How to Set Up an ATM Business: Tools You Need
If you want to know how to set up an ATM business, you have to know what tools you will need. Starting an ATM business requires specific tools, equipment, and planning. Having this information ahead of time can help you get into business as soon as possible with minimal mistakes.
This article offers you a glimpse at the tools you will need throughout the course of setting up an ATM business. We will even let you know which tools are required, which are optional, and which are recommended. By the time weโre finished, youโll know just how to set up an ATM business.
Business Formation
One of the first things youโll need to do is set yourself up as a business. There are a few ways to do this. You can set up an LLC. This provides you with limited liability protection, some tax benefits, and credibility. An LLC does involve some costs and administrative tasks, so you might not consider an LLC until youโve gotten established and started bringing in some money.
The other thing you can do is set yourself up as a sole proprietorship. This is how most new independent ATM deployers (IADs) start their businesses. When you create a sole proprietorship, you operate under a fictitious business name, or a DBAโdoing business as. Regardless of which route you take, you will need this information to open a business bank account and set up the vendor relationship for your business with the ATM processor.ย
A business bank account is the second tool youโll need during the business formation stage. You canโt get very far without it because the ATM company you process with will need the account information. This bank account is where you will withdraw the cash from to stock the ATM machine. Itโs also where the processing company will send, or settle, the withdrawn funds so that you can continue to regularly fill your machine and operate.
ATM Equipment
Once you have your business entity and bank account set up, you can purchase equipment! You can purchase equipment earlier, it just saves a step to purchase equipment from the same company you process with. Here, you have many options.ย
In short, the largest ATM manufacturing companies are Hyosung, Genmega, and Triton. There are three sizes of ATM machines: wall mount (smallest), freestanding (most common), and through-the-wall (TTW). You can purchase equipment new or refurbished.
Depending on what machine you select, you might have some options regarding features. Keep in mind that most upgrades and add-ons like extra cassettes, special locks, fancy keypads, toppers, etc. are nice to have rather than need to have. This is especially true if you are operating on a tight budget. Many of these things can always be added later once your business starts making money.ย ย ย
Cash Management
One of the biggest questions about how to set up an ATM business is about the cash. Where does it come from? Whose is it? Where does it go? You have a few options when it comes to cash vaulting as well.ย
Most IADs stock their machines with their own cash. You might need $2,000-$3,000 to start. This gets calculated into your startup costs. This money is yours, and after itโs withdrawn it gets redeposited into your account. However, itโs tied up in your businessโyou canโt use it for anything else or you will have an empty machine! And an empty machine canโt make money.
While $3,000 sounds like a lot of dough, itโs usually the wisest decision for the business. You can arrange to pay the business you set up in to handle this, or you can pay a third party vaulter or service to take care of the cash needs. But those regular bills add up. Alternatively, once you make back your own investment, you stand to profit more. So using your own cash is typically cheaper in the long run.
Location and Placement
You also need a location at which to place your machine. Typically, this would be someone elseโs business: convenience store, salon, food truck park, etc. However, it could also be a space you rent in, say, a shopping mall or plaza.ย
Working with another business is the cheapest way to operate. You can negotiate a share of the surcharge as incentive, but you donโt have to. An ATM offers a number of other benefits to store owners which you can leverage to help you close a deal.ย
When you do, you will need a site location agreement. This is a contract between you and the location owner. It should include details like each partyโs responsibilities, revenue share if applicable, termination agreement, etc. You can get a template for this or create your own. Just make sure you cover your bases and donโt neglect this necessary tool.
In terms of physically placing the machine, youโll need a few things. First is a power supply. It is recommended that you use 110/115v 15a outlets that arenโt dedicated to other major appliances (freezers, refrigerators, etc.). Itโs a good idea to use a surge protector, too, and maybe even an uninterruptible power supply (UPS) so that your machine remains operable during any outages.
Finally, youโll want a drill and bolts to secure your machine to the ground. Itโs cheap. Itโs easy. And it will save you a lot of headache if someone gets the bright idea to try to steal or break into your machine!
Software and Connectivity
Now, you have your business, your equipment, and your location. Youโre ready for customers, right? Wrong. Your machine needs to be connected to the card networks for it to communicate with usersโ accounts and dispense cash. Therefore, you need to program the machine. You can do this with the help of your processing company.ย
Make sure you have a strong, reliable internet connection. You can use the locationโs internet service provider (ISP), but we recommend purchasing your own wireless device. This provides you with control over the functionality of your machine so that you arenโt at the mercy of someone else if connection is lost. The sooner youโre up and running, the more money youโll make.
Compliance and Security
Next, you want to make sure you are compliant and secure. Your location might require that you have some sort of liability insurance. If they donโt, weโd still recommend it. You can get general liability coverage affordably. This is also something you can opt to spring for after you start making money if you so choose.ย
You will also want to make sure your machine is under surveillance. This might mean purchasing security cameras if the location doesnโt have them already. There are other tools you can purchase, too, like anti-skimmer devices and GPS trackers. It just depends on your budget, how much risk your location faces, and your own comfort.
You will, however, want to monitor your machine and its activity. Fortunately, your ATM processor can set you up with remote online monitoring. This provides you with metrics and insights that allow you to manage your machine without having to physically be on-site.ย
Marketing and Branding
Once you know how to set up an ATM business, you can focus on marketing. When youโre up and running, you will want to make efforts to bring in customers. The most important thing you can do is make passersby aware it exists! This might involve investing in signage and/or creating an online presence. You can use social media platforms and/or have a custom web page made.
Branding can help create a sense of loyalty and recognition with your customers. It also goes a long way with negotiating new locations when youโre ready to place more machines. You can use social media, a custom web page, custom graphics to display on your ATM machine, and even a custom wrap to spice up a generic machine.ย
All of this is optional. However, regularly investing in your business can help generate more revenue.
Ongoing Maintenance
There are some things youโll have to budget for regularly. For example, if something goes wrong with your machine, youโll want to have money set aside for a technician if necessary. You will also need a supply of printer paper to refill the machine. Itโs a good idea to have some light cleaning supplies on hand, too. No one wants to use a dirty machine.ย
Financial Tools
To help manage your finances, you can use accounting software like QuickBooks to keep track of revenue and expenses. Use reporting tools, like those associated with your remote online monitoring system, to monitor transaction reports for performance insights.
Networking and Support
The final tool youโll need if you want to know how to set up an ATM business is a strong network and support. Partner with an ATM company that offers ongoing support and 24/7 technical assistance. Seek out ATM industry experts and build relationships. Join ATM industry forums and groups where people are always asking questions and offering advice.
Donโt go it alone. Learn from others to minimize avoidable mistakes, share your own experiences, and celebrate successes.ย
Now You Know How to Set Up an ATM Business
Now you know how to set up an ATM business, and maybe even a little more than just that! Your next step is to get in contact with an ATM processing company who can help you get all of your documentation in order so that you can get started!
ATMDepot.com is your trusted ATM vendor, processor, mentor, and technical support team. Get your FREE ATM start-up kit, or contact us with any questions you might still have.ย
Grab your toolbeltโitโs time to get to work!