Tag Archive for: atm business owners

Where to Put ATM Machines: Installation 101

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We’ve published a few articles about where to put ATM machines in terms of the best performing locations. But what about once you’ve gotten that far? How do you know where to put ATM machines at that location? 

Here, we’ll summarize locations that have high or consistent transaction volume in case you missed it. But we’ll mostly offer tips for how and where to put ATM machines once you’ve secured a high-traffic location. Use this as a basic guide or a regular checklist as you install machine after machine. Or, if you are the location owner already, here is what you need to know to get started installing your new ATM machine!

Where to Put ATM Machines to Achieve Your Goals

Before choosing where to place an ATM, clarify your goals. Are you installing a machine to boost foot traffic and sales inside your own business? Or are you entering the ATM ownership space for passive income through transaction fees? Your purpose influences the ideal type of location and expected traffic patterns.

Are you a store or business owner increasing in-store purchases by offering convenience? Are you an independent ATM deployer (IAD) generating passive income in high-traffic or cash-heavy areas? Or are you serving a specific community like college students, tourists, or cash-only clientele? Maybe you’re just filling a market gap where banks or ATMs are scarce.

Knowing your objectives will help you prioritize the right kind of location, installation features, and revenue strategy.

If you are still in the location stage of starting an ATM business, you will want to read some of our other articles about the best locations to secure. But this article will cover some best practices for installing ATM machines with the most typical location conditions in mind.

For example, common and profitable locations for ATM placement include gas stations, convenience stores, and retail stores; bars, nightclubs, casinos, and other event spaces; hotels and tourist hubs; cannabis dispensaries and other specialty markets. However, an ATM installed at a prime location can perform poorly if it isn’t positioned strategically. So there are other factors to keep in mind.

General Guidelines for Where to Put ATM Machines

When it comes down to where to put ATM machines, it’s best to position the machine where users can easily see and access it. Typically, this helps everyone reach their goals, consumers and business owners alike. But there are some requirements and strategies that will restrict and influence your options.

First, you’re limited to the electrical set-up: wherever there is power and internet access is where to put ATM machines. Machines need consistent electricity and internet whether it’s via Wi-Fi, ethernet, or wireless modem.

Second, the machine should be visible. The ATM should be in plain sight and near natural traffic flow like checkout lanes or entrances. But the machine also legally has to be accessible. Customers, including those in wheelchairs, should easily be able to approach the ATM without obstruction.

If you have the luxury of doing so, you should consider security as well. For example, look for well-lit areas, camera coverage, and/or direct line of sight of an employee. This is especially important if you want to know where to put ATM machines for after-hours access. This doesn’t just help customers feel more safe and secure during transactions but also allows for safe and discreet cash vaulting and repairs. 

Where to Put ATM Machines Legally

Before installation, you must comply with local laws and accessibility standards. Some municipalities require a business license or permit for ATM placement. Outdoor machines may require additional zoning approvals or signage restrictions. And if you’re placing the machine on someone else’s property, make sure you draft a placement agreement clearly outlining terms, revenue split (if applicable), maintenance duties, duration, etc.

Every ATM placement must be ADA compliant. The Americans with Disabilities Act (ADA) mandates that ATMs be accessible to all users. This means that buttons, touchscreens, and card slots must be within accessible height and depth ranges. And the space around the machine must be clear. Users in wheelchairs must be able to approach and maneuver around the ATM.

Ensure your ATM model is ADA-compliant and that installation allows for sufficient access and use. Noncompliance can lead to lawsuits or fines.

Installation Basics

Once you’ve selected the location and cleared legal requirements, the next phase is installation. Your machine will need power and network connections. The area around the ATM must allow for user access and ADA-compliant clearances. And it is recommended that you bolt down both indoor and outdoor machines to deter theft and vandalism. 

Through-the-wall (TTW) ATMs will require a little more construction. You will either need a space in a wall that faces the outside to offer 24/7 access to passers-by, or you will need a space where the interface is available to users on the wall of a locked, secured, and/or managed area where the chassis is stored. Ensure that this area is protected during cash vaulting.

However, for standalone machines, you can handle the installation yourself with the help of a simple YouTube video, the equipment manual, or a tech call. Or, if you prefer, you can hire a technician to install the machine for you. Check with your ATM company to see what services and resources they offer to help with installation.

