Tag Archive for: How to start an ATM business

How to Start ATM Machine Business in 2025

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How to start ATM machine business in 2025? Well, not much has changed in the past few years. The ATM machine business is a pretty stable, reliable business model that doesn’t involve a huge learning curve. You don’t need any specific education, training, or certification to get started. 

Resolving to be healthy, wealthy, and wise this new year? Don’t wait for good fortune—make it. Make the wise decision to generate some semi-passive wealth. If you want to get into the ATM industry, we can tell you how to start ATM machine business in just a few simple steps.

There is a lot of information out there about the best way to start an ATM machine business. So we’ll break it down into a few simple steps and provide you with information you’ll need to keep up with current trends and evolving technology.

How to Start ATM Machine Business in 2025 in 5 Simple Steps

Step 1: Choose Equipment

The first step in how to start ATM machine business is to select your machine. You can purchase your machine from anywhere, really. But you have to keep in mind that you cannot simply purchase a machine and be in business. That machine must be connected to credit card networks, and that can only happen through a processing company.

So, it might be best to purchase your equipment from an ATM company that serves as a vendor as well as a processor. That way, you know that the equipment you purchase is compliant (more on this later) and will connect to the processing networks. 

Step 2: Paperwork and Contracts

Second, you’ll need to complete the necessary paperwork and contracts. Don’t be daunted, though. It’s really quite basic and nothing more than you’d need to start any new job or business venture.

You’ll need to provide a copy of your driver’s license, complete a background check, and submit an ACH form. This ensures that you are legally allowed to own an ATM business and lets the ATM company know where to deposit your revenue!

And, just like any other “job”, you’ll need to complete a W-9 form for tax purposes as well as any other contracts or documents required by the ATM company who will process your transactions. For example, the ATM company will need documentation of what denominations you plan to dispense and how much you plan to surcharge. This can always be changed, so don’t worry. Once you’re in business, you’ll get a better idea of what you need to service your customers. 

Step 3: Find a Location

This is the fun part. We can give you all the advice in the world, but when it comes down to it, you really know best. The best locations really depend on where you’re located. Where is there a gap in the market? What businesses do you already have a good relationship with who might benefit from ATM services? What locations are convenient for you to commute to?

These are all factors when it comes to choosing locations to partner with for ATM placements. But, of course, it comes down to a little bit of research on your part. What locations need ATM service? What locations are unhappy with their current provider or just need an upgrade? These are prime opportunities for you.

Then, once you find a location that is interested in partnering with you, you will want to develop a contract that meets the needs of both parties. Part of your startup paperwork will include a placement agreement that stipulates a number of policies. Will you share the surcharge revenue? Who is responsible for vaulting? Who will be providing the internet connection? What happens if one party wants out of the contract? These are all clauses you’ll want to consider in a contract between yourself and the location owner.

Step 4: Choose Your Surcharge

A major part of operating an ATM business is setting your surcharge fee. This is the fee that users pay to use your machine out-of-network from their own bank network. This is how you make money from your machine. This fee is increasing across the country, so anywhere from $3-$5 is becoming the standard. 

However, it’s a good idea to gauge the fees in your area to make sure you’re offering a competitive rate. It doesn’t make any sense, for example, to set a $4 surcharge fee if the ATM down the street offers ATM service for $3 a transaction. Alternatively, if the ATM down the street offers a $4 surcharge fee, you stand to make a lot more in just quantity if you offer a $3 surcharge fee.

Step 5: Install Your Machine

Once you have your equipment and location chosen, you can install! Installation is fairly simple. You can do it yourself or, if you choose, can hire a technician to install it for you. The most important installation tip is to bolt your machine down! Making sure that your equipment doesn’t budge is a huge deterrent to thieves.  

Your equipment can come pre-programmed. But if it isn’t, this is also something you can easily take care of yourself either with the help of a user manual, technician call, or video. Once you’re installed and programmed to communicate with the network, you’re in business and ready to make money!

How to Start ATM Machine Business in 2025: What’s Changed

Every year, there are advancements in technology, innovative solutions, and regulations and laws you must abide by. Existing ATM machine business owners know that it is their responsibility to keep up with these changes from year to year. 

But as a new ATM machine business owner, you simply need to be sure that all of the information you receive regarding how to start ATM machine business is relevant, up-to-date, and compliant. Here are some areas to consider:

Regulatory Updates and Compliance

Regulations are always changing no matter what industry you’re in. For the ATM industry, this might apply to accessibility and compliance with the Americans with Disabilities Act (ADA). Or it could apply to payment card industry (PCI) which involves ATM PIN pads and data encryption. 

