15 Questions to Ask When Starting a Business

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There are a number of questions to ask when starting a business to make sure you have a plan and clear expectations. You don’t want to go into business blind, so asking yourself the right questions can help you prepare for success.

Here, we have 15 questions to ask when starting a business. While these questions usually apply to conventional small businesses, they apply to ATM businesses too. 

An ATM business is unconventional in the sense that you aren’t selling a product, you don’t work directly with the public, and you don’t own your own location. But an ATM business owner has many of the same responsibilities as any other business owner. 

There are certain universal considerations, decisions, and liabilities that go into starting a business. We’ve tried to summarize them here so that you can go into business for yourself as an ATM owner with a clear direction and no surprises along the way.

1. What is my business idea and expectations?

The first of many questions to ask when starting a business is what your idea and expectations are. There are many ways to start a business in the ATM industry. So what aspects appeal to you the most? 

Do you want to own and place your own machine? Do you want to start a route of many machines? Would you rather sell machines to locations that want to operate the ATM themselves? Would you like to negotiate placements for other ATM owners? Do you just want to sell a service to other ATM owners like vaulting or technical support? Are you interested in getting into Bitcoin ATMs? 

Once you have a clear idea of your business goal, you can start taking the appropriate steps in the right direction. Managing your expectations early on can save you time and money you’d spend changing your mind mid-way through the start-up process.

2. Is there a market for my service?

Your business idea might (and should) depend on the market. Consider where you live and what opportunities are available to you. If you live in a small town, you might have better success operating your own machine than trying to manage others as there might not be many other independent ATM deployers (IADs) in your area.

You also want to consider the placement of an ATM machine. Are you able to identify a gap in the market? Is there an area with a clear need for ATM service? Are there ATMs in your area that are often out-of-order, outdated, or poorly managed? 

These are questions to ask when starting a business in the ATM industry so that once you have your machine, you know where to put it and how well you expect it to perform. An ATM machine with no transactions won’t make you any money.

3. What are the initial startup costs?

You want to think about the initial startup costs of starting your business so that you know how to budget for and fund your business. As an IAD, you’ll want to plan for the costs of ATM equipment, installation and programming, and vault cash.

4. What are the ongoing expenses?

After the startup costs, how much should you expect to deduct from your revenue in operational costs? This might include ongoing maintenance, wireless service, insurance, and any revenue you share with other parties like the location owner. 

Not every ATM business has the same ongoing expenses. Some you will want to budget for right away; others you can add once you start making money. You may or may not have a revenue share, but you’ll figure that out when you negotiate the placement. But it’s good to have some money set aside for maintenance costs like technical support, tampering or vandalism, and cleaning supplies. 

5. How will I fund my business?

Once you have a good idea of the initial costs of starting an ATM business, you’ll need to figure out how to fund it. If you already have a few thousand dollars saved up, you can fund the business yourself. Fortunately, ATM business startup costs are relatively low, so you should be able to fund the business with your own money, via credit card, or through a loan from a friend or family member.

You might need to decide whether to register as a sole proprietorship, partnership, LLC, corporation, etc., based on legal and tax implications. You will want to set up your business bank account under this entity. A simple route for IADs is to create a sole proprietorship or an LLC and get a fictitious business name, a “doing business as” (DBA), to avoid conducting business under your own name.

7. What technology and tools do I need?

Operating your ATM machine will require some technology and tools. Some are nice-to-have and others are need-to-have. For example, the installation will require certain drills and bits. But you don’t have to handle the installation yourself. If you hire this part out, you don’t have to worry about procuring the installation tools.

Technology that is nice-to-have might include cameras for surveillance or a wireless router to avoid relying on a location’s unpredictable internet service provider. 

Technology that is need-to-have is remote online monitoring. You will want to be able to track your ATM activity from anywhere 24/7. This will help you keep your assets safe as well as keep your machine up and running without any lapses in service.

8. How will I handle day-to-day operations?

Just like you can choose what role you want to play in the ATM industry (IAD, vaulter, technician, etc.), you can choose which aspects of your business to handle and which to hire out. It depends on your level of comfort, how much time you have/want to invest in your business, and how much profit you want to make. 

For example, you can hire someone to vault your machine for you, or you can do it yourself. Just weigh the costs of hiring someone else against the amount you are willing to “pay yourself” for taking the time to handle that aspect of the business.

9. What is my unique value proposition?

This question requires you to identify what sets your business apart from competitors and why customers should choose you. Now, as an ATM owner, there are two ways to look at this:

First, you want to consider the value you offer to the location where you will place your machine. Will your ATM bring in new business? Will it add a much needed service to existing customers? How will the location financially benefit from having an ATM on the premises? These are questions to ask when starting a business so that you know how to approach location owners with a proposal to place an ATM machine on-site.