After setup, the machine must be loaded with cash and configured to your processor. Then, it’s a good idea to run test transactions to ensure smooth operation.

Mistakes to Avoid

There are some common mistakes you can avoid to save time, money, and stress. 

First, make sure your ATM machine isn’t hidden. Low visibility reduces usage. Customers can’t use your machine if they don’t know it exists.

Customers also can’t use your machine if it’s out of order. Out-of-service machines lose money, so don’t neglect maintenance. Establish a maintenance plan for cash loading, paper replacement, and tech issues.

Be careful not to underestimate foot traffic. Just because a space looks busy doesn’t mean it is. Track actual customer flow and consider peak hours before choosing a location.

Don’t ignore ADA or other compliance regulations. ADA lawsuits and permit violations can be costly. Make compliance a non-negotiable from the beginning.

Finally, make sure you have formal documentation of your agreements with the location owner. Vague or handshake-only deals can lead to disputes. A written placement contract can ensure that each party upholds their responsibilities, is compensated accordingly, and is protected in extenuating circumstances.

Who Knows Best Where to Put ATM Machines?

If you are installing a machine in someone else’s store, the location owner might have their own preferences about where to put it. The ATM machine is your business, and you’re the expert. You want to place the machine where it will get the most usage. But the location owner is the expert of their business as well. They have their customers in mind and won’t want to risk damaging their current business. 

So if you find yourself disagreeing with the location owner about installation, just explain the reasoning behind these best practices. Work together to create the best possible user experience focused on accessibility, convenience, and safety. 

If you partner with ATMDepot.com for transaction processing, you get access to installation resources including 24/7 customer support. ATMDepot can arrange for a certified ATM technician to professionally install your first unit. During installation, technicians often provide training—demonstrating setup steps, running test transactions, and teaching upkeep best practices. And ATMDepot’s online resources include detailed guides covering everything from unpacking and leveling to anchoring and connectivity. 

For more help with DIY installation, check out our 7 ATM Installation Tips or contact us with questions. Now, you’re ready to install your machine. We’re here to help if you need it!

Are ATMs Always Open? How to Operate an ATM 24/7

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If you are thinking about starting an ATM business, you might be wondering, Are ATMs always open? The short answer is, Yes and no. You see, each ATM business is different. So, some ATMs are always open—others are not. 

If you want to make money with ATM machines, it is possible to operate an ATM 24/7. Here, we’ll provide an overview of what various business models look like. That way, you can decide for yourself how to proceed with your ATM business.

Are ATMs Always Open?—Not Always

Not all ATMs are always open. For instance, if you’ve ever passed by a store with an illuminated “ATM” sign whose doors were locked, you’ve experienced an ATM that was not open. 

Independent ATM deployers (IADs) have about three options when it comes to installing their ATM machine. They can install it in a business or store front they already own. They can rent space in a mall or plaza to operate their ATM from. Or, they can work in collaboration with an existing store or business that agrees to the installation in exchange for boosted customer service and sales.

So in that respect, an ATM’s availability depends on the location itself. If an ATM machine is installed behind the locked doors of another store or business, that ATM machine is not open 24/7—because customers can’t get to it to use it.

Then there are outdoor ATM machines. For example, ATM machines operated out of parking lots/garages, food truck parks, outlet malls and plazas, and the fronts of convenience stores can offer passers-by 24/7 access to cash and their accounts. However, just because an ATM is accessible doesn’t mean it is functional. An outdoor ATM machine still has to be connected to the networks, has to be stocked with cash, and has to not be out of order to be considered open 24/7.

Are ATMs Always Open?—They Can Be

If you want to operate ATMs 24/7, it’s totally possible. There are simply certain conditions that must be met.

24/7 Location

Although ATMs are technically designed to operate 24/7, the question of are ATMs always open depends on a number of other factors. Namely, it’s up to the owner/operator. If you want to operate your ATM 24/7, you have to find a location that facilitates that.

You can operate an ATM machine 24/7 if it is always physically accessible to customers. For example, you might install your machine in an outdoor location, through the wall of a store facing the street, or just inside the doors of a store that is also open 24/7.

ATMs are designed to operate without human supervision. They include secure cash dispensing and deposit mechanisms, card readers, PIN pads, and network connections to banks and processors. Modern ATMs have features like anti-skimming, surveillance cameras, and internal safes to operate securely 24/7. Basically, you don’t have to sit on site with your ATM to operate your ATM business.

