximize the profits you earn from your business’s automatic teller machine, you need to place that machine in the right location. ATM placement is an art, not a science, however, even experts on the topic can sometimes disagree about ATM placement strategies. So consider the following an introduction to the factors that go into this important decision.

First and foremost, your customers won’t want to use your ATM unless they feel safe doing so. Therefore, install your ATM someplace in your business that’s lit brightly, somewhere under the watchful eye of a security camera, perhaps with a visible alarm system within arm’s reach.

You also have to decide whether to install your ATM indoors or outdoors. Outdoor ATM’s can be accessed twenty-four hours a day, of course, but they’re more vulnerable to vandals and thieves. You’ll have to invest in a first-rate (in other words, expensive) security system. There might even be specific safety/security laws in your state and municipality dictating the kinds of security measures you’re required to have in place for an outdoor ATM. In addition, during the day many customers prefer using indoor rather than outdoor ATM’s, as they feel safer doing so. In that regard, you might actually lose some ATM business if you place your automatic teller machine outside.

If you manage a large complex, such as a shopping mall or a resort hotel, then choosing the spot in which to install your ATM becomes significantly more challenging. Many such facilities set up an ATM in the lobby, believing that customers expect to find ATM’s there, and also believing that a lobby is a safe place because it receives so much traffic all day long. And many hotels, malls and even hospitals decide to maintain more than one on-site ATM. For instance, a hotel might find it worth the investment to put an ATM on every floor. If you decide to go this route, it probably makes sense to put the ATM at the same location on each floor – just to the left of the elevator, for instance.

You don’t have to run a business with multiple floors in order to derive benefit from multiple ATM’s, though. Even if you own, for example, a fairly large, one-story convenience store, you might find that if you purchase more than one ATM, and place those ATM’s in opposite sections of your store, those ATM’s will increase your profit margins each month.

One of the longest-running debates when it comes to the placement of ATM’s is this: Should you put an ATM right next to the front door of your establishment? There are passionate advocates on both sides of this argument. Those who say that an ATM should go beside the front door can site statistics indicating that putting an ATM here greatly increases the usage that ATM will get over time. Some studies have even said that an ATM beside the front door gets twice as many transactions as an ATM placed in, say, one of the far corners of a business’s interior.

On the other hand, the case against putting an ATM by the front door is also convincing. First, if you attract lots of customers each day, an ATM next to the door could cause congestion around that door. People lining up here might even block the entrance. And if potential customers walking by on the street see this commotion, they might be discouraged from entering your establishment, thus costing you business. Even worse, a line of customers near your front door might constitute a minor fire hazard, should that line be thick enough. And if your front door is glass, it might be tempting for drug addicts and other amateur robbers to break the glass at night, step inside and try to loot your ATM.

If you have no idea how many ATM’s to buy, or where to place them, you can always contact experts at an ATM consulting service. They’ll be able to analyze your floor plan and your flow of traffic and tell you the best place to put your machine(s).