ATM Machines, A Buyer’s Guide (part 3)

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A Buyer’s Guide (Part 3)

ATM Machine Buyers Guide image of Cash

If you’ve read part 2 of the [intlink id=”2013″ type=”post”]ATM Machines, A Buyers Guide[/intlink], you’re ready for part 3. Now you know if you want an automatic teller machine at your place of business or if you want to own and operate ATM machines as a business.

Let’s say you own a local brick and mortar business, but you don’t want to purchase the machine outright, you basically have three alternatives: leasing the ATM or arranging payments over time, opting for a free ATM placement program, or partnering in an ATM co-op program.

First, Leasing: Hardly anyone leases an ATM anymore. Most sales reps that try to lease ATM’s are looking for big commissions. It’s difficult to get a lease on a $2500 piece of equipment so they have to jack the price way up to get a leasing company to even consider it and then you’re paying them big commissions. It’s actually easier, cheaper and better to pay for the ATM with a credit card or to ask your bank for an equipment loan to include other equipment you may need in your business and to include the price of the ATM in the loan

First, if you really want to lease an ATM, (I’d like to talk you out of it) but you may need to search the Internet (or the yellow pages) for leasing companies located reasonably close to your business or get a recommendation from the vendor. Try sampling a few such companies to find the most favorable leasing terms – each company’s agreement will be different to some extent, but most leases go 5 years. First, and most importantly, you want to figure out who’s offering the lowest cost for a lease. Also, who determines how much your customers will have to pay in ATM fees to make your lease payment each month so you don’t have negative cash flow. Leasing companies will rarely over fund the equipment lease to give you extra cash to fill the ATM. Some business owners think this is a great idea, but the cost of that extra cash is very high and not worthwhile.

You should also compare the economics of leasing versus buying to be absolutely sure that you’d prefer to lease. Specifically, you should weigh the following factors:

  • If you’re planning on leasing a machine for a long time it would save you a lot of money in the long run just to purchase one.
  • If you can take out a loan at your bank verses leasing, that is the next best option instead.
    • Note that some vendors offer short term funding options such as 60 or 90 days. Since most ATM’s these days are typically under $2400 most business owners pay cash or use a credit card, however, we have seen deals where a merchant is able to put 50% down on a credit card and float the balance for 30 days.
  • Would buying an ATM allow you a substantial tax deduction – or could you get more tax deduction mileage out of deducting the annual costs of leasing an ATM?
  • Does it seem as though you’d stand to make a lot of money from ATM surcharge fees? If so, then owning an ATM might be the more lucrative proposition.

Second, Free Placement Programs: The next option for you as a business owner may be to consider entering into a free ATM placement program. If you’ve never heard of this option, you should know that free ATM programs have been around for a long time. What you have to do is find either a local or national ATM vendor that runs such a program and fill out an application.

Free placement programs typically require  that your business needs to be attracting a certain number of customers each day in order for you to earn acceptance. If you’re accepted, the vendor will ship an ATM to your business, install it, maintain it and service it as needed. Some free programs even take care of restocking the cash in the cash dispenser for you. In addition, you may qualify to receive some portion of the surcharges that the ATM collects, which the vendor will send you either through direct deposit or in the form of a check.

All in all, a free program is, no doubt, the easiest way for business owners to obtain an ATM. However, the profit potential from such a system, obviously, is much lower. Note, too, that companies offering free placement ATM’s will require a substantial amount of information about you and your business (they will even be delving into your bank account figures) before they approve you for such a program. While the free placement program sounds great, it takes the longest to get approved and returns the least amount of profit.  The pros are that you don’t have to deal with the ATM machine at all.  It may be easier to get approved from a small local company verses a large national company if you can find such a local entrepreneur willing to take on your business as part of their ATM portfolio.

Third, Co-Op Program: The last option to consider and a bit newer, is to enter into an ATM co-operative program. Under such an arrangement, you’d buy half the ATM and load the cash. That is, you’d be co-owner of the machine, paying for half of the upfront cost and half of all the operating and repair costs.

An ATM vendor, the other co-owner, would pay the other half of those costs. In a way, this kind of program splits the difference between owning an ATM yourself and getting a free placement or owning the ATM outright.  That is, you get a much larger share of the profits verse a free placement program would allow, but you also have more maintenance responsibilities. And, you’d get a lot less than if you owned the ATM outright yourself.

