What Should I Consider When Buying an ATM for My Business?

I need an ATM for my business. Which one should I purchase? How do I know if I’ve made a good decision? How do I know if I’ve gotten a good deal?

If you’ve found yourself asking any of these questions, you are probably starting an ATM business for the first time. And while it might seem overwhelming to enter an industry where you don’t have a lot of experience or knowledge, the answers to your questions are quite simple.

Now, we aren’t saying it’s going to be an easy decision. There are a lot of factors to account for. That’s why, to help, we’ve outlined a list of considerations you’ll want to think about as you shop for and purchase an ATM for your business.

What Is the Best Type of ATM for My Business?

There are three different types of ATM machines: wall mount, freestanding, and through-the-wall (TTW). The main difference among the three is size.

Wall Mount

A wall mount ATM machine is the smallest type. For this reason, it is a good option for small businesses where there isn’t a ton of available floor space. This machine can be, as the name suggests, mounted to a wall or even set up on a table or counter. Due to its size, it also doesn’t hold as much cash as the other ATM types. So, wall mount ATM machines are optimal for businesses with lower cash needs.

Through-the-Wall

TTW machines are the largest type. They, as the name suggests, face through the wall of another room. This is great for security purposes since they can be loaded with cash from behind the safety of a locked door. They also provide businesses with the luxury of offering 24/7 ATM service if the ATM faces the outside of the building.

Round the clock operation of your ATM machine equals more revenue potential which you’ll need to cover the construction of the space for installation. But after that, ATM service isn’t restricted to the business’s hours of operation. A larger machine means more cash capacity. And with a 24/7 machine, you’ll need a lot of cash!

Freestanding

Freestanding machines are the most common ATM choice for independent ATM deployers (IADs). They take up relatively little floor space and hold enough cash to last most businesses a week or more at a time.

If you plan on purchasing an ATM machine before securing a location to operate from, you might not know what kind of space will be available for placement. But a freestanding machine is a safe bet because it’s easy to accommodate and install. If you are just getting started in the ATM business, chances are you’ll be looking for a freestanding ATM machine.

How Much Does It Cost to Purchase an ATM for My Business?

The cost of ATM equipment will depend on a few factors: type, model, and age.

There are three different types of ATM machines that range in size. The cost of each ranges accordingly: expect to pay more for a TTW machine than a wall mount. Freestanding machines fall somewhere in the middle. Then there are a number of different models that also range in cost based on the features they offer. Finally, you’ll want to consider whether you want a new or certified refurbished machine.

For example, you can get a refurbished Triton 9100 for between $1,199 and $1,495 or a brand-new Genmega 2500 for around $2,295. While the Triton is a great buy, it has a small screen compared to the Genmega. And the Genmega offers better features like a Windows OS and a GenCam.

When making your decision, it’s important to consider your budget and the features that are non-negotiable for you. What do you want your machine to look like and offer? What are the location and potential customer needs? And what can you afford? 

Just be aware that some sites will try to sell machines that are no longer compliant. Don’t waste your money on a machine that won’t work on the network, and don’t fall for a “good deal” when you’ll have to turn around and spend your “savings” on repairs and/or upgrade kits. You might as well just get a new or certified refurbished machine!

Finally, if you opt for a refurbished machine, ensure that it is in fact certified refurbished. This means that, in addition to cleaning and decal replacement (cosmetic fixes), the machine has been upgraded and all repairs addressed. Some vendors will try to pass off used machines as refurbished when all they do is clean up the exterior!

What Is the Best Brand of ATM for My Business?

There are a few big names in ATM equipment that you can count on for reliability and longevity: Triton, Genmega, and Hyosung.

Triton is the only 100% made-in-the-USA ATM manufacturer. They have been a market leader since the 1990s. The Triton RL200, RL1600, and 9100 models can be purchased used and refurbished and are, therefore, great options for a smaller budget. Freestanding machine cost ranges from about $1,199-$1,799. ATMDepot.com carries the full line of Triton ATM machines.

Hyosung is a Korean-based company that first introduced its Nautilus Hyosung ATMs to the United States in 1998. Hyosung is considered to be the leading provider of ATM hardware, software, and service. They have a reputation for having the most reliable, durable, and flexible ATMs. Freestanding models can range in price from about $1,895-$2,755.

Genmega is one of the newest ATM companies, introducing their first ATMs in 2006. Genmega machines come standard with the Genmega GenCam. The GenCam takes a photo of everyone that uses your ATM so there is always photo proof when handling disputes. Genmega freestanding machines range from about $2,295-$3,295.