Second, you want to consider the ATM users. Why should passersby use your machine rather than one a couple of blocks down or at the bank? Can you offer better security? A competitive surcharge fee? Coupons? Superior customer service? Ask yourself these questions, and then do it.

10. How will I handle customer service?

Again, you have two angles to consider here:

How will you ensure that the location owner does not have any problems working with your or your machine? Will you be available to handle any unexpected issues? Do you have a partner or someone you trust to act in your stead if you have to be away? How quickly will you be able to address any problems?

Do you have a process in place for handling customer complaints? What happens if there is a discrepancy with a withdrawal? What if there is a security concern? Is it clear who users should contact and how? Answering these questions early on will save time and money later.

11. What is my pricing strategy?

Really, as an IAD, the only pricing you need to worry about is the surcharge fee. You want your surcharge fee to be low enough to encourage transactions but high enough that you make a decent ROI and profit. There are a number of factors to consider when setting your surcharge fee including any preferences of the location owner and revenue share. 

Remember that your surcharge fee can change, too. You might start low to encourage traffic and then raise it once it’s steady. Or you might start high to reach your ROI quicker. Monitor the activity and trends and adjust the surcharge fee accordingly to find the “sweet spot” that satisfies both the customers and your own business goals.

12. What is my marketing strategy?

When you have your ATM installed and ready to go, you’ll want to think about advertising it. People can’t use your ATM if they don’t know it exists. So how will you encourage transactions? Thinking about this early can help you get a head start and budget extra features into your startup costs. 

For example, you might want to invest in a topper for your ATM machine, custom graphics, and/or a light-up ATM sign for the location window. Speak with the location owner as well to see about offering coupons to encourage transactions and increase in-store sales.

13. What is my growth strategy?

Depending on your business goals, you may or may not plan to grow your business. However, if you do, you will want to think about your growth strategy early to better manage your expectations and work toward that goal purposefully.

You could grow your business by offering additional services (vaulting, placement, technical support, etc.) or by adding more machines to your route. There is nothing wrong with managing just one machine. But the more machines you operate, the more profit you will earn.

14. How will I measure success?

It’s important to set goals for yourself in any endeavor, especially in business. Otherwise, how will you be motivated to keep going? Make a list of SMART goals so that you always know what success looks like, how to achieve it, and how to measure it. Then, you can make adjustments along the way as your business improves, you learn more, and your financial and other goals evolve.

15. What are the potential risks and how will I mitigate them?

Finally, one of the most important questions to ask when starting a business is how to mitigate potential risks. Predicting and planning for risks early not only helps to minimize disasters but also helps overcome obstacles that might be standing in your way of taking the next step. 

Having a plan for the worst case scenario can help put your mind at ease knowing that there’s nothing you can’t handle. Whether it’s a technical problem, a security issue, or a breach of contract, document a procedure you can use to address it. There’s a good chance you’ll never have to, but it’ll be worth it for peace of mind.   

Conclusion

Hopefully this extensive list of questions to ask yourself when starting a business makes the journey smoother for you. We’ve tried to think of everything so that you don’t have to. You don’t have to have any specialized knowledge or training to start an ATM business. But we know that not knowing what to expect can keep many people from taking that first step. And encountering unexpected barriers along the way can keep them from taking the next step.

If you work with ATMDepot, you will receive all of the support you need from choosing the right equipment to negotiating placements to ongoing technical support and business advice. What are you waiting for? Get your ATM business start-up kit today!

7 Top ATM Business Training Programs

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ATM business training isn’t a requirement of starting an ATM business. But it sure can help! One of the many great things about starting an ATM business is that anyone can do it. You don’t need any specific certification, education, or training. However, if you want to save yourself time and money that avoidable mistakes can cost you, it might be worth it to invest in an ATM business training program so that you can start making money fast.

Now, we know you have a lot of options when it comes to ATM business training programs. And that can be overwhelming, especially with so many scam websites out there. 

So, to help, we’ve compiled this list of 7 top ATM business training programs that come up with a basic internet search to help you determine which program is right for you.

Insure ATM – ATM (Online) Training

Insure ATM Global Distribution and Services offers an online training program for ATM technicians. This training material won’t walk you through the ins and outs of starting an ATM business as an independent ATM deployer (IAD). Instead, this training program is designed for ATM business owners who employ a workforce of ATM technicians. They promise a comprehensive training solution customized to fit the needs of your technicians.

Their training classes are all entry-level and concern the use of ATMs and their installation, removal, upgrading, servicing, and repair. Insure ATM is a global supplier of original spare parts of the world’s major ATM brands with significant experience and keen understanding of the industry and a multilingual sales team. 

