The ATM industry remains robust, with billions in cash transactions annually across the U.S. According to recent reports, Americans made approximately 5 billion ATM transactions in 2023, and demand remains high in cash-heavy locations like convenience stores, bars, and entertainment venues. ATMs can be profitable, but it’s essential to start with a well-planned approach to avoid common pitfalls.
1. Expecting Instant Profits
Many new ATM owners think money will start flowing immediately. However, success comes from choosing the right locations and understanding transaction volume. Research areas with high foot traffic like convenience stores and bars, and take time to study your potential customers.
2. Cutting Costs by Buying Used ATMs
While used ATMs might save money upfront, older models can have hidden issues, like outdated software or frequent breakdowns. Plus, old machines may not meet today’s security standards, like EMV chip readers and PCI-compliant keypads, which protect against card fraud. Investing in a newer, compliant machine can save you future headaches and costs.
Best ATM Models to Consider:
Genmega: Known for easy maintenance, user-friendly design, and a built in camera "GenCam"
Nautilus Hyosung: High-tech, compliant models with built-in security features.
Keeping your ATM stocked with cash is essential. Each machine’s cash needs vary depending on traffic and transaction frequency, but running out of cash too often means lost business. Plan based on location, refill schedule, and holidays or events that might increase traffic. If you have multiple machines, monitoring and managing cash refills can prevent costly, unnecessary trips.
4. Skipping Required Upgrades
Compliance is crucial in the ATM business. Your machine must meet PCI standards for data security and support EMV chip cards for fraud prevention. Failing to comply can lead to fines and loss of customer trust. Newer machines are typically compliant but always check with the manufacturer.
5. Skipping Dedicated Banking Relationships
Working with a bank that understands the ATM business is essential. Many banks hesitate to work with ATM owners, but a dedicated bank account is vital for managing cash flow and establishing trust. Look into local banks or credit unions and explain your business plan to ease concerns and build credibility.
6. Setting Too Low or Too High a Surcharge
Some operators set their fees low to attract users, but this can limit profitability. Review what competitors charge in similar locations, and set a fee that provides value without cutting into your profits. Slightly higher fees are usually accepted in areas where convenience is a priority, like bars or tourist spots.
7. Choosing Low-Traffic or Inaccessible Locations
Location is everything. High-traffic areas like convenience stores, gas stations, and entertainment venues tend to yield higher transaction volume. However, low-traffic spots can be costly without foot traffic. When selecting a location, consider its visibility, competition, and whether it’s easily accessible at all times.
Steps for Finding the Right Location:
Research High-Traffic Spots: Look for convenience stores, bars, and areas with steady foot traffic.
Talk to Local Business Owners: Offer a portion of surcharge revenue as an incentive.
Check Nearby ATM Competition: Ensure your location is convenient without too many competing ATMs
Components That Boost ATM Reliability
Reliable equipment is crucial in the ATM business. High-quality machines from trusted manufacturers offer dependable performance and include necessary components like cash dispensers, secure card readers, and fast connectivity.
Cash Dispenser: Prevents jams and ensures quick transactions. Secure Keypad & Card Reader: Protects user information. Dependable Connectivity: Ensures fast, reliable transactions every time. Check ATMDepot’s Equipment Guide for compliant machines and helpful insights.
Ready to Start Your ATM Business?
With a solid plan, you can avoid these common mistakes and build a profitable ATM business. Start by investing in dependable equipment, picking high-traffic locations, and maintaining compliance for customer safety. For more resources, check out ATMDepot.com for equipment, placement tips, and guidance on setting up your ATM business.
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Looking for some digital marketing ideas to boost your ATM business? Whether you want to draw more users to your current ATM machine(s) or get more placements, there are a few things you can do to get the word out that you are in the ATM business, the business of solving cash needs.
Today, pretty much everyone is online. So that’s where you should be, too, if you want to advertise your ATM business. Is it the only place to advertise? Absolutely not. This article doesn’t even cover all of the ways you can market your business in person or over the phone.
But if you are into digital marketing ideas, here are 7 you might want to consider if you haven’t already. And if you haven’t, what are you waiting for?
