Tag Archive for: business owner

First Steps to Creating a Business—ATM-Style

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A quick Google search or AI prompt will provide you with a list of some general first steps to creating a business. These steps might vary slightly based on the type of business you want to start. However, you’ll find that even an ATM business fits the mold when it comes to basic business startup.

In this article, we’ll introduce some of the most basic, general first steps to creating a business and adapt them for the ATM industry. That way, you can see how similar starting an ATM business is to any other business. Then, we’ll cover some specifics that are unique to an ATM business. When it’s all said and done, you’ll know the first steps to take to get into business in the ATM industry.

First Steps to Creating a Business—Adapted for ATMs

Creating a business involves several critical steps to move from an idea to a functioning operation. Here’s a practical breakdown of the first steps for most businesses:

1. Define Your Idea

What’s your product or service? Clearly describe what you’re offering and the problem it solves. 

As an independent ATM deployer (IAD), you’re buying or leasing ATMs, placing them in high-traffic locations, and earning revenue from surcharges users pay per transaction. You offer customers access to their bank accounts. For stores and businesses, you enhance their customer service, increase foot traffic and impulse purchases, save them money on credit card processing fees, and possibly offer an extra revenue stream.

Who is your target customer? Identify your ideal market or audience. 

As an IAD, you’re looking for locations that have a need for ATM service. Small businesses, convenience stores, bars, salons, gas stations, or events without existing ATMs are good places to start.

What is your revenue model? 

As the owner and operator of an ATM machine, your revenue comes from the surcharge fee. This is the transaction fee for using your machine and is typically $2.50–$3.50 per use. You might also possibly profit-share with business owners hosting the machine

2. Conduct Market Research

Who are your competitors? Look at businesses doing similar work and see how yours can stand out. 

For an ATM business, you want to find gaps in the market. Installing an ATM machine in a location that already has convenient access nearby is going to affect your earning potential. If there are other ATMs nearby, you want to offer a competitive surcharge rate to pull more customers from other machines with higher fees. 

When searching for a location to operate your ATM from, you might find that a store or business is already working with an ATM service provider. This can be a good opportunity to discover whether or not they are happy with the service they are receiving. If they aren’t, explain how you can solve that pain point. 

Is there demand?

Find out the potential of a location by scoping out locations in person, having conversations with location owners, and conducting online research. Visiting locations can give you a sense of how busy a location is—the busier the better. Conversations with location owners can reveal their motivations or objections which can tell you a lot about a location’s potential. And online research can provide you with a map of potential competing locations and customer reviews. 

3. Create a Business Plan

A basic business plan should include a summary of what your business is and what it will do. It might also include market analysis, a marketing and sales strategy, organization and management structure, and financial projections like basic budget and expected revenue/costs. 

A simple business plan for an ATM business might look something like this:

  • Start-up costs (ATM purchase/lease, cash to stock the machine, installation, etc.)
  • Monthly operating expenses (maintenance, communication line, armored cash refill if outsourced)
  • Expected transactions per month and projected income
  • Growth strategy (e.g., 3 machines in Year 1, 5+ in Year 2)

4. Choose a Business Structure

There are three common types of business structures: sole proprietorship, limited liability company (LLC), and corporation (C-Corp or S-Corp). All can work for an ATM business, but the most common route is sole proprietorship. 

While a sole proprietorship is simple, there is no legal separation from you and your business. An LLC, on the other hand, protects personal assets. Choose LLC for liability protection, tax flexibility, and to separate your personal and business finances. Finally, corporations are more complex and are more appropriate for large businesses or raising capital.

5. Register Your Business

Choose a business name after checking its availability in your state. Register it with your state government. Apply for an Employer Identification Number (EIN) with the IRS for tax and payroll purposes. 

With a sole proprietorship, you can operate under your own name or a fictitious business name, a DBA—doing business as. You may not need an EIN under a sole proprietorship, but you will if you establish an LLC. Check out Forbes’s side-by-side comparison of the best LLC filing services.

Get required licenses or permits (varies by industry and location). Set up a business bank account. Consider business insurance (especially liability or workers’ comp if hiring). 