Instead, you can use remote online monitoring to manage your machine. This management system allows you to track cash levels, detect malfunctions or tampering, and receive real-time alerts for any error codes.

Reliable Internet Connection

To operate your ATM 24/7, it needs to be reliably connected to the banking networks (Visa/Plus, Mastercard/Cirrus). This enables ATMs to validate transactions at any time, regardless of location or banking hours. So 24/7 operation requires secure internet connection. If your machine loses internet connection, it will be inoperable until it is reconnected. Until then, you’re out of business.

Little to No Downtime 

In order for your machine to always be open, it has to always be working. This means that if you want to operate your machine 24/7, there has to be no downtime. Your machine will require regular servicing like cash replenishment, error codes, and other preventative maintenance like cleaning and software updates.

Where Are ATMs Always Open? The Best 24/7 Locations

We’ve said a few times that 24/7 ATM operation depends on the location of the installation. But what are your options? If you are looking for a location that facilitates 24/7 ATM operation, you’ll need to find a location like one of the following:

Convenience Stores, Truck Stops, Gas Stations

Convenience stores, truck stops, and gas stations are at the top of the list. They’re often open 24/7, ensuring around-the-clock ATM access. They experience steady customer traffic, especially during off-hours.

Furthermore, these customers have a need for cash. Customers in these locations often make cash-based purchases and therefore have a high tendency of withdrawing cash to shop. 

Finally, indoor placement offers weather protection and enhanced security. It’s better to operate a 24/7 ATM indoors when possible for these reasons.

Hotels and Motels

Guests of hotels and motels (especially budget chains) often need quick access to cash for tips, transport, or nearby restaurants. Lobby ATMs benefit from indoor, secure placement, and front desk staff can monitor the machine and inform guests about the ATM, increasing usage.

Transportation Hubs

Transportation hubs like airports and bus or train stations are also good places to target travelers in need of cash. These locations often experience round-the-clock foot traffic, and the presence of security can deter theft and vandalism.

Liquor Stores and Smoke Shops

Liquor stores and smoke shops are businesses that prefer cash transactions. Customers who want their bad habits to go unnoticed tend to prefer spending cash in these locations, too. This increases the need for cash in these 24/7 locations making ATM service a lucrative opportunity on top of the added benefits of indoor operation.

Laundromats

Laundromats can make good locations, too, due to the need for cash to operate the machines. It is also easier to find gaps in the market—in a laundromat, there’s usually low competition for ATM services nearby.

Bars and Nightclubs

There is high cash usage for drinks, tips, and cover charges at bars and nightclubs. Plus, late-night crowds rely on ATM access when banks are closed. Even if the bar isn’t open 24/7, late-night operation equals strong transaction volume despite being open fewer hours than other locations.

Remember, the best 24/7 locations for ATM installation have high, consistent foot traffic, security, accessibility, and low downtime risk.

Are ATMs Always Open—Yes and No

When it comes to the question of are ATMs always open, the answer really depends on the owner and the location. An ATM cannot operate 24/7 if the owner does not want it to. It also cannot operate 24/7 if it is locked up in a store after hours and therefore inaccessible to customers. 

So, the bottom line is: if you don’t want to be on-call 24/7, don’t make your ATM machine operable after hours. However, if you want to maximize your revenue potential, think about investing in a 24/7 ATM machine that is always open for transactions. 

At the end of the day, the more time your machine is available, the more customers have an opportunity to use it, and the more potential you have to make money. If you’d like to know more about how to own ATMs that are always open, contact us today!

How to Become an ATM Owner Operator

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Want to become an ATM owner operator and earn semi-passive income? Well there is more than one way to do it. And that’s great news. It means you’ve got options. This article will cover a few avenues that can get you a semi-passive income stream. Consider your situation, your resources, and your goals to determine which path to ATM ownership is right for you.

What Is an ATM Owner Operator?

“Owner” and “operator” are two distinct terms in the ATM industry. You can be one or the other or both. Here’s what each role looks like:

The ATM owner decides who shares in the revenue. This might include the equipment owner, the location owner, a referrer, a partner, a cash vaulter, etc. The ATM owner completes a payee form with a processing company, like ATMDepot. This tells them how much to deposit into whose account.