However, they are based out of the Netherlands which might create a barrier for US-based ATM owners. Furthermore, their training only covers ATM-machines and parts of the latest types of NCR and Diebold Nixdorf which are not the most common independent ATM models in the US. 

ATMMachines.com: Start Your Own ATM Business Empire

National ATM Wholesale offers an ATM business online course that promises to help you build a six-figure income without any capital or credit. Founder Justin Gilmore is proof that you can start an ATM business without a specific background in ATMs or sales, a high school diploma, or even money. 

Their ATM business training course covers everything for starting an ATM business from ATM placement to branding to value-added services. They warn that this is not a “get rich quick” scheme, emphasizing the value of hard work and dedication to the training and the business. What’s more is they offer a full refund after your first placement to help motivate you to see it through to the end!

Udemy

There are a number of different courses available to you on Udemy. The biggest concern here is that basically anyone can publish a course on this site, so it’s hard to tell the quality of the information before you spend your money. 

The publishers of courses like “The ATM Machine Business Crash Course,” “How to Start A Successful ATM Machine Business,” and “How To Get Started In The ATM Business- Complete Blueprint” are individuals rather than full-fledged companies. That means that they will not offer ongoing support, equipment, contracts and documentation, or online monitoring. You will have to get all of that from a separate ATM processing company and/or vendor.

Now, because of this, these ATM business training courses will be among the cheapest you’ll find, ranging from about $29.99-$64.99. This price corresponds to the amount of information you’ll receive: 30 minutes – 2.5 hours of videos, 1 article, and a few downloadable documents. And honestly, you can find a lot of basic information online for free whether in blog articles or by joining a Facebook group for ATM entrepreneurs and just asking questions.

ATMIA

The ATM Industry Association (ATMIA), a leading non-profit trade association that represents the entire global ATM industry, is the authority on ATM machines and operations. ATMIA serves more than 9,000 members from around 500 companies located in 70 countries spanning the entire ATM ecosphere, including financial institutions, independent ATM deployers, equipment manufacturers, processors and a variety of ATM service and value-added solution providers.

Naturally, they offer training courses and support to their members. However, rather than focus on helping IADs start an ATM business from the ground up, their business training courses are more specific. For example, they offer separate training for vault managers, first line maintenance (FLM) technicians, operations supervisors, and customer service representatives. There is also a security training course. 

ATMGurus

ATMGurus offer hands-on, in-field repair ATM training. Again, their training is specific to servicing most retail ATMs rather than becoming an IAD. Furthermore, their training is on-site, not online. While their training facility is located in Long Beach, Mississippi, they do offer to travel to you. So if you are in the area looking for hands-on FLM training, this could be beneficial for you.

If you want to become an ATM technician, you can check out their comprehensive retail ATM training program. Or, if you’d like to become well-versed in servicing your own Hyosung, Genmega, or other model, you can check out those specifically curated classes. They also encourage you to request any particular training you might be looking for and are struggling to find.

ATM Freedom University

ATM Freedom University promises to unlock a reliable stream of passive income every year with their ATM Business Partnership Program. They will build out your entire ATM business from the locations to the ATMs to full certification. And they guarantee your first placement in 90 days or your money back. 

Their exclusive training will show you how to build out a profitable ATM business from scratch…if you’re an investor or business owner with at least $10,000 in investment capital…. This training is not for the average Joe looking to start learning the ATM business one machine at a time. Instead, it’s for someone with enough money to invest in a number of machines right away. So if you don’t have a lot of start-up cash, this ATM business training is not for you.

ATMDepot.com: ATM Business Roadmap 

ATMDepot.com offers a complete roadmap to financial success by showing you how to start an ATM business. This ATM business training will help you start your business as an IAD with live support available every step of the way. ATMDepot.com is an ATM processing company, so you can purchase equipment, process transactions, use their online monitoring system, and receive ongoing support throughout the course of your training and beyond. 

While other training programs claim to be comprehensive, ATMDepot.com’s ATM Business Roadmap takes you through the start-up process taking complete beginners with no knowledge of the ATM industry to purchasing and placing their first machine. But the ATM business training doesn’t stop there. 

You can continue to grow your business by adding more machines to your business, revisiting the roadmap as necessary. ATMDepot.com will provide you with all of the tools and resources you need, answering all of your questions along the way. You’ll have lifetime access to a community of ATM business moguls who have your back.

The ATM Business Roadmap Training System is given by ATMDepot.com founder himself, Noah Wieder, who has been in the business for 30 years. He’s seen it all and therefore can help you avoid costly mistakes so that your ATM business venture goes as smoothly as possible. 

The ATM Business Roadmap is suited for both those looking to get started with one machine and earn a little extra spending money and those looking to scale up to 12 – 24 machines and make a couple grand each month. This makes this business training program not only comprehensive but also universal.