For an ATM business, you will need a business bank account. This is where ATM surcharge profits will be deposited and where your vault cash will be settled for you to withdraw to refill the machine. You may have two business bank accounts: one for your surcharge revenue and one for vault cash.

You will also need an ATM processor agreement. This is documentation of your partnership with an ATM processing company that will handle the communication between networks and transactions.

Insurance is optional unless the location owner requires it as part of the placement deal. However, it is a good idea to invest in general liability insurance to protect your equipment and liability.

7. Set Up Operations

Location: Decide whether you’ll operate online, from home, or at a physical location.

Website: Create a basic site or landing page.

Systems: Pick tools for accounting, invoicing, communication, etc. 

With an ATM, you will probably operate out of someone else’s store, business, or other location. However, you can also rent a space in a shopping center or similar area. 

There are many ways to establish an online presence as an ATM business owner. This can be a good way to get location owners coming to you to set up placements which saves you the time spent approaching them. You can create a website if you want, but sometimes a simple social media page can be effective. 

You can also get a custom web page designed and featured on an already high-ranking website in, say, an “ATM providers near me” web directory. Borrow their search engine optimization to increase your own visibility, credibility, and lead generation.

And tools and resources you can use to help manage your finances, track profits, and record expenses include accounting software tools like QuickBooks, Wave, or Xero. You will also have access to remote online monitoring that offers reporting tools you can use to monitor transaction reports for performance insights.

Unique First Steps to Creating a Business in the ATM Industry

There are some general first steps to creating a business. These apply to almost any business, ATMs not excluded. We’ve adapted them for your convenience so that you know exactly how to apply each step to starting an ATM business. Now, it’s time to get into some specifics those basic first steps to creating a business didn’t cover:

1. Purchase Your ATM(s)

To operate an ATM business, you need to purchase the equipment. You can buy new or refurbished machines (costs range $2,000–$4,000 each). Make sure you choose EMV-compliant and ADA-compliant models that support remote monitoring and cash alerts.

2. Secure Locations and Contracts

Most IADs secure locations and contracts with existing businesses. Approach business owners and offer free machine installation and maintenance for a monthly rent (flat fee) or revenue-sharing (e.g., 30% of fees). Be sure to draft, agree on, and sign a placement agreement with each location that outlines the responsibilities of each party.

3. Stock and Monitor Your Machines

You can load cash yourself to save on armored truck service. While this adds another $2,000 or so to your startup budget, it is typically more cost effective in the long run. Install remote monitoring software to track cash levels, errors, and transactions. That way, you can manage your business off-site.

3. Market and Scale

Create a simple web page to establish credibility, generate leads, and open lines of communication. Create business cards and/or flyers to leave with  more locations and leads. Consider adding more ATMs to your route as your revenue grows.

Now You Know the First Steps to Creating a Business ATM-Style

Now that you know the first steps to creating a business in the ATM industry, you can decide for yourself whether or not it’s really for you. If you’re still on the fence, remember that an ATM business offers benefits most other businesses do not: low overhead, little to no real estate costs, no employees, flexibility, and simplicity. What other job can you think of that makes you money while you’re doing something else altogether?

If you have questions or want to know more about the first steps to creating a business in the ATM industry, contact us today! With decades of experience, ATMDepot has worked with thousands of IADs just like you. It’s our mission to help anyone earn semi-passive income from operating ATM machines.

7 Benefits of Starting a Business

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Starting a business can be scary, especially if you don’t have prior experience or formal training and education. However, none of that is really necessary to experience the benefits of starting a business. 

Now, not all businesses are created equal. Each has its own challenges. But the personal benefits each business owner earns from their business makes them uniquely qualified—they love doing it!

Here, we’ll list some benefits of starting a business you can experience. And, if you want to start now, see if our list of ATM business benefits appeals to you. If it is, we make it easy for you to get started today!