The ATM operator is typically the person who is responsible for loading it with cash (also known as the ATM vaulter). They are also responsible for handling any service issues, balancing of funds, and maintaining the relationship with the location.

The terms “ATM owner” and “ATM operator” are sometimes used interchangeably. That’s because oftentimes individuals will purchase equipment that they plan on installing and managing day-to-day. So sometimes the owner and operator are one in the same individual. However, there are situations where an ATM business owner, group of individuals, or a company own the actual ATM while someone else manages the day-to-day operations. 

Keep reading to find out what each of these situations might look like.

How to Become an ATM Owner Operator as a Business Owner

If you are already a business owner and have a physical store, restaurant, salon, etc., you can become an ATM owner operator on top of that. You might find that having an ATM on site can encourage more cash transactions, impulse purchases, and tips. An ATM machine can improve customer service by offering this extra convenience. And, on top of that, you make surcharge revenue with minimal effort. 

There are two routes to getting an ATM machine in your business: buy an ATM machine or get a free ATM placement.

Buying an ATM Machine

If you want to be a true ATM owner operator, you need to purchase your own machine and bear responsibility for its operation. Our ATM Start-Up Kit provides you with information about our ATM processing program, pricing and brochures for our best-selling machines, the paperwork to ensure your compliance with operating the ATM, and a bonus ATM Business Start Guide to help walk you through the paperwork and documentation. 

Review the kit, send us your completed paperwork, and you’ll be ready to place your order for your very own ATM machine. It can be delivered to your business, you can install it yourself or hire a technician, and once it’s got power and connection to all networks, you’re in the ATM business! Sit back and start earning revenue from the surcharge fee that you determine.

Free ATM Placement

The free ATM placement program offers you all the benefits of having an ATM machine on site without all of the responsibility. Once you send in your ATM Placement Request, ATMDepot will search our repertoire of well-established and certified independent ATM deployers (IADs) for a representative of ours in your area. Then, once we find one, we put you in touch. 

The IAD will be able to place an ATM in your store for free. In addition, they will assist you with whatever ATM services you’d like provided. This might include filling the machine with cash and/or maintaining updates and cleanliness. You will work together to draft an agreement that stipulates the responsibilities of each party and the corresponding surcharge share.

As a store owner, you have to decide how much time you’re willing to put into an ATM machine at your establishment. Are you willing to fill it with cash? Will you be able to take time out of running your business to fix an ATM error if one occurs? Do you have time to keep the machine cleaned? Are you willing to keep it up-to-date with the latest software?

If you are equipped and prepared to take on the responsibility of owning and operating an ATM machine from your store, you can reap the many benefits including the entirety of the surcharge revenue. If you decide that you want an ATM on site but don’t want to commit to the work of operating it, you can find an IAD who will take care of the parts of the operation you don’t want to do for a share of the surcharge revenue.

Independent ATM Deployers (IADs)

IADs are typically sole proprietors who purchase, place, and may or may not operate ATM machines. As an IAD, you get to choose which parts of the business you like and which you don’t. 

For example, you can purchase ATM equipment, find a location to place it in, install it, maintain it, stock it with cash, and enjoy the surcharge revenue (which you set) as compensation for your hard work. 

Or, you can hire out any of those tasks to someone else for a fee or share of the surcharge revenue. In most cases, IADs identify a location that has a need for ATM service, approach the location owner to discuss placement options, and upon agreement the two parties work together to establish a contract that outlines the responsibilities, surcharge share, and other specifics pertaining to the shared interest.

There are three main routes to becoming an IAD: purchase and place equipment yourself, purchase established routes, or get matched with and take over an existing location.

Purchase and Place Equipment Yourself

This route is the most common and pretty much looks like the example above. You don’t need anyone’s permission to purchase an ATM machine. However, getting it up and running takes some paperwork and documentation. 

As long as you pass a background check, get the appropriate bank account set up, and find a location that wants an ATM machine on site, you can install and operate that machine that you bought and own.

You determine (sometimes with the help of the location owner) the surcharge fee. You earn the revenue minus any share you might have negotiated for the placement. And, of course, you can handle the cash needs and vaulting, or you can pay someone else to. It is your machine and you can operate it however you see fit in mutual agreement with the location owner.

Purchase Established Routes

Sometimes, entire established routes will come up for sale. This means that someone else has placed machines in a number of locations and no longer wants to operate them. 

