Owning an ATM is one of the best side hustles. But how does owning an ATM work? If you want to know what to expect from ATM ownership before getting started, keep reading.
Anyone can own an ATM. Literally all you have to do is purchase equipment. However, to actually operate an ATM and generate semi-passive income with it, there are some things you need to know to be successful.
Whether you’re an entrepreneur or a store owner, this article offers an overview of what responsibilities and benefits come with owning an ATM. Then, you can confidently purchase ATM equipment without the fear of any surprises.
How Does Owning an ATM Work for Entrepreneurs?
ATM entrepreneurs, or solopreneurs, are individuals who work for themselves in the ATM industry. Independent ATM deployers (IADs) typically operate by purchasing ATM equipment and installing it in a store, business, or other location owned by someone else. The knowledge you have over another ATM owner may be key. It could be the reason a location owner chooses you over other ATM deployers.
Acquisition and Location
ATM owners need two major things to operate a machine: the machine itself and a location to install it in.
You have a few options when it comes to purchasing ATM equipment. You can find ATM machines sold by ATM manufacturers and distributors, independent sales organizations (ISOs) and processing companies, and online marketplaces.
There are also a couple of options in securing a location. If you want to operate your machine from a shopping plaza or mall, you can rent a space similar to how each individual business within the mall does. But the most common route is to find a store or location owner who is willing to work with you to install your machine within their walls. Be prepared to negotiate, possibly offering a percentage of the surcharge revenue as an incentive.
When searching for a location, ideal spots are businesses or areas where there is a high need for cash as well as heavy foot traffic. The more people who pass by the machine and also need its services, the more money you stand to make.
Operation and Management
Owning an ATM is a great way to generate semi-passive income. What this means is that the machine makes money without you having to be there. However, it is only semi-passive because there are some responsibilities required to ensure the machine is operational. After all, you can’t make money if the machine doesn’t work.
One of the most important responsibilities is cash loading. You can stock the machine with cash yourself, delegate this to the location owner, or hire a third party vaulting service. When you stock the machine yourself, you use your own money. So calculate a couple thousand dollars of vault cash as part of your startup costs.
You also need to set up transaction processing. An ATM processing company like ATMDepot facilitates the communication between the credit card networks and your ATM machine. This is how your machine “knows” how to process transactions and transfer funds. This processing company also keeps track of the funds that are withdrawn from your machine so that they can be deposited back to your bank account. Then you withdraw those same funds again and again to restock the ATM.
Finally, you’ll need to handle maintenance, repairs, and security. Maintenance might include stocking printer paper for receipts, cleaning the equipment, and addressing any error codes that might arise. Repairs will be necessary if parts fail or become damaged. And you can use remote online monitoring to ensure your machine is secure from fraud or theft.
Revenue and Expenses
ATM owners/operators earn their money from surcharge fees. This is the cost users pay for the convenience of accessing the funds in their accounts without having to travel to their bank. You as the ATM owner/operator get to set the surcharge rate. On average, this might be between 2 and 4 dollars, but you can check out our guide here for more specific, location-based advice.
Now, revenue is the money you generate, but profit is the amount you make after expenses are deducted. The overhead expenses for an ATM business includes the equipment itself and the vault cash. Ongoing expenses you should expect to budget for are internet service (to facilitate transaction processing), maintenance like cleaning supplies and technician calls or repairs if necessary, and insurance if you choose.
How Does Owning an ATM Work for Store Owners?
While owning an ATM can be a business on its own, store owners can also purchase their own machines to operate. There are many benefits stores and other businesses can experience from an on-site ATM.
Adding an ATM to your store increases foot traffic, attracting customers who might make impulse purchases. An ATM gives you an additional revenue stream, earning surcharge fees on each withdrawal. ATMs also promote cash transactions which can save you money on credit card transaction fees and are a particularly wise investment if you are a cash-only business.
So, if you want to add an ATM to your store or business there are two main ways: you can purchase a machine outright or find an IAD in your area. ATM companies like ATMDepot offer placement programs that match businesses and IADs. That way, you don’t have to hunt for one yourself.
Keep in mind, though, that while you do not have to purchase the ATM equipment outright in a placement program, you therefore do not own it. IADs typically front the equipment cost in exchange for a location. You do have the leverage, though, to negotiate a portion of the surcharge revenue.
So, buying and operating an ATM yourself earns you a higher profit from the surcharge fee, but you are then also responsible for all of the associated responsibilities: cash loading, maintenance, and security monitoring. On the other hand, if you partner with an ATM processing company (which you need anyway for card network communications), the IAD helps you handle the operation while you earn commission on top of the other benefits an ATM offers your business.
How Does Owning an ATM Work for You?
Owning an ATM—whether as an entrepreneur or as a supplement to your existing business—can be a smart way to generate passive income, boost sales, and provide a valuable service to customers. The key is understanding your goals, weighing your responsibilities, and choosing the right setup to match your time, budget, and business model.
With the right planning and partnerships, adding an ATM can be a low-maintenance investment with steady returns. ATMDepot can help. For more information about the ATM business, check out our free start-up kits designed specifically for entrepreneurs and store owners.