7 Benefits of Starting a Business

There are some benefits that many self-owned businesses share. These are the reasons more and more people are going into business for themselves:

1. Independence and Control

One of the biggest benefits of starting a business is the independence and control you experience. When you think about it, this kind of covers half of the benefits in this list. As the boss, you get to call the shots. You can make your business look the way you want it to. You can hire out the tasks you don’t enjoy while focusing on the ones you do. Most importantly, you don’t have anyone to report to.

2. Job Security

Independence and control are closely tied to a sense of job security. With no boss, you don’t have to worry about being let go or demoted. You control the success of your business and create opportunities that generate the revenue to keep going.

3. Financial Potential

Money is probably one of the most important benefits of starting a business. People start businesses to make money. Whether it’s to live a comfortable lifestyle, provide for a family, or generate a side income, everyone hopes to be financially compensated for their efforts. 

So while you control your own job security in your own business, you also control your financial potential. You will analyze things that are working and things that aren’t and make the necessary adjustments to reach your financial goals. Based on your success and resources, you can even scale your business when appropriate. Scaling comes with more work, but it also comes with a higher reward.

4. Flexibility

Flexibility is important to a lot of business owners. And, as your own boss, you have more flexibility than you would working for someone else. You can design your business around your lifestyle. Whether you want to spend more time with your family, travel more, work other jobs, pursue hobbies, etc., you set your working hours.

5. Skill Development

Since starting your own business doesn’t necessarily require any specific experience, training, or education, many new business owners encounter a lot of on-the-job learning. As a first-time business owner, you will develop both hard and soft skills that will benefit you in other areas of your life as well.

Hard skills are teachable and measurable. They might include things like financial management, marketing and sales, strategic planning, and technical skills. 

Soft skills are more behavioral, emotional, and interpersonal. You will have to practice time management, leadership, team management, communication, problem solving, adaptability, etc. 

You might already be good at some of these things, but others might be new. The point is that, as a business owner, you don’t just grow financially, you grow professionally, too. And these skills are transferable, so you never have to feel stuck.

6. Networking Opportunities

Networking is one of the key benefits of starting a business because it naturally expands your personal and professional connections in ways that can lead to growth, learning, and opportunity. (And it’s a soft skill…). 

Meeting other entrepreneurs, potential partners, mentors, and even investors offers access to more opportunities that might not be available in a traditional job. It can also help you learn and succeed faster, gaining insights from others’ experiences. What worked? What failed? And what strategies might you try yourself?

Networking can be good for your business by boosting your reputation and increasing referrals and recommendations. And you may find chances to collaborate on projects, bundle services with another business, or form strategic partnerships that benefit both sides.

7. Community Involvement

Networking also helps you increase your community involvement. But community involvement is one of the benefits of starting a business in and of itself. Community involvement is a valuable benefit of starting a small business because it fosters meaningful connections and long-term support.

When you engage with your community—through sponsorships, events, or local partnerships—people are more likely to support your business out of trust and shared values. Being seen as a business that “gives back” builds goodwill and enhances your reputation, which can influence buying decisions and word-of-mouth referrals. 

And many entrepreneurs find meaning in making a direct, positive impact in the place they live and work. This isn’t something as easily achieved in larger corporate environments.

Benefits of Starting a Business in the ATM Industry

Now that you know some of the benefits of starting a business, maybe you’re ready to do it. An ATM business is a good place to start for many reasons.

First, operations are simple. All you need is a location, a machine, a processing company, a bank account, and cash. You don’t need to worry about hiring or managing employees. Your technical knowledge is basically limited to the ATM machine operation. And you’ll have minimal customer service needs.

Second, overhead costs are low. You don’t have to purchase real estate, rent a storefront, pay utilities, or furnish an office. Just purchase an ATM machine and provide the vault cash.

And of course, one of the biggest benefits of starting a business in the ATM industry is its side hustle potential. An ATM business provides a semi-passive income stream offering you the flexibility to manage your business around your schedule, hobbies, other jobs, etc. An ATM machine does not require you to be on site except to refill and maintain the equipment. So, you essentially make money while you sleep or do literally anything else.

If you want to take your business from side hustle to full-time, you also have that option. An ATM business is completely scalable, allowing you to make as much money as you have bandwidth.