You can find ATM routes for sale with a simple internet search. Search “ATM routes for sale + zip code” or expand your search to include a whole city. It just depends on how far you are willing to travel. You can also sometimes find routes in ATM Facebook groups and communities. 

The good thing about purchasing an established route is that you don’t have to spend time negotiating locations. The machines are already installed and operating, too, so there is little to no downtime when taking over control. However, this avenue requires a lot more startup capital. You need enough to cover the cost of the equipment and the cash to vault all machines on the route.

Take Over a Single Location

Businesses that want an ATM machine on site can own and operate their own or participate in an ATM placement program. The placement program pairs businesses with an IAD in their area who can take over operation of the location’s existing machine or who owns and operates their own. 

So instead of researching, contacting, and pitching location owners on the prospect of an ATM placement, in some cases the locations come to you.

If you are in Facebook business groups and communities, you might come across these opportunities. ATMDepot, for example, shares opportunities on our Facebook page when an ATM owner expresses their need for an ATM operator. 

If you see “ATM Operator Needed,” for example, check the city and state to ensure the opportunity is local. The ad will include the type of location (convenience store, adult store, smoke shop, etc.), the duties required, and contact information for expressing your interest.

Getting Started as an ATM Owner Operator

Regardless of which path you choose, you will want to learn everything there is to know about owning and operating an ATM machine before you get started. The knowledge you have over another ATM owner could be the reason a location owner chooses to work with you over someone else. We have a list of resources to help you get started:

ATM Machine Business Start-Up PDF

First is a free PDF about the ATM machine business. This 17-page ATM Machine Business Start-Up PDF is an informative document for those entering the ATM machine industry.

How to Start and Grown an ATM Business: The Ultimate Side Hustle

Second, How to Start and Grow an ATM Business: The Ultimate Side Hustle is ATMDepot.com CEO Noah Wieder’s latest updated version of his original best-selling ATM business book on Amazon, The Amazing Money Machine. It is an intricately detailed description of how to profit from an ATM business.

ATMDepot.com Member’s Area

A third resource is the ATMDepot.com Member’s Area. This online Member’s Area features time-saving documents, informative audio, and helpful how-to and other videos that teach, support, and help you grow your ATM business. Get access to sales scripts, videos, and an editable sample ATM Business Contract.

Here, you can find information on how the business works, what to do when your first ATM arrives, and time-saving tips on how to speak with merchants and acquire locations. The ATMDepot Member’s Area includes many more resources to assist you. We just launched the Member’s Area Pro which features a comprehensive 9-step training system to help you get started on your ATM business journey. If you’re really serious about starting an ATM business, our Member’s Area is for you.

ATM Business Facebook Groups

Finally, join the ATM Business Entrepreneurs Facebook group and/or the ATM Depot-ATM Business HQ group. In the group, we post educational content and tips about the ATM business. Join today for free inside information, free camaraderie, and free networking. 

Are You ATM Owner Operator Material?

Now you know what the path to becoming an ATM owner operator can look like. Hopefully, you also have an idea about which path to pursue. Consider the potential opportunities in your area, your budget, and your overall goals to help direct you. Do your research, purchase your equipment, and get in business! Becoming an ATM owner operator is as simple as that. 

If you still have questions, don’t hesitate to contact us here or on Facebook! We’re happy to welcome you to the ATM owner operator community.

How Much Are Credit Card Processing Fees Costing You?

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Have you noticed signs on the counters of local restaurants offering a discounted price for cash payments? On the counters of local retail shops? What about at the pump? And maybe you’ve seen the opposite: notices that credit transactions will incur an extra fee. Maybe in the drive-thru windows of your favorite fast food joints? Why is this?

Merchants are charged credit card processing fees every time someone swipes their card. Basically, it costs money for the credit card processing company to communicate with the network and complete the transaction. To help cut costs, many companies are attempting to minimize these charges by encouraging more cash transactions. Or, they just pass the cost onto the customers.

So, cash is not becoming obsolete as some might have previously thought. This is good news for the ATM industry. It’s good news for you, too, if you are in or looking to enter the ATM machine business. 

But if you are a store owner, how much are credit card processing fees costing you? How much are they costing you as a consumer? Keep reading to learn more about credit card processing fees and how to avoid them.