7 Digital Marketing Ideas for ATM Business Entrepreneurs
An ATM business is not a conventional business. And honestly, that’s part of why we love it so much. What other business can you start with just a few thousand dollars and make money right away while doing other things?
But just because it’s unconventional doesn’t mean you have to use unconventional marketing methods to get more customers and scale your business. Do what everyone else is doing—because it works. But curate it for your specific industry and target audience. Here’s how:
1. Social Media and Content Marketing
We’ll just start with the most obvious of the digital marketing ideas: you need to be on social media. That’s where everyone else is at, so that’s where you want to meet them.
Regardless of the platform—Facebook, Instagram, TikTok—share content specific to each location or region you operate in. Highlight unique features of your ATM location(s) such as easy access, well-lit areas, heightened security, or placement near popular stores or restaurants your target audience is already frequenting.
Share stories, customer testimonials, or other reviews from customers who found your ATMs convenient. This can build trust and increase your credibility.
Create educational posts about ATM safety tips, how to avoid fees, and benefits of cash access in certain scenarios, which can position your brand as helpful and trustworthy. Become an authority. Whether your audience uses your machines or not, they’ll associate you with great customer service.
Develop a website and write blog posts about topics like “Benefits of Using Nearby ATMs” or “How to Find an ATM with Low Fees” and optimize these for search engines. Share these posts on social media and in email newsletters, and consider linking to them on local community websites or forums.
2. Influencer and Community Marketing
Speaking of community websites and forums, these are great places to find collaborators. You can collaborate with local influencers, community groups, or bloggers (especially if you aren’t interested in developing your own) to promote your ATMs. This can be particularly helpful to those new to the neighborhood.
Look for opportunities to participate in community events or sponsor local activities. You might be able to offer ATM service to pop-up events or other outdoor, seasonal, or other temporary events that are also being advertised to online communities.
3. Email and SMS Marketing
Email and SMS marketing can work for gaining more ATM users as well as more placements.
For example, if you can collect email addresses and/or phone numbers of users who interact with your ATMs, you can send updates, promotions, and other useful information. This not only enhances your level of customer service but also the relationship between you and your ATM users.
Targeted messages such as these can increase loyalty to your machine(s). What other ATM company is sending personalized communications? Collect emails and phone numbers of users via receipts, loyalty programs, or QR code where users opt in to communications in exchange for location discounts, lower transaction fees, or even the opportunity to leave a review.
Seek and encourage promotional deals. Partner with local businesses and offer discount codes redeemable at those stores if customers use a nearby ATM.
Email and SMS marketing can help you scale your ATM business and get more placements, too. Having trouble arranging a meeting with a location owner where you’d love to provide ATM service? Or maybe you have a list of leads where you think patrons could benefit from cash services and you’d like to place equipment there. Gather the necessary contact data and curate professional, informative messages that encourage location owners to contact you if and when they are ready to negotiate a deal.
4. QR Code Campaigns
QR codes are fun, quick, and easy! Place QR codes on your ATMs, on custom digital graphics on your ATM screen, or at nearby locations. These QR codes can link to your ATM locator, special deals, rewards, or discounts for nearby shops, all to encourage more usage of your ATMs.
QR codes could also be designed to connect location owners to more information about your business. If an owner happens to come across one of your QR codes, a quick scan could lead them to your contact information and start a deal!
5. Referral Programs
Other digital marketing ideas include the implementation of a referral program. Customers might be able to get discounts on their transactions or small perks for bringing friends or family members to use your ATMs.
Or, maybe one business owner connects you to another business owner in the hopes of negotiating a more favorable deal. Regardless, you can set yourself up for word-of-mouth advertising, more placements, and more business. Advertise your referral program wherever you end up marketing online.
6. Geo-Targeted Ads
You can also use geo-targeted ads on platforms like Google Ads and Facebook to reach people in close proximity to your ATMs. You can promote nearby ATM locations and provide information on any unique services they offer, such as low fees or additional services like cardless withdrawals.
7. Local SEO Optimization
One of the best digital marketing ideas, however, is local SEO optimization. You might create a web page that advertises your business (name, logo, mission statement, etc.), contact information, pictures, testimonials, reviews, and more. But how do you compete with bigger brands with more traffic, better SEO, and higher rankings?