While co-op agreements, like leasing agreements, can vary widely, if you’re in such a program you’ll probably have to replace the receipt paper, load the cash as necessary and provide first line maintenance (FLM). FLM includes clearing a paper receipt jam or a cash jam. The co-op deal is more suited to a hands on business owner or manager who doesn’t necessarily have enough cash to purchase the machine outright. By the way, it’s your own cash that will go into the machine. And you’ll have to decide if you want o install any security features – a new camera or an alarm, for example or if you’ll just remove the cash from the ATM each evening like a cash register.

An extra benefit of the co-op program, however, is that the ATM vendor can figure out where to place the machine within your business, and can also provide you with helpful advice when you’re still a novice at ATM operations. That way, you can really maximize the profits you’ll get from your ATM. In some instances you can agree to a buyout over time if the vendor is in agreement.

Once you decide if you want to own the ATM or have someone else do it, it’s time to decide who is going to load the cash.  We’ll talk about that in the next ATM Machines, A Buyer’s Guide in the near future.  Have questions, [intlink id=”509″ type=”page”]contact us[/intlink].

ATM Machine Buyer’s Guide (part 2)

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ATM Machine Buyer’s Guide (Part 2) 

So by now you’ve read the ATM Machine Buyer’s Guide part 1 and you’ve figured out that you want to be in the ATM machine business. You’re confident that your place of business could benefit from an automatic teller machine. The next step, then, is to decide if you want to buy one of these machines, lease it, or enter into a free placement or co-op program. In this post, we’ll look at what you should do when you want to buy an ATM (and we’ll examine those other options in our next post).

The ATM Business Buyers Guide

At first thought, you might think that a major bank or financial institution may be willing to install one of their ATM’s inside your business. Unfortunately, however, the answer is probably ‘not likely.’ Banks rarely if ever choose to place their ATM’s into small business locations, so don’t take it personally when Bank of America rejects your application. In fact, to save time it might be wise to not even bother asking major banks.

What you need to do is find a reliable, reasonably-priced ATM equipment and processing company. First, you might consider compiling a list of licensed ATM companies in your area if you like to deal with local vendors. You can obviously use the internet to compile your list as well as ask other members of your industry if they like their ATM company. Keep in mind that many local providers are simply commissioned sales agents for a larger processing company.

Anyone presenting themselves as an ATM provider must either be registered with the International Standards of Organization, or ISO or working directly for and in cooperation with the licensed ISO (one easy way to check is ask for their ATM agreement, it should have at least one document in the package stating who the ISO is).

Once you have your list, you’ll want to start comparing their programs. Don’t just compare prices, this is rarely and apples to apples shopping comparison. First, if you are purchasing machines, there’s the price of the machine itself.  Currently there are a lot of options but a good ATM with a warranty will typically cost you around two thousand dollars, give or take a little depending on the options or upgrades you select.

Options and upgrades can include a fixed cassette or a removable cassette, an electronic lock or your standard dial tumbler, ATM illuminated toppers or plain signage. All these items make the price vary by a few hundred dollars and you may or may not need them. For instance, if you are considering operating several ATM’s or you would rather not deal with the old style tumber locks where you go left and right to open the combination, you can opt for an electronic version.

Electronic locks allow you to simply punch in a six (6) digit code of your choosing and then get access to the safe quickly.

A standard fixed cassette for example does not come out of the ATM and requires that you load the ATM in place (if you’re loading the machine during business hours, we suggest a removable cassette so you can take it some place private and load the cash).

You’ll need to consider any fees for options, upgrades, maintenance, repairs, or monthly fees when selecting the right ATM provider. Keep in mind that some, but not all, ATM providers may automatically charge or deduct service fees, statement fees, maintenance fees, or hidden fees each month. Be sure you know if and what any possible fees may be charged are when evaluating services so you can make an informed decision and not have any surprises upon start up that will change your investment returns.

You should also consider consumer service as well as prices. If inclined, contact the Better Business Bureau to see if any complaints have been filed against any of the vendors on your list, and read testimonials on objective consumer websites. If applicable, contact your friends and relatives who have ATM’s at their businesses to find out how well they regard their ATM vendor’s customer service is. You may even ask for references and if the vendor doesn’t have any or can’t provide them, that should be a red flag. Any good vendor should have plenty of customers that would be willing to give a reference.

You want to make sure that whatever ATM company you choose to do business with has a call center, preferably one that’s available 24 hours a day 365 days a year. If they do, give that call center a ring, just to see how well they treat you and how informative the representatives are when you ask them questions. If it’s possible see if you can visit the offices or even the call center of some of the vendors you’re deciding between and have a good look around.

