Voice Activated ATMs and New ADA Requirements

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Voice Activated ATMs and New ADA Requirements

Voice-activated automatic teller machines were designed to help people with visual impairments, including some elderly people, make financial transactions. Not every blind person can read Braille, and so ATM’s equipped with Braille keypads don’t always suffice. In addition, Braille keypads may allow blind people to enter the information they need to, but they don’t provide a means of delivering directions to visually-impaired customers. So unless a blind person were to walk into a bank already knowing exactly how to use the ATM, it might not be possible for him or her to make transactions without assistance from a bank employee. And waiting in line to ask an employee for help can be time-consuming, not to mention embarrassing. Indeed, in the past, some visually-impaired people tended to avoid ATM’s altogether.

However, a voice-activated ATM solves most, if not all, of those problems. Such a machine works like this:

  • A customer plugs his or her headphones into the ATM’s universal audio jack.
  • The ATM’s voice activation system is triggered.
  • The machine begins to speak to the customer, giving instructions, telling him or her which keys need to be pressed in order to complete a certain transaction.
  • The automated voice may also explain how to use the ATM’s Braille keypad, in case that customer does know how to read Braille.

Voice-activated ATM’s are not new. Banks large and small began rolling out this technology early in the first decade of the twenty-first century. For example, all new ATM’s purchased by Australian banks since 2003 have been voice-activated; banks in that nation began installing voice-activated ATM’s as part of a pilot program in 2002. Also in 2002, Banknorth, a small American chain of banks with headquarters in Portland, Maine, began to install voice-activated ATM’s in 400 of its banks, a program that was completed in cooperation with the National Federation of the Blind. In the end, Banknorth – now TDB Banknorth – spent five years and almost five million dollars to get these machines operational.

TDB Banknorth and others may have voluntarily set up voice-activated ATM’s, but today doing so is no longer optional for financial institutions in the United States; it’s mandatory. That’s because, between 2004 and 2010, the U.S. Department of Justice handed down a series of rulings on the issue of voice-activated ATM’s. The result of these decisions was that, as a new stipulation of the Americans with Disabilities Act, or ADA, all banks, credit unions and other financial institutions were required to install at least one voice-activated ATM in every location where they maintained ATM’s. The deadline for these installations was set at April 30, 2012 – the deadline had originally been March 15 of that year, but was extended to give banks enough time to purchase and install these devices. (These rulings came with other requirements for ATM’s as well, including guaranteed wheelchair access.)

It’s interesting to note that the estimated cost of a single voice-activated ATM can vary widely, depending on whether you ask a financial institution or you ask an advocacy group for the visually-impaired, such as the aforementioned National Federation for the Blind. But it’s somewhere between $1,000 and $10,000. Still, whatever the cost may be, most banks found it more economical to purchase entirely new machines rather than update old ATM’s with new software and processing capabilities.

Financial institutions which are not in compliance with the ADA’s voice-activated ATM standards risk lawsuits and other disciplinary measures. Still, in many parts of the country, some banks have yet to fully comply with the new law. In 2012, for instance, a visually-impaired, 30-year-old man name Robert Jahoda filed federal lawsuits against several banks in his home state of Pennsylvania, as well as a bank in Ohio, because they had not yet equipped their facilities with voice-activated ATM’s. Further, a Boston-based consumer protection website called Consumer World conducted a study one month after the voice-activated ATM law’s April 2012 deadline. Consumer World’s researchers traveled around Boston, plugging headphones into random samplings of ATMs all over the city. And the results of this survey were not too impressive: at least a quarter of the automatic teller machines that these researchers tried out did not have a voice activation capacity.

 

Is the ATM Business a Bad Idea?

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Is the ATM Business a Bad Idea?

Aspiring entrepreneurs who are looking to “get-rich-quick” always turn to ideas where they think they can put in the minimal amount of work, yet yield the maximum (and sometimes most ludicrous sounding) amount of money in a short amount of time. Sadly, they’re also the ones who are more likely to buy or invest in anything that “sounds” good without really researching and fully investigating the idea.

There is absolutely nothing wrong with buying or starting new businesses with the sole goal of making lots of money. But what IS wrong is when the idea of making large amount of money overshadows the amount of initial work and commitment that it will really take before any budding new business takes off the ground.

The ATM business is a very good entrepreneurial endeavor and does yield a lot of revenue for ATM owners. However, going into business as an ATM entrepreneur is just not right for some people and their mode of thinking, and can quickly turn into the worst thing they’ve ever done.