Furthermore, the rise of cryptocurrency ATMs has attracted regulatory attention due to concerns over money laundering and compliance with financial laws. Operating such machines requires strict adherence to anti-money laundering (AML) regulations, and non-compliance can lead to legal actions.

In other words, ATM equipment you purchase and how you set it up matters and might change from year to year. But you don’t have to worry. There are a number of trusted resources available to guide you including your ATM company. It is their job to ensure that operators they contract with are fully compliant—that is, if you work with a reputable ATM company. 

Technological Advancements

Technology is always changing, too. Newer ATM technology is typically more user friendly, both for the operator and the customer, which is a benefit of purchasing the newest equipment you can afford.

Customers trust equipment that looks sleek, clean, and, well, functional. Moreover, the more convenient ATM features are, the more likely customers are to use it over competing machines. That equates to more transactions and more revenue for you. 

The market is experiencing a shift towards smart ATMs equipped with features like mobile integration, biometric authentication, and cash recycling capabilities. These advancements enhance user experience and operational efficiency, making them a competitive choice for new ATM deployments.

There’s also a growing trend towards ATMs that support contactless and cardless transactions, allowing users to initiate withdrawals using mobile apps or biometric data. Implementing such features can attract tech-savvy customers seeking convenience. 

A decline in physical cash usage could influence your business. However, while cash usage may decline, ATM service is still something consumers need and expect. Just because there are more payment options now doesn’t mean no one uses cash. It is still necessary and convenient in a number of situations. 

And while ATM fees are rising, that just goes to show that there is more money to be made in the industry. Whether you meet the market standard or offer a competitively low surcharge fee, chances are that customers will pay it for convenience’s sake, and that’s good for business.

Security

The more safeguards that are put into place, the more creative criminals get. When one barrier arises, a new breach is invented. Therefore, it is important to remain aware of innovative ATM attacks, tampering tactics, and potential points of a breach so that you can be proactive in preventing and closely monitoring your machines. 

You can’t spot tampering if you don’t know what to look for, and you can’t protect your machine if you can’t predict how someone might attack it. Vigilance is the most important thing you can do when it comes to ATM security. So you need to remain educated about what to look for and actions to take in response.

Tips for How to Start ATM Machine Business in 2025

As you work to start your ATM machine business in 2025, follow these simple tips to ensure you minimize mistakes and maximize success:

First, keep yourself informed of changing regulations. Regularly consult with ATM industry news sources and updates from your ATM company to ensure you remain compliant with the latest standards. 

Second, if your budget allows, invest in advanced technologies. Consider deploying smart ATMs with features like contactless transactions and biometric authentication to meet evolving consumer preferences.

Third, assess market demand. This might mean finding the most lucrative location or simply understanding regional cash usage trends so that you can adapt your business model accordingly. 

Finally, never compromise on security. Implement robust security protocols to protect against fraud and comply with anti-money laundering (AML) regulations, especially if dealing with digital currencies.

By staying knowledgeable of these developments and adapting your business strategy, you can position your ATM business for success in the evolving financial landscape of 2025. Ready to get started? ATMDepot.com can help. Get your free ATM startup kit or contact us today! Check out our complete guide on how to start an ATM business for beginners here. 

Happy new year! We at ATMDepot.com wish you health, wealth, and wisdom. It’s in your hands now!

How Does an ATM Business Work: Top 15 Questions New ATM Business Owners Ask

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So you want to be an ATM owner. But how does an ATM business work? You will want to know what to expect before you get started. And, if you’ve already gotten started, you might have some specific questions about what to do next.

You’re not alone. Here, we’ve compiled the top 15 questions new ATM business owners ask. 

Setup and Startup

1. Do I need any licenses or permits to operate an ATM?

You do not need a specific license to operate an ATM business, but you will need some sort of business name to complete the agreement with the ATM processor as your ATM vendor and to open a business bank account. 

You can establish a limited liability company (LLC) to separate your personal assets from your business liabilities. Or, the simplest and most common route among new IADs is to create a sole proprietorship and operate under a fictitious business name, or a DBA—doing business as. 

2. How do I choose a good location for an ATM?

High foot traffic areas like convenience stores, bars, malls, or near public transportation hubs are ideal. If you want your machine to make money, it’s got to be in a place where the most people see and use it. However, you will also want a location where there is the largest need for ATM service. This might be shopping centers, cash-only venues, or anywhere that is currently lacking ATM access. People will pay more for convenience.

