There are many ways to promote your business if you are a small business owner. But what if you are an ATM business owner? Well, many strategies will still work for you. And we highly encourage you to try some of these strategies if you want to scale your ATM business.
The best part is that each of these 5 ways to promote your business costs little to nothing! That’s good news because it means that you can scale your ATM business without cutting into your profit which equals more passive income for you. Here’s how.
Why Promote Your ATM Business?
You will want to promote your ATM business to either get your first placement or to get additional placements after your initial installation. Promoting your business basically means advertising yourself. People need to know that you place ATM machines in order for them to seek you out for ATM service.
Of course, there are a number of steps and strategies you can use to actively get that first placement, and you can continue to use them. But advertising increases the chances of opportunities coming to you. That saves you a lot of time, energy, and other resources making cold calls and site visits that don’t convert to placement agreements.
The more passive opportunities that come your way, the more of your revenue you get to pocket. Next, we’ll show you 5 free and affordable ways to promote your business.
5 Ways to Promote Your Business
Social Media
First and foremost is social media. Why? Because that’s where everyone is! Social media is a great place to let friends and family know that you are in the ATM business. That way, they can refer you to business owners they know who might be interested in ATM service. Or, maybe they identify a gap in the market for you!
If you have a hundred friends, that’s a hundred hooks you’ve got in the water! Basically, social media is a free and easy way to expand your reach with little to no effort on your part.
How to Optimize Social Media
Now, to improve your social media efforts and rewards, you will want to be active on your ATM business social media account. Here are some ideas of interesting and engaging content you can post to keep your page or channel active:
- If you resolve an issue, share the experience! This will show your dedication to, knowledge of, and skill in maintaining your machine.
- Record short, informational videos. This will also demonstrate your knowledge as well as educate your audience on the ins and outs of how ATMs work. Promoting ATM and cash usage is good for your business, too, aside from getting placement opportunities.
- Always post a relevant photo or graphic. This is an effective way to make your post stand out in a feed and makes scrollers more likely to stop and check it out!
- Memes are always fun. Adjust existing memes to relate to your ATM business experiences, or create your own. An expectation vs. reality meme or video could be a fun way to dispel myths and educate about ATMs, the ATM business, and how it all works.
- Share interesting, relevant videos and articles related to your business. Sharing informational industry news can be an easy way to stay active on your page without having to create a lot of content.
- Creating short, educational posts about ATMs and your business can help demonstrate your value. Make it obvious what you do and how you help local businesses.
Don’t Forget to Brand Yourself!
Your social media business account isn’t just for friends and family. Make it public and shareable. This will help you reach more people outside of your immediate circle. You can also be found this way by people actively searching for ATM servicers in their area.
Then, if your page is kept current, you add branding (logo, theme, business name, etc.), and you display your unique style and personality, all of these factors can help you beat out any competition. Portraying a professional yet personable business identity, or brand, will make businesses want to work with you. Then, you can proudly share your social media with leads who can research you further and reach out when they are ready!
ATM Business Card
ATM business cards demonstrate preparedness and professionalism. They are very handy when you encounter an unexpected potential opportunity. Keeping business cards on hand ensures that you are always ready to share your brand and contact info with whomever you might encounter day to day.
However, you can also use business cards when you actively approach businesses with your ATM service offer. A business card is a good way to leave behind your information if the decision-maker isn’t on-site or available at the time of your visit or if the prospect initially declines or wants time to think about it.
Traditional business cards are effective ways to promote your business because they are tangible. They will hang around, keeping you, your business, and your offer at the front of the location owner’s mind. Having something physical lying around after you leave keeps your prospect from forgetting about you.
You can create your own business cards or use templates on websites like Shutterfly. You can order 50 cards for around $15. We even have some ATM business card tips you can use to get the right information out there!
While traditional business cards are effective marketing tools because of their tangibility, dot. business cards offer a new way to quickly and easily share your contact info. You only need one, and prospects can simply scan a QR code from their phones to get your digital business card! This way, it can’t get lost or trashed during spring cleaning, so it’s easy for a lead to access when he or she is ready to discuss your offer.
ATM Business Flier
An ATM business flier functions similarly to a business card. It’s something tangible you can leave behind if a prospect isn’t ready to talk at the time of your initial visit or if he or she wants time to think about your offer. The main difference is the type of information a flier includes.
A business flier will be larger than a business card. It will likely be printed on standard document paper. This allows you to be more specific about yourself and your business. You might add a personal bio, testimonials, and, most importantly, your value.
On an ATM business flier, you will want to list the benefits of ATM service and the pain points you are able to solve. This can sometimes be a more effective reminder of your service than a business card which only shares your contact information.
Topper
A topper is a lighted sign you can purchase for an existing ATM machine. You can use it to display your name, your brand, your phone number, etc. This is a good way to reach strangers, anyone passing by or using your machine who is happy with your service and interested in ATM service him- or herself.
It also doubles as a marketing tool for the location itself. You can advertise specials, promotions, or new products and services for the store or business where your machine is placed. Generating more sales for your location is a good way to get a renewed contract and referral. Then, you can add to your ATM business flier your track record of increasing sales to the list of benefits you offer!
Referral Program
Finally, you can create a referral program. This program is completely customizable. You can make it look however you want. The point is that you encourage friends, family, and location owners to scout out prospects on your behalf. In exchange for gifting you with a promising location, you can offer a reward.
The incentive is up to you. You can offer a flat rate or a portion or percentage of the surcharge fee up to a certain amount or for a set period of time. If a friend or family member puts you in contact with a business interested in ATM service, you can gift a set amount to the person who made the referral. If the location owner of your current placement makes a referral, you can adjust the surcharge split in his or her favor.
A referral program is a good way to encourage people to actively try to put you in contact with more prospects. This motivation can help overcome any shyness or reservations someone might have about making a pitch on your behalf.
Conclusion
Not only are these 5 ways to promote your business simple and affordable, but you can use them all in conjunction! The more strategies you employ, the better your chances of reaching more people, getting more opportunities, and signing more placement agreements.
Whether you need to get your first ATM machine up and running or if you are ready to add more machines to your route, you’re going to have to get your name out there.
Remember that the best part of these strategies is that they help create opportunities for leads to come to you. This saves you time and energy because you are meeting leads that are already interested in what you have to offer. Otherwise, they wouldn’t have contacted you!
So what are you waiting for? Start experimenting with ways to promote your business today!