As a business owner yourself, how impressed are you with the facilities, the staff or with the operation in general? It’s useful, too, if you can speak with someone that’s willing to offer to help you select the spot inside your business where your ATM is likely to receive the most usage.  If you’re an ATM investor and not a business owner, what experience can the vendor provide that will help you avoid costly mistakes. Does the vendor have their own ATM’s that they run locally and can they give you references to those locations?

It’s also important to consider ATM troubleshooting. Ask any vendor you might do business with what happens if your machine is stolen or damaged by vandals. What happens when you lose electricity? If your ATM breaks down, how long will it take for a technician to show up? How long does it take the vendor to order new parts should you need them? Also, your vendor’s technicians should be certified, which means – at a minimum – that they’ve successfully completed a reputable training course.

You might want to obtain a few sample contracts from a few different vendors. Read them all carefully and make comparisons, especially when it comes to hidden conditions and fees. For instance, beware of any stipulation in a contract which won’t allow you to get rid of your ATM if it’s just not working out for you. Or better yet, if you employ an attorney, have her or him examine those contracts. And a warranty that lasts at least a year is highly preferable.

Be aware that most ATM vendors are actually equipment resellers. Many larger resellers are completely reliable and great to work with. Some simply offer the equipment as an extension of the ATM processing services they offer. Purchasing an automated teller machine from a reseller is usually fine since ATM manufacture’s don’t sell direct, so every vendor is a reseller in one form or another.

You may want to ask some questions to determine the ATM resellers experience.

  • Such as, how many ATM’s the company services to get an idea how large they are?
  • How long have they been in business.
  • Who are the owners and can you Google them?

While the sales representative can tell you just about anything; which could be difficult to prove or disprove, a thorough internet search by entering the vendors name into a search engine such as Google or Bing with the words reviews or scams can usually reveal information on what others think about the company and give you an idea of how long they’ve been in business and if they are doing a good job.

Any ATM vendor that has been in business for a decade should have history on the internet. You can check the dates of reviews, articles, video’s and other periodicals you find to give you an idea if they are new in the business or have been around a while. You can even Google the name of the owner or the representative you’re talking to to find their social profiles and learn about who you are working with before you make a vendor selection.   Want to know more? Check out our new passive income book called “The Amazing Money Machine”.

ATM Machines, A Buyer’s Guide

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ATM Machine Buyer’s Guide (Part 1) 

ATM Machine Buyers Guide image of CashOur hope is that this ATM Machine Buyer’s Guide helps you navigate some of the known pitfalls in the business. This will be a three part series. Be sure to click the next part in the series at the bottom of each post when you’re ready to proceed.

All kinds of businesses now maintain automatic teller machines, including supermarkets and  restaurants. That’s because ATM’s offer several benefits to business owners.

When you set up an ATM inside your establishment, you may see a spike in the number of your customers. And, with that source of money at hand, some of your customers may be inclined to spend more money. In addition, you might also find that you start receiving fewer checks which means less risk at the point of sale. Of course, you’ll also end up paying fewer processing fees for credit cards as well. But what things should you know before you go out and purchase one or more of these machines?

First, do some research and a few calculations before you contact an ATM vendor. Figure out, roughly, how many people come into your business on an average day. If that number is fewer than 150, and certainly if it’s fewer than 100, getting an ATM may not have an attractive ROI, however the other benefits may be what you’re looking for.  Just because you have minimal traffic in your location doesn’t mean your ATM won’t be worth the investment.

We’ve been in the ATM business for over 2 decades now and we’ve seen over the past few years that the general rule of thumb for the number of monthly transactions that your ATM will perform is relative to the the number of people that come into your establishment plus or minus a factor of 10% – 15% depending on the location, type of establishment and several other factors.

If for example you have a high end restaurant with table cloths and a bar, your ATM machine will perform much lower than these averages since this type of clientele typically pays with a credit card. If however you have a quick service restaurant, a bar and grill, local tavern, a nightclub or even a commercial building or parking lot we have seen these types of locations do very well, especially if the business does not accept credit cards. We have also seen customers convert from credit and debit cards to ATM usage with the implementation of coupons or other incentives for use.

One of the best ways to tell if buying an ATM for your location is right for you is to speak to your customers. Ask them if they’d be interested in using an ATM if you had one at your place, or if you often get requests or if customers ask where the nearest ATM machines is, that is a good indication that it would be a wise investment.  Obviously, if you get some positive feedback from your clients, you can advance to the next step: figuring out what kind of automatic teller machine to purchase.