You might want to start where you have already built a relationship. Any businesses you frequently visit will be easier to negotiate than colder leads. Regardless, the process is the same. Get in touch with the business owner, introduce yourself, pitch your offer, list the benefits, and provide your contact information. 

Offer a share of surcharge profits or other incentives to secure prime locations. You can also simply request a referral. If one business owner isn’t interested but knows someone who might be, locations that are seeking ATM service or want to change providers are easy ins! 

For more ideas, check out our list of some of the best ATM locations.

3. How much cash do I need to stock an ATM?

This depends on location demand, but typically $2,000 is a starting point. You might be able to get away with $1,000 if you have a tight budget, but keep in mind that the less money you load, the more frequently you might have to visit the bank and the machine to reload cash. This can create more work for you and cut into your profit. Monitor the transaction activity on your machine and stock as necessary depending on the cash needs of your customers.

Tech and Operation

4. Do I need to own the cash I put into the ATM?

Most independent ATM operators use their own cash unless they partner with a vault cash provider. Using your own cash saves you money on a cash vaulting service. Your ATM service provider will settle the ATM funds to your ATM business bank account from which you withdraw those same funds to restock the machine.

5. What software or services are required to run the ATM?

How does an ATM business work without software and credit card network connection? It doesn’t. You can’t simply purchase and place an ATM machine to operate your business. You’ll need ATM processing services to connect your machine to banking networks for transactions.

6. How often do I need to refill the ATM?

This depends on transaction volume and the cash capacity of the machine. High-traffic locations may require daily or weekly refills. Since weekends are typically high transaction days, it might be a good idea to refill the machine on a Thursday or Friday. 

Try to avoid refilling the machine at the same time every day. Keeping an unpredictable schedule will keep you and your vault cash safe from anyone who might be watching.

7. What if the ATM breaks down or has technical issues?

Most maintenance you can easily conduct yourself. For more complex problems, simply contact your ATM provider or other ATM technician for help. Consult the manual for your machine when necessary, and check YouTube for how-to videos to save yourself time and money hiring someone else. 

Know your machine well by monitoring the activity. That way you can identify errors and anomalies more quickly. The faster you resolve an issue, the less time you spend out of business, and the more money you make. This is where 24/7 customer support really comes in handy. But there are some common error codes you can quickly handle yourself.

8. How secure is my ATM from theft or fraud?

Your ATM machine is really no more vulnerable than any cash register anywhere. You simply need to remain vigilant and aware of potential threats. Just like you know where your purse or wallet is at all times or analyze your bank statements, secure your machine and monitor its activity.

Simple barriers can deter vandalism, theft, and tampering. Make sure your machine is firmly bolted to the ground. Keep a straight, clear path to the machine open for customers, but block the sides with furniture or displays to minimize physical and logical attempts to access the hardware and software. 

Keep your machine under surveillance. Whether it is always in view of a location employee or in the line of security cameras, advertising this kind of monitoring can deter criminals as well as reassure customers of their safety. 

Know your machine well. You don’t want someone to install a pinhole camera or fake front to your machine that would compromise customer account data. Regularly inspect your machine to ensure that it hasn’t been tampered with. The most important thing you can do is be vigilant. 

Finance and Profit

9. How do ATM owners make money?

For independent ATM deployers, most revenue comes from surcharge fees charged per transaction and, in some cases, a portion of interchange fees. Surcharge fees vary by location but typically range from $2 to $4 per transaction. 

How does an ATM business work if you don’t own and operate your own machines? Site locators who negotiate with location owners on behalf of ATM owners can request a flat rate or negotiate for a share of the surcharge. ATM vendors can mark up the price of ATM equipment to earn an upfront commission and/or keep a share of the surcharge for servicing the machine. And ATM vaulters can create a fee schedule that calculates rates based on distance and frequency.

10. How profitable is an ATM business?

Profitability depends on location, transaction volume, and operational costs. Some ATMs earn $300–$1,000+ per month. But remember that your profit is surcharge revenue less operating costs.

Most IADs expect to make an annualized return of 35%-70% or more. With just one machine, you can make a few hundred dollars a month. If you want to make thousands of dollars, plan to scale your business by adding more machines to your route.

Check out these formulas and calculators to help set the right surcharge fee and estimate your revenue.

11. What are the ongoing fees or costs?

Ongoing costs will include internet service, insurance, maintenance, and travel. 

While you can simply connect to and use the location’s internet service provider (ISP), you have much more control over your ATM operation if you purchase your own wireless device. The minimal cost is worth the benefits. If the location loses service for any reason, you are at their mercy and might not have control over communication with the ISP. In the meantime, your machine will be out of service and you’ll miss out on those transactions.