No Money

As an aspiring ATM entrepreneur, if you don’t have any reserved money to invest into this business, then it may be a bad idea for you. Although getting into the business only requires a nominal amount of money, you do have to and need to be prepared to spend something to get the business set up. This is not a cookie-cutter business or a “business-in-a-box” and you will see that you’re going to need to treat the investment as a serious endeavor and be prepared to spend a few thousand dollars. Whether you obtain a small business loan or borrow the money, you will need to have something to get started.

No Business Plan

If you don’t have a plan of action or a comprehensive business plan, it’s not a good idea to go full force into this business. However, without a business plan, it WILL be difficult for you to be successful in this business. Too often, new entrepreneurs think they can perhaps install a few ATM’s at random locations and just rake in the cash without planning or forecasting. A solid business plan will help guide you through setting up the business, establishing contacts, understanding and signing legal contracts, planning for business changes, including profitable times and when there’s a loss of revenue due to unforeseen circumstances. A good business plan will also guide you on how to effectively market your ATM business and even what type(s) of software products you’ll need to have for your ATM’s, depending on their locations.

No Legal Agreements

Speaking of legal issues, contracts that are properly signed and worded are of the utmost importance for this kind of business. Verbal agreements are certainly great to have, but in the ATM business, you need to have comprehensive agreement contracts that cover each area and responsibility of the business as well as ensuring that you are covered as a businessperson.

No Mentor

With those legal issues, marketing issues, finding good ATM locations and even locating ATM investors for your business can best be covered with the help of a business mentor. This would, of course, preferably be someone who has or is currently in the ATM business world. They can help guide you and offer suggestions on your ATM business journey. However, if you are planning to simply dive into the business without any mentoring or guidance, you may be taking on much more than you can handle. Yes, you can certainly have success without a mentor, but you’ll have that success much sooner and without as many hiccups if you secure a mentor to help you along the way.

So, Is the ATM Business a Bad Idea?

With the aid of a good mentor, solid business information and an acute awareness of what you can expect out of the ATM business, you certainly can find great success and form a profitable business. Regardless of the length of time it may take, which can be shorter or longer for each person, your goal should be to build a solid, profitable, sustaining ATM business that will reap monetary rewards and personal satisfaction.

ATM and Personal Security

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 The Importants of ATM and Personal Security

ATM and Personal Security

Automatic teller machines are cash dispensers and are a wonderful convenience item for those individuals who are busy with traveling or other life responsibilities and need access to cash in a hurry. But while they certainly can and do make life a little easier, they can also give pause to daily activities when using an ATM because there are other things other than fast cash that a person should consider for their own safety and personal security.

It is a common understanding in general that everyone needs to be careful for their safety when they’re using an ATM, but there are also some nuances that the person should be aware of as well. It’s important to be aware of small details regarding personal safety and security, but it’s also just as important to take the necessary steps that are required in order to protect a person’s physical body and his money. Here are a few tips in general of which it’s important to stay aware, but the tips will also list a few detailed tidbits of information in addition to the suggested item:

1. Avoid using any ATM if you are alone. Having someone to accompany you gives you more of a sense of security, and lessens the likelihood of someone approaching you that may have ill intentions. This also applies to if it’s day or night as well. It’s highly suggested to either take someone with you or choose to use the ATM when there is heavy foot traffic around the ATM.

2. Do not use ATM’s after dark, if possible. This is not a wise choice for either male or female, and the individual should make sure that they are not using any ATM that’s in a dark or poorly lit area. Also, avoid ATM’s that are flanked by walls, high bushes or even areas where there is none to little foot traffic. The more traffic there is around the area, the less likely there is for something to happen or someone to approach you. This also applies to using drive through ATM’s as well, although it may seem or appear to be a safe thing to do.

3. Examine your surroundings whenever you go to an ATM. Do this as you’re driving up to the machine in your car, walking up to the machine or even while you’re spotting the machine and are about to go up to it. Notice who’s around the area and whether or not they look like they “fit” in or if they’re standing idly by. If there are suspicious people or behavior going on around the ATM, do not use the machine and notify the authorities if the actions look like potential criminal activity may be going on.

4. Already have your card out and information ready to make the transaction once you approach the ATM unit. You don’t want to be looking and searching for anything once you’ve reached the ATM unit, and you certainly don’t want to be distracted just before you use the machine. Potential thieves can spot easy prey when they see a customer fumbling for their wallets or change purses, looking for their cards.

5. Protect your ATM card pin number, and also shield that PIN number while you’re making the transaction. This further ensures that no one can “phish” your information or gain access to your ATM account.