Are You Ready to Reap the Benefits of Starting a Business?

Now that you know what starting a business has to offer, do you think it’s for you? If it is, you can get started today. An ATM business might be that step you need to take the plunge into your dream business. Or, it could just be a way to generate some capital. Who knows? Your business goals could begin and end with ATMs! Most importantly, you can start an ATM business without disrupting your current lifestyle. It’s that simple. Check out our free ATM Business Start-Up Kit today to begin reaping the benefits of starting a business.

How To Ensure You Profit From Your ATM

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Ensure You Profit From Your ATM

So you have an ATM, but do you even know if you’re making any real profit? Some ATM operators consider the additional money spent in their location as profit but you may want to know the actual profit from the machine.

Do not become a business owner that buys an ATM and never calculates whether or not profits are being made. That’s no way to run a business. It’s a good idea to figure out how much you make a month and year so that you know the value of your investment.

When you don’t feel like you’re making as much profit as possible then you may want to consider ways to get more people to withdraw cash from your ATM. There are a few things you can do to encourage more customers to use your ATM.

How Much was the ATM?

Using the cost of the machine and how much profit you make from it monthly you can quickly see your ROI (your return on investment). Most business owners simply pay cash or use a credit card to finance the ATM (they aren’t that expensive anymore) so calculating ROI is fairly straight forward. While you can take advantage of depreciation and amortization as a piece of business equipment, you should also calculate how long it actually takes to recoup your investment.  We’ve seen busy ATM’s have an ROI of less than 1 month, while slower machines can take 6 – 12 months, which is still a fantastic ROI.

When you figure out how long it is going to take to pay off what you paid for the machine (your ROI) you’ll get a better understanding of when you will make a real profit. It should not take longer than a year to pay off what you invested to get the machine. Most business owners are able to pay off or recoup the investment in the ATM within a year.

Big factors include how much business you generate and the location of your machine. Make sure that your ATM is in a place people can easily find it. Consider putting your machine near the front of your store so people will be more likely to come in and use it if they need quick cash and don’t forget to load the ATM everyday.

How Much Does It Cost to Operate an ATM?

The factors that add to the operational cost of an ATM include communication (phone, internet or an ATM wireless device), a little electricity, and paper for the receipts.  All this added together is probably less than $0.85 per day.

Are you Keeping Track of the Money Going In and Out of Your ATM?

Most retail business ATM operators load cash daily similar to a cash register. So you should balance daily if you can. Otherwise, you can use the trial cassette close functions and online balance functions to track or count the money in the machine daily if possible. Whenever you or someone else loads the machine make your you have procedures in place to keep track of the funds. If you trust someone to load the ATM for you, be sure they keep a ledger or journal and make sure funds balance. This helps keep track of the money to ensure that you are not losing or missing any cash. Some people are tempted to think you’ll never miss a $20 bill here or there, so the last thing you want to realize is that someone you trust has been stealing a $20 here or there for a few months. Twenty dollars here and there might go unnoticed but it could add up.

You should be able to trust your employees but caution is always good to practice. Use the printer balance functions and put the receipts in envelopes and balance to the online system whenever you load or do your closeouts.

Are You Advertising that You Have an ATM?

A few signs, one for inside the store and a couple to put outside can make a big difference. Make your ATM very easy to find once people get inside. Post a big sign outside that reads “ATM Inside” so that people will know if they need cash all they have to do is walk into your store. Place another sign in close proximity to your store that notifies people there is an ATM within walking distance. A small investment into signs can go a long way and help you generate a lot of more profits on a weekly basis.

Another way to generate more ATM usage is to offer specials or coupons on the ATM receipt.  Most of the late model ATM machines make it easy to offer your customers extra value for using the ATM. If you have coupons in other publications, advertise those. You can also make deals with neighboring stores to advertise their store on your ATM if they advertise your store. You can also offer a coupon good for a special during their next visit.  There are lots of other ways to make your ATM more profitable. Want more tips on how to profit from your ATM, give us a call.