It is a good idea to purchase at least limited liability insurance. And some locations might require this as part of your agreement. It is relatively cheap and typically covers bodily injury, property damage, medical payments, and legal defense.

Maintenance costs might include service calls or replacement parts. You should also make sure you regularly clean the machine. Purchase a gentle cleaner to wipe down the machine. Replace any worn decals, and address any signs of vandalism as applicable.

Finally, depending on the number of locations you service and their distance from your home, you might consider fuel or other travel costs. 

Growth and Expansion

Yes, many operators expand their business by managing multiple machines in different locations. After you get comfortable with your first one, start scouting out other locations!

12. Can I operate multiple ATMs? 

The more machines you operate, the more money you stand to make. However, don’t create more work than you can manage. You always want to be able to provide good service to your locations to maintain a positive professional reputation.

Trends include mobile wallet compatibility, cryptocurrency transactions, and enhanced security features. Monitoring trends in the ATM industry is crucial for staying competitive, maximizing profitability, and ensuring the longevity of your business.

14. How do I monitor my ATM transactions and performance?

Your ATM processing company should set you up with online monitoring tools. This gives you access to a dashboard where you can, and should, track transactions, identify trends, meet cash needs, and watch out for unusual activity. 

15. Can I integrate additional services like bill pay or mobile recharges?

How does an ATM business work as people use cash less than digital payments? Well, some ATMs support additional financial services to increase usage and profits. Services might include utility bill payments, mobile phone recharges, money transfers, and gift card purchases.

First, determine if there’s a need for these services in your ATM’s location. Then, ensure your ATM model supports software updates or has the hardware capabilities for additional features. 

Find a processing partner that offers these services. Consider integration compatibility with your current ATM setup, service fees or revenue-sharing models, and customer support and troubleshooting assistance.

How Does an ATM Business Work: Now You Know

ATMDepot is a one-stop shop for your ATM business needs. You can purchase equipment, set up processing, and receive ongoing support and 24/7 customer service.

So how does an ATM business work? We hope we’ve answered your questions. If we missed anything, don’t hesitate to contact us!

7 Mistakes to Avoid in the ATM Business

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7 Mistakes to Avoid in the ATM Business

The ATM industry remains robust, with billions in cash transactions annually across the U.S. According to recent reports, Americans made approximately 5 billion ATM transactions in 2023, and demand remains high in cash-heavy locations like convenience stores, bars, and entertainment venues. ATMs can be profitable, but it’s essential to start with a well-planned approach to avoid common pitfalls.

ATM Business Mistake Wrong Surcharge - ATM Business Woman Pointing with ATMs Featured

1. Expecting Instant Profits

Many new ATM owners think money will start flowing immediately. However, success comes from choosing the right locations and understanding transaction volume. Research areas with high foot traffic like convenience stores and bars, and take time to study your potential customers.

2. Cutting Costs by Buying Used ATMs

While used ATMs might save money upfront, older models can have hidden issues, like outdated software or frequent breakdowns. Plus, old machines may not meet today’s security standards, like EMV chip readers and PCI-compliant keypads, which protect against card fraud. Investing in a newer, compliant machine can save you future headaches and costs.

Best ATM Models to Consider:

  • Genmega: Known for easy maintenance, user-friendly design, and a built in camera "GenCam"
  • Nautilus Hyosung: High-tech, compliant models with built-in security features.

For details on these models, visit ATMDepot’s Equipment Page.

3. Underestimating the Cash Needed to Refill ATMs

Keeping your ATM stocked with cash is essential. Each machine’s cash needs vary depending on traffic and transaction frequency, but running out of cash too often means lost business. Plan based on location, refill schedule, and holidays or events that might increase traffic. If you have multiple machines, monitoring and managing cash refills can prevent costly, unnecessary trips.

4. Skipping Required Upgrades

Compliance is crucial in the ATM business. Your machine must meet PCI standards for data security and support EMV chip cards for fraud prevention. Failing to comply can lead to fines and loss of customer trust. Newer machines are typically compliant but always check with the manufacturer.

5. Skipping Dedicated Banking Relationships

Working with a bank that understands the ATM business is essential. Many banks hesitate to work with ATM owners, but a dedicated bank account is vital for managing cash flow and establishing trust. Look into local banks or credit unions and explain your business plan to ease concerns and build credibility.

6. Setting Too Low or Too High a Surcharge

Some operators set their fees low to attract users, but this can limit profitability. Review what competitors charge in similar locations, and set a fee that provides value without cutting into your profits. Slightly higher fees are usually accepted in areas where convenience is a priority, like bars or tourist spots.