Free Standing Hantle Tranax 1700W ATM MachineThe most common kind of ATM is the kind that stands up on its own, also known as a “free standing ATM”.  These free standing ATM machines require approx 3 sq ft in front of them for ADA compliance (about 36″ for a wheel chair). The machines themselves have a very small foot print and run anywhere from 14″ x 14″ up to 20″ x 20″ still relatively very little floor space for the return on investment.  Even with the diminutive size of the newest free standing ATM machines, if you don’t think you have enough room, you might opt for some of the newest tabletop or counter top models.
Alternatively, you may even consider purchasing an ATM that’s inserted into a wall (also known as a Thru-the-Wall “TTW” model), although this is often a great option for a place of business to plan for during tenant improvements, it is still fairly easy to cut a hole in a wall and retrofit it for a TTW ATM. While these thru-the-wall ATM machines costs a little more than the free standing machines, they are perfect for exterior installations such as sidewalk facing locations or locations facing a parking lot or a busy downtown location.

The Amazing Money MachineThese machines typically have much higher usage since they are exposed to walk by traffic 24 hours a day. If you are considering a TTW ATM, you’ll still need to consider space for the inside part of the ATM which is typically less than a free standing ATM since the ADA portion of the ATM is outside and usually unobstructed. While it is more expensive to install a TTW unit due to the additional construction costs you’ll also need to consider the timing of the install to minimize the noise and descriptiveness of the construction which can typically be completed in a weekend.

TTW ATM Machine GenmegaAnother choice is the outdoor ATM. (These ATM’s may also be inserted into a wall.) Outdoor ATM’s can be used 24 hours a day, and therefore they let you collect ATM fees 24 hours a day! This option, obviously, will save you interior space, too. A downside to an outdoor ATM however, is that depending on the location, your outdoor ATM may require proper lighting so people will feel safe using the ATM; and, depending on the area, you may consider some sort of surveillance cameras. Most outdoor ATM machines are weather protected but if you want the highest possible usage, you’d be smart to consider some kind of protection from the weather for the ATM users, again depending on the type of deployment and the weather in the area. While outdoor ATM’s can be more expensive to keep up, they typically have much higher usage and therefor justify the expense.

Keeping your motivation in mind, this ATM Machine Buyer’s guide is meant to help you not only decide if an ATM is right for you as a business, but is it right for the location where you’re going to put it, and, will your customers use it. If you’re main motivation is to offset credit card fees, almost certainly a free standing ATM will help with that. If you’re motivation is to make more money just from the ATM usage, a thru-the-wall  machine available 24 hours will product much more profit in the right installation.

Your ATM decision-making process doesn’t stop there. A list of other questions you need to answer would include: See ATM Machines, A Buyer’s Guide part 2.

How to Steal Money from an ATM

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How to Steal Money from an ATM

Stealing money from an ATM machine? Does that really happen?

While that does sound like a ridiculous attempted feat given the level of security that ATM machines have, there are some potential criminals who still try to find and exploit any weaknesses in an ATM’s system in order to gain access.

Stealing money from an ATM machine is undoubtedly an attempt that has been tried numerous times. But much to the would-be criminal’s chagrin, it is to no avail. There aren’t any successful ATM heists that you will likely read about in your local newspapers. There won’t be any television news reports about how savvy criminals got away with successfully removing the money from any ATM machine. It just doesn’t happen, and for good reason, no doubt.

Owner and Their Machines

When ATM owners initially set up their cash machines, they are advised to invest in equipment that has the latest software technology, physical locks and vaults and other enhancements that would deter criminal activity. Since most well-made ATM machines generally have safeguards in place as basic features, it behooves the owner to ensure that their machines do in fact have proper security. ATM machine owners can take solace in knowing that the machines have durable, comprehensive security cabinets and vaults that have been made to meet proper standards.

There are two prominent types of security that you will find present on most machines. These are the Business Hours security vault and the 24 Hours Level security vault. Both types of protection offer the owner different protection levels, but basically have the same security. Different business environments and traffic levels will dictate what the best fit may be for the protection levels.

Machines built for ATM needs are known as the UL 291 Standard, which are designed by Underwriters Laboratories. The company is responsible for rating and product-testing consumer goods like home appliances and electrical goods. Investing in a UL 291 Standard ensures that the machine is well-designed to withstand attacks and to protect the contents of the machine.