Not sure? Try it out and get a full refund within 30 days of purchase or after the first three modules (a dozen lessons!) if it isn’t right for you.

Give Yourself the Gift of Financial Freedom

Whichever route you decide to take, the new year is right around the corner. There is no better time to start looking into ways to get out of your dead-end job and just finding your next stream of income.

As you reflect on the past year, think about whether or not what you’ve been doing is working for you. If it isn’t, it might be time for a change. Ask yourself: Am I a talker, a dreamer, or a doer? This year, be a doer. Go into business for yourself where you call the shots and make money while you sleep, travel, and pursue other hobbies. 

For these reasons and more, an ATM business is the ultimate side hustle. What are you waiting for?

7 Reasons to Start an ATM Side Gig

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Side gig, side hustle, side business—whatever you call it, many people are looking for flexible ways to make extra money in addition to their regular jobs. As the cost of living continues to raise and salaries struggle to keep up, extra income streams are increasingly sought out and pursued.

But what side gigs are best? And how do you get started? Here, we’ll explain the best qualities to look for in a side gig and why an ATM side gig might be right for you.

What is a Side Gig?

A side gig is really anything you do to generate income in addition to your main source of income. Technological advancements, changes in consumer behavior, and economic factors have contributed greatly in recent years to what is now known as the “gig economy”. 

Technological advancements and a changing work environment spawned by the Covid-19 work-from-home movement have created more freelance, part-time, or short-term job opportunities facilitated by digital platforms. Side gig opportunities have diversified to include not only ridesharing, food delivery, and freelancing, but also virtual assistance, online teaching, and remote project-based work.

One of the key attractions of the gig economy is flexibility. People seek out side gigs that provide them with the ability to choose when and where they work, providing greater autonomy over their schedules. However, side gigs often lack the job security and benefits associated with traditional employment. This leads to financial stability and long-term sustainability concerns for those who come to rely on the income. 

But what if there was a flexible, financially stable, sustainable, and even scalable side gig opportunity? Would you be interested? If so, then an ATM side gig might be right for you!

7 Reasons to Start an ATM Side Gig

1. Flexibility

Like we said before, flexibility is probably the most important quality to look for in a side gig. It has to work around your schedule which might include a full-time job, family responsibilities, hobbies, etc. Rather than leave your full-time 9-5 to head to a part-time job from 6-10, a side gig should be something you do because you can not because you have to.

Flexibility means you aren’t devoted to a set schedule. You can set your own hours and work when you’re available. Not only does an ATM business provide you with this flexibility, it goes a step further by offering passive income.

2. Passive Income

Passive income is money that you generate even when you aren’t working. An ATM business can earn money while you work your regular job, travel, or even sleep! Once you set up your machine, it works for you. Aside from vaulting and periodic maintenance, there is really only a little time you need to devote to an ATM side gig compared to other hustles. There aren’t many side gigs that offer this kind of freedom.

3. Freedom

Freedom doesn’t just refer to the ability to set your own schedule or make money while you go out with your friends. It also means being your own boss. A part-time job comes with a set schedule, a boss, a dress code, etc. Freelance projects and gigs come with clients and deadlines constantly looming. And while there are many side gigs that allow you to work from the comfort of your home, an ATM business doesn’t restrict you to a computer screen for hours a day.

Operating an ATM machine isn’t just a side-gig; it’s a small business, and you are the owner. This puts a lot of power in your hands. You make all of the decisions. 

4. Low Overhead

Now, since your ATM side gig is really a small business, that does mean it will require some initial investment. The biggest costs will be the ATM equipment and vault cash, but other side gigs have their costs as well. Rideshare and delivery services come with fuel costs as well as general wear, tear, and mileage on your vehicle. Online teaching and other internet-based gigs might require extra computer equipment, software, or training.

Not only are ATM startup costs low, they also pay for themselves quickly and provide stability and sustainability. Again, these qualities are hard to find in a side gig.

5. Steady Demand

Have you ever heard the phrase, “Cash is king?” Well it is, and that’s good news for ATM owners. Despite the rise of digital currency and payment options, cash still has its place in society. It isn’t going anywhere anytime soon. 

There are still many situations where cash is necessary and/or preferred. And there are a number of benefits of using cash rather than card. This means that there is regular, predictable income to be made with an ATM machine as opposed to other side gigs that might require you to bid for jobs, sell yourself short to keep up with competition, or rely on seasonal opportunities. What could be better than steady demand? How about scalability.

6. Scalability

An ATM business is different from other side gigs because it is scalable. Want a raise? Increase your surcharge fee. Want to save up for a trip or new vehicle? Invest in another machine! Once you have one ATM machine up and running, there is nothing stopping you from owning more. 

In this way, you have full control over how much money you make. What’s more is your ATM business could even end up replacing your main source of income. You could quit your regular job to focus solely on making passive income with ATM machines!