ATM Business Mistake wrong surcharge

7. Choosing Low-Traffic or Inaccessible Locations

Location is everything. High-traffic areas like convenience stores, gas stations, and entertainment venues tend to yield higher transaction volume. However, low-traffic spots can be costly without foot traffic. When selecting a location, consider its visibility, competition, and whether it’s easily accessible at all times.

Steps for Finding the Right Location:

  • Research High-Traffic Spots: Look for convenience stores, bars, and areas with steady foot traffic.
  • Talk to Local Business Owners: Offer a portion of surcharge revenue as an incentive.
  • Check Nearby ATM Competition: Ensure your location is convenient without too many competing ATMs

Components That Boost ATM Reliability

Reliable equipment is crucial in the ATM business. High-quality machines from trusted manufacturers offer dependable performance and include necessary components like cash dispensers, secure card readers, and fast connectivity.

Cash Dispenser: Prevents jams and ensures quick transactions.
Secure Keypad & Card Reader: Protects user information.
Dependable Connectivity: Ensures fast, reliable transactions every time.
Check ATMDepot’s Equipment Guide for compliant machines and helpful insights.

Ready to Start Your ATM Business?

With a solid plan, you can avoid these common mistakes and build a profitable ATM business. Start by investing in dependable equipment, picking high-traffic locations, and maintaining compliance for customer safety. For more resources, check out ATMDepot.com for equipment, placement tips, and guidance on setting up your ATM business.

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7 Best ATM Business Start Up Resources

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Are you equipped to handle your own ATM business start up? An ATM business is the ultimate side hustle because of its simplicity. But that doesn’t mean you have to go it alone. In fact, we highly recommend that you don’t. Why not learn from and rely on others with years of experience to get up and running as quickly as possible and with minimal mistakes?

If you are interested in an ATM business start up but don’t know where to begin, there are resources for that. If you don’t know how to fund an ATM business start up, there are resources for that. And if you don’t know how to maximize your profits once you’re in business—you guessed it—there are resources for that, too!

One of the best things about an ATM business start up is that it is so accessible. You don’t have to have any particular education, training, or experience to be successful! All you need to be is resourceful.

Starting an ATM business can be a profitable venture for anyone. Here are some valuable resources and tools that can provide you with the knowledge you need to get off the ground.

1. ATM Industry Resources

The ATM Industry Association (ATMIA) was created in 1997. It is a global nonprofit trade association established to service the ATM industry. It offers resources like guides on starting ATM businesses, compliance, and best practices. They also offer educational webinars and conferences.

The National ATM Council (NAC) is another nonprofit trade association that provides resources, support, and industry updates for ATM operators in the U.S. This council has dedicated itself to ethically and effectively representing the business interests of ATM owners, operators, and suppliers in their efforts to provide safe, secure and convenient delivery of cash to consumers. 

However, for more personal, localized support, seek resources from other organizations and mentors, too.

2. ATM Equipment Suppliers

You can get information on ATM equipment from the major manufacturers themselves: Nautilus Hyosung, Genmega, and Hantle. Reaching out to these suppliers can provide you with information on machine costs, features, and other equipment or technical support.

ATM distributors like ATMDepot can provide you with these resources as well. ATMDepot offers a complete array of ATM equipment (new, used, and certified refurbished). This includes the full line of Hyosung, Genmega, and Triton machines as well as BITCoin sidecars, and Crypto Kiosks.

ATMDepot can quote you on any ATM machine even if it isn’t listed on the website. Simply inquire if you have a specific ATM model in mind. An ATM Machine purchase is not required for our ATM processing services.

Many distributors offer bundled services like machine equipment, transaction processing, installation, maintenance, and more. In addition to receiving equipment support, for example, ATMDepot offers free ATM processing even if you’ve already purchased equipment from somewhere else. Another benefit of purchasing equipment from an ATM distributor rather than from the manufacturer is that you can typically get a discounted price!

3. Training and Educational Resources

Websites like Udemy or Coursera may have online courses on ATM business start up basics including compliance, customer service, and technical maintenance. But to ensure you are getting the best information for your time and money, you want to seek out mentors you know you can trust. 

This might be someone you know personally who has experience in the industry. Or it might be someone with an established reputation for expertise and success. Join networking groups or seek out mentors with experience in the ATM business who can provide guidance and insider tips.

Be wary of anyone promising to make you rich, though. Those ATM business “gurus” have established entire fleets of ATM machines in order to generate the thousands of dollars they advertise. That kind of profit isn’t the norm for the average ATM business operator.