Your web page might appear in the results list if someone searches for your name or the name of your business. But as a small, local business with little credibility and low search engine optimization (SEO), you are unlikely to appear in other searches.
Featuring your custom web page on an already high-ranking website in, say, an “ATM providers near me” web directory, can help you be seen and get that traffic you need. This can earn you the visibility, credibility, and lead generation you need to increase revenue and long-term growth. These benefits come from both the SEO boost and the trust that consumers place in reputable directories.
ATMDepot.com can create and fully optimize a custom independent ATM deployer web page, ensuring it’s visible in local searches. Keywords like “ATM near me” or “ATM in [City Name]” should lead to your website to help people find your ATMs online.
You should also ensure your ATMs appear on online maps like Google Maps or Apple Maps so that people can find your nearby ATMs when they need cash.
Why Use Digital Marketing Ideas as an ATM Business Entrepreneur?
There are many ways to promote your business if you are a small business owner. And many of these strategies will still work for you as an ATM business entrepreneur. The best part is that each of these 7 digital marketing ideas costs little to nothing! That means you can scale your ATM business without cutting into your profit which equals more passive income for you.
Now, you aren’t limited to any one of these digital marketing ideas. Use them all! The more you use, the more visibility your business will have and the easier it will be to bring in users and scale your business.
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Are you equipped to handle your own ATM business start up? An ATM business is the ultimate side hustle because of its simplicity. But that doesn’t mean you have to go it alone. In fact, we highly recommend that you don’t. Why not learn from and rely on others with years of experience to get up and running as quickly as possible and with minimal mistakes?
If you are interested in an ATM business start up but don’t know where to begin, there are resources for that. If you don’t know how to fund an ATM business start up, there are resources for that. And if you don’t know how to maximize your profits once you’re in business—you guessed it—there are resources for that, too!
One of the best things about an ATM business start up is that it is so accessible. You don’t have to have any particular education, training, or experience to be successful! All you need to be is resourceful.
Starting an ATM business can be a profitable venture for anyone. Here are some valuable resources and tools that can provide you with the knowledge you need to get off the ground.
1. ATM Industry Resources
The ATM Industry Association (ATMIA) was created in 1997. It is a global nonprofit trade association established to service the ATM industry. It offers resources like guides on starting ATM businesses, compliance, and best practices. They also offer educational webinars and conferences.
The National ATM Council (NAC) is another nonprofit trade association that provides resources, support, and industry updates for ATM operators in the U.S. This council has dedicated itself to ethically and effectively representing the business interests of ATM owners, operators, and suppliers in their efforts to provide safe, secure and convenient delivery of cash to consumers.
However, for more personal, localized support, seek resources from other organizations and mentors, too.
2. ATM Equipment Suppliers
You can get information on ATM equipment from the major manufacturers themselves: Nautilus Hyosung, Genmega, and Hantle. Reaching out to these suppliers can provide you with information on machine costs, features, and other equipment or technical support.
ATM distributors like ATMDepot can provide you with these resources as well. ATMDepot offers a complete array of ATM equipment (new, used, and certified refurbished). This includes the full line of Hyosung, Genmega, and Triton machines as well as BITCoin sidecars, and Crypto Kiosks.
ATMDepot can quote you on any ATM machine even if it isn’t listed on the website. Simply inquire if you have a specific ATM model in mind. An ATM Machine purchase is not required for our ATM processing services.
Many distributors offer bundled services like machine equipment, transaction processing, installation, maintenance, and more. In addition to receiving equipment support, for example, ATMDepot offers free ATM processing even if you’ve already purchased equipment from somewhere else. Another benefit of purchasing equipment from an ATM distributor rather than from the manufacturer is that you can typically get a discounted price!
3. Training and Educational Resources
Websites like Udemy or Coursera may have online courses on ATM business start up basics including compliance, customer service, and technical maintenance. But to ensure you are getting the best information for your time and money, you want to seek out mentors you know you can trust.
This might be someone you know personally who has experience in the industry. Or it might be someone with an established reputation for expertise and success. Join networking groups or seek out mentors with experience in the ATM business who can provide guidance and insider tips.