The possibilities are endless, and you have the power to make your ATM side gig look however you want.

7. Diversification

There are lots of ways to make money in the ATM industry. Keep in mind that you don’t have to own and operate your own machine to make money in the ATM industry. You could negotiate locations for other ATM owners. You could just be the cash vaulter for someone else’s machine. Or, you could be an ATM salesperson and sell machines to businesses that want to operate one themselves.

Even if you do own your own ATM machine, you can still pick and choose which tasks you handle and which you outsource. Your ATM business is completely customizable.

How to Start an ATM Side Gig

Yet another benefit of starting an ATM side gig is that anyone can do it. It doesn’t require any specific certification, training, or education. Of course, training and education resources are available and valuable, but they are far from required. You can start an ATM side gig in just a few simple steps.

First, you will need to select and purchase your equipment. Then, you need to find a processing company to work with. This is how you will get your machine to communicate with the credit card networks. Many ATM processing companies like ATMDepot are also vendors, so you can take care of both of these tasks in one place.

Next, you need to find a bank that can supply you with regular vault cash. When opening an account, let the banker know about your ATM business and cash needs. This can help them prepare and let you know whether or not they are in a position to maintain an account for your ATM business.

You also need to find a place to operate your machine from. You want to find a place with a lot of foot traffic that’s not too close in proximity to a competing ATM machine. But basically, you just need to find a business that is interested in reaping the many benefits of an on-site ATM machine so that you can install your ATM there and generate surcharge revenue.

Once you find a location and order the equipment, the next step is installation and programming. After that, just advertise that your ATM machine exists and start making money.

Start an ATM Side Gig Today!

Convinced? ATMDepot.com offers a wealth of resources, both paid and free, to help you get started in the ATM industry. You can also expect continued support throughout the course of your business with ATMDepot as your ATM processing company. 

Whether you want to supplement your main source of income, own a business already and want to add another revenue stream, or are interested in replacing your regular job with ATMs, ATMDepot.com has everything you need. We have startup kits available for everyone from ATM entrepreneurs to store owners. 

For more information, join our ATM Entrepreneurs Facebook group, or contact us! If you are really serious about starting an ATM business, check out our Member’s Area where you’ll have access to negotiation scripts, videos, contract templates, and more.

If you’re looking for a simple way to make some extra money, start your ATM side gig today!

ATM Placement: Top 13 Cash-Only Businesses

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Cash-only businesses are prime locations for ATM placements. Why? Well because of the demand for cash of course! With the prevalence of debit and credit cards and other digital payment methods like ApplePay and GooglePay and even Bitcoin, it might seem like cash is dying out. We’re here to tell you that it’s not.

Cash will always have its place in society because it is tangible, it is traditional, and it is immediate. When goods and services are paid for in cash, the transaction is over. Done. There’s no hassle, no technology, no extra fees, no paper trail, no wait time, and no reversals.

So, if you find a business that is cash only, try to get an ATM placement there. Because many people no longer carry cash unless they plan ahead. And when customers visit cash-only businesses and they don’t have any, your ATM machine then gets that business. Want to know where to find cash-only businesses? Keep reading. 

Why Are There Still Cash-Only Businesses?

It might seem shocking (and maybe even a little inconvenient at times) that there are still cash-only businesses in this age of digital payments. However, don’t underestimate the power of the dollar bill. There are many reasons why some businesses in particular benefit from cash-only payments.

First of all, cash payment is immediate. There are no declined payments, invalid PIN issues, card swipe errors, etc. to deal with. There are also no fraud claims or chargebacks to handle (and pay for whether in time, fees, or lost product). 

Second of all, electronic payments require special equipment from the card reader to the network connection. Cash transactions can be processed rain or shine, with or without electricity or internet connection. This simplifies the transaction for many small businesses and minimizes extra equipment costs. It also ensures that transactions are processed smoothly without having to worry about technical issues.

Maybe most importantly, cash payments don’t cost the business anything to process. Every time a business processes a debit or credit card payment, it has to pay a processing fee. This is why you might see some businesses charge extra for debit and credit payments; it’s to help them cover these processing fees. 

So, not only are cash payments simpler for businesses, but they are then able to pass savings onto their customers by minimizing their operational costs. If you haven’t guessed already, small, local, “mom-and-pop” businesses benefit the most from cash-only payments. Many examples of these made our list of top 13 cash-only businesses.

Top 13 Cash-Only Businesses (In No Particular Order)

Food Truck Parks

Food truck parks make the list for a few reasons. They are trendy and popping up everywhere. If you can get an ATM placement in the vicinity of food trucks (where people gather to hang out, have fun, and spend money…), you are sure to see a reward. 

Food truck parks draw large crowds, especially on the weekends. This kind of regular, predictable business can make it easier for you to manage your own ATM business. 