Instead, seek out an ATM business mentor who can really walk you through the process from start to finish of owning and operating your first ATM machine. Then, once you start generating revenue, you can look into scaling your business. 

ATMDepot.com’s own founder and CEO, Noah Weider, created the ATM Business Road Map specifically for this purpose. With decades of experience behind him, Weider is motivated by the growing need for successful local ATM business owners and a desire to help them generate residual income. 

4. Support and Community Resources

You can also find support online and in your own community. Reddit has an ATM business subreddit where you can connect with other operators for advice, support, and troubleshooting. There are a number of ATM business Facebook groups like ATMDepot’s ATM Business Entrepreneurs. Even general entrepreneurial groups can be helpful.

5. Financial and Accounting Resources

ATM Business Start Up Funding Resources

You might be wondering where you’re going to get the money for your ATM business start up. Well you might not have to look very far. There are a number of ways you can start an ATM business with no money saved up. Your resources might include major credit cards; loans from friends, family, and/or a potential business partner; a line of credit with your bank; ATM leasing; or even an ATM business equipment financing program. 

ATM Business Start Up Bank Account Resources

You will also need to open an ATM business bank account. Unfortunately, not all banks accommodate this. Your number one resource here is your own, current bank. Let them know what you need and find out what they can do for you. It’s a good idea to start where you already have a good, established relationship (and multiple accounts). This is imperative to a healthy ATM business banking relationship. 

If your bank does not accommodate ATM business bank accounts, maybe they know of one that does. If all else fails, check out these best banks for ATM business. You can even search for the most accommodating branches in your state!

Accounting and Bookkeeping Resources

Once you start generating revenue, you’ll need to keep track of your finances. This is how you will measure your return on investment (ROI) and in turn your profit. Accounting software tools like QuickBooks, Wave, or Xero can help manage your business’s finances, track profits, and keep tabs on expenses. 

But your number one resource will be your remote monitoring dashboard. This is set up by your ATM processor and keeps a digital record of all ATM activity. Use this to monitor your machine’s activity frequently so that you can make the most informed decisions about cash vaulting, address anomalies, and keep track of what goes into and what comes out of your machine and when.

6. Location Resources

You can visit your local chamber of commerce for help identifying locations that might be in need of ATM service. These could be areas that frequently experience heavy foot traffic during select events, businesses that are cash only, or new businesses that might not have been approached or sought out ATM service yet.

Google Maps is another popular resource for scoping out locations. Google Maps allows you to see where ATM service is already offered and where you might be able to fill a gap in the market. You can also use Google Maps to get street views and read reviews of businesses you might be considering approaching. 

You want your ATM to get a lot of business, so locations that are popular are going to be the best ATM locations. Google, Yelp, and other reviews can let you know whether a business is one you are interested in working with. A location’s reputation could affect your own business.

Some of your best results, though, are going to come from local networking. Connect with local business owners and managers who may need an ATM in their establishment. Bars, restaurants, gas stations, and convenience stores are common ATM locations, especially ones that you frequent and have already built relationships with!

7. Marketing Resources

Once you have your equipment and you’ve found a location in which to install it, you want to draw attention to it and maybe even consider placing more machines! You can use some of the revenue generated by your first machine to do some light marketing.

It’s a good idea to have business cards and flyers printed out and ready, even before you get your first placement. ATM business cards are useful if you find yourself in an unexpected conversation. Who knows? Offer a business card, and maybe you’ll get a lead! Referrals are much easier when you have business cards at the ready.

ATM business flyers are better for leaving information behind when you are unable to speak with the location owner in person or when the location owner is hesitant. Flyers provide more information than business cards which allows location owners to think about your service and offer without the pressure of making a decision on the spot.

Services like Vistaprint or Canva allow you to create business cards, brochures, and other marketing materials to attract potential clients (businesses that may want your ATM installed). For the environmentally conscious, dot. is a new business card technology that allows you to share your details digitally from smartphone to smartphone!

And, of course, you can build your brand through any number of social media platforms. Add a link to your very own custom independent ATM deployer web page. ATMDepot’s team of professional web designers can create an affordable web design for your local ATM business and add you to the ATM Providers Near Me Directory, giving your ATM business instant credibility.

Your ATM Business Start Up Is Ready!

If uncertainty and lack of information was holding you back from getting your ATM business start up off the ground, now you have a host of resources that say otherwise. There is no shortage of information, advice, and resources available to you. 

There are no secrets when it comes to starting an ATM business. At the end of the day, all you really need is a clear goal and tenacity. Thousands of people have been where you are and are eager to share their knowledge and advice. Contact ATMDepot with any questions you might have, and get started today!