Be wary of anyone promising to make you rich, though. Those ATM business “gurus” have established entire fleets of ATM machines in order to generate the thousands of dollars they advertise. That kind of profit isn’t the norm for the average ATM business operator.
Instead, seek out an ATM business mentor who can really walk you through the process from start to finish of owning and operating your first ATM machine. Then, once you start generating revenue, you can look into scaling your business.
ATMDepot.com’s own founder and CEO, Noah Weider, created the ATM Business Road Map specifically for this purpose. With decades of experience behind him, Weider is motivated by the growing need for successful local ATM business owners and a desire to help them generate residual income.
4. Support and Community Resources
You can also find support online and in your own community. Reddit has an ATM business subreddit where you can connect with other operators for advice, support, and troubleshooting. There are a number of ATM business Facebook groups like ATMDepot’s ATM Business Entrepreneurs. Even general entrepreneurial groups can be helpful.
5. Financial and Accounting Resources
ATM Business Start Up Funding Resources
You might be wondering where you’re going to get the money for your ATM business start up. Well you might not have to look very far. There are a number of ways you can start an ATM business with no money saved up. Your resources might include major credit cards; loans from friends, family, and/or a potential business partner; a line of credit with your bank; ATM leasing; or even an ATM business equipment financing program.
ATM Business Start Up Bank Account Resources
You will also need to open an ATM business bank account. Unfortunately, not all banks accommodate this. Your number one resource here is your own, current bank. Let them know what you need and find out what they can do for you. It’s a good idea to start where you already have a good, established relationship (and multiple accounts). This is imperative to a healthy ATM business banking relationship.
If your bank does not accommodate ATM business bank accounts, maybe they know of one that does. If all else fails, check out these best banks for ATM business. You can even search for the most accommodating branches in your state!
Accounting and Bookkeeping Resources
Once you start generating revenue, you’ll need to keep track of your finances. This is how you will measure your return on investment (ROI) and in turn your profit. Accounting software tools like QuickBooks, Wave, or Xero can help manage your business’s finances, track profits, and keep tabs on expenses.
But your number one resource will be your remote monitoring dashboard. This is set up by your ATM processor and keeps a digital record of all ATM activity. Use this to monitor your machine’s activity frequently so that you can make the most informed decisions about cash vaulting, address anomalies, and keep track of what goes into and what comes out of your machine and when.
6. Location Resources
You can visit your local chamber of commerce for help identifying locations that might be in need of ATM service. These could be areas that frequently experience heavy foot traffic during select events, businesses that are cash only, or new businesses that might not have been approached or sought out ATM service yet.
Google Maps is another popular resource for scoping out locations. Google Maps allows you to see where ATM service is already offered and where you might be able to fill a gap in the market. You can also use Google Maps to get street views and read reviews of businesses you might be considering approaching.
You want your ATM to get a lot of business, so locations that are popular are going to be the best ATM locations. Google, Yelp, and other reviews can let you know whether a business is one you are interested in working with. A location’s reputation could affect your own business.
Some of your best results, though, are going to come from local networking. Connect with local business owners and managers who may need an ATM in their establishment. Bars, restaurants, gas stations, and convenience stores are common ATM locations, especially ones that you frequent and have already built relationships with!
7. Marketing Resources
Once you have your equipment and you’ve found a location in which to install it, you want to draw attention to it and maybe even consider placing more machines! You can use some of the revenue generated by your first machine to do some light marketing.
It’s a good idea to have business cards and flyers printed out and ready, even before you get your first placement. ATM business cards are useful if you find yourself in an unexpected conversation. Who knows? Offer a business card, and maybe you’ll get a lead! Referrals are much easier when you have business cards at the ready.
ATM business flyers are better for leaving information behind when you are unable to speak with the location owner in person or when the location owner is hesitant. Flyers provide more information than business cards which allows location owners to think about your service and offer without the pressure of making a decision on the spot.
Services like Vistaprint or Canva allow you to create business cards, brochures, and other marketing materials to attract potential clients (businesses that may want your ATM installed). For the environmentally conscious, dot. is a new business card technology that allows you to share your details digitally from smartphone to smartphone!