For the most part, ATM’s are very safe and secure to use, although nothing is guaranteed. However, it’s best to have in place as much safety and security plans in order to ensure your personal security. To ensure this, stay diligent and aware of your surroundings at all times, as well as security possibilities that may not, but can, occur.

 

 

The ATM Solo Entrepreneur

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What is the ATM Solo Entrepreneur?

The ATM Solo Entrepreneur

There are several divisions of the financial services industry that are profitable and fairly easy to maneuver, especially for those who have a keen interest in the industry. Just about any capacity of the industry can be simulated either with a large team of individuals or a one to two person operation. This includes anything from big banking institutions on the corners of large cities to a small team of financial consultants in a strip mall complex.

One such financial service or product that can be managed on a small(er) scale is that of the ATM entrepreneur.  The consideration of managing this type of business in a smaller way is in no way reflective of the amount of business that these entrepreneurs do, but rather it’s indicative of how many people or systems are in place to manage a (sometimes) multi-million dollar business, usually by one or two people.

Getting into the ATM business is not at all that difficult, but like any other profitable business, it does require careful planning and the time necessary to put in the work to get the business up and running. For those entrepreneurs who are new to the industry, getting involved with the ATM business will require that they perform thorough research to determine what methods, systems, products and services are right for them. They will need to find and work with reputable vendors and also find ATM machines that are affordable as well as current enough to keep up with any consumer demands for current and future usage.

The solo ATM entrepreneur usually doesn’t get to work with a team of employees. He essentially manages everything himself, down to re-stocking the ATM’s, troubleshooting any problems and working with other outside vendors to make sure the business is run smoothly.

Owning and managing an ATM business can be very lucrative, especially if the owner has multiple machines at different locations. In order to really be profitable, it’s a good idea to have as many machines as possible running so as to ensure a nice monthly profit from that investment.

At any given time, an ATM owner can easily manage as many 50 ATM’s at once. This of course depends on his personal preferences, but to effectively manage large ATM numbers, there are a few things that the solo ATM entrepreneur should have in place before proceeding.

  • A reputable ATM company will take the time necessary to explain the ATM business to a new ATM Entrepreneur to help ensure success.
  • Find a reputable ATM distributor or ATM Company to work with to buy and/or lease machines.  A reputable dealer may even offer to help find or arrange financing for the ATM machines for the owner, especially if they are just starting in their business.
  • It’s suggested to start slow and install one or two ATMs locally and be hands on to learn all the ins and outs of the ATM business.
  • Once the ATM Entrepreneur gains a thorough understanding of the business a larger portfolio should be considered in order to have a full time income.
  • When considering owning and operating a larger number of ATMs (more than 10), it’s important to consider working with accounting and legal professionals to develop a comprehensive, workable business plan that will turn the investment into profit within a reasonable amount of time.
  • Ensure your ATM Company and service provider is able to provide optimal service to include software updates, hardware upgrades and prompt telephone support for an ever-changing component of this type of business. Many times, software engineers and packages come with the services that are provided by the ATM distributor.
  • As a suggestion, it’s best to work within the local area as a new distributor before branching out to outlying areas. This makes it easier for the new distributor to capitalize on those already-established business relationships for possible machine locations.

There are many business owners who have trailed the path to ATM ownership. Looking to these individuals for guidance and direction is sometimes much easier and more preferable than trying to go do things alone. The business does require a lot of detailed, concentrated work on the front end to get things set up. However, once the initial set-up work has been done, then managing the ATM’s on a routine basis becomes easier as time goes along. Over time, the profits begin coming in as the business grows, making the investment much more worthwhile.

Senate Passes ATM Fee Disclosure Bill H.R. 4367

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Senate Passed ATM Fee Disclosure Bill

It was announced late Tuesday evening, December 11, 2012 that the Senate passed bill H.R. 4367, the bill to end the ATM dual fee notification requirement under Regulation E and protect ATM operators from frivolous lawsuits.

This bill will now be passed on to President Obama and will be effective upon his signature.

Note that it is still critical that signage be affixed to every ATM Machine and photo’s be taken with date-stamp (to keep on file) should any lawsuit be filed prior to the bill becoming law.  Proof of installed placards (signage) is your security to prove you installed it and vandals or others removed it to file the suit.  ATM operators must continue to protect themselves until this bill actually becomes law.  Visit our blog to keep informed of any new development.

For a rundown of Regulation E and Bill 4367 watch the presentation below.