Scripts That Work: How to Close Deals with Location Owners When Starting an ATM Machine Business

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We’ve heard you! Several of our new ATM business entrepreneurs say that one of the most difficult parts of starting an ATM machine business is finding locations and closing deals with location owners (proprietors). If you want to avoid spending hundreds of dollars a month renting space for your ATM, you’ll want to find business owners who can benefit from having an ATM on-site. This creates a win-win-win scenario for you, the location owner, and the customers!

Once you locate a gap in the market—areas that might be in need of ATM service—you will need to find and then approach the owner of that location. This is the person you’ll need to strike a deal with. Here’s how to find and close deals with location owners (merchant proprietors) when starting an ATM business.

Finding Location Owners

There are many factors to consider when it comes to finding successful locations for ATM service. So after you have a list of leads—say, businesses with cash needs that are not too close to competing ATMs and are close enough to your home or work—you’ll need to get in touch with the owner or another “decision-maker.”

Whether you call ahead or stop by in person, speaking with an employee or even, sometimes, a manager isn’t enough. They can, however, help get you in contact with the owner/proprietor or decision-maker. This is the only person who really has the final say regarding adding an ATM to the location. So don’t waste your time pitching to anyone else, and don’t stop until you’ve spoken to the person in charge.

But how do you reach him or her, and what do you say when you do? ATMDepot sees so much value in cold calling as a strategy to close ATM placement deals with business owners that we’ve created a five-step process. Use these steps to guide you from researching your prospects to making the calls.

Our “ATM Cold Calling PDF Guide: How to Close Deals with Cold Calls in 5 Steps” in the Member’s Area of ATMDepot.com explains each step in detail, providing tips and advice along the way. It also includes complete scripts you can swipe so that you know exactly what to say on your calls and how to answer typical responses. 

These scripts also strategically help you transition to further correspondence and eventually seal the deal. We want you to be successful in starting an ATM business. To give you an idea, here are some lines to get you started:

Scripts To Start

Introductory Pitch (Cold Approach)

This script is useful when you’re approaching a business owner for the first time when starting an ATM machine business.

Script:

“Hi [Owner’s Name], my name is [Your Name], and I run an ATM placement business. I noticed that your business has a lot of foot traffic. I wanted to offer you a way to increase revenue and customer satisfaction with no upfront costs or responsibilities. Would you be open to discussing how placing an ATM in your location could benefit your business?”

Follow-Up (If Interested):

“Great! Our ATMs can help increase foot traffic by giving customers easy access to cash, which typically encourages them to spend more money in your store. We handle everything—installation, maintenance, cash loading, and security. Plus, you can earn a portion of the fee from every transaction, so it’s an additional income stream for your business without any hassle.”

Benefits-Focused Script

Here, you emphasize how the ATM will directly benefit the business owner.

Script:

“Did you know that businesses with ATMs often see a 10–20% increase in sales? Customers with easy access to cash are more likely to spend it on high-margin items like snacks, drinks, and impulse buys. Plus, with an ATM, you’re offering an additional service that can set your business apart from competitors. We’ll take care of everything—installation, maintenance, and cash management—so you can focus on running your business. You will also experience a 10-20% decrease in credit card transaction fees since customers that prefer to pay in cash don’t like going into debt by paying with credit cards.”

Overcoming Objections

If the business owner hesitates or brings up common objections, here’s how you can respond.

Objection 1: “I don’t think I have the space for an ATM.”

“I completely understand. ATMs don’t take up much room, and we have different models that are compact and can fit into small spaces like a corner or next to the entrance. We even have wall-mounted units that don’t take up any floor space. I’d be happy to visit your store to assess the best placement so it doesn’t interfere with your current layout.”

Objection 2: “I’m concerned about security.”

“Security is our top priority. Our ATMs are equipped with advanced security features like tamper-proof locks, cameras, and alarms. Additionally, we monitor the machine remotely 24/7 and handle all cash replenishment and servicing, so there’s minimal risk to you.”

Objection 3: “What’s in it for me?”

“Great question. First, you’ll notice a reduction in credit card fees. If you’re getting $40 or $50 thousand in monthly credit card payments and paying 2 or 3 percent, you can potentially save a few hundred dollars a month. And, depending on the ATM usage, you can receive a portion of the surcharge fee from every transaction. An ATM can also increase foot traffic as customers become used to getting cash in a nearby secure environment versus an outdoor ATM.  Customers with cash typically spend more, too, which means more revenue for your business. It’s a win-win situation.”