What Are Credit Card Processing Fees and How Do They Work?

Credit card processing fees are the costs businesses pay to accept credit card payments. These fees cover the services of processing transactions, ensuring security, and transferring funds from the customer’s account to the merchant’s account.

When a customer makes a purchase using a credit card, the payment information is sent through a payment processor to verify the transaction. The card network (Visa, Mastercard, etc.) and the issuing bank approve or decline the transaction based on available funds and fraud checks. Once approved, the funds are transferred from the customer’s bank to the merchant’s account, minus processing fees.

Merchants are typically responsible for paying credit card processing fees. But while they absorb the initial cost, many try to recoup the expense by passing some or all of it onto the customer. 

How Much Are Credit Card Processing Fees Costing You?

Businesses

Credit card processing fees are generally 1.5% to 3.5% of the transaction ($1.50-$3.50 for a $100 sale). There are a number of factors that determine the cost including payment processor, card type, and transaction type.

Payment Processor

There are many different payment processors businesses can use to accept digital payments. Each processing company, such as PayPal, Stripe, Square, etc. sets its own rates and fee structures.

Card Type

Credit card companies like Visa, Mastercard, American Express, Discover, etc. are independent companies responsible for setting their own credit card processing fee amounts. Amex, for example, is notorious for charging slightly more than the other three major card brands.

Transaction Type

Furthermore, fees vary according to transaction type: card-present (in-person) or card-not-present (online, phone, or manually entered). This is due to differences in security, fraud risk, and processing costs.

For example, swipe, chip, and tapped transactions will be charged a lower credit card processing fee because they are more secure—the card is present. EMV chip technology and PIN verification also reduce fraud, minimizing the risk.

Online, phone, or manually entered transactions will experience higher credit card processing fees due to higher fraud and chargeback potential (disputes where the customer claims fraud or purchase errors). The higher cost also helps cover extra security measures like CVV verification and fraud detection tools.

For these same reasons, debit card transactions will experience lower credit card processing fees than credit card transactions. They are lower risk and cost less to process. 

First of all, debit transactions are lower risk for banks. There is no borrowing involved. Debit transactions pull funds directly from the customer’s bank account, so there’s no risk of non-payment or defaults like there is with credit cards. And since debit purchases use the customer’s actual funds, chargebacks are less common compared to credit cards.

And debit transactions cost less to process. Because they often use a PIN-based network, they are more direct and secure which reduces fraud risks and the need for extensive fraud prevention measures. Plus, when a debit card is used, the money moves directly from the customer’s bank to the merchant’s bank, eliminating the need for a credit extension or underwriting, which adds costs to credit card transactions.

You can use this calculator provided by NerdWallet to calculate your monthly credit card processing fee cost estimate.

Consumers

Now, while there are charts and calculators to help businesses estimate how much they’ll pay in credit card processing fees each month, it isn’t so easy for consumers. The biggest reason is because there are less transparent ways that businesses can pass the cost onto the consumer such as increasing product and service prices or reducing discounts. 

However, according to the National Association of Convenience Stores (NACS), swipe fees cost the average family $700 a year. Paying with cash can minimize or eliminate this extra cost.

How Can You Avoid Credit Card Processing Fees?

Businesses

If you feel like you are spending too much money on credit card processing fees, you can strategically choose a processor with lower markups or negotiate rates with a current processor. Sidestep avoidable fees by looking for a processor that doesn’t charge statement fees, minimum monthly processing fees, etc. And try to keep your chargeback rate to a minimum to reduce your perceived risk. High rates of chargebacks can cause providers to increase your transaction fees.

But obviously, the less credit card transactions you process, the less credit card processing fees eat into your revenue. Debit card transactions charge lower fees than credit card transactions. But you can’t really control the card type a customer uses where cards are accepted. So offer discounts for cash payments to promote cash over credit transactions.

You can also pass fees on to customers. However, there are some states (like Connecticut and Massachusetts) that have laws against credit card surcharges. In these states, it is unlawful for a retailer to add a fee to a credit card purchase to cover the processing fee. But every state allows for cash discounts. Cash discounts are protected by U.S. Code, so retailers can encourage customers to use cash over card.

Consumers

It goes without saying that if you don’t pay with a card, you, in many instances, pay less. It is not uncommon to see a discount for paying with cash or an extra charge for paying with a card. 