Business Hours ATM Vault

The Business Hours ATM machines are designed to hold and protect cash where transactions are made during normal business hours. In these instances, there is usually someone on the premises like a manager or an owner who can monitor the machine during the day. Therefore, at the end of the business day, the cash is safely removed from the machine and moved to other locations.

24-Hour Level 1 ATM Vault

The design and structure of the 24 Hour Level 1 ATM machine is designed to withstand inordinate amounts of potential attacks, drilling or any maneuver launched in an attempt to try and gain access to the system. About 300 pounds is what these machines generally weigh, and are also designed to withstand physical pressure loads of up to 50,000 psi.

Foil the Criminal

There are substantially hefty fines and possible jail time that are associated with any criminal activity associated with tampering with ATM machines. This alone is sometimes enough to discourage any would-be criminal. But even the possibility of being caught and punished, it’s is still not enough of a deterrent for some criminal-minded individuals. Thankfully for ATM owners, however, the ATM machines are now equipped with specialized internal and external equipment and enhanced software that can make the machines virtually impossible to steal. The machines are sometimes even bolted down in the area where they’re found, in order to discourage theft. Even in the unlikely event that the thief successfully unmounts the machine from its foundation, it is virtually impossible for him to penetrate the machine to break it in order to get to its cash content. In some cases, even the attempt is punishable by law and the individual can be incarcerated.

How to Protect Your ATM PIN Number

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Protect Your ATM PINYour ATM access is secured through a private PIN number that you designate once you open your account. Your banking institution will advise you on selecting a PIN that’s relevant to you, but one that will be hard for others to guess what it may be. Selecting this PIN must be a careful process so that it’s easy for you to remember, but harder for someone else to figure out. Choosing number selections like 1-2-3-4 or 9-9-9-9 are strongly advised against since they’re easily guessed. Instead, it’s best to choose a combination of numbers that correspond to something that no one knows about. For instance, you can choose:

  •  a family member’s birth year, i.e., 1972 (your last child), 1935 (your dad’s).
  •  your car’s model year (1998).
  • your house number, with a “0” at the beginning or the end (#113 Elm Street would be 0113 as the PIN).
  • the first four digits in your driver’s license number. Notice that it’s the first numbers and not the last four numbers as a suggestion.

Remember that whatever number combination you choose should be hard to guess for someone else. Stay away from the obvious PIN number selections that would make it easy for someone to hack. This includes:

  • the last four digits of your social security number.
  • the last four numbers in your home phone number or your cell number.
  • your birth year (choosing another family member is better).

Once a person has access to your ATM PIN number, they can use it to access your financial account, whether they have the card or not. They can use that number to make online transactions and some offline transactions as well. Therefore it’s always advisable to protect your card and card number at all times. Here are some tips on how to protect your PIN at all times:

  •  Do Not Write It Down

Be sure that you do not write your PIN number on your ATM card. This is a just an open invitation to someone to take all of your money! Although it may seem that this will make it convenient for you to remember the number, it’s a bad idea in any case because it’s completely unsecure. Do not write the PIN number anywhere on the card, front or back. Also, don’t write the number on a piece of paper and attach it to the card, which is just as bad. Commit the number to memory, period.

  • Cover It Up

Protect your PIN number anytime and anywhere where you’re using it. This means when you’re making a purchase and you’re swiping your card, or when you’re making a withdrawal at an ATM machine. Cover up your hand as you press in your PIN number on the keypad machine. Block the other person(s) view with your body while you’re keying in your PIN number. Use the end cap of a pencil or an ink pen to key in the numbers while you’re using a machine. Be creative while you’re being protective. Make it absolutely the hardest thing possible for anyone to decipher what numbers you’re keying in when you’re using your ATM card.

  •  Stay Organized

Right after you’ve finished using your ATM card, put it right back into the place in your wallet or purse where you normally keep it. Consistency is the best way to guard against accidents or even theft while you’re using your ATM card. If you simply throw the card down into your purse as you rush away from the machine, you’re more likely to lose it or forget where you’ve put it. By staying organized and consistent, you’re more likely to guard against card theft or accidental losses. Keep your card in the same, consistent place at all times. Being consistent will give you peace of mind because you’ll know exactly where everything is at all times.

Your PIN number should be regarded as a very personal, private and really important piece of information. Always keep it safe, keep it private, don’t ever share it and make it hard for anyone else to decipher.