And, of course, you can build your brand through any number of social media platforms. Add a link to your very own custom independent ATM deployer web page. ATMDepot’s team of professional web designers can create an affordable web design for your local ATM business and add you to the ATM Providers Near Me Directory, giving your ATM business instant credibility.
Your ATM Business Start Up Is Ready!
If uncertainty and lack of information was holding you back from getting your ATM business start up off the ground, now you have a host of resources that say otherwise. There is no shortage of information, advice, and resources available to you.
There are no secrets when it comes to starting an ATM business. At the end of the day, all you really need is a clear goal and tenacity. Thousands of people have been where you are and are eager to share their knowledge and advice. Contact ATMDepot with any questions you might have, and get started today!
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We’ve heard you! Several of our new ATM business entrepreneurs say that one of the most difficult parts of starting an ATM machine business is finding locations and closing deals with location owners (proprietors). If you want to avoid spending hundreds of dollars a month renting space for your ATM, you’ll want to find business owners who can benefit from having an ATM on-site. This creates a win-win-win scenario for you, the location owner, and the customers!
Once you locate a gap in the market—areas that might be in need of ATM service—you will need to find and then approach the owner of that location. This is the person you’ll need to strike a deal with. Here’s how to find and close deals with location owners (merchant proprietors) when starting an ATM business.
Finding Location Owners
There are many factors to consider when it comes to finding successful locations for ATM service. So after you have a list of leads—say, businesses with cash needs that are not too close to competing ATMs and are close enough to your home or work—you’ll need to get in touch with the owner or another “decision-maker.”
Whether you call ahead or stop by in person, speaking with an employee or even, sometimes, a manager isn’t enough. They can, however, help get you in contact with the owner/proprietor or decision-maker. This is the only person who really has the final say regarding adding an ATM to the location. So don’t waste your time pitching to anyone else, and don’t stop until you’ve spoken to the person in charge.
But how do you reach him or her, and what do you say when you do? ATMDepot sees so much value in cold calling as a strategy to close ATM placement deals with business owners that we’ve created a five-step process. Use these steps to guide you from researching your prospects to making the calls.
Our “ATM Cold Calling PDF Guide: How to Close Deals with Cold Calls in 5 Steps” in the Member’s Area of ATMDepot.com explains each step in detail, providing tips and advice along the way. It also includes complete scripts you can swipe so that you know exactly what to say on your calls and how to answer typical responses.
These scripts also strategically help you transition to further correspondence and eventually seal the deal. We want you to be successful in starting an ATM business. To give you an idea, here are some lines to get you started:
Scripts To Start
Introductory Pitch (Cold Approach)
This script is useful when you’re approaching a business owner for the first time when starting an ATM machine business.
Script:
“Hi [Owner’s Name], my name is [Your Name], and I run an ATM placement business. I noticed that your business has a lot of foot traffic. I wanted to offer you a way to increase revenue and customer satisfaction with no upfront costs or responsibilities. Would you be open to discussing how placing an ATM in your location could benefit your business?”
Follow-Up (If Interested):
“Great! Our ATMs can help increase foot traffic by giving customers easy access to cash, which typically encourages them to spend more money in your store. We handle everything—installation, maintenance, cash loading, and security. Plus, you can earn a portion of the fee from every transaction, so it’s an additional income stream for your business without any hassle.”
Benefits-Focused Script
Here, you emphasize how the ATM will directly benefit the business owner.
Script:
“Did you know that businesses with ATMs often see a 10–20% increase in sales? Customers with easy access to cash are more likely to spend it on high-margin items like snacks, drinks, and impulse buys. Plus, with an ATM, you’re offering an additional service that can set your business apart from competitors. We’ll take care of everything—installation, maintenance, and cash management—so you can focus on running your business. You will also experience a 10-20% decrease in credit card transaction fees since customers that prefer to pay in cash don’t like going into debt by paying with credit cards.”
Overcoming Objections
If the business owner hesitates or brings up common objections, here’s how you can respond.
Objection 1: “I don’t think I have the space for an ATM.”
“I completely understand. ATMs don’t take up much room, and we have different models that are compact and can fit into small spaces like a corner or next to the entrance. We even have wall-mounted units that don’t take up any floor space. I’d be happy to visit your store to assess the best placement so it doesn’t interfere with your current layout.”