For example, according to a 2022 study conducted by NACS, 29% of participating convenience stores said they were offering consumers discounts for paying in cash. Convenience stores have noticed the impact the overall rising costs of goods and services have had on consumer buying behavior. “While sales and traffic have slowed as gas prices climbed, retailers continue to seek out innovative ways to provide value at the pump and inside the store to help their customers extend their paychecks and weather this period of inflated costs,” said Jeff Lenard, NACS vice president of strategic industry initiatives. 

Add to that the fierce gas price competition, and it’s no wonder we’ve started seeing two different prices at the pump: one for cash and one for card. KVUE reported that “NACS has repeatedly surveyed customers about their price sensitivity at the pump and has found that nearly half of all consumers would change their behavior to save 5 cents per gallon.”

According to convenience retailers surveyed by NACS, credit card processing fees average more than 10 cents per gallon. Therefore, not all businesses are passing the entire cost of credit card processing fees onto the customer but might, in some cases, simply be sharing it.

ATMs Can Help!

Want to encourage more cash transactions in your store? Want to transition to cash only? Both are possible by installing an ATM in your store or business. We make it easy to get started. 

Take a look at this: Potency Enhancers: Cara Meningkatkan Performa & Vitalitas Pria

You can purchase a machine for your location and earn the surcharge fee on withdrawals on top of avoiding credit card processing fees. Or, we can match you with a professional who will place and operate an ATM in your location hassle-free—for free! If you’re ready to save money on credit card processing fees, click here to get started today.

How to Set Up an ATM Business: Tools You Need

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If you want to know how to set up an ATM business, you have to know what tools you will need. Starting an ATM business requires specific tools, equipment, and planning. Having this information ahead of time can help you get into business as soon as possible with minimal mistakes.

This article offers you a glimpse at the tools you will need throughout the course of setting up an ATM business. We will even let you know which tools are required, which are optional, and which are recommended. By the time we’re finished, you’ll know just how to set up an ATM business.

Business Formation

One of the first things you’ll need to do is set yourself up as a business. There are a few ways to do this. You can set up an LLC. This provides you with limited liability protection, some tax benefits, and credibility. An LLC does involve some costs and administrative tasks, so you might not consider an LLC until you’ve gotten established and started bringing in some money.

The other thing you can do is set yourself up as a sole proprietorship. This is how most new independent ATM deployers (IADs) start their businesses. When you create a sole proprietorship, you operate under a fictitious business name, or a DBA—doing business as. Regardless of which route you take, you will need this information to open a business bank account and set up the vendor relationship for your business with the ATM processor. 

A business bank account is the second tool you’ll need during the business formation stage. You can’t get very far without it because the ATM company you process with will need the account information. This bank account is where you will withdraw the cash from to stock the ATM machine. It’s also where the processing company will send, or settle, the withdrawn funds so that you can continue to regularly fill your machine and operate.

ATM Equipment

Once you have your business entity and bank account set up, you can purchase equipment! You can purchase equipment earlier, it just saves a step to purchase equipment from the same company you process with. Here, you have many options. 

In short, the largest ATM manufacturing companies are Hyosung, Genmega, and Triton. There are three sizes of ATM machines: wall mount (smallest), freestanding (most common), and through-the-wall (TTW). You can purchase equipment new or refurbished.

Depending on what machine you select, you might have some options regarding features. Keep in mind that most upgrades and add-ons like extra cassettes, special locks, fancy keypads, toppers, etc. are nice to have rather than need to have. This is especially true if you are operating on a tight budget. Many of these things can always be added later once your business starts making money.   

Cash Management

One of the biggest questions about how to set up an ATM business is about the cash. Where does it come from? Whose is it? Where does it go? You have a few options when it comes to cash vaulting as well. 

Most IADs stock their machines with their own cash. You might need $2,000-$3,000 to start. This gets calculated into your startup costs. This money is yours, and after it’s withdrawn it gets redeposited into your account. However, it’s tied up in your business—you can’t use it for anything else or you will have an empty machine! And an empty machine can’t make money.

While $3,000 sounds like a lot of dough, it’s usually the wisest decision for the business. You can arrange to pay the business you set up in to handle this, or you can pay a third party vaulter or service to take care of the cash needs. But those regular bills add up. Alternatively, once you make back your own investment, you stand to profit more. So using your own cash is typically cheaper in the long run.