There really is no “best” brand when it comes to trusted names in the ATM industry. Compare prices and features to get the machine that suits you and your business needs. And keep in mind that if you are shopping refurbished, your options will be limited to the available stock.

Is a New or Refurbished Machine the Best ATM for My Business?

Again, this comes down to your budget and your preferences. What do you want? What can you afford? Can you find it available refurbished? Both are good, reliable options so long as you trust that the refurbishment is certified.

New machines will last you longer because a used or refurbished machine already has years of its life taken off of it. And, typically, the newer the machine, the more user-friendly it is. Every new model comes with adjustments and improvements from the previous. This means that functionality is improved both for the ATM operator and the ATM customer.

On the other hand, a refurbished machine can be cheaper and any mechanical kinks it might have had will have already been identified, addressed, and repaired. Just remember that if you fall in love with a particular type of machine, it might not be available refurbished. You’ll have a narrower selection, but the money you save can be applied elsewhere.

I’m Ready to Purchase an ATM for My Business!

Hopefully you now feel more confident about purchasing an ATM machine for your business. When you consider each factor individually, you’ll find that the decision is much simpler than you anticipated.  

Write down your budget. Research options. List your preferences. Then purchase the machine that makes the most sense for you and your business needs. Consider the ATM location and customers. What do the need? Want? Expect? What kind of machine will make you the most money?

ATMDepot offers a complete array of ATM equipment (new, used, and certified refurbished). We carry the full line of Hyosung, Genmega, and Triton machines. We can quote you on any ATM machine even if it isn’t listed on our site. Simply inquire if you have a specific ATM model in mind. 

Want to purchase an ATM somewhere else? You can still get processing from us, no purchase necessary! If you only need equipment, we match or beat most written quotes. Call to inquire about special sales, upgrades, flexible payment options, and financing.

Check out our ATM Buyers Guide for more information, and if you still have questions, contact us today!

5 Benefits of a Custom Web Page for Your Local ATM Business

Have you thought about creating a custom web page for your local ATM business? If not, you are missing out on a golden opportunity to revolutionize your business. Today, having a solid online presence is non-negotiable for any thriving business. Whether you place ATM machines, offer cash vending services, or sell equipment, leads can’t come to you if they don’t know you exist. 

Save yourself time and energy spent on cold calling, door-to-door soliciting, and distributing flyers. Create a custom web page so that you can quickly be matched with someone looking for the exact service you offer.

Already know you want a custom web page but don’t know where to start? We’ve got the answer to that, too. Find out how a custom web page can benefit your local ATM business and how to get started. 

What Is a Custom Web Page and How Does It Work?

A custom web page is where you advertise your business (name, logo, mission statement, etc.), contact information, pictures, testimonials, reviews, and more. Your web page might appear in the results list if someone searches for your name or the name of your business.

Chances are, though, that your info won’t appear in a general search for ATM services. Why? Because you are a small, local business with little credibility and low search engine optimization (SEO). 

It’s a catch-22: bigger brands with more traffic will have better SEO and rank higher than you. But you can’t improve your SEO unless you get more traffic. However, featuring your custom web page on an already high-ranking website in, say, an “ATM providers near me” web directory, can help you be seen and get that traffic you need. 

Businesses that create custom web pages on high-ranking directories or websites can see substantial improvements in visibility, credibility, and lead generation. This translates into increased revenue and long-term growth. These benefits come from both the SEO boost and the trust that consumers place in reputable directories.

Benefits of Local Directory Optimization

Online directories are like modern-day phone books. They are databases that categorize and list businesses and websites based on industry or location. They allow consumers to find services specific to their needs and conveniently located. By enhancing your online presence and appearing in an “ATM Providers Near Me” targeted directory listings, you significantly increase the likelihood of being discovered by local businesses actively seeking your services. 

Appearing in a local directory provides you with the following benefits:

  • Improved search engine rankings
  • Trust and credibility
  • Enhanced online reputation
  • Targeted marketing

Take control of your online presence and stand out in the digital landscape.

5 Benefits of a Custom Web Page for Your ATM Business

Having a custom web page on a high-ranking website or within a reputable web directory can benefit businesses in several ways. Here are 5 general benefits of having a custom web page for your ATM business:

Stand Out from the Competition

One of the biggest benefits a custom web page provides is your ability to be sought out over the competition. Standing out can be manifested in a few ways.

First of all, with a custom web page, you are able to associate yourself with a unique, personal brand. A custom web design presents individuality. With custom graphics and a design that no other individual or business has, your brand stands out from the crowd and makes you more memorable.