“Security is our top priority. Our ATMs are equipped with advanced security features like tamper-proof locks, cameras, and alarms. Additionally, we monitor the machine remotely 24/7 and handle all cash replenishment and servicing, so there’s minimal risk to you.”
Objection 3: “What’s in it for me?”
“Great question. First, you’ll notice a reduction in credit card fees. If you’re getting $40 or $50 thousand in monthly credit card payments and paying 2 or 3 percent, you can potentially save a few hundred dollars a month. And, depending on the ATM usage, you can receive a portion of the surcharge fee from every transaction. An ATM can also increase foot traffic as customers become used to getting cash in a nearby secure environment versus an outdoor ATM. Customers with cash typically spend more, too, which means more revenue for your business. It’s a win-win situation.”
Closing Script (When the Owner Is Interested but Hesitant)
If they seem interested but aren’t ready to commit, you can use this script to close the deal.
Script:
“I understand you may want to take your time, but I’d like to reassure you that we make this process as easy and risk-free as possible. We don’t charge any installation fees, and you’ll save money on credit card fees and experience more cash sales as soon as the ATM is up and running. There’s no long-term commitment—if you ever feel it’s not working out, we can always remove the machine. Why not give it a try for a few months and see how it benefits your business?”
Revenue-Focused Script
If the owner is focused on financials, highlight how the ATM can create a passive revenue stream.
Script:
“With each ATM transaction, you can earn a portion of the surcharge. Even with moderate foot traffic, that income can really add up over time. For example, if just 5 people use the ATM a day, that’s 150 potential cash paying customers a month, and I’ll share a portion of the fee they pay with you. Over a year, that can add up to some nice additional income without any work on your part. Studies show that customers who withdraw cash often spend 25% of it on-site, so that’s more sales and less credit card transaction fees you’re paying.”
Trial Period Offer
If the business owner is reluctant to make a long-term commitment, offer a trial period.
Script:
“I totally understand if you’re hesitant to commit long-term without knowing the impact. How about we do a trial run for a few months? We’ll handle the setup, maintenance, and servicing, and you can see firsthand how having an ATM impacts your business. If you feel it’s not the right fit, we can always part ways with no strings attached.”
Offering to Solve Pain Points
Some businesses may have had bad experiences with ATMs or may feel that it’s unnecessary or may have had one in the past.
Script:
“I understand you may have concerns about ATMs (or you had a bad experience with your vendor), but I assure you, I pride myself on being the local ATM operator in our area and want to earn your business as well as others’. We provide top-of-the-line machines with low maintenance and handle all the management aspects like cash replenishment and security. If you’ve had issues with unreliable ATMs in the past, I guarantee I’m local, available, and won’t let you down.”
Urgency Close
If they’re interested but need a push to act quickly, create a sense of urgency.
Script:
“We currently have a few machines available that can be installed quickly. If you’re interested, I’d recommend acting soon since spots in high-traffic areas are limited. I’d hate for you to miss out on the opportunity to start earning extra revenue and benefiting from increased customer spending.”
Now, it’s important to tailor these scripts to your specific situation. For example, don’t offer to remove the machine at any time for any reason and then include a breach of contract clause in your site location agreement. Keep in mind that if you have to suddenly move your machine, you will be out of business until you find and negotiate a new location. Don’t offer it in your script if you aren’t equipped or prepared to do that! On the other hand, if you are open to it, it could make a great negotiation point.
Furthermore, you need to know precisely what ATM features and security measures you have in place. Then, refine your script to give an accurate picture of how you are prepared to handle security.
And you don’t even have to offer a share of the surcharge upfront if you don’t want to. Sometimes, the benefits of increased foot traffic, more sales, and reduced credit card fees are enough incentives.
Essentially, when starting your ATM business, you can effectively build trust and close deals with location owners by using a friendly, consultative, problem-solving approach.
Other Tips and Strategies for Starting an ATM Machine Business
A good script is great for combating any nervousness you might feel about approaching location owners. But you want to make sure you are prepared for however that conversation goes. There are a few things you can do.
First, it’s important to practice active listening when negotiating a deal. Location owners won’t want to work with you if you seem pushy or give them the impression that you’re not listening to their rejection or concerns. Don’t stick so much to a script that you fail to respond meaningfully to the lead.