Closing Script (When the Owner Is Interested but Hesitant)

If they seem interested but aren’t ready to commit, you can use this script to close the deal.

Script:

“I understand you may want to take your time, but I’d like to reassure you that we make this process as easy and risk-free as possible. We don’t charge any installation fees, and you’ll save money on credit card fees and experience more cash sales as soon as the ATM is up and running. There’s no long-term commitment—if you ever feel it’s not working out, we can always remove the machine. Why not give it a try for a few months and see how it benefits your business?”

Revenue-Focused Script

If the owner is focused on financials, highlight how the ATM can create a passive revenue stream.

Script:

“With each ATM transaction, you can earn a portion of the surcharge. Even with moderate foot traffic, that income can really add up over time. For example, if just 5 people use the ATM a day, that’s 150 potential cash paying customers a month, and I’ll share a portion of the fee they pay with you. Over a year, that can add up to some nice additional income without any work on your part. Studies show that customers who withdraw cash often spend 25% of it on-site, so that’s more sales and less credit card transaction fees you’re paying.”

Trial Period Offer

If the business owner is reluctant to make a long-term commitment, offer a trial period.

Script:

“I totally understand if you’re hesitant to commit long-term without knowing the impact. How about we do a trial run for a few months? We’ll handle the setup, maintenance, and servicing, and you can see firsthand how having an ATM impacts your business. If you feel it’s not the right fit, we can always part ways with no strings attached.”

Offering to Solve Pain Points

Some businesses may have had bad experiences with ATMs or may feel that it’s unnecessary or may have had one in the past.

Script:

“I understand you may have concerns about ATMs (or you had a bad experience with your vendor), but I assure you, I pride myself on being the local ATM operator in our area and want to earn your business as well as others’. We provide top-of-the-line machines with low maintenance and handle all the management aspects like cash replenishment and security. If you’ve had issues with unreliable ATMs in the past, I guarantee I’m local, available, and won’t let you down.”

Urgency Close

If they’re interested but need a push to act quickly, create a sense of urgency.

Script:

“We currently have a few machines available that can be installed quickly. If you’re interested, I’d recommend acting soon since spots in high-traffic areas are limited. I’d hate for you to miss out on the opportunity to start earning extra revenue and benefiting from increased customer spending.”

Now, it’s important to tailor these scripts to your specific situation. For example, don’t offer to remove the machine at any time for any reason and then include a breach of contract clause in your site location agreement. Keep in mind that if you have to suddenly move your machine, you will be out of business until you find and negotiate a new location. Don’t offer it in your script if you aren’t equipped or prepared to do that! On the other hand, if you are open to it, it could make a great negotiation point.

Furthermore, you need to know precisely what ATM features and security measures you have in place. Then, refine your script to give an accurate picture of how you are prepared to handle security.

And you don’t even have to offer a share of the surcharge upfront if you don’t want to. Sometimes, the benefits of increased foot traffic, more sales, and reduced credit card fees are enough incentives.

Essentially, when starting your ATM business, you can effectively build trust and close deals with location owners by using a friendly, consultative, problem-solving approach. 

Other Tips and Strategies for Starting an ATM Machine Business

A good script is great for combating any nervousness you might feel about approaching location owners. But you want to make sure you are prepared for however that conversation goes. There are a few things you can do. 

First, it’s important to practice active listening when negotiating a deal. Location owners won’t want to work with you if you seem pushy or give them the impression that you’re not listening to their rejection or concerns. Don’t stick so much to a script that you fail to respond meaningfully to the lead.

Second, it’s a good idea to have business cards or fliers ready to leave behind with owners who are hesitant or want more time to think. This can help remind them of your offer so that when they are ready, they know how to contact you. A business flier or pamphlet can also contain an overview of your offer, the process, and the benefits to supplement what you deliver in your script. This way, the owner has both heard and read what you have to say.

Finally, ask for referrals! This is a simple way to turn a “no” into a “yes.” There’s another benefit to leaving something like a business card or flier behind: tell the owner to refer you to anyone who might be looking for ATM service. This can alleviate some of the pressure, too, and give the owner another way to help you out if they aren’t personally interested at the time.

Use Scripts When Starting an ATM Machine Business

If you are starting an ATM machine business and are dreading the negotiation of a location, take our advice:

Use scripts that are proven to work. You can find ATMDepot’s “ATM Cold Calling PDF Guide: How to Close Deals with Cold Calls in 5 Steps” in the Member’s Area of ATMDepot.com. This guide lets you know what to do and how to do it. Don’t let nervousness or not knowing what to say stop you from starting an ATM machine business right now.