Mobile ATMS

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Mobile ATMS

Business owners and entrepreneurs want flexibility and convenience in their lives, which is a large part of the reason why they go into business in the first place. Although they may possibly own several businesses, they are able to stay successful and see growth if they can implement as many automated systems as possible into their stream of business. In the ATM business industry, one of most attracting factors of the industry is its ability to be as convenient and flexible for the owners. ATM machines can be installed almost anywhere and in any location so as to serve customers, whether that’s foot traffic or automobile traffic.

Drive-thru ATM machines are one component of the ATM machine business that has made it quite successful because of its convenience factor. Customers can simply drive through the financial institution’s window and make a transaction without ever getting out of their cars. The customer can make withdrawals, deposits or cash transfers with their banks, much like customers who go inside the bank and do the same thing. There are even ATM windows that also have automated voice response windows that interact with customers, answer questions or give directions, much like a live teller would. Although mobile ATM’s are flexible and convenient, there are also other kinds of ATM services that provide even more flexibility to its customers.

No doubt that customers do like the convenience and flexibility of ATM’s, mobile ATM’s are another type of business that’s also a big draw for customers. You’ll find mobile ATM machines in places or events where stationery machines are not conducive to the situation. Whether the situation involves a security risk or simply the logistics of bringing in a stationery machine, which may not be feasible, mobile ATM’s are more of a safety solution or a practical solution for a service that customers will need.

Events like outdoor concerts or events, fairs or circuses or temporary events are ideal places where mobile ATM’s are found. Mobile ATM machines are generally set-up in locations of the event that are going to see high traffic. This is usually at the entrance of the event where there is a lot of traffic, but also where there is going to be more of a secure area instead of tucked away somewhere at the event that’s far away from the bulk of people traffic.

To further ensure that the ATM machines are kept safe and secure, they may be drilled down to a foundation or bound to a stationery area or post that’s already at the event. ATM machines generally weight in the thousands of pounds, making theft a difficult possibility. However, by securing the ATM machine to a firm foundation, this further ensures that there won’t be any problems at the event.

Mobile ATM’s can be moved from one site to another generally easily enough to make it a business that many ATM business owners concentrate solely on doing. Instead of owners finding and renting a location to hold their ATM machines, they simply book events and locations where they can park their mobile ATM’s and do business.

Attracting mobile ATM customers is certainly not a problem either. Anywhere where there is a steady amount of diverse traffic at an event is an opportune time for ATM owners to serve customers looking for cash machines. Workshops, seminars, concerts and even corporate events that travel from one location to another are perfect for mobile cash operations. ATM business owners can work out contracts with the event planners to host cash machines at their events for each time the event occurs. This is an ideal flexible solution for both business owners and the customers.

A mobile automated teller machine (ATM) is a special type of ATM. Most ATMs are meant to be stationary, and they’re often found attached to the side of financial institutions, in stores, and in malls. A mobile ATM machine, on the other hand, is meant to be moved from location to location. This type of ATM is often found at special events for which ATM service is only needed temporarily. For example, they may be found at carnivals, fairs, and parades. They may also be used at seminars and workshops when there is no regular ATM nearby.

Mobile ATMs are usually self-contained units that don’t need a building or enclosure. Usually, a mobile ATM can be placed in just about any location and can transmit transaction information wirelessly, so there’s no need to have a phone line handy. Mobile ATMs may, however, require access to an electrical source, though there are some capable of running on alternative sources of power. Often, these units are constructed of weather-resistant materials, so they can be used in practically any type of weather conditions. Additionally, these machines typically have internal heating and air conditioning units that help keep them functional despite the temperature of the environment.

In many cases, mobile ATMs are equipped with safety features. This can be important for inspiring confidence in the people who want to use them. If a potential customer feels that using a mobile ATM places him at risk, he may be far less likely to withdraw money and spend it at an event. To help ATM users feel more secure, a mobile ATM often comes equipped with fluorescent lighting, and some come equipped with canopies as well. By placing a mobile ATM in a bright, well-exposed area of an event, an event planner can further help ensure user security.