Because each food truck vendor is its own small business, it’s common for some to accept cash only to simplify their business model and keep operational costs to a minimum. However, even if all food trucks aren’t cash-only, access to an ATM is still beneficial as cash can speed up transactions and reduce long lines and wait times. 

Small Local Gift Shops

Two keywords here: “small” and “local”. Again, small businesses benefit the most from cash payments because credit card processing fees cut too deep into their profits. Local shops and businesses are typically inherently small because their target audience is localized and limited. 

Furthermore, gift shop inventory is usually made up of tchotchke-like items. Cash-only payments make more sense for low-ticket sales because customers aren’t as concerned about paying off purchases over time.

Farmers Markets

Farmers markets are outdoor venues. This means that many booths don’t have access to power or strong, reliable internet connection for electronic payment processing. And while there are nifty workarounds like Square, farmers and other market vendors might not be tech savvy enough to bother. Add to this the simple, back-to-basics atmosphere of a farmer’s market, and you’ve got an increased demand for cash.

Laundromats

Not only are most laundromats still cash-only, it’s also a fairly reliable industry. Just like society won’t phase out cash any time soon, we also aren’t likely to phase out laundromats. There is more and more demand for laundromats as the population increases. 

There are also no large laundromat chains. This makes it easier to get an ATM placement since a small, local business isn’t likely to have the resources to partner with a bank for ATM service like a chain would. There are card-operated machines and even reloadable laundromat cards, but these often malfunction and are out of order. You want your ATM to be available when that happens.

Coffee Shops

With coffee shops, you’re again looking for small and local. Chains have the overhead and the reliable customer-base to be able to justify the credit card processing fees. Local coffee shops benefit more from cash-only payments and aren’t expected to offer a wide variety of payment options. 

Customers of small, local coffee shops go there for a simple, personalized experience. They know what to expect. And sometimes, that “cash only” sign even adds to the appeal.

Nail Salons

This is another booming industry. Nail technology is advancing, and “self-care” has become a term eagerly adopted by many and often applied to justify beauty services. 

The salon experience is enhanced by receiving services regularly. It isn’t enough to go once; you have to maintain your look. Therefore, regular salon-goers build relationships with salon employees over time. This increases their desire to pay with cash.

Some salons are cash-only because they are small businesses; nail salon chains are rare. But even if there’s a salon near you that does accept electronic payments, those employees are still encouraging their regulars to pay with cash because of the benefits. It’s an immediate payment, there are no payment processing fees, and it isn’t automatically taxed.

Cash payments are more personal, and when a nail technician gets comfortable with a customer, it becomes easier to request cash payments. That’s why nail salons make good ATM placements.

Barber Shops

Although your local barber shop or beauty parlor is probably not a chain, your payment isn’t always going directly to that shop itself. Many barbers and beauticians pay shops to rent a chair, space, equipment, etc. 

So while we might have you convinced that credit card processing fees hurt small business profits, think of what it can do to a freelancer or independent contractor’s already miniscule income. That processing fee is basically coming out of their paycheck. This is why you will find that many barber shops and beauty parlors are cash only. 

Mom-and-Pop Restaurants

Why are mom-and-pop restaurants often cash-only? You guessed it! They are small businesses that can’t always afford to have thousands of dollars of credit card processing fees cut out of their profit. Servers also rely heavily on tips for their income. Cash tips allow restaurant employees to take money home every night rather than waiting for a paycheck.

Additionally, depending on the age and/or location of the restaurant or business, it might not be set up for electronic payment processing. The technology in the location might be outdated, and businesses in rural areas might have troubles with weak, unreliable internet connection.

Or, the owners just might not have the savvy to handle the technical side of electronic payment processing. There is the traditional aspect to consider as well: “It’s the way we’ve always done it.” Sound familiar?  

Fairs/Carnivals

Fairs and carnivals are great opportunities for mobile ATMs. You can operate your ATM business seasonally or when these events are in town. Fairs and carnivals draw large crowds, and statistically, the more people who pass by your machine, the more transactions you’re likely to see. 

People also expect to spend money at fairs and carnivals. There’s food, drink, rides, games, vendors…. And one major convenience of cash for families is that it can easily be shared among members. When your kids want to do different things, just send them each off with a few bills to spend how they please. Would you be so giving of your card?

Flea Markets

Flea markets are good places to find a demand for cash because cash makes a good bargaining token. The price of most items at flea markets is negotiable, and the thought of an immediate cash payment is tempting to sellers. If a buyer can offer a cash payment, he or she can typically get a better deal. 

Craft/Art Shows

Vendors at craft and art shows don’t have the business resources to dedicate to payment processing equipment. Artists also make freelance-style, low income, so payment processing fees become an unfair burden. 