Second, it’s a good idea to have business cards or fliers ready to leave behind with owners who are hesitant or want more time to think. This can help remind them of your offer so that when they are ready, they know how to contact you. A business flier or pamphlet can also contain an overview of your offer, the process, and the benefits to supplement what you deliver in your script. This way, the owner has both heard and read what you have to say.
Finally, ask for referrals! This is a simple way to turn a “no” into a “yes.” There’s another benefit to leaving something like a business card or flier behind: tell the owner to refer you to anyone who might be looking for ATM service. This can alleviate some of the pressure, too, and give the owner another way to help you out if they aren’t personally interested at the time.
Use Scripts When Starting an ATM Machine Business
If you are starting an ATM machine business and are dreading the negotiation of a location, take our advice:
Use scripts that are proven to work. You can find ATMDepot’s “ATM Cold Calling PDF Guide: How to Close Deals with Cold Calls in 5 Steps” in the Member’s Area of ATMDepot.com. This guide lets you know what to do and how to do it. Don’t let nervousness or not knowing what to say stop you from starting an ATM machine business right now.
https://i0.wp.com/atmdepot.com/wp-content/uploads/2024/10/Scripts-That-Work-1080-x-1080-px.png?fit=1080%2C1080&ssl=110801080Amber Ivenhttps://atmdepot.com/wp-content/uploads/2022/12/ATM-Depot-Logo.pngAmber Iven2024-10-09 15:37:092024-10-25 14:27:16Scripts That Work: How to Close Deals with Location Owners When Starting an ATM Machine Business
I need an ATM for my business. Which one should I purchase? How do I know if I’ve made a good decision? How do I know if I’ve gotten a good deal?
If you’ve found yourself asking any of these questions, you are probably starting an ATM business for the first time. And while it might seem overwhelming to enter an industry where you don’t have a lot of experience or knowledge, the answers to your questions are quite simple.
Now, we aren’t saying it’s going to be an easy decision. There are a lot of factors to account for. That’s why, to help, we’ve outlined a list of considerations you’ll want to think about as you shop for and purchase an ATM for your business.
What Is the Best Type of ATM for My Business?
There are three different types of ATM machines: wall mount, freestanding, and through-the-wall (TTW). The main difference among the three is size.
Wall Mount
A wall mount ATM machine is the smallest type. For this reason, it is a good option for small businesses where there isn’t a ton of available floor space. This machine can be, as the name suggests, mounted to a wall or even set up on a table or counter. Due to its size, it also doesn’t hold as much cash as the other ATM types. So, wall mount ATM machines are optimal for businesses with lower cash needs.
Through-the-Wall
TTW machines are the largest type. They, as the name suggests, face through the wall of another room. This is great for security purposes since they can be loaded with cash from behind the safety of a locked door. They also provide businesses with the luxury of offering 24/7 ATM service if the ATM faces the outside of the building.
Round the clock operation of your ATM machine equals more revenue potential which you’ll need to cover the construction of the space for installation. But after that, ATM service isn’t restricted to the business’s hours of operation. A larger machine means more cash capacity. And with a 24/7 machine, you’ll need a lot of cash!
Freestanding
Freestanding machines are the most common ATM choice for independent ATM deployers (IADs). They take up relatively little floor space and hold enough cash to last most businesses a week or more at a time.
If you plan on purchasing an ATM machine before securing a location to operate from, you might not know what kind of space will be available for placement. But a freestanding machine is a safe bet because it’s easy to accommodate and install. If you are just getting started in the ATM business, chances are you’ll be looking for a freestanding ATM machine.
How Much Does It Cost to Purchase an ATM for My Business?
The cost of ATM equipment will depend on a few factors: type, model, and age.
There are three different types of ATM machines that range in size. The cost of each ranges accordingly: expect to pay more for a TTW machine than a wall mount. Freestanding machines fall somewhere in the middle. Then there are a number of different models that also range in cost based on the features they offer. Finally, you’ll want to consider whether you want a new or certified refurbished machine.