Secondly, SEO optimization helps you stand out by making it easier for clients in your area to seek you out. Take, for example, a local taxi company in a highly competitive market. In a location with a population of 200,000, 60 million tourists, and 2 international airports in a 30-mile radius, they had decent organic rankings in location-based searches.

However, they still did not appear in the local pack for actual city searches. With certain applied local SEO strategies, they were able to increase their visibility locally. 

In short, SEO matters. And without the traffic, you just won’t get leads organically.

Enhance Your Reputation

Displaying a custom web page on an already high-ranking website also allows you to borrow authority and automatically enhance your reputation. Being hosted by a popular, recognizable brand provides you with the credibility you might never be able to establish on your own as a small, local—maybe even new—business. 

Reviews play a big part in this. According to BrightLocal, 50% of consumers trust reviews as much as personal recommendations from friends and family. 

And, according to Helen Rosner, staff writer at the New Yorker, you have more control over a web page than you do any old review page. In critique of Yelp’s early website model, she says, “There’s this platform where, if somebody were to search the name of your [business], the first thing that comes up is something that you have no control over. Where a lot of people are weighing in with opinions about what they’ve experienced, that might be factually wrong, or that is totally right but you don’t have an avenue to correct it.”

Instead, host a custom web page where you can feature positive testimonials that speak to your performance and professionalism. Additionally, borrow the success and testimonials of an already established, branded, high-ranking website. 

Develop Specific Functionality

With a custom web page, you can create a functionality that is specific to your unique business needs and customers. Avoid worthless functionality and streamline your process. You can also ensure a seamless user experience across all devices, from desktops to mobile phones.

“User behaviour has shifted so much in the last few years. Consumers can now access information anywhere and on anything. It’s important to ensure your business is ready to show up when a user searches. This includes the huge increase in mobile activity, something essential for local intent based searches,” says Kyle Goodchild from Walmart Canada.

Provide Quality User Experience

Website design is the first impression for a user. Visual graphics, navigation, color scheme, overall personality and layout of the website therefore have a significant effect on the user experience. Specific, streamlined functionality adds to the speed and ease of the customer experience as well. 

A custom web page also allows you to offer enhanced customer support. You can provide valuable information and resources through FAQs and other support tools, helping your customers find answers and contact you quickly and efficiently. 

Additionally, a custom web page offers 24/7 access to information about your business, products, and services. And by adding a personalized branded custom short URL to your business cards and flyers, you can easily redirect visitors to your custom ATM Providers Near Me web page. 

Finally, boost customer interaction with interactive features like video, contact forms, and CTAs. Personalized content and strategic calls to action will turn visitors into leads and, ultimately, signed SLAs for placements.

Increase Conversions and Profits

Most importantly, the reason why we invest money into our businesses in the first place, is to increase conversions and profits. With a custom web page, you can incorporate the content that best represents your business, ensuring it resonates with your target audience. 

Local directory optimization offers you the potential for increased website traffic and a steady stream of potential customers. Your custom web page provides accurate links, up-to-date business info, and engaging graphics and functions. This encourages users to explore your service offerings and potentially convert into clients.

According to Andrew Cock-Starkey from Optimisey, “Google is the dominant search engine in most markets I work in. For local businesses, being visible when a customer searches for [that thing you sell] in [that city you sell it in] is vital to their success. And in a lot of cases, visible = Google.”

A custom web page on ATMDepot.com will elevate your visibility in the local market, making you stand out from the competition. Harness the visibility and power of the traffic and visitors that find ATMDepot.com when they land on your own local ATM business branded page.

How to Get a Custom Web Page for Your ATM Business

Now, you can get your own custom independent ATM deployer web page on ATMDepot.com. This allows you to gain instant credibility in your local market and have local store owners contact you!

The ATMDepot team of professional web designers will create an affordable web design for your local ATM business and add you to the ATM Providers Near Me Directory. With a custom IAD sales landing page on ATMDepot.com, you can benefit from

  • SEO optimization
  • Tailored content
  • Instant brand identity
  • Enhanced customer support
  • Increased engagement, leads, and placements
  • Accessibility and convenience

Our team will create an eye-catching design combined with compelling content. Your local landing page will leave a lasting impression on potential clients, encouraging them to choose you as their preferred ATM provider. 

Your custom ATM web page will be optimized to attract your target audience in your exclusive area. Rather than spend time and resources on generic marketing tactics that yield uncertain results, experience a significant boost in your conversion rates from persuasive language, compelling CTAs, and strategic lead capture forms. Increase revenue and expand your business.

Stay ahead of the curve. Get your custom ATM web page now!