Marijuana Dispensaries

These opportunities are becoming harder to find because of the degree of necessity of cash at these locations. Because marijuana is still illegal at a federal level, marijuana dispensaries find it difficult to get payment processing companies (which are federal institutions) to work with them. Similarly, dispensaries are unable to operate their own ATM machines. 

This means that cash is the number one form of payment for marijuana dispensaries, and they are also top locations for independent ATM machines.

Christmas Tree Lots

A Christmas tree lot today, a fireworks stand tomorrow, these locations are great opportunities for mobile outdoor ATM machines. Due to the temporary, outdoor setting, electronic payment processing equipment can be an unnecessary hassle for these business owners. And, of course, Christmas Tree Lot Bob is in business for himself; he doesn’t want to pay credit card processing fees….

How to Find Cash-Only Businesses

Now you know what kinds of businesses are typically cash only, but how do you know which ones are near you without driving all over town?

Of course, you can check a business’s website to find out what forms of payment they accept. But this assumes that you already have an idea of a particular business or you’re just spending a ton of time online researching any business that comes to mind.

You can narrow your search by using online directories like Yelp and Yellow Pages and maybe even apply a “cash only” filter. Google Maps can provide you with business information, too, and can even go a step further by letting you know if there are already ATMs in the vicinity.

Other sources that can provide you with a business’s payment options include social media profiles and pages, personal experiences of family and friends, and review sites and forums like Reddit. But maybe the quickest, most efficient method is to simply conduct a web search: “cash-only businesses near me” or “cash-only businesses in (city) (zip code)”.

The most effective method is to call or visit a business in person. But again, for the sake of efficiency, you might do this in conjunction with another method above so that you only spend this time pursuing previously vetted leads.

How to Negotiate ATM Placement at Cash-Only Businesses

Negotiating ATM placement at cash-only businesses comes down to listing the benefits of cash payments. By placing an ATM at any small business, you encourage cash payments which minimizes credit card processing fees, pass the savings rather than the burden onto the customer, and avoid turning away cashless customers. 

Keep in mind, you don’t always have to look for strictly cash-only businesses for a good placement opportunity. You could find a small business that currently charges a fee for electronic payments. Or a small business that wants to move to cash only. All of these situations are good opportunities for ATM placement because of the demand for and benefits of cash. 

For more ATM machine placement and negotiation tips, check out ATMDepot.com’s Member’s Area where you can gain access to scripts and other helpful resources.

5 Ways to Improve ATM Safety

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ATM safety is just as important as monitoring any other area where financial transactions are made or cash is kept. Where there is money, there will be thieves trying to get to it.

You don’t need to abandon your ATM business because of potential risks. It is no more vulnerable than any cash register anywhere. You simply need to remain aware of threats. Just like you know where your purse or wallet is at all times, or monitor your bank statements for unauthorized transactions, or keep your personal vault barricaded and locked, utilize this same diligence to improve ATM safety.

Make sure you take appropriate precautions and don’t cut any corners when it comes to securing your ATM machine. Follow these 5 ATM safety tips to ensure that your assets as well as your customers’ data remain secure.

Common Threats to ATM Safety

ATM safety threats apply to the ATM cash itself as well as to customer card information and account access. ATM attacks can be logical or physical. 

Physical Attacks

Physical attacks include equipment damages in an attempt to access the cash inside. Thieves can go as far as trying to remove or steal the entire machine from a location or even using explosives to breach the chassis, or front, of the machine.

Equipment attacks typically happen after hours when no one is around and pose little threat to customers. However, physical attacks can threaten customer safety in other ways. For example, customers can be robbed after making a withdrawal, or they can be forced to make withdrawals or give up financial information.

Physical attacks can also threaten customers through ATM tampering. Pinhole cameras, fake fronts, skimmers/shimmers, Lebanese loops, and counterfeit PIN pads are all ways thieves can gain access to customer bank cards and PINs and therefore access their accounts and funds.

Logical Attacks

Logical attacks, on the other hand, refer to software hacking. Some attackers attempt to infect ATMs with malware or hack into the ATM’s operating system to gain control over the machine and steal information or cash. This threatens customer data as well as the cash inside the ATM. Some hackers are content with collecting account numbers and PINs while others can cause the ATM to malfunction resulting in the emptying of the vault through seemingly legitimate transactions.

But don’t worry. Independent ATM breaches aren’t that common, especially if you take the right ATM safety precautions. First of all, the more fortified a machine is, the less likely someone is to try to breach it. The more time and effort a breach requires, the more risk that’s involved. Furthermore, experienced thieves know that independent ATM machines don’t hold enough cash to make the effort worth the risk.