For example, you can get a refurbished Triton 9100 for between $1,199 and $1,495 or a brand-new Genmega 2500 for around $2,295. While the Triton is a great buy, it has a small screen compared to the Genmega. And the Genmega offers better features like a Windows OS and a GenCam.
When making your decision, it’s important to consider your budget and the features that are non-negotiable for you. What do you want your machine to look like and offer? What are the location and potential customer needs? And what can you afford?
Just be aware that some sites will try to sell machines that are no longer compliant. Don’t waste your money on a machine that won’t work on the network, and don’t fall for a “good deal” when you’ll have to turn around and spend your “savings” on repairs and/or upgrade kits. You might as well just get a new or certified refurbished machine!
Finally, if you opt for a refurbished machine, ensure that it is in fact certified refurbished. This means that, in addition to cleaning and decal replacement (cosmetic fixes), the machine has been upgraded and all repairs addressed. Some vendors will try to pass off used machines as refurbished when all they do is clean up the exterior!
What Is the Best Brand of ATM for My Business?
There are a few big names in ATM equipment that you can count on for reliability and longevity: Triton, Genmega, and Hyosung.
Triton is the only 100% made-in-the-USA ATM manufacturer. They have been a market leader since the 1990s. The Triton RL200, RL1600, and 9100 models can be purchased used and refurbished and are, therefore, great options for a smaller budget. Freestanding machine cost ranges from about $1,199-$1,799. ATMDepot.com carries the full line of Triton ATM machines.
Hyosung is a Korean-based company that first introduced its Nautilus Hyosung ATMs to the United States in 1998. Hyosung is considered to be the leading provider of ATM hardware, software, and service. They have a reputation for having the most reliable, durable, and flexible ATMs. Freestanding models can range in price from about $1,895-$2,755.
Genmega is one of the newest ATM companies, introducing their first ATMs in 2006. Genmega machines come standard with the Genmega GenCam. The GenCam takes a photo of everyone that uses your ATM so there is always photo proof when handling disputes. Genmega freestanding machines range from about $2,295-$3,295.
There really is no “best” brand when it comes to trusted names in the ATM industry. Compare prices and features to get the machine that suits you and your business needs. And keep in mind that if you are shopping refurbished, your options will be limited to the available stock.
Is a New or Refurbished Machine the Best ATM for My Business?
Again, this comes down to your budget and your preferences. What do you want? What can you afford? Can you find it available refurbished? Both are good, reliable options so long as you trust that the refurbishment is certified.
New machines will last you longer because a used or refurbished machine already has years of its life taken off of it. And, typically, the newer the machine, the more user-friendly it is. Every new model comes with adjustments and improvements from the previous. This means that functionality is improved both for the ATM operator and the ATM customer.
On the other hand, a refurbished machine can be cheaper and any mechanical kinks it might have had will have already been identified, addressed, and repaired. Just remember that if you fall in love with a particular type of machine, it might not be available refurbished. You’ll have a narrower selection, but the money you save can be applied elsewhere.
I’m Ready to Purchase an ATM for My Business!
Hopefully you now feel more confident about purchasing an ATM machine for your business. When you consider each factor individually, you’ll find that the decision is much simpler than you anticipated.
Write down your budget. Research options. List your preferences. Then purchase the machine that makes the most sense for you and your business needs. Consider the ATM location and customers. What do the need? Want? Expect? What kind of machine will make you the most money?
ATMDepot offers a complete array of ATM equipment (new, used, and certified refurbished). We carry the full line of Hyosung, Genmega, and Triton machines. We can quote you on any ATM machine even if it isn’t listed on our site. Simply inquire if you have a specific ATM model in mind.
Want to purchase an ATM somewhere else? You can still get processing from us, no purchase necessary! If you only need equipment, we match or beat most written quotes. Call to inquire about special sales, upgrades, flexible payment options, and financing.
https://i0.wp.com/atmdepot.com/wp-content/uploads/2024/09/What-Should-I-1080-x-1080-px.png?fit=1080%2C1080&ssl=110801080Amber Ivenhttps://atmdepot.com/wp-content/uploads/2022/12/ATM-Depot-Logo.pngAmber Iven2024-09-25 23:32:262024-11-25 20:31:10What Should I Consider When Buying an ATM for My Business?
