Why Customer Convenience Matters: The Case for On-Site ATMs

On-site ATMs aren’t just “nice to have”. In today’s on-demand economy, they’re a competitive advantage. From easy payments to quick service, consumers increasingly choose businesses that make their lives smoother. One highly effective way to enhance convenience that is often overlooked is by offering on-site ATM access.

Whether you operate a retail store, restaurant, bar, event venue, or service-based business, installing an on-site ATM can improve the customer experience while also generating additional revenue. Customer convenience matters, and on-site ATMs continue to play a critical role.

Convenience Drives Customer Decisions

Customers expect immediate access to what they need, when they need it. While digital payments have grown, cash remains essential for many everyday transactions, especially tips, small purchases, and cash-only services.

When customers don’t have easy access to cash, they have to make certain decisions. They may leave your location to find an ATM elsewhere. They might have to reduce how much they spend. Or, they may choose a competitor that offers more convenience.

An on-site ATM removes this friction entirely, keeping customers engaged and spending within your business.

On-Site ATMs Increase Dwell Time and Spending

The longer customers stay on your premises, the more likely they are to spend money. An on-site ATM keeps customers from leaving mid-visit, encourages impulse purchases, and supports higher ticket totals, especially in cash-heavy environments.

Bars, nightclubs, dispensaries, festivals, and entertainment venues see this effect most clearly. But any business that benefits from discretionary spending can see similar results.

Supporting Cash-Preferred and Underbanked Customers

Not all customers rely on credit cards or mobile wallets. Many still prefer or even depend on cash due to budgeting habits, privacy concerns, or limited access to traditional banking.

By offering an ATM on-site, you make your business more accessible and inclusive, ensuring you don’t unintentionally exclude customers who prefer or require cash.

A Revenue Stream with Minimal Effort

Beyond convenience, on-site ATMs can be profitable. Depending on your setup, benefits may include surcharge revenue, lease or placement fees from ATM operators, and increased sales volume from retained customers.

Modern ATMs require minimal maintenance, and many placement models allow business owners to earn passive income without managing the machine themselves. ATMDepot.com’s placement program, for example, can put you in touch with a well-established and certified independent ATM deployer (IAD) who can install and operate an ATM in your store for free!

Reliability Matters More as Bank Branches Decline

As traditional bank branches continue to close, access to cash is becoming less centralized. Customers increasingly rely on retail-based ATMs, event and venue ATMs, and neighborhood and convenience-store machines.

Businesses that provide on-site ATM access help fill this growing gap, positioning themselves as reliable, customer-first destinations in their communities.

Enhancing the Overall Customer Experience

Customer convenience isn’t limited to one feature. It’s about the overall experience. An on-site ATM complements other service improvements by reducing checkout delays, preventing payment-related frustration, and making transactions smoother and faster.

When customers feel a business anticipates their needs, trust and loyalty follow.

Two Common Routes to On-Site ATMs

Convinced that an on-site ATM could benefit you? Here’s what to do next:

Businesses considering an on-site ATM generally choose between buying an ATM outright or participating in an ATM placement program. Each option offers distinct advantages depending on your goals, budget, and level of involvement.

Buying an ATM Outright

Purchasing an ATM gives you and your business full ownership and control over the machine and its operation. This results in certain unique benefits.

First, this route offers higher revenue potential. The more operational duties you share with another party, the more surcharge revenue you have to share. So if you handle all or at least most of the ATM operations, you earn the bulk of the surcharge income.

If you own the machine, you also retain complete control. This means that you set the surcharge fee amount, customize the branding, and operate on a schedule that works for you.

However, going this route means you have to cover the upfront costs for the machine, installation, and cash loading. Maintenance, repairs, and compliance also become your responsibility. And when you are off-site, cash management and monitoring fall on you, too.

This option is often best for high-volume locations or businesses that want maximum control and are comfortable managing the ATM as part of their operations. So if you can afford the upfront costs and have the time required to operate the machine, there is nothing wrong with purchasing and operating your own on-site ATM!

Participating in an ATM Placement Program

An ATM placement program allows a third-party operator to install and manage an ATM at your location.

In this arrangement, there is no upfront cost. The operator provides the ATM, installation, cash, and setup.

Management is hands-off, too. Maintenance, compliance, monitoring, and cash loading are handled for you by the IAD.

You don’t earn as much surcharge revenue from a placement program, but it can be a predictable source of some income (on top of the extra spending in your store). In some placement program arrangements, businesses can receive a monthly fee or per-transaction revenue share.

Drawbacks include lower overall revenue compared to owning the ATM and less control over surcharge pricing and machine branding. However, contract terms will vary by provider. It is important to negotiate a partnership that meets the needs of both sides documented in an ATM placement agreement or contract. 

Never enter into an agreement that you aren’t comfortable with and remember that you have leverage: ATM owners need locations to operate from.

Placement programs are ideal for businesses that want to offer customer convenience without operational complexity or capital investment. If you want to offer your customers the convenience on-site ATMs provide and increase foot traffic and spending in your business but don’t want to bother with the daily operations, a placement program is perfect for you.

Convenience Is a Strategic Advantage—On-Site ATMs Can Help

On-site ATMs are more than just cash machines. They can be a strategic tool for improving customer satisfaction, increasing revenue, and staying competitive in a convenience-driven marketplace.

When considering which route works best for adding an on-site ATM to your business, the right choice depends on a few factors. Think about how much transaction volume you can expect, how much capital you have available, and your own willingness to manage cash and equipment operations.

Both options improve customer convenience and help keep spending on-site. The difference lies in how much control and responsibility you want to assume.

For businesses looking to enhance the customer experience while creating new income opportunities, the case for on-site ATMs is clear: when customers have easier access to cash, everyone benefits. For more information about buying an ATM machine or partnering with an IAD, check out our ATM business guide for store owners and get started today!