5 Ways to Improve ATM Safety

Here are some ways you can improve ATM safety for both your business and your customers:

Utilize Surveillance

First and foremost is to have eyes on the machine at all times. Whether you place your machine in direct eyesight from the register or install security cameras or both, witnesses are sure to deter thieves. Your location may already have security cameras on the premises, or you can install your own fairly cheaply from retailers like Costco or Amazon (we recommend a two-camera system). If you have an outdoor machine, it might be in view of the cameras of neighboring businesses. 

Whatever the situation, it doesn’t hurt to put up a sign that alerts passersby that the machine is under video surveillance. This not only helps deter thieves, but it also makes customers more comfortable using your machine knowing that they are less likely to be approached. And if anything happens, it can be reassuring to know that there will be video evidence.

Some machines come equipped with a camera system as well. A standard feature of Genmega machines, for example, is the GenCam camera system. This allows customers (and criminals) to see themselves on screen. For criminals, this is a huge deterrent. They definitely don’t want their face captured and can see right away that it will be. For customers, they can better monitor their surroundings and protect themselves from “shoulder surfers”, attackers looking over their shoulder to observe their PIN as it’s entered.

Light ATM Area

Another simple way to improve ATM safety, deter crime, and increase customer comfortability is to make sure the ATM area is well-lit. The more attention your machine receives, the better. You don’t want users or thieves to feel obscured from the public eye. This can deter customers and embolden criminals.

You want the machine to be secured and barricaded, but not hidden. There is a fine line between securing and obscuring your machine. 

Secure Machine

To prevent some physical attacks, it’s important to make sure that your machine is secured. The harder it is to get to or move, the longer an attack will take, and the more risk that’s involved for thieves. Thieves looking for easy targets will likely move on if they see that your machine is properly secured.

This is why it is of the utmost importance that you bolt your machine to the ground. While some location owners might have some initial reservations about this, it only takes a couple of minutes to explain how important it is. Most machines don’t weigh too much more than a full-grown man, so if it isn’t bolted to the floor, it really won’t take much to jostle or remove the machine completely. 

Make sure that the machine is bolted to level ground so that no crowbars or other tools can be wedged between the machine and the floor. And after installing the machine, shove it on all sides to ensure that it doesn’t budge. Place the machine away from doors and windows if possible to prevent easy access to it after business hours.

You can further improve ATM safety by barricading the sides with other furniture that create even more obstacles to accessing the equipment. This is especially important in protecting your machine from logical attacks. You don’t want hackers to be able to access the mainboard and other internal electronics to manipulate the software or hardware. 

Inspect Machine

You want to regularly inspect your machine to identify any signs of tampering. When you vault and/or when cleaning your machine, run your hand over all surfaces feeling for any loose or bulky areas or anything that doesn’t feel normal. Fake fronts, Lebanese loops, and counterfeit PIN pads might not be recognizable to the untrained eye, but if you check your machine regularly, these modifications will become obvious. You might have to look a little harder to spot a pinhole camera, but if you know what you are looking for, it should only take a second each time you visit the machine.

Keep an Irregular Vaulting Schedule

Keeping an irregular vaulting schedule can improve your safety and the safety of your vault cash. You don’t want someone to be able to predict when you and your machine will be vulnerable. Try to vault outside of business hours to minimize the amount of foot traffic around you when vaulting. And invest in an eLock if your machine doesn’t already have one to minimize the time you spend at the machine when cash is vulnerable. 

Monitor Activity

Finally, be diligent with monitoring your ATM’s activity. Remote online monitoring makes this quick and easy. It’s something you can do from an app on your phone. Knowing what “normal” ATM activity looks like allows you to quickly recognize when something isn’t right. 

For example, if you notice an unusual increase in withdrawals or unusually high withdrawal amounts, this could be a sign that someone has hacked into the machine and caused it to malfunction. The sooner you identify the breach, the sooner you can address it and prevent further loss. 

Remote online monitoring can also alert you to any major shifts or blows to the ATM equipment. Getting this alert could be a sign of an attempted breach or removal of the machine. But you’ve got to know your machine(s) well to be able to identify any anomalies. However, you need to know this anyway to properly vault the machine, so just don’t take unusual activity lightly. If something seems off, check on it.

Conclusion

We didn’t write this article to make you nervous. We wrote it to help you think of threats you might not have considered before. Knowing possible vulnerabilities allows you to take the appropriate precautions and prevent disasters.

To identify possible weaknesses in your ATM security, put yourself in the shoes of criminals. Are there any areas that aren’t properly secured? Are there any “invitations” to breaching the machine? Then, put yourself in the shoes of your customers. Do you feel safe using the machine? Are there any witnesses? Is your financial information secure?

All it really takes to improve ATM safety is a little foresight and preparation. If you take your ATM safety seriously, you can consider yourself a challenging target and therefore less likely to experience theft or tampering.