While a business owner or event planner could depend on nearby ATMs to serve his customers, a mobile ATM can also provide financial benefits. For example, if an event attendee has to leave an event to get cash from another machine, he may be less likely to spend money at the event. A mobile ATM, however, makes it easy for people to make impulse purchases without searching for an ATM. This type of ATM may also make it easier for event vendors to make money, even if they do not have credit card terminals. If easy access to an ATM isn’t provided, on the other hand, event attendees may be less likely to spend money with vendors who cannot take credit cards.

Successfully Owning an ATM Business

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ATM BusinessBeing your own small business owner affords you a lot of beneficial pluses. Being in a self-owned business with a profitable business model is also the best of all worlds. You get to control and manage your own business, reap handsome profits and you get to enjoy doing something that you like on a daily basis. Deciding on the right type of business is what determines just how successful you become.

Many different types of businesses can certainly be profitable, but the ATM machine business has proven to be immensely profitable because of all that it affords its owners and operators.  We make Successfully Owning an ATM Business easy. We help you get started and show you how ATM Machines work. It is fairly easy to manage the ATM business once it has been properly set up. It does require some dedicated initial time investment in order to get things ramped up, but once your system is in place, all the owner has to do is manage and monitor the machines as efficiently as possible for best results.

The ATM machine business offer owners a lot of benefits that include:

  • business flexibility that moves and changes according to customer needs
  • convenience, with hours they can control and manage
  • minimal time investment, both daily and weekly
  • ability to reap large profits with the right company and machine placements

What’s the Draw?

Convenience is key in today’s fast-paced climate, and customers always tend to gravitate towards businesses that offer them that convenience. Think fast-food drive thru’s, drive-thru car washes or self-pump gas stations; all of these businesses and other types like them allow customers to get in and out quickly, all while enjoying a service that they need. The same thing goes for ATM machine businesses and the customers that frequent them.

Whenever customers need cash fast, they look for the nearest ATM machine to withdraw money. They will not go out of their way to find an ATM machine (usually), and also they’re more inclined to withdraw cash from an available machine even at times when they don’t need it right away. Because of the habits of convenience-craved customers, it’s beneficial for ATM business owners to create opportunities to service customers as much as they can.

Also, since convenience is a crucial benefit for the ATM business owner to provide to his customer, there are also other important areas that should be incorporated into the owner’s business plan in order for it to work. The ATM owners can achieve this with their machines by:

Being Available

Make sure that his machines are in high-traffic areas where people look for, need and want the services of an ATM machine.

Being Accessible

Don’t place the machines in a hard-to-reach area or off the main traffic-ways, whether that’s by car or foot. It needs to be easy to fair to reach for customers in order to attract their business.

Being Convenient

Right along with accessibility, the machines need to also be convenient and a part of the environment in which they’re found. In other words, place ATM machines next to areas where people will actually need them. They will not go out of their way to find a machine, but certainly will use one if it’s available to them.

Competition

It’s okay if there are other ATMs in the area as long as your ATM doesn’t have the highest fee. If your ATM is the most convenient, it will still get used. Avoid placing ATM machines in slow retail stores (where traffic is less than 100 people per day). Try to avoid stores or locations where customers can easily get cash back at the register via a debit card.

Machines Working Properly

ATM business owners should always perform routine and consistent checks on their units to ensure that they’re working properly and in order.  An alert service where the ATM will send you a text message can help avoid down times. Keep them stocked with sufficient cash in ideal increments (we can help determine the best denomination for your location type) and using our online monitoring service you can always check to see if your ATM has enough funds. Routine checks should also include software updating and checking the machine’s hardware and external components for any signs of wear and tear.

Once an ATM machine has established itself as a steady, consistent and reliable machine in an area, people learn to trust it and will give their business to that machine whenever they’re in need of fast cash or banking transactions. In the end, this turns out to be a win-win situation for both the ATM owner and the customer.

There are very few business opportunities where you can invest just a few thousand dollars and ear a few hundred per month in return.  Let us show you how you can earn 10%, 20% or even 60% on your investment by successfully owning an ATM business.