Location and Placement

You also need a location at which to place your machine. Typically, this would be someone else’s business: convenience store, salon, food truck park, etc. However, it could also be a space you rent in, say, a shopping mall or plaza. 

Working with another business is the cheapest way to operate. You can negotiate a share of the surcharge as incentive, but you don’t have to. An ATM offers a number of other benefits to store owners which you can leverage to help you close a deal. 

When you do, you will need a site location agreement. This is a contract between you and the location owner. It should include details like each party’s responsibilities, revenue share if applicable, termination agreement, etc. You can get a template for this or create your own. Just make sure you cover your bases and don’t neglect this necessary tool.

In terms of physically placing the machine, you’ll need a few things. First is a power supply. It is recommended that you use 110/115v 15a outlets that aren’t dedicated to other major appliances (freezers, refrigerators, etc.). It’s a good idea to use a surge protector, too, and maybe even an uninterruptible power supply (UPS) so that your machine remains operable during any outages.

Finally, you’ll want a drill and bolts to secure your machine to the ground. It’s cheap. It’s easy. And it will save you a lot of headache if someone gets the bright idea to try to steal or break into your machine!

Software and Connectivity

Now, you have your business, your equipment, and your location. You’re ready for customers, right? Wrong. Your machine needs to be connected to the card networks for it to communicate with users’ accounts and dispense cash. Therefore, you need to program the machine. You can do this with the help of your processing company. 

Make sure you have a strong, reliable internet connection. You can use the location’s internet service provider (ISP), but we recommend purchasing your own wireless device. This provides you with control over the functionality of your machine so that you aren’t at the mercy of someone else if connection is lost. The sooner you’re up and running, the more money you’ll make.

Compliance and Security

Next, you want to make sure you are compliant and secure. Your location might require that you have some sort of liability insurance. If they don’t, we’d still recommend it. You can get general liability coverage affordably. This is also something you can opt to spring for after you start making money if you so choose. 

You will also want to make sure your machine is under surveillance. This might mean purchasing security cameras if the location doesn’t have them already. There are other tools you can purchase, too, like anti-skimmer devices and GPS trackers. It just depends on your budget, how much risk your location faces, and your own comfort.

You will, however, want to monitor your machine and its activity. Fortunately, your ATM processor can set you up with remote online monitoring. This provides you with metrics and insights that allow you to manage your machine without having to physically be on-site. 

Marketing and Branding

Once you know how to set up an ATM business, you can focus on marketing. When you’re up and running, you will want to make efforts to bring in customers. The most important thing you can do is make passersby aware it exists! This might involve investing in signage and/or creating an online presence. You can use social media platforms and/or have a custom web page made.

Branding can help create a sense of loyalty and recognition with your customers. It also goes a long way with negotiating new locations when you’re ready to place more machines. You can use social media, a custom web page, custom graphics to display on your ATM machine, and even a custom wrap to spice up a generic machine. 

All of this is optional. However, regularly investing in your business can help generate more revenue.

Ongoing Maintenance

There are some things you’ll have to budget for regularly. For example, if something goes wrong with your machine, you’ll want to have money set aside for a technician if necessary. You will also need a supply of printer paper to refill the machine. It’s a good idea to have some light cleaning supplies on hand, too. No one wants to use a dirty machine. 

Financial Tools

To help manage your finances, you can use accounting software like QuickBooks to keep track of revenue and expenses. Use reporting tools, like those associated with your remote online monitoring system, to monitor transaction reports for performance insights.

Networking and Support

The final tool you’ll need if you want to know how to set up an ATM business is a strong network and support. Partner with an ATM company that offers ongoing support and 24/7 technical assistance. Seek out ATM industry experts and build relationships. Join ATM industry forums and groups where people are always asking questions and offering advice.

Don’t go it alone. Learn from others to minimize avoidable mistakes, share your own experiences, and celebrate successes. 

Now You Know How to Set Up an ATM Business

Now you know how to set up an ATM business, and maybe even a little more than just that! Your next step is to get in contact with an ATM processing company who can help you get all of your documentation in order so that you can get started!

ATMDepot.com is your trusted ATM vendor, processor, mentor, and technical support team. Get your FREE ATM start-up kit, or contact us with any questions you might still have. 

Grab your toolbelt—